SmartHelp
SmartHelp LLC is an independent Apple technology retail store in Medford, Oregon, founded in 2019 by Apple veteran Todd Derek. It sells Apple hardware bundled with setup, training, repair, and recurring subscription support to consumers, small businesses, and educational institutions nationwide.
- Company typePrivate
- Founded2019
- HeadquartersEagle Point, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SmartHelp does
SmartHelp LLC is a privately held, founder-operated independent Apple technology retail and services business founded in 2019 by Todd Derek, an Apple technology consultant since 1986. The company operates a single retail showroom at Rogue Valley Mall in Medford, Oregon, alongside a headquarters address in Eagle Point, Oregon, and serves individual consumers, small-to-medium businesses, and educational institutions across the United States through three delivery modes: in-store consultations, on-site service calls, and remote technical support via phone and screen-sharing. Education is referenced as a distinct vertical with group training offerings.
The core product architecture is built around "Complete Solutions" — bundles pairing new or Certified Pre-Owned Apple hardware (iPhone, Mac, iPad, Apple Watch, Apple TV) with backup, setup, password management, data migration, and training services. Adjacent offerings include in- and out-of-warranty hardware repair, standalone software services, OS training across macOS/iOS/iPadOS/tvOS/watchOS/Windows/Android, a $100/year Trade-in Program, and recurring monthly subscriptions. Customer records and operations are managed on FileMaker Pro, a legacy on-premise relational database rather than a modern cloud platform; the company is explicitly an independent Apple consultant, not an authorized reseller, and facilitates purchases through customers' own Apple accounts.
The revenue model combines hardware sales (low-margin Apple resale with embedded services), labor at $150/hour with a $50 minimum, and two recurring subscription tiers: a $75/month personal plan (30 minutes of support, 12-month minimum) and a $1,500/month Professional Business Support plan (12 hours of support, 12-month minimum, with additional hours at $125). The go-to-market is sales-led through retail engagement, on-site visits, and remote support, supplemented by SEO and review-driven discovery on Google, Yelp, Facebook, and LinkedIn. Founder plans call for scaling to five stores over five years, with stand-alone and store-in-store franchise opportunities under exploration.
SmartHelp firmographics
Firmographics- Name
- SmartHelp
- Legal name
- SmartHelp LLC
- Website
- https://smarthelp.store
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartHelp LLC is an independent Apple technology retail store in Medford, Oregon, founded in 2019 by Apple veteran Todd Derek. It sells Apple hardware bundled with setup, training, repair, and recurring subscription support to consumers, small businesses, and educational institutions nationwide.
- Ownership category
- akta.pro rank
Where SmartHelp is headquartered
LocationHeadquarters
- HQ city
- Eagle Point
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SmartHelp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Support Subscriptions: Recurring monthly revenue from personal ($75/month) and business ($1,500/month) subscription support services with 12-month minimum agreements
- Service and Labor: Hardware repair services, technical support, and training billed at $150/hour labor rate with $50 minimum service charge
- Hardware Sales: Apple products and Certified Pre-Owned devices sold as complete solutions with included setup and training services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Monthly Backup, Review & Support Subscription |
| Subscription | Monthly | Professional Business Support |
| Other | Pay-as-you-go | Labor and Service Rates |
| Subscription | Annual | Trade-in Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SmartHelp product offering
Product offeringCore offering
SmartHelp is an Independent Apple Consultant that sells Apple hardware (iPhones, Macs, iPads, Apple Watches, Apple TVs) bundled with setup, backup, and training services, and offers subscription-based ongoing technical support for both personal and business customers. The company delivers its offerings through a retail store in Medford, Oregon, on-site field service, and remote support across all 50 U.S. states.
Product overview
SmartHelp is a privately owned independent Apple technology retail and service store providing complete solutions that combine Apple product sales with bundled services. The core offerings include: Complete Solutions (new Apple hardware with setup and training), Hardware Repair (in and out of warranty), CPO (Certified Pre-Owned products), Software Services (account setup, password management, backups), OS Training, and Tech Support. The company also offers subscription-based monthly support plans for personal ($75/month) and business ($1,500/month) customers, plus a trade-in program for annual Mac upgrades. Services are delivered in-house, on-site, or remotely, serving customers across all 50 United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete Solutions A bundled offering combining new Apple product sales (iPhones, Macs, iPads, Apple Watches, Apple TVs, Smart Homes) with backup, setup, and training services to provide customers with everything they need in one purchase.
