Dhyan Foundation

What Dhyan Foundation does

Dhyan Foundation is a private, India-domiciled nonprofit spiritual and charitable organization headquartered at A-80, South Extension Part II, New Delhi. Founded and led by Ashwini Guru Ji, it delivers a portfolio of free Vedic practices built around its proprietary Sanatan Kriya — a comprehensive yogic system designed to encapsulate all eight limbs of Ashtanga Yoga from the Patanjali Yoga Sutras. The core product set includes Sanatan Kriya sessions, smokeless Vedic Yagyas, Vedic Mantras, Vedic Martial Arts, Divya Chikitsa Mantras (a seven-mantra sound-healing module), and clairvoyance, which has been publicly demonstrated and certified by the Indian Medical Association. Supporting offerings comprise a tiered workshop curriculum (Foundational, Advanced, Healing Through Art and Asanas, Harmonious Living, Self Healing), eight online health assessment tests, two mobile apps (Sanatan Kriya and Vedic Chants on Android and iOS), a monthly subscription magazine (The Inner World), and a catalog of published books distributed via Amazon and Exotic India Art. A secondary vertical, Animal Welfare, runs 48 gaushalas and shelters caring for 80,000 rescued animals, operates a 24x7 pan-India animal helpline with ambulance coverage in six cities, and maintains an exclusive operational partnership with India's Border Security Force to rehabilitate cattle rescued from trafficking along the Indo-Bangladesh border.

The organization's business model is donation-led and explicitly non-commercial: Guru Ji does not accept fees for teachings or workshops, and corporate wellness engagements (with named clients Amazon, Cognizant, Infosys, Nestle, BC Jindal, and Shinham Bank, plus international sessions in Indonesia, Australia, UK, and USA) are provided free of charge. Earned revenue is limited to (1) Nandi Products, a volunteer-produced e-commerce line of handmade ritual and cow-based items (Rs 100–1,400 per unit), (2) book sales routed through third-party retailers, and (3) Inner World magazine subscriptions. Karma initiatives — food distribution, women empowerment, Anand Vidyalaya education, youth internship, CSR programs, and rural development — are funded by donations and volunteer support. The go-to-market motion is community-led and event-driven, anchored by the weekly Gyan Varta YouTube live program, social media presence, in-person workshops at homes, offices, and global centers, and word-of-mouth referrals through the Dhyan Ashram community. Reach spans India, Indonesia, Australia, the UK, and the USA.

Name

Dhyan Foundation

Legal name

Dhyan Foundation

Website

https://dhyanfoundation.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Dhyan Foundation is a New Delhi-based nonprofit spiritual organization founded by Ashwini Guru Ji, offering free Sanatan Kriya yoga, Vedic Yagyas, and clairvoyance practices to global spiritual seekers, alongside corporate wellness workshops and large-scale animal welfare operations including a BSF partnership.

Ownership category

akta.pro rank

Product category

Spiritual Wellness & Yoga Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

akta.pro secondary industries

Hindu Theological Colleges & Vedic Studies Institutes (EDAHAKAJ), Hindu Broadcasting (MPABALAH)

Keywords

• Spiritual wellness services
• Yoga and meditation
• Animal welfare programs
• Charitable foundation services
• Corporate wellness workshops

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Dhyan Foundation operates primarily through donations from supporters. The organization requests donors to exercise due care and diligence while making donations. No refunds are offered for donations made.
2. Nandi Products Sales: Sale of handmade products from gaushalas including Havan Kits (Rs 300), Agnihotra Kits (Rs 350), Karpur (Rs 300), Guggal (Rs 300), Havan Samagri (Rs 400), Gau Green Floor Cleaner (Rs 100), Himalayan Salt Lamps (Rs 1400), and other Vedic ritual products. Contact: [email protected], +91 99532 07240
3. Book Sales: Publications including Sanatan Kriya: Essence of Yoga, Sanatan Kriya The Ageless Dimension, Thoughts of the Inner World, Thoughts For The Adept - 1, and Doomsday Y? Warning of the Vedic Rishis to Mankind (ISBN: 9788190450683) available through Amazon and Exotic India Art.
4. The Inner World Magazine Subscriptions: Monthly spiritual newspaper covering topics like Yog, Ayurveda, Health and Beauty, Vaastu, and other spiritual sciences. Subscription-based model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dhyan Foundation is a nonprofit spiritual and charitable organization that teaches and disseminates Sanatan Kriya yoga, Vedic Yagyas, Vedic Mantras, Vedic Martial Arts, Divya Chikitsa Mantras, and Clairvoyance to global seekers free of charge. It complements its spiritual teachings with corporate mental-health wellness workshops for MNCs, animal welfare operations through 48 gaushalas caring for 80,000 rescued animals, partnerships with India's Border Security Force, and revenue-generating products including Nandi handmade ritual items, spiritual books, and The Inner World monthly magazine.

