What Toyota Centro Motor does

Centro Motor S.A. is an official Toyota dealer operating in Córdoba, Argentina under license from Toyota Motor Corporation. Founded in 1993 by the Ramonda family (whose association with Toyota dates to 1979), the company runs three physical locations — Av. Colón 5077 (headquarters and primary sales), Av. Monseñor Pablo Cabrera 4611 (Sede 2.0, near Córdoba International Airport), and Av. Sagrada Familia 258 (dedicated after-sales service) — plus a KINTO station at the airport. It serves two primary customer segments: individual retail buyers acquiring vehicles across the full Toyota lineup (including HEV, PHEV, and the new bZ4X BEV), and a corporate and government fleet book of 40+ named accounts (Arcor, Bunge, Aceitera General Deheza, EPEC, Barrick, Benito Roggio, Gobierno de la Provincia de Córdoba, among others) served by a dedicated Ventas Especiales team.

The dealer's product and service platform is the full captive Toyota ecosystem: new and certified used vehicle sales, Toyota Plan group savings plans (84-cuota, 100% or 70/30 structures), Toyota Compañía Financiera secured loans and leasing, KINTO Share car sharing, KINTO One Personal vehicle subscription, KINTO One Fleet corporate fleet management with telemetry, Toyota Service Pack prepaid maintenance with 25% discount and frozen pricing (vehicle-linked and transferable), Mantenimiento Express 60-minute service, Toyota 10 extended warranty up to 10 years/200,000 km, and Toyota Broker de Seguros insurance. Distribution combines physical dealerships with the e-Toyota digital quoting platform (cem.e.toyota.com.ar), a used vehicle e-commerce platform (usados.centromotorsa.com.ar), and named inside-sales and digital sales teams.

Centro Motor monetizes through a mix of one-time transactions (new and used vehicle sales, certified used), subscription and recurring revenue (KINTO Personal, Toyota Service Pack, after-sales service contracts), affiliate and broker commissions (Toyota Broker de Seguros, Toyota Compañía Financiera take-rate), and Toyota Plan savings plan administration. It holds first-in-Mercosur status for Toyota TSM Kodawari certification, has maintained ISO 14001 environmental certification since 2004 (currently with IRAM), and received the Toyota ESG Award 2023 for the "Circular con movilidad sustentable" sustainability project. It is privately held as a Sociedad Anónima with no parent company, institutional investors, or public listing.

Name

Toyota Centro Motor

Legal name

Centro Motor S.A.

Website

https://centromotorsa.com.ar

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Centro Motor S.A. is the official Toyota dealer in Córdoba, Argentina, operating three dealerships and a KINTO mobility station. It sells new and used Toyota vehicles, runs Toyota Plan savings plans, KINTO car-sharing/subscription/fleet services, after-sales maintenance, and insurance to retail and 40+ corporate clients.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Passenger Car Leasing (532112), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Fleet & Commercial Vehicle Finance (FSAKADAE), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership services
• New vehicle sales
• Vehicle maintenance services
• Fleet management solutions
• Vehicle financing plans

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars (Corolla, Yaris), SUVs (RAV4, Corolla Cross, SW4), pick-ups (Hilux), and vans (Hiace). Sales conducted at three physical dealerships and through the Toyota e-Toyota digital platform. Includes both conventional sales and Toyota Plan savings plans.
2. Used Vehicle Sales: Sale of certified and non-certified used vehicles through the Centro Motor Eshop online platform and physical dealership lots. Certified used vehicles carry the Toyota dealer warranty.
3. After-Sales Service and Parts: Maintenance and repair services including Mantenimiento Express (60-minute service), parts and accessories sales, and warranty service. Includes Express Maintenance, general workshop services at three locations, and online appointment booking.
4. Insurance Brokerage: Toyota Broker de Seguros acts as an insurance broker offering vehicle insurance through partner insurance companies. Repairs can be conducted at authorized Toyota dealerships using OEM parts.
5. Financial Services: Facilitates financing through Toyota Compañía Financiera including prendario (secured loans) and leasing products. Also manages Toyota Plan savings plans for vehicle acquisition through a group savings system.
6. KINTO Mobility Services: KINTO Share car sharing (hourly/daily/monthly rentals), KINTO One Fleet long-term fleet management with full-service included, and KINTO One Personal monthly vehicle subscription with flexibility to switch models. Operates as an authorized KINTO Station.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels8 records

