What Micasa does

Micasa is a Swiss furniture and home goods retailer operating as a wholly-owned subsidiary of Migros Group, Switzerland's largest retail cooperative. The company runs a national omnichannel business combining physical retail stores across Switzerland with an owned e-commerce storefront (micasa.ch), built on a Shopify-based platform with CDN delivery, plus Click & Collect and tiered delivery services (parcel, curbside, and room-of-choice).

Its product range spans six core categories — Möbel (furniture for living, sleeping, dining, bathroom, office, and entryway), Textilien (bedding, curtains, table linens, carpets), Accessoires (bathroom, kitchen, decoration, tableware, wall décor), Licht (lighting including smart lights), Kids & Baby (children's furniture and textiles, including Flexa), and Garten & Balkon (outdoor furniture) — plus a 919-product seasonal Christmas assortment. Value-added services include the Möbelkonfigurator for customizable FLEXA/NOACK/MODUL furniture, custom-made curtains with free in-home consultation, professional assembly, old-furniture disposal, and personal video consultation.

Micasa monetizes through one-time unit sales of physical goods priced in Swiss Francs across a very wide range (approximately CHF 2.37 accessories to CHF 1,499+ major furniture), supplemented by recurring promotional mechanics such as newsletter-driven CHF 10 incentives and discounts of up to 70%. Customer segments are horizontal — Swiss households and homeowners — reached via organic social (Facebook, Instagram, Pinterest), email/newsletter, and an inspiration blog. Differentiation rests on Migros brand trust, Swiss quality positioning, exclusive designer collaborations (Julian Zigerli, Sonnhild Kestler, ECAL, Sula), and partnerships such as SBB and Flexa. The company is privately held within Migros, with no external funding, M&A, or public listing disclosed.

Name

Micasa

Legal name

Micasa AG

Website

https://micasa.ch

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Micasa is a Swiss omnichannel furniture and home-goods retailer, wholly owned by Migros Group, selling furniture, textiles, lighting, accessories, kids, and garden products to Swiss households through national stores, micasa.ch e-commerce, and Click & Collect.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Physical and online retail of furniture, home textiles, accessories, lighting, and home decor products. Products are sold through company-owned retail stores and e-commerce website micasa.ch.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Micasa operates an omnichannel home furnishings retail business selling furniture, textiles, accessories, lighting, kids & baby products, and garden & balcony goods through physical stores across Switzerland and the micasa.ch e-commerce platform. The assortment spans everything from small accessories (CHF 2-10) to major furniture pieces (CHF 100-1000+), and is differentiated by exclusive designer collaborations, a furniture configurator for custom orders, and complementary services such as assembly, in-home delivery, old-furniture disposal, and personal video consultation.

Product overview

Micasa is a Swiss furniture and home goods retailer (Einrichtungshaus) offering a comprehensive omnichannel platform for home furnishing and decoration. The core offering spans six main product categories: Möbel (furniture for living, sleeping, dining, bathroom, office, and entryway), Textilien (bedding, towels, curtains, table linens, cushions, carpets), Accessoires (bathroom accessories, kitchen accessories, decoration, tableware, lifestyle items, wall decor), Licht (lighting including smart lights, lamps, and outdoor lighting), Kids & Baby (children's furniture, textiles, accessories, and lighting), and Garten & Balkon (outdoor furniture, garden décor, and textiles). Key brand extensions include an online Möbelkonfigurator for customizing FLEXA, NOACK, and MODUL furniture with up to 30% discounts, and Kreationen — exclusive designer collaborations such as Sonnhild Kestler, Julian Zigerli, ECAL, Sula, and the SBB PICTO project. Services complement the product portfolio: professional assembly, delivery (curbside or to place of use), old furniture disposal, personal video consultation, and Click & Collect. The product range also includes a seasonal Christmas assortment (919 products) and custom-made curtains with a free home consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Möbel (Furniture) Core furniture range covering living room (sofas, armchairs, sideboards, TV units, shelving), bedroom (beds, wardrobes, mattresses, nightstands), dining (tables, chairs, bar furniture), bathroom (bathroom cabinets, towel rails, washbasin units), office (desks, office chairs, gaming chairs, storage), and entryway furniture (benches, wardrobes, shoe cabinets). Sold to Swiss households and homeowners through stores and online.
• Textilien (Textiles) Comprehensive textile range including bathroom textiles, bed linens and bedding, curtains and window treatments (ready-made and custom), table linens, decorative cushions, carpets and mats, and blankets for Swiss consumers.
• Accessoires (Accessories) Home accessories spanning bathroom accessories, kitchen accessories and organization, decoration (plant pots, candles, vases, artificial plants, room fragrances, baskets), table settings (cutlery, tableware, glasses, coffee & tea preparation, carafes, serving trays), office accessories, lifestyle items, and wall decoration (pictures, posters, frames, magnetic boards, mirrors, wall clocks).
• Licht (Lighting) Lighting products including outdoor lights, table lamps, nightstand lamps, desk lamps, light bulbs and accessories, smart lights, clamp lights, decorative lighting, floor lamps, wall and ceiling lamps, pendant lights, spots, and Mix & Match configurable lighting systems for Swiss households.
• Kids & Baby Children's and baby products including children's furniture (beds, mattresses, wardrobes, changing tables and pads, Flexa brand), children's accessories, children's textiles, children's lighting, and children's chairs and desks for Swiss families.
• Garten & Balkon (Garden & Balcony) Outdoor furniture and accessories including garden lounges and lounge furniture, garden chairs and benches, garden tables, cushion boxes and garden shelves, sun loungers, protective covers, umbrellas and sun protection, garden decoration and lighting, garden textiles, and pallet furniture for Swiss consumers.
• Kreationen / Designer Collabs Exclusive designer collaborations and limited-edition collections including Sonnhild Kestler exclusive designs, MI CASA ES SU CASA by Julian Zigerli, HOMEWORKS by ECAL x micasa, SOLE by Sula x micasa, CIAO by Sonnhild Kestler x micasa, and PICTO in collaboration with SBB (Swiss Federal Railways). Targeted at design-conscious Swiss consumers.
• Vorhänge nach Mass (Custom-Made Curtains) Custom-made curtains tailored to customer specifications, with a free home consultation service available in-store or via a dedicated service for Swiss households.
• Christmas / Weihnachtssortiment Seasonal Christmas assortment including tree decorations, Christmas decorations, Christmas lighting, artificial trees, gift items, and festive table settings (919 products).
• Montage-Service (Professional Assembly) Professional furniture assembly service performed at the point of use, available exclusively in combination with delivery to the place of use. Packaging material is removed after service completion; bookable per item.
• Lieferung (Delivery Service) Delivery services including parcel shipping (free from CHF 75, otherwise CHF 7.95), curbside delivery for large items (CHF 79), and delivery to place of use (CHF 139). Delivery partner contacts customers by email or SMS with a reschedulable planned delivery date.
• Entsorgung Altmöbel (Old Furniture Disposal) Professional and environmentally friendly disposal of old furniture, charged once per shopping cart and available exclusively in combination with delivery to the place of use.
• Persönliche (Video-)Beratung (Personal Video Consultation) Personal (video) consultation service with specialists, available Monday to Friday 9-19h and Saturday 9-17h, allowing Swiss customers to receive expert home furnishing advice from home.
• Click & Collect Alternative to delivery, allowing customers to purchase online and pick up products at a nearby micasa store. Extra services such as assembly or disposal are not available with this option.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Julian ZigerliflagshipStrategic or Co-development PartnerExclusive designer collaboration