What Senior & Co. does

Senior & Co. (legal entity: NV Senior & Co.) is a Curaçao-headquartered, privately-held liqueur producer continuously operating since 1896. The company manufactures authentic Curaçao liqueurs from sun-dried bitter peels of the Laraha orange (Citrus Aurantium Currassuviensis), a citrus indigenous to the Caribbean island of Curaçao, using traditional copper-pot distillation in a copper still dating to 1896 at the Landhuis Chobolobo distillery in Willemstad. The product range spans core colored cocktail essentials (Blue, Orange, Red, and Green Curaçao), Curaçao Triple Sec in 31% and 40% alcohol variants, and a Caribbean specialty liqueur line (Tamarèin / tamarind, Rasenchi / rum raisin, Kòfi Kòrsou / coffee, Chukulati / chocolate). All products are Kosher certified, anchored to the Jewish heritage of the founder and owner families.

The company sells primarily through authorized regional distributors in the United States, Netherlands & Germany, and Belgium, supplemented by direct sales at the Landhuis Chobolobo distillery and a tourism/experiential channel offering guided tours and tastings. Revenue mechanics are one-time wholesale and retail liqueur sales across three end-segments: cocktail enthusiasts and home bartenders, bars/restaurants/hospitality operators, and retail consumers. Go-to-market combines channel-partner distribution with a content marketing apparatus of 40+ cocktail recipes, spirits-education articles, and active social media handles (Instagram, Facebook, X, YouTube), supported by brand-heritage storytelling around the Laraha orange and the 19th-century distillery mansion.

Senior & Co. is privately held under family ownership with no disclosed venture capital, private equity, or public-market activity, and no reported headcount, revenue, or funding figures in the source material. Distribution to date is limited to four markets plus Curaçao domestic, with no announced expansion pipeline, leadership changes, M&A, or restructuring events in the input data.

Name

Senior & Co.

Legal name

NV Senior & Co.

Website

https://curacaoliqueur.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior & Co. is a privately-held Curaçao liqueur producer, founded in 1896, that crafts authentic Curaçao liqueurs from native Laraha orange peels in heritage copper stills and sells through regional distributors across the United States, Netherlands, Germany, and Belgium, with direct distillery sales and tours at Landhuis Chobolobo in Willemstad.

Ownership category

akta.pro rank

Product category

Premium Spirits & Liqueurs

NAICS

Distilleries (31214), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

akta.pro secondary industries

Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Beverage Emulsions & Clouding Agents (Flavor Emulsions, Weighting Agents) (AFAJACAK), Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

Keywords

• Curacao liqueur production
• Triple sec liqueurs
• Orange liqueur spirits
• Premium cocktail liqueurs
• Caribbean spirit distillery

Headquarters

HQ city

Curacao

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Liqueur Product Sales: The company generates revenue through the production and sale of premium Curaçao liqueurs. Products include Curaçao Triple Sec (31% and 40% variants), colored cocktail essentials (Blue, Orange, Red & Green Curaçao), and specialty liqueurs (Tamarèin, Rasenchi Curaçao, Kòfi Kòrsou, Chukulati). Sales occur through distributors in multiple countries and direct-to-consumer at the distillery.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Senior & Co. produces and sells premium, authentic Curaçao liqueurs made from dried bitter peels of the Laraha orange (Citrus Aurantium Currassuviensis), grown exclusively on the Caribbean island of Curaçao. The portfolio includes Curaçao Triple Sec in 31% and 40% alcohol variants, colored cocktail essentials (Blue, Orange, Red and Green Curaçao), and specialty liqueurs (Tamarèin, Rasenchi, Kòfi Kòrsou, Chukulati). All products are distilled in copper pot stills dating back to 1896 at the Landhuis Chobolobo distillery in Willemstad, Curaçao, and are Kosher certified.

