Planet X Fx B.v.
Planet X FX (now Planet X STORM) is an Amsterdam-based visual effects and post-production studio serving film, series, commercials, and immersive media with AI-augmented pipelines, proprietary VR tools, and access to the Benelux's largest virtual production stage.
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planet X Fx B.v. does
Planet X FX B.v. is an Amsterdam-based visual effects studio founded in 2004 by Dennis Kleyn and Joris van Seggelen, graduates of the Netherlands Film Academy. The company provides creative visual effects, CGI, animation, motion graphics, virtual production, and title design services for feature films, episodic series, commercials, documentaries, and immersive media. Its technology stack centers on a 3D modeling, compositing, matte painting, and character animation pipeline augmented by an AI-integrated, artist-driven workflow with air-gapped security for sensitive material. Proprietary assets include the DeepSpace VR pre-production platform (developed through subsidiary PLX Technologies BV) and a co-founder stake in ReadySet Studios, the largest virtual production stage in the Benelux, providing direct access to large-scale LED infrastructure for on-set visualization.
The studio operates a B2B professional services model, pricing work on a project basis by shot count, complexity, and timeline. Revenue streams include VFX production services, virtual production services via ReadySet Studios, and title design and motion graphics through the Title Dept. BV subsidiary. Customer acquisition is sales-led, leveraging reputation and direct relationships with directors, cinematographers, production companies, broadcasters, and brands; go-to-market is reinforced by participation in Dutch Film Festival and industry premieres. Named clients include Netflix (iHostage, El Eternauta, Cien Años de Soledad), Amazon Studios (Modern Love Amsterdam), KLM, Adidas, ABN AMRO, Albert Heijn, Centraal Beheer, Lipton, Samsung, Montblanc, and Dutch producers such as NL Film, Topkapi, Graniet Film, and Fiction Valley.
In June 2026, Planet X merged with STORM Postproduction to form Planet X STORM, combining creative VFX with high-end post-production, editing, finishing, and real-time virtual production. The combined studio relocated to Westerdoksdijk 239 in Amsterdam, operates with 35+ specialists, and remains privately held by its founder-partners without disclosed external investment.
Planet X Fx B.v. firmographics
Firmographics- Name
- Planet X Fx B.v.
- Legal name
- Planet X FX BV
- Website
- https://planetx.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet X FX (now Planet X STORM) is an Amsterdam-based visual effects and post-production studio serving film, series, commercials, and immersive media with AI-augmented pipelines, proprietary VR tools, and access to the Benelux's largest virtual production stage.
- Ownership category
- akta.pro rank
Planet X Fx B.v. industry classification
Industry- Product category
- Visual Effects and Post-Production Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
- akta.pro secondary industry
- In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)
Keywords
Where Planet X Fx B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Planet X Fx B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- VFX Production Services: Project-based visual effects work for feature films, series, commercials, documentaries, and other media productions. Revenue based on project scope, shot count, and complexity.
- Virtual Production Services: Real-time virtual production and LED wall services through ReadySet Studios for productions requiring on-set visualization and immersive experiences.
- Title Design and Motion Graphics: Creative title sequences, motion graphics, and typography services through Title Dept. BV subsidiary.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Planet X Fx B.v. product offering
Product offeringCore offering
Planet X FX B.v. is a Dutch creative post-production and visual effects (VFX) studio delivering story-driven VFX, real-time virtual production, title design, and immersive experience services for feature films, television series, commercials, branded content, and themed entertainment. Following its June 2026 merger with STORM, the company operates as Planet X STORM, offering end-to-end VFX, editing, finishing, advanced post-production, and access to the largest virtual production stage in the Benelux (ReadySet Studios).
Product overview
Planet X Fx B.v. operates as a creative post-production and VFX studio offering a comprehensive suite of services for the film, television, and advertising industries. The company functions as a single unified offering through Planet X STORM (the merged brand of Planet X and STORM post-production), providing creative visual effects with AI integration, virtual production workflows, immersive experiences, and title design. The portfolio includes Planet X (VFX), STORM (post-production), ReadySet Studios (co-founded virtual production stage), PLX Technologies (tool/app development), and Title Dept. BV (title design). With over 20 years of combined experience, the studio delivers end-to-end production support from concept through final delivery across feature films, episodic content, commercials, and immersive attractions.
Differentiator
Problem solved
Functional benefit
Brands
- ReadySet Studios: Dedicated virtual production stage equipped with large-scale LED setup, co-founded by Planet X as the largest virtual production stage in the Benelux.
Products and services
- Planet X STORM End-to-end VFX and post-production offering combining creative visual effects, editing, finishing, advanced post-production, and real-time virtual production for feature films, series, commercials, and immersive experiences.
- Creative VFX & AI
Quantifiable outcome
- Featured on Netflix (iHostage, El Eternauta, Cien Años de Soledad), demonstrating ability to meet streaming platform quality standards
- +4 more outcomes
Companies that use Planet X Fx B.v.