Product overview

Dhyan Foundation offers a comprehensive spiritual and wellness ecosystem centered around Sanatan Kriya as its core practice, supplemented by various supporting products and services. The core offerings include Sanatan Kriya yoga practice and Vedic Yagyas, complemented by modules like Vedic Mantras, Vedic Martial Arts, Divya Chikitsa Mantras, and Clairvoyance training. Educational offerings include spiritual practice workshops (Foundational, Advanced, Healing Through Art and Asanas, Harmonious Living, Self Healing) and Corporate Wellness programs for MNCs. The Karma initiative encompasses food distribution, women empowerment, Anand Vidyalaya education, youth internship, and animal welfare including 48 gaushalas with 80,000 rescued animals. Health assessment tools include eight health tests. Publications include spiritual books and The Inner World monthly magazine. The organization operates Dhyan Cave meditation center and Gyan Varta live weekly program. Two mobile applications serve Android and iOS platforms. All teachings are provided free of charge, reflecting the non-commercial philosophy of the organization.

Differentiator

Problem solved

Functional benefit

Brands

• The Inner World: Monthly spiritual newspaper covering yoga, Ayurveda, health, beauty, Vaastu, and other spiritual sciences
• Nandi Products
• Vedic Yagyas
• Sanatan Kriya
• Divya Chikitsa Mantras
• Clairvoyance

Products and services

• Sanatan Kriya

Quantifiable outcome

• Cases of attacks on BSF Jawans by cattle smugglers has reduced drastically due to rehabilitation of rescued cattle by Dhyan Foundation
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Border Security Force (BSF) IndiacoreStrategic or Co-development PartnerDhyan Foundation is the ONLY Organisation standing with BSF to stop illegal cattle trafficking across the Indo-Bangladesh border. They work hand-in-hand with BSF soldiers to bring health, wealth, peace, and serenity. Due to rehabilitation of rescued cattle by Dhyan Foundation, the rotation of cattle for smuggling through auctioning has come down to a negligible level, and cases of attacks on BSF Jawans by cattle smugglers has reduced drastically.
• AmazonminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• CognizantminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• BC JindalminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• Shinham BankminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• NestleminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• InfosysminorGTM or Marketing PartnerCorporate wellness partnership for mental health and holistic wellness workshops and seminars.
• International Organizations (Indonesia, Australia, UK, USA)coreStrategic or Co-development PartnerInternational partnerships for conducting workshops and seminars. Participants across the globe have benefitted from these sessions and reported correction in posture, resurgence of energy, better focus, emotional stability, stress alleviation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ramakrishna Mission: Large established Hindu monastic organization operating schools, hospitals, disaster relief and spiritual centers across India and globally. A broader incumbent whose scale and institutional structure contrast with Dhyan Foundation's founder-led model.
• Sathya Sai Organization: Global spiritual and service organization running free education, healthcare (including a super-specialty hospital), and drinking water projects. Comparable on free teachings, charitable scale, and Vedic/spiritual foundation.

Direct peers

• Art of Living: International spiritual nonprofit founded by Sri Sri Ravi Shankar offering free yoga/meditation programs (Sudarshan Kriya), corporate wellness, schools, and rural development. Closest direct comparison to Dhyan Foundation in scope, free-teaching model, and corporate wellness push.
• Chinmaya Mission: Vedanta teaching organization running spiritual discourses, youth programs, schools, and charitable initiatives. Comparable as a Hindu-rooted, guru-led nonprofit offering structured Vedic/spiritual education alongside social service.
• Isha Foundation: Sadhguru-led nonprofit offering Yoga (including Isha Kriya), meditation retreats, environmental projects, and large-scale wellness programs globally. Comparable founder-led, free-content spiritual organization with strong digital and corporate outreach.
• Brahma Kumaris: Global spiritual nonprofit offering Raja Yoga meditation, corporate wellness workshops, and retreat centers. Comparable in free teaching model, multi-country footprint, and enterprise meditation/wellness delivery.
• Patanjali Yogpeeth: Baba Ramdev's yoga research, treatment and training institution focused on Ashtanga Yoga and Ayurveda. Highly comparable to Dhyan Foundation on the Patanjali Yoga Sutras lineage and on combining yoga teaching with wellness/health services.

Others

• Vishwa Mohan Bhatt / Vedic Foundation-style teaching bodies: Smaller Vedic teaching and charitable bodies operating Sanskrit, mantra and gaushala-based initiatives in India. Included as a thematic adjacent reflecting the Vedic/Hindu gaushala teaching segment Dhyan Foundation occupies.
• Sri Sri Ravi Shankar's Tattva Spa / Sri Sri School of Yoga (commercial arms of Art of Living): Commercial wellness and yoga training arms adjacent to Art of Living. Listed as a thematic adjacent because Dhyan Foundation sells comparable Vedic ritual products (Nandi) and meditation/yoga workshops.

Emerging players

• Akshay Patra Foundation: Large Indian NGO running the world's largest mid-day meal program with corporate and government partnerships. Comparable as an Indian nonprofit with marquee enterprise CSR clients, global footprint, and operations at massive scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dhyanfoundation
• YouTubeyoutube.com/@DhyanFoundation
• Facebookfacebook.com/DhyanFoundation
• Instagraminstagram.com/dhyanfoundation
• LinkedInlinkedin.com/company/dhyanfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhyan Foundation