Core offering

Centro Motor S.A. is an official Toyota dealer in Córdoba, Argentina, selling new and certified pre-owned Toyota vehicles across passenger, SUV, pickup, and van segments. It operates after-sales service centers, Toyota Plan group savings plans, Toyota Compañía Financiera financing, Toyota Broker de Seguros insurance brokerage, and the KINTO mobility services (car sharing, personal subscription, corporate fleet management).

Product overview

Toyota Centro Motor is an official Toyota dealership in Córdoba, Argentina, offering a comprehensive automotive ecosystem. The core business centers on new and certified pre-owned Toyota vehicle sales across multiple segments (SUVs, pickups, sedans, vans), supported by the Toyota Plan savings plan and Toyota Compañía Financiera financing services. Mobility solutions include KINTO Share (hourly/daily car sharing), KINTO One Fleet (business fleet management), and KINTO One Personal (monthly vehicle subscription). After-sales services feature Mantenimiento Express (60-minute express service), Toyota Service Pack prepaid maintenance plans, Toyota 10 extended warranty, and Toyota Broker de Seguros insurance. The dealership operates multiple locations including Av. Colón and Av. Monseñor Pablo Cabrera, with dedicated used vehicle platforms (Centro Motor Eshop) and specialized corporate sales divisions for fleet and diplomatic clients.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO: Toyota Mobility Services rebranded as KINTO - mobility solutions including car sharing (KINTO Share), fleet rental (KINTO One Fleet), and personal subscription (KINTO One Personal).
• Toyota Broker de Seguros
• Centro Motor Eshop

Products and services

• New Toyota Vehicle Sales Sale of new Toyota passenger cars (Corolla, Yaris), SUVs (RAV4, Corolla Cross, SW4), pickups (Hilux), and vans (Hiace) at three physical dealerships and the e-Toyota digital platform in Córdoba, Argentina. Includes conventional sales and Toyota Plan savings plan options.
• Certified and Selected Used Vehicles Online platform for browsing and purchasing certified pre-owned Toyota vehicles and other brands, with filtering by price, type, brand, year, transmission, drivetrain, and fuel type. Certified used vehicles carry the Toyota dealer warranty.
• Toyota Service Pack Prepaid maintenance program offering 6-8 scheduled services (every 10,000 km or 1 year) at a 25% discount with frozen pricing from purchase date. Covers Hilux, SW4, and Hiace with 8 services, and the rest of the Toyota lineup with 6 services. Linked to the vehicle, not the owner, making it transferable upon resale.
• Mantenimiento Express (Express Maintenance) Toyota-certified rapid maintenance service based on the Toyota Production System (TPS) that delivers vehicle service in 60 minutes from reception to delivery. Centro Motor is one of few dealers in Latin America certified and enabled to offer this service.
• Toyota 10 Extended Warranty Extended warranty program covering up to 10 years or 200,000 km (whichever comes first). Each official maintenance service at an authorized dealer renews the warranty by 1 year or 10,000 km. Covers hybrid system components including battery, converter-inverter, and electronic control unit.
• Toyota Plan (Group Savings Plan) Group savings plan administered by Toyota Plan Argentina S.A. allowing individuals to acquire Toyota vehicles through monthly contributions over 84 cuotas. Two plan types: Plan 100% (covers full vehicle value) and Plan 70/30 (lower monthly payments with 30% balance paid at adjudication). Available across Yaris, Yaris Cross, Corolla, Corolla Cross, Hilux, and Hiace.
• Toyota Compañía Financiera (Vehicle Financing) Financial services through Toyota Compañía Financiera de Argentina S.A., offering secured loans (créditos prendarios) and operating leasing for vehicle acquisition. Financing covers 100% of vehicle value for legal entities and 80% for individuals, with fixed interest rate in Argentine pesos, life insurance, and no granting fees.
• Toyota Broker de Seguros (Insurance Brokerage) Insurance brokerage service partnering with leading insurers (Zurich, Sura, and others) to offer vehicle insurance. Repairs under the policy can be performed at authorized Toyota dealerships using OEM parts. Housed as an in-dealership service.
• KINTO Share (Car Sharing) Car sharing service allowing users to rent Toyota vehicles (Yaris, Hilux, Hiace Wagon) by the hour, day, or month through the KINTO app. Available at three KINTO stations in Córdoba including the airport. Includes franchise model for damage coverage.
• KINTO One Personal (Vehicle Subscription) Monthly vehicle subscription service including maintenance, insurance, and taxes in a fixed monthly rate. Available in 24 or 36-month terms. Includes 30 days of KINTO Share access per year. Models include Yaris, Corolla, Corolla Hybrid, Corolla Cross, Hilux, and SW4.
• KINTO One Fleet (Corporate Fleet Management) Long-term fleet management service for businesses including 0km vehicle provision, maintenance, insurance, patent/registration, telemetry/monitoring, and 24-hour assistance with all-inclusive monthly fees. Telemetry enables real-time tracking, parameterized reports, and driver scoring.
• Ventas Especiales (Corporate and Government Sales) Specialized corporate fleet sales service with named account managers serving 40+ enterprise and government clients across agriculture, construction, energy, food & beverage, logistics, and retail sectors. Offers direct factory billing, transferrable 10-year warranty, special financing (TCFA Leasing or prendaria), test drives, and buyer training.
• Ventas para Diplomáticos (Diplomatic Sales) Special vehicle acquisition program for diplomats meeting accreditation requirements under Law 19.486/Decree 1972, with VAT-exempt pricing and direct Toyota factory billing.
• Mobility Services for People with Disabilities Special discount program for individuals with disabilities, applicable to the full Toyota vehicle lineup at official dealerships, offering financially assisted access to vehicle ownership.
• Autoelevadores (Forklift Sales and Service) Industrial forklift sales and service division serving industrial and commercial applications.

Quantifiable outcome

• 60-minute vehicle maintenance service from reception to delivery at authorized facilities
• +7 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• KINTO Share LatamcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Centro Motor serves as an authorized KINTO Station in Córdoba, offering KINTO Share car sharing, KINTO One Personal vehicle subscriptions, and KINTO One Fleet corporate fleet management services. KINTO is Toyota's mobility services brand. Three KINTO stations operate: Av. Colón 5077, Av. Monseñor Pablo Cabrera 4611, and Córdoba International Airport. The partnership enables flexible vehicle access without ownership.
• Toyota Motor CorporationcoreStrategic or Co-development Partner · 1 January 2017Toyota Motor Corporation is the parent brand and licensor for Centro Motor's official dealer status. The relationship includes access to TSM Kodawari certification, Mantenimiento Express program, Toyota 10 warranty standards, Estilo Comercial Toyota sales standards, and the broader Toyota ecosystem including KINTO mobility services. Centro Motor is the first dealer in the Mercosur to achieve TSM Kodawari certification.
• IRAM (Instituto Argentino de Normalización y Certificación)supportingOthers · 1 January 2004IRAM is the Argentine standardization and certification body that conducts ISO 14001 environmental management system audits for Centro Motor. The dealer has maintained ISO 14001 certification since March 31, 2004, with IRAM as the certification body since 2024 (previously DNV).
• Toyota Compañía Financiera de Argentina S.A.coreStrategic or Co-development PartnerToyota Compañía Financiera, a subsidiary of Toyota Financial Services Corporation, provides financial products including secured loans (créditos prendarios) and operating leasing for vehicle acquisition. Centro Motor facilitates these products at the dealership. Financing covers 100% of vehicle value for legal entities and 80% for individuals.
• Toyota Broker de Seguros (Insurance Partners)coreChannel Partner/ Reseller/ DistributorToyota Broker de Seguros operates as an insurance broker, partnering with leading insurance companies (Zurich, Sura, and other unnamed partners per the website imagery) to offer vehicle insurance products. A key differentiator is that repairs can be performed at authorized Toyota dealerships with OEM parts guarantee. Centro Motor houses Toyota Broker de Seguros as an in-dealership service.
• Toyota Plan Argentina S.A.coreStrategic or Co-development PartnerToyota Plan Argentina S.A. administers the Toyota Plan group savings plan for vehicle acquisition. Centro Motor serves as an authorized dealer for Toyota Plan sales. Plans operate as groups of 168 subscribers saving toward specific Toyota models over 84 monthly cuotas. Adjudication occurs monthly through lottery or bidding. Centro Motor manages customer relations and plan administration at its dealerships.
• Sustainable Cooperatives and Purpose-Driven CompaniesminorOthersCentro Motor partners with sustainable-focused companies and cooperatives to manage waste and recycling as part of its 'Circular con movilidad sustentable' ESG project. This project won the first prize at the Toyota ESG Award 2023. The partnerships focus on waste valorization, generating dignified employment.

Scale indicators13 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• OLX Autos: Used car marketplace with operations across Latin America including Argentina; competes for the same certified and non-certified used vehicle buyer pool as Centro Motor's Eshop, particularly for non-Toyota brand trade-ins.
• KAVAK: Latin American used-vehicle marketplace with active operations in Argentina; competes with Centro Motor's Centro Motor Eshop used vehicle platform for digital-first used car buyers and represents a partial-overlap emerging channel in the same retail used-vehicle space.

Direct peers

• Grupo Maipú: One of Argentina's largest Toyota dealer groups with multi-location presence; operates a comparable Toyota franchise model combining new vehicle sales, financing, and after-sales service, making it the closest direct peer to Centro Motor within the Toyota Argentina dealer network.
• Garcia Automotores: Authorized Toyota dealer group in Argentina (notably Mendoza region) operating the full Toyota retail and after-sales model including Toyota Plan; competes with Centro Motor for Toyota Argentina's regional sales allocations and corporate fleet accounts.
• Antin Group: Authorized Toyota dealer group in Argentina with multi-brand retail presence including Toyota; operates comparable new vehicle, certified pre-owned, and after-sales operations targeting similar retail and corporate customers as Centro Motor.
• Macua Automotores: Toyota authorized dealer in Argentina offering new vehicle sales, certified used vehicles, and after-sales service under the same Toyota franchise framework as Centro Motor; competes for share within Toyota Argentina's 44-dealer national network.

Broad incumbents

• Localiza Argentina: Brazilian-headquartered car rental and fleet management major with Argentine operations; competes most directly with Centro Motor's KINTO One Fleet corporate fleet management offering through a similar long-term, all-inclusive fleet rental model.
• Avis Argentina: Major car rental operator in Argentina offering short-term vehicle access services that partially overlap with Centro Motor's KINTO Share hourly/daily/monthly rental offering; a broader incumbent rather than a Toyota-specialized mobility player.
• Igarreta Automotores: One of Argentina's largest multi-brand automotive dealer groups with retail, after-sales, and financing operations; competes with Centro Motor for corporate fleet customers and overall retail vehicle demand across non-Toyota brands, representing a broader incumbent dealer competitor.

Regional players

• Tattersall Automotores: Large Toyota authorized dealer group headquartered in Chile with regional Latin American presence; comparable Toyota franchise dealer business model with new vehicle sales, certified used, financing, and after-sales — relevant regional comp despite Chile-focused operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyotacentromotor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Centro Motor