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Planet X Fx B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Planet X Fx B.v. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ReadySet StudioscorePlanet X is co-founder of ReadySet Studios, a dedicated virtual production stage equipped with a large-scale LED setup. ReadySet Studios is the largest virtual production studio in the Benelux. This partnership provides Planet X and Planet X STORM with direct access to real-time virtual production capabilities and on-set visualization tools.
- STORM PostproductioncorePlanet X and STORM merged in June 2026 to form Planet X STORM. The merger combines creative visual effects (Planet X) with high-end post-production (STORM). Partners Joris van Seggelen (STORM) and Dennis Kleyn (Planet X) have known each other since studying together at Netherlands Film Academy in 2002.
- Digital ApesminorHungarian VFX studio collaboration. Planet X worked with Digital Apes on the Public Works film, with teams in Amsterdam, Groningen, Brussels, and Hungary creating nearly 500 VFX shots.
- FilmmoreminorPost-production facility partner providing grading and technical services. Appears as facility across many productions including Storm Bound, The Hell of '63, Pizza Maffia, Borgman, and many others.
- PLX Technologies BVcoreSubsidiary company (alongside Planet X FX BV and Title Dept. BV) focused on technology development including DeepSpace VR platform and new tools, apps and software with film and VFX-driven approach.
- Title Dept. BVcoreSubsidiary company focused on title design and motion graphics services. Planet X Title Design has created title sequences for numerous award-winning productions.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Planet X Fx B.v. competitors and assessment
Company assessmentDirect peers
- Framestore: Creative VFX and immersive experiences studio working across film, episodic, advertising, and themed entertainment. Highly comparable offering including virtual production and AI-augmented workflows.
- Cinesite: VFX and animation studio delivering work across feature films, series, and immersive content. Directly comparable mid-tier VFX service offering with similar client positioning.
- Luma Pictures: VFX studio serving feature films and high-end episodic content with comparable boutique scale and similar focus on creative-driven VFX for streaming platforms.
- The Mill: Creative VFX and content studio with strong advertising, episodic, and experiential practices. Overlapping client base in branded content (KLM, Adidas tier) and comparable service portfolio.
- Rising Sun Pictures: Australian VFX studio delivering feature film and episodic content with comparable boutique-to-mid scale and similar international streaming client relationships.
- Method Studios: VFX and post-production studio with feature film, episodic, and advertising practices. Comparable creative VFX positioning and similar international client servicing model.
- DNEG: Global VFX and post-production house providing feature film, episodic, and immersive content services. Directly competes with Planet X for international streaming and theatrical VFX work, though at significantly larger scale.
- MPC (Moving Picture Company): Major VFX and post-production studio serving feature films, episodic content, and advertising. Competes directly for streaming platform work and high-end creative VFX bids.
Broad incumbents
- Industrial Light & Magic (ILM): Lucasfilm-owned VFX powerhouse serving tentpole films, series, and themed entertainment. Competes for premium VFX work but operates at substantially larger scale and with broader portfolio.
- Weta FX: New Zealand-based premium VFX studio serving global tentpole productions. Broader incumbent with much larger scale and facility footprint than Planet X STORM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Planet X Fx B.v. social profiles
Digital presencePlanet X Fx B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet X Fx B.v. leadership team
Management profileNumber of profiles
Profiles6 records
Planet X Fx B.v. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Planet X Fx B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet X Fx B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet X Fx B.v.
What does Planet X Fx B.v. do?
Planet X FX B.v. is a Dutch creative post-production and visual effects (VFX) studio delivering story-driven VFX, real-time virtual production, title design, and immersive experience services for feature films, television series, commercials, branded content, and themed entertainment. Following its June 2026 merger with STORM, the company operates as Planet X STORM, offering end-to-end VFX, editing, finishing, advanced post-production, and access to the largest virtual production stage in the Benelux (ReadySet Studios).
Is Planet X Fx B.v. a public or private company?
Planet X Fx B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet X Fx B.v. founded?
Planet X Fx B.v. was founded in 2004. It employs 11 to 50 people.
Where is Planet X Fx B.v. based?
Planet X Fx B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Planet X Fx B.v. make money?
Three revenue lines are on record. VFX Production Services are the primary driver. The others are virtual Production Services and title Design and Motion Graphics.
Who are Planet X Fx B.v.'s main competitors?
Direct peers on record are Framestore, Cinesite, Luma Pictures, The Mill, Rising Sun Pictures, Method Studios, DNEG and MPC (Moving Picture Company). Broad incumbents are Industrial Light & Magic (ILM) and Weta FX.
Does Planet X Fx B.v. have an API?
No public API is recorded for Planet X Fx B.v..
What industry is Planet X Fx B.v. in?
Planet X Fx B.v.'s product category is Visual Effects and Post-Production Services. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG), with a secondary code of MPAHADAE, In-Camera VFX (ICVFX) Systems Integration & Workflows. Its NAICS code is 541512 and its SIC code is 7812.