- Hardware Repair Hardware repair services for Apple devices including iPhones, Macs, and iPads, covering in-warranty and out-of-warranty repairs, accidental damage, defects, and upgrades.
- Certified Pre-Owned (CPO) Apple Devices Certified Pre-Owned Apple products that have been inspected, refurbished, and certified for resale at a reduced price point.
- Software Services Comprehensive software setup and configuration services including account registration, password management, macOS backup, device setup, data integration, and secure erasing of old devices.
- OS Training Conceptual training sessions for various operating systems including macOS, iOS, iPadOS, tvOS, watchOS, Windows, Android, and Smart TVs, available as one-to-one lessons, group training, or online guidance.
- Tech Support Technical support services available in-house, on-site, or remotely via phone and Internet, covering macOS, iOS, iPadOS, tvOS, Windows, and Android operating systems, including monthly subscription plans.
- Trade-in Program A yearly trade-in program allowing customers to exchange their current Mac for a new one, with estimated trade-in value determined annually through various web sources and customers paying approximately 20% of device cost rather than 100% replacement every five years; priced at $100 per year.
Quantifiable outcome
- Customer reviews consistently rate 5-stars on Google, Yelp, Facebook, and LinkedIn platforms
- +1 more outcomes
Companies that use SmartHelp
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SmartHelp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SmartHelp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Authorized Service ProviderminorSmartHelp facilitates warranty repairs through Apple or Apple Authorized Service Providers when needed for customer warranty claims. SmartHelp is not affiliated, authorized, or endorsed by Apple Inc. and operates as an Independent Apple Consultant performing 5-star services.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
SmartHelp competitors and assessment
Company assessmentDirect peers
- Other World Computing (OWC): Mac-focused retailer selling hardware, storage, accessories, and trade-in services with strong Apple-ecosystem expertise; overlaps with SmartHelp's CPO and accessory trade-in business.
- Simply Mac: Multi-location authorized Apple reseller and service provider selling new and refurbished Apple hardware with repair and trade-in services, directly comparable to SmartHelp's bundled retail-plus-service model for Apple products.
- Experimac (uBreakiFix): Franchise chain specializing in sales of Certified Pre-Owned Apple products and repair services; mirrors SmartHelp's CPO product line plus bundled setup and repair on Apple devices.
Others
- Geek Squad: Best Buy's subscription and per-incident tech-support arm offering remote and in-store help, subscription plans, and device support, structurally similar to SmartHelp's monthly support subscriptions and per-hour service labor model.
Regional players
- Micro Center: Specialty computer retailer carrying Apple and PC hardware with in-store services and tech support, comparable in retail format but serving different geographies than SmartHelp's Oregon footprint.
Broad incumbents
- Best Buy: Big-box electronics retailer with Geek Squad tech support and in-store Apple sales; a broader incumbent offering similar product plus attached services across all major consumer electronics brands.
- Apple Store: Apple's manufacturer-owned retail stores sell the same hardware with in-store setup and the Today at Apple training sessions, overlapping heavily with SmartHelp's complete-solution and OS training offerings at greater scale.
Emerging players
- Asurion / uBreakiFix: National device repair chain for smartphones, tablets, and computers with iPhone, iPad, and Mac repair services directly overlapping SmartHelp's Hardware Repair offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartHelp social profiles
Digital presenceSmartHelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartHelp leadership team
Management profileNumber of profiles
Profiles1 record
SmartHelp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartHelp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartHelp
What does SmartHelp do?
SmartHelp is an Independent Apple Consultant that sells Apple hardware (iPhones, Macs, iPads, Apple Watches, Apple TVs) bundled with setup, backup, and training services, and offers subscription-based ongoing technical support for both personal and business customers. The company delivers its offerings through a retail store in Medford, Oregon, on-site field service, and remote support across all 50 U.S. states.
Is SmartHelp a public or private company?
SmartHelp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartHelp founded?
SmartHelp was founded in 2019. It employs 1 to 10 people.
Where is SmartHelp based?
SmartHelp is headquartered in Eagle Point, United States, in the North America region.
How does SmartHelp make money?
Three revenue lines are on record. Monthly Support Subscriptions are the primary driver. The others are service and Labor and hardware Sales.
Who are SmartHelp's main competitors?
Direct peers on record are Other World Computing (OWC), Simply Mac and Experimac (uBreakiFix). Geek Squad is listed as an others. Micro Center is listed as a regional player. Broad incumbents are Best Buy and Apple Store. Asurion / uBreakiFix is listed as an emerging player.
Does SmartHelp have an API?
No public API is recorded for SmartHelp.