Prioritised ByMunira

What Prioritised ByMunira does

Prioritised ByMunira is a boutique consultancy headquartered in Dubai, United Arab Emirates, operating under the legal entity Munira Ishak Project Management Services (UAE DED License No: 964544) with a secondary operating base in Kuala Lumpur via Prioree Experiences Global (SSM 202503231031). The firm delivers VIP event management, executive travel coordination, business mission facilitation, and strategic project management for government bodies, consulates, corporate leaders, and international organisations across the UAE, Malaysia, Iraq, and Türkiye. Travel services are partly delivered through a Travel Counsellors UAE LLC franchisee arrangement of which founder Munira Ishak is the named franchisee.

The core revenue model is fee-for-service professional services, with bespoke project-based pricing per engagement. The firm added a training and development division called Upskill Lab in 2024, led by HRDCorp-accredited trainers Munira and Fariz Ishak, offering Project Management Modules, Discover Your Ikigai workshops, Skills & Development modules, and Leadership & Management Programs. It also operates as an authorised agent for Asia School of Business (in collaboration with MIT Sloan), earning referral commissions on Iclif Executive Education Center and Agile Continuous Education (ACE) enrolments, and launched a complimentary self-paced Crisis Confidence Blueprint masterclass in 2025.

The company's underlying technology stack is minimal: there is no proprietary platform, no software product, no APIs or SDKs, and no mobile app. Service delivery relies on relationship-based direct sales, discovery calls, WhatsApp, email and on-the-ground event logistics. The GTM motion is relationship-led across three channels — enterprise field sales to government and corporate clients, event-driven acquisition at trade missions and delegations, and community-led referrals within trusted networks in UAE and Malaysia. Named customer engagements include Singapore Consulate, Talentcorp Malaysia, Amanie Advisors, Asia School of Business, Malaysian Agriculture Counselor Office (MAHA 2024), and corporate services clients, with reported facilitation of multi-million dollar investments into Malaysian agriculture and food businesses.

Name

Prioritised ByMunira

Legal name

Munira Ishak Project Management Services

Website

https://prioritised.online

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Prioritised ByMunira is a Dubai-headquartered boutique consultancy delivering VIP event management, executive travel coordination, business mission facilitation, and strategic project management for government bodies, corporate leaders, and international organisations across the UAE and Malaysia.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Convention and Trade Show Organizers (561920), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

akta.pro secondary industry

Supplier Management & Preferred Vendor Programs (Meetings) (THACAFAL)

Keywords

• VIP event management
• Executive travel coordination
• Strategic project management
• Boutique consulting services
• Corporate event planning

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Project Management Services: End-to-end strategic project delivery for business initiatives and government programs. Revenue generated through professional service fees for event management, logistics coordination, planning, marketing, and PR services.
2. Business Missions and Trade Delegations: Facilitating trade missions and business delegations across international markets. Revenue from coordinating travel, accommodation, logistics, and program management for delegations.
3. VIP Events: Exclusive event design and management for high-profile clients. Services include precision planning, logistics coordination, and discreet execution of premium events.
4. Executive Travel Coordination: Bespoke travel management for business leaders and official delegations. Operated through Travel Counsellors UAE LLC franchisee arrangement.
5. Training and Development Programs: Expert-led programmes for individual and organisational development including project management modules, leadership programs, and personal growth workshops. Revenue from training fees.
6. Asia School of Business Agent Commission: Authorised agent for Asia School of Business programs. Earns commission/agent fees for facilitating enrolments in MIT Sloan-affiliated executive education through Iclif Executive Education Center and Agile Continuous Education (ACE).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prioritised ByMunira is a boutique consultancy that delivers VIP event management, executive travel coordination, and strategic project management services. The firm is based in Dubai, UAE, with a presence in Malaysia, and caters to government bodies, corporate leaders, and global organisations requiring high-touch, discreet event and travel support.

