What Mobel-pfister Ag does

Möbel Pfister AG is a privately held Swiss furniture and home furnishings retailer founded in 1882 and headquartered in Suhr, Canton Aargau (registered as CHE-105.931.018). It operates a hybrid omnichannel model combining a network of physical retail showrooms (Filialen) across Switzerland with the e-commerce platform pfister.ch, which lists more than 100,000 products and supports German, French, and Italian. The assortment spans furniture for every room category — living room, bedroom, dining, garden/terrace, home office, children's/baby rooms, entrance, and bathroom — plus an extensive accessories range covering textiles, lamps, carpets, curtains, table settings, and garden accessories. Sub-brands Mobitare (premium international designer furniture) and atelier pfister (exclusive designer line) segment the catalogue by price and design positioning.

The company monetizes through one-time hardware sales, denominated in Swiss Francs, with a tiered pricing architecture spanning regular retail, the seasonal 'Rotstift' promotion (20–50% off), the mypfister loyalty program (2% bonus rewards), and outlet/warehouse channels (30–70% off). Additional revenue lines include custom furniture manufacturing (Service auf Mass for wardrobes, mirrors, curtains), kitchen design and installation via the pfister Küchenstudio, delivery and assembly services (curbstone CHF 69, home delivery CHF 149, free Click & Collect), rental truck logistics, interior design consultation, furniture care services, and B2B commercial furniture via partner INEVO AG. Payment acceptance includes Visa, Mastercard, American Express, Diners Club, TWINT, invoice, and prepayment, and the storefront carries Swiss Online Garantie, eCommerce Trustmark, and Digital Commerce Award certifications.

No public revenue, headcount, funding, M&A, or leadership data is disclosed. The stated scale metrics (140+ years of operation, 100,000+ SKUs, nationwide Filialen footprint, multi-language storefront) describe a mature, single-country, broad-line furniture retailer with deep service integration and a stable channel mix.

Name

Mobel-pfister Ag

Legal name

Möbel Pfister AG

Website

https://www.pfister.ch

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Möbel Pfister AG is a Swiss furniture and home furnishings retailer founded in 1882 that operates a hybrid omnichannel model of nationwide showrooms and the pfister.ch e-commerce platform, serving Swiss households with 100,000+ products, custom manufacturing, kitchen design, and delivery services.

Ownership category

akta.pro rank

Product category

Furniture and Home Furnishings Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Furniture retail
• Home furnishings
• Custom kitchen design
• Interior design services
• Home accessories

Headquarters

HQ city

Suhr

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Home Furnishings Retail: Traditional brick-and-mortar and e-commerce retail of furniture, home accessories, and lifestyle products. Revenue is generated through one-time product sales at retail prices, with additional revenue streams from delivery and installation services, custom furniture fabrication, and the mypfister loyalty program. The company operates sale/discount promotions (Rotstift) and seasonal campaigns to drive revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

M\u00f6bel Pfister AG operates a hybrid furniture and home furnishings retail business in Switzerland, offering over 100,000 products through physical Filialen and the pfister.ch e-commerce platform. The assortment spans furniture for every room (living, bedroom, dining, garden, office, children's, bathroom, entrance, kitchen), home accessories (textiles, lamps, carpets, table settings), and the premium Mobitare design sub-brand, supplemented by services such as custom kitchen design, custom manufacturing, delivery and installation, interior design consultation, and furniture care.

Product overview

Mobel-pfister AG is a Swiss furniture retailer operating since 1882 with both physical stores and an online shop offering over 100,000 products. The company sells a comprehensive furniture portfolio including living room, bedroom, dining room, garden, home office, children's/baby rooms, bathrooms, and kitchen furniture, complemented by an extensive accessories range covering textiles, lamps, carpets, curtains, garden accessories, and table settings. The product portfolio includes the premium design sub-brand Mobitare featuring international brands, a full-service kitchen studio for custom kitchen solutions, and on-demand custom manufacturing services for wardrobes, mirrors, and curtains. Additional services include delivery and assembly, rental trucks, professional interior design consultation, and care services. The company operates both as a traditional retailer and through sale channels including outlet stores and warehouse clearance sales.

Differentiator

Problem solved

Functional benefit

Brands

• Mobitare: A design-focused sub-brand offering furniture and accessories at attractive prices
• atelier pfister

Products and services

• M\u00f6bel (Furniture Assortment) Comprehensive furniture collection for living room, bedroom, dining room, garden, home office, children's room, entrance, bathroom, and kitchen, sold through pfister.ch and physical Filialen to Swiss consumers.
• Accessoires (Home Accessories) Extensive range of home accessories including textiles, lamps, carpets, curtains, garden accessories, table settings, and office accessories, sold alongside the furniture assortment.
• Mobitare
• pfister K\u00fcchenstudio (Kitchen Studio)
• Service auf Mass (Custom Manufacturing)
• Lieferung & Montage (Delivery & Assembly)
• pfister Miettransporter (Rental Trucks)
• Interior Design Service
• Pflegeservices (Care Services)
• pfister Outlet
• Lagerverkauf (Warehouse Sale)
• Rotstift (Red Pen Sale)
• Geschenkideen (Gift Ideas)
• Shop the Look

Quantifiable outcome

• Over 100,000 products available online, representing the largest home furnishing range in Switzerland

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• INEVO AGcoreStrategic or Co-development PartnerINEVO AG operates as the object/business segment partner of Möbel Pfister AG, specializing in serving professional and commercial customers (Objektbereich). The partnership extends pfister's reach into the B2B market segment, providing furniture solutions for businesses, offices, and commercial properties.
• Swiss Online GarantieminorOthersSwiss Online Garantie is a trust and security certification for e-commerce, indicating that Möbel Pfister AG's online shopping meets certain consumer protection and security standards for Swiss online retail.
• Digital Commerce AwardminorOthersDigital Commerce Award is an industry recognition that Möbel Pfister AG has been associated with, indicating excellence in digital commerce and e-commerce capabilities.
• eCommerce TrustmarkminorOthersEuropean e-commerce trustmark certification demonstrating compliance with consumer protection standards for online retail, enhancing customer confidence in the pfister.ch online shopping experience.
• Payment Partners (Visa, Mastercard, American Express, Diners Club, TWINT)coreOthersMöbel Pfister AG accepts major credit cards (Visa, Mastercard, American Express, Diners Club) and mobile payment solutions (TWINT) for customer convenience in both online and physical store transactions.
• Swissair Airline Trolley (Aviatik-Shop)minorOthersPfister sells Swissair-branded airline trolleys through the Aviatik-Shop brand. License fees from the Swissair brand are donated to the Swiss Staff Foundation children's charity, combining retail with social responsibility.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• West Elm: US-based premium design-led home furnishings retailer expanding internationally. Comparable to Pfister's atelier pfister and Mobitare sub-brands on curated premium positioning, though not operating Swiss physical stores.
• Wayfair: Global online-only home goods and furniture retailer. Not a direct store competitor but materially competes for Swiss online furniture spend with broader assortment and aggressive digital pricing.
• Home24: European online furniture and home furnishings retailer. Overlaps with Pfister's online assortment in furniture and accessories and competes for cross-border DACH digital demand.

Direct peers

• Conforama: European furniture and home furnishings retailer with a Swiss store network. Competes across furniture, kitchen, and home accessories categories with similar showroom-plus-promotional model.
• Maisons du Monde: French home furnishings and furniture retailer with curated design-led assortment. Comparable to Pfister on style-oriented positioning across furniture and decor, plus omnichannel presence in adjacent European markets.
• XXXLutz: Austrian-headquartered furniture retailer with Swiss locations. Competes across full home furnishing, kitchen, and accessories with comparable big-box showroom strategy and service attach (delivery, installation).
• JYSK: Scandinavian home furnishings retailer operating in Switzerland. Competes in bedroom, living, garden, and home accessories with a value-oriented assortment and physical store presence comparable to Pfister's discount/outlet tier.
• IKEA (Switzerland): Global flat-pack furniture giant with a strong Swiss footprint. Directly competes with Pfister across living, bedroom, dining, kitchen, and storage categories, leveraging scale advantages on price and self-assembly logistics.
• But: Swiss online furniture retailer offering mid-market furniture across living, bedroom, and dining. Directly comparable to Pfister on Swiss-market focus and broad assortment, with a digital-first GTM motion.
• Micasa: Swiss furniture and home furnishings retailer owned by Migros. Competes head-to-head with Pfister on broad home assortment, multi-channel retail (stores + e-commerce), and value-tier positioning in the same Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/moebelpfister
• Facebookde-de.facebook.com/moebelpfister
• Instagraminstagram.com/moebelpfister
• Pinterestpinterest.ch/moebelpfister

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobel-pfister Ag