Spin Off

What Spin Off does

Spin Off is an experiential marketing and event management agency founded in 2010 and headquartered in New Delhi, India. The company operates as a full-service agency offering nine distinct service lines: events and product launches, MICE (Meetings, Incentives, Conferences, and Exhibitions), artist management, below-the-line (BTL) advertising, brand activations, merchandising, creative designing, corporate audio-visual services and films, and retail branding. It serves enterprise clients across multiple industries with named relationships including Aviva, Rio Tinto, Maruti, ACC, DC Shoes, Honasa, Oppo, and others. The company reports 657 completed projects and 139 regular customers over its 13-year operating history.

The company has built operational infrastructure through four production houses located across India, supporting on-site event delivery, AV production, and merchandising execution. Spin Off operates on a project-based business model with quote-based pricing, meaning revenue is generated through individually scoped engagements rather than recurring contracts or SaaS subscriptions. The customer base spans insurance, mining, automotive, cement, footwear, consumer goods, and electronics verticals, providing cross-industry diversification. The company is privately held with no disclosed external funding rounds, no published revenue figures, and no disclosed leadership team beyond a self-described "young and dynamic" staff.

Spin Off is differentiated by breadth of service rather than depth in any single category — it positions as a one-stop experiential partner rather than a specialist. Its website and digital presence were developed in partnership with Marar Media as of 2023. There are no disclosed AI/ML capabilities, patents, or technology platforms; the offering is fundamentally human-services driven. The combined scale signals (4 production houses, ~50 projects per year implied, 139 regular customers) place it as a small-to-mid-tier player in the Indian experiential marketing landscape, with stated ambition toward international recognition that is not corroborated by disclosed international client wins.

Name

Spin Off

Legal name

Spin Off

Website

https://spinoff.co.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Spin Off is a New Delhi-based experiential marketing and event management agency founded in 2010, offering nine service lines including events, MICE, brand activations, artist management, and corporate AV for enterprise clients across multiple industries in India.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service agency providing experiential marketing and entertainment solutions to corporate clients. Revenue is generated through project-based engagements for events, launches, MICE, brand activations, and related services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spin Off is a full-service experiential marketing and event management agency that plans and executes corporate events, product launches, MICE engagements, brand activations, artist-managed entertainment, BTL marketing campaigns, branded merchandising, creative design, corporate AV and film production, and retail branding for public and private sector clients. The agency operates through an in-house design and production team with four production houses across India, delivering end-to-end event solutions from conceptualization through execution.

Product overview

Spin Off is a full-service experiential marketing and entertainment agency offering a unified portfolio of event management and brand activation services. The core offering comprises Events and Launches, MICE, Artist Management, BTL, Brand Activations, Merchandising, Creative Designing, Corporate AVS and Films, and Retail Branding. These services are delivered through an in-house team of designers and production specialists, supported by 4 production houses across India. The agency operates as a single integrated offering rather than modular products, combining strategy, creative design, and execution to deliver complete experiential marketing solutions for corporate events, product launches, and brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Events and Launches End-to-end event planning and product/service launch management, from conceptualization to execution, tailored to create powerful impact and generate buzz around new offerings. Targeted at corporate clients running product launches, corporate galas, and similar high-impact occasions.
• MICE (Meetings, Incentives, Conferences, and Events) Specialized services for Meetings, Incentives, Conferences, and Events, handling everything from intimate boardroom meetings to large-scale conferences and incentive trips with professional precision. Serves corporate clients needing professionally executed business gatherings and incentive travel programs.
• Artist Management Connecting clients with exceptional talent including musicians, performers, and entertainers, with access to a curated roster of artists across various genres and styles for events. Targeted at event organizers needing headline talent or entertainment programming.
• BTL (Below the Line) Marketing Personalized marketing strategies and tactics that engage customers on a more personal and interactive level, with customized campaigns tailored to specific brand needs and target audiences. Serves brands seeking targeted, non-mass-media marketing engagement.
• Brand Activations Innovative and memorable brand activations including pop-up experiences, product demonstrations, interactive installations, and guerrilla marketing campaigns that create lasting impressions. Targeted at brands seeking non-traditional, experiential audience engagement.
• Merchandising Branded merchandise services including apparel, promotional products, and corporate gifts designed to create brand awareness, foster customer loyalty, and drive engagement. Serves corporate clients needing branded merchandise for events and activations.
• Creative Designing Transforming ordinary spaces into extraordinary experiences through innovative design concepts for corporate conferences, themed parties, and product launches, leveraging an in-house design team. Targeted at corporate clients needing bespoke venue/event design.
• Corporate AVS and Films Cutting-edge corporate audio-visual solutions including state-of-the-art sound systems, immersive visuals, seamless lighting, stage design, and corporate film production. Serves corporate clients requiring professional AV and video production for events and communications.
• Retail Branding Comprehensive retail branding solutions that design captivating and cohesive retail experiences, immersing customers in brand stories and creating emotional connections through spatial design and branded environments. Serves retail brands seeking integrated in-store or retail-experience design.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marar MediaminorOthersMarar Media designed and developed the Spin Off website, providing digital infrastructure support for the company's online presence.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency serving enterprise brands. Larger, multi-region incumbent whose larger clients (multinationals) overlap with Spin Off's Aviva/Rio Tinto-type engagements, but operates at significantly greater scale.
• Percept Limited: Diversified Indian marketing-services group with a large events and brand activation arm alongside advertising and PR. Compares to Spin Off on the experiential/execution layer but competes with a broader portfolio and parent-group scale.
• George P. Johnson Experience Marketing: Global experience-marketing agency focused on enterprise brand experiences, events, and product launches. Higher-end, international incumbent competing for the same large corporate event budgets that Spin Off targets in India.

Direct peers

• Wizcraft Entertainment: India's largest home-grown experiential marketing and events agency. Directly competes for the same enterprise MICE, brand activation, and corporate event RFPs as Spin Off, with a similar service portfolio and Indian client base.
• DNA Entertainment Networks: India-based concert, event, and corporate activation producer. Competes with Spin Off for corporate event and brand activation mandates from large enterprises and consumer brands.
• E-Factor Entertainment: Indian full-service experiential marketing agency delivering corporate events, MICE, and brand activations. Closely comparable to Spin Off in service mix, scale, and enterprise client focus.
• Encompass Events: Independent events and experiential agency delivering corporate events, conferences, and brand activations to enterprise clients. Comparable mid-sized peer in business model, service mix, and project-based revenue approach.
• Cineyug (Showtime Productions): Indian event and entertainment company producing corporate events, conferences, and large-format brand experiences. Directly comparable on project type, scale of activations, and India enterprise client base.
• Laqshya Event IPs: India-based experiential marketing and event management firm serving large enterprise clients. Comparable service scope (events, brand activations, MICE) and similar target buyer profile to Spin Off.

Regional players

• Teamwork Arts: India-headquartered event production and management firm with significant MICE and cultural-event focus. Comparable on service offering but with stronger festival/exhibition tilt, making it a regional adjacent competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spinoffrocks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spin Off