Product overview

Prioritised ByMunira is a boutique consultancy providing personalized project management and event services, not a unified software platform. The core offering consists of Project Management Services, Business Missions facilitation, VIP Events, and Executive Travel coordination. Training and professional development is delivered through the Upskill Lab division, which bundles Project Management Modules, Discover Your Ikigai, Skills & Development, and Leadership & Management Programs. Executive education access is provided via an authorized agent partnership with Asia School of Business (in collaboration with MIT Sloan), offering Iclif Executive Education Center and Agile Continuous Education (ACE) programs. Self-paced learning is available through the Crisis Confidence Blueprint module.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP Event Management Boutique event management service for VIP and high-profile engagements, delivered to government bodies, corporate leaders, and global organisations in the UAE and Malaysia.
• Executive Travel Coordination
• Strategic Project Management

Quantifiable outcome

• Multi-million dollar investments facilitated into Malaysian agriculture and food industry businesses through networking platforms

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Asia School of Business (ASB)coreChannel Partner/ Reseller/ DistributorPrioritised is an authorised agent for Asia School of Business (in collaboration with MIT Sloan). Provides gateway to high-impact leadership programs via Iclif Executive Education Center and Agile Continuous Education (ACE). Operating under Munira Ishak Project Management Services (License No. 964544) as formal authorised agent of ASB Management Sdn Bhd (Company No. 201301045590).
• MIT Sloan (via Asia School of Business)coreStrategic or Co-development PartnerMIT Sloan collaboration through Asia School of Business. Agile Continuous Education (ACE) was created at MIT. Programs designed to sharpen critical skills and insights required for high-level management across business, government, and non-profit sectors.
• Travel Counsellors UAE LLCcoreStrategic or Co-development PartnerTravel management services are partly operated by Travel Counsellors UAE LLC, of which Munira Ishak is a franchisee. Enables delivery of bespoke executive travel coordination and travel management services.
• Sabah State GovernmentminorStrategic or Co-development PartnerFacilitated discussions between Red Sea Reef Builders and Sabah Maju Jaya regarding coral reef restoration and community development during courtesy visit with Malaysian Business Council UAE. Supported Blue Economy development initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Express Global Business Travel (Amex GBT): Large incumbent corporate travel management company. Overlaps with Prioritised ByMunira's executive travel and business mission services but at much greater scale and broader portfolio.
• International SOS: Global provider of travel risk management, medical assistance, and security services for executives and delegations. Adjacent peer given Prioritised ByMunira's executive travel and crisis-related training offerings.
• CWT (Carlson Wagonlit Travel): Established global corporate travel management provider. Comparable for corporate and delegation travel coordination, though much broader and less boutique than Prioritised ByMunira.

Direct peers

• Quintessentially: Global VIP concierge and lifestyle management group. Directly comparable to Prioritised ByMunira's VIP event management and executive travel services for high-net-worth and corporate clients.
• George P. Johnson Experience Marketing: Global experiential event and trade show agency with corporate and government clientele. Comparable in delivering high-profile events, trade missions, and brand experiences.
• BCD Meetings & Events: Global corporate meetings, events, and incentive travel management company. Closely comparable in delivering high-end business events, trade missions, and delegation programs.
• Knightsbridge Circle: Boutique VIP concierge and luxury travel membership club serving ultra-high-net-worth clients. Comparable to Prioritised ByMunira's bespoke executive travel and high-profile event offerings.
• Ten Lifestyle Group: Concierge and lifestyle management provider serving premium clients with travel, events, and bespoke services. Operates in adjacent geographies (UK, EMEA) with overlapping VIP service model.
• Travel Counsellors: Travel management franchise network through which Prioritised ByMunira operates its executive travel services. Directly comparable for bespoke corporate and delegation travel coordination.

Emerging players

• Velocity Black: Tech-enabled luxury concierge platform offering on-demand travel, events, and lifestyle services. Comparable in VIP service model though more digital-first than Prioritised ByMunira.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PrioritisedBM
• Facebookfacebook.com/100089940996474
• LinkedInlinkedin.com/company/prioritised
• Instagraminstagram.com/prioritisedbymunira

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prioritised ByMunira