Product overview

Senior & Co. is a Curaçao-based liqueur company producing premium, authentic liqueurs since 1896. Their core product line consists of traditional Curaçao liqueurs made with the Laraha orange (bitter orange native to Curaçao), including colored cocktail essentials (Blue, Orange, Red, Green Curaçao) and Curaçao Triple Sec in 31% and 40% alcohol variants. Additionally, they offer a specialty liqueur collection featuring Tamarind (Tamarèin), Rum Raisin (Rasenchi), Coffee (Kòfi Kòrsou), and Chocolate (Chukulati) liqueurs. All products are crafted using original Senior recipes and distilled in copper stills from 1896 at the Landhuis Chobolobo distillery.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Curaçao Premium blue-colored Curaçao liqueur made with Laraha orange peels at 31% alcohol content, used as a cocktail modifier and coloring agent in tropical cocktails.
• Orange Curaçao Genuine orange Curaçao liqueur made with dried bitter Laraha orange peels, used as a cocktail mixer and replacement for Triple Sec.
• Red & Green Curaçao Colored Curaçao liqueurs available in red and green varieties, used primarily as coloring agents and flavor modifiers in cocktails.
• Curaçao Triple Sec (31%) Traditional Curaçao Triple Sec liqueur with 31% alcohol content, crafted with Laraha orange peels and distilled in copper stills dating from 1896.
• Curaçao Triple Sec (40%) Premium Curaçao Triple Sec liqueur with 40% alcohol content, the higher-proof version of the traditional Senior recipe.
• Tamarèin (Tamarind) Liqueur Specialty liqueur made from tamarind fruit, one of the most popular fruits on Curaçao, used in cocktails such as the Tamarind Mule and Tamarind Sunset.
• Rasenchi Curaçao (Rum Raisin) Liqueur Rum raisin flavored Curaçao liqueur, where 'rasenchi' means rum raisin in the local Papiamentu language; a widely popular flavor on Curaçao.
• Kòfi Kòrsou (Coffee) Liqueur Coffee liqueur with a deep coffee taste made on a Curaçao liqueur base, used in cocktails such as the Bon Dia and classic tiramisu.
• Chukulati (Chocolate) Liqueur

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giffard: Giffard is a French premium liqueur producer founded in 1885, specializing in authentic fruit and botanical liqueurs crafted for professional bartenders. Its heritage positioning, broad flavor portfolio, and bartending-channel focus make it a direct comparable to Senior's craft liqueur approach.
• Marie Brizard Wine & Spirits: Marie Brizard is a French heritage liqueur brand dating to 1755, producing a wide range of fruit and botanical liqueurs. Its multi-century heritage, broad SKU portfolio, and cocktail-focused positioning align closely with Senior's category approach and target market.
• Luxardo: Luxardo is an Italian heritage liqueur and syrup producer known for authentic, premium botanical products including maraschino and specialty liqueurs. Like Senior, it emphasizes traditional production methods, heritage branding, and authentic ingredients as core differentiators in the premium liqueur category.
• Combier: Combier is a French craft liqueur and triple sec producer founded in 1834, known for artisanal production methods and authentic botanical sourcing. As another heritage craft liqueur specialist, it competes in similar bartender and cocktail enthusiast channels as Senior.

Broad incumbents

• Bols: Bols is a Dutch heritage liqueur and spirits producer with a broad portfolio that includes triple sec, blue curaçao, and many flavored liqueurs. As a Curaçao-adjacent Dutch heritage competitor, it competes with Senior in both Europe and North America across multiple liqueur categories.
• Cointreau: Cointreau is the dominant global orange liqueur/triple sec brand owned by Rémy Cointreau. While not using authentic Laraha orange, it competes directly with Senior's Orange Curaçao and Triple Sec variants in the cocktail modifier category, with vastly broader distribution and marketing scale.
• Hiram Walker: Hiram Walker is a North American mass-market liqueur and spirits producer offering triple sec and various flavored liqueurs at accessible price points. It competes with Senior in retail channels where price-sensitive consumers may choose between authentic craft and value alternatives.
• De Kuyper: De Kuyper is a major Dutch liqueur producer with extensive triple sec and flavored liqueur offerings serving professional bartenders. Its broad portfolio and bar-channel focus position it as a direct competitor in the cocktail modifier segment where Senior operates.

Emerging players

• Tempus Fugit Spirits: Tempus Fugit Spirits is a craft liqueur producer focused on historically accurate formulations and botanical authenticity for the craft cocktail market. Its niche premium positioning and bartender focus make it an emerging comparable in the craft liqueur category where Senior operates.
• Brovo Spirits: Brovo Spirits is a small-batch craft liqueur producer with a portfolio of botanical and cocktail-focused liqueurs. As an emerging craft player targeting similar cocktail enthusiast and hospitality customers, it represents the type of artisanal competitor Senior may encounter in niche cocktail accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CuracaoLiqueur
• YouTubeyoutube.com/watch?v=cWzPGTQd3oU
• Facebookfacebook.com/curacaoliqueur
• Instagraminstagram.com/curacaoliqueur
• LinkedInlinkedin.com/company/senior-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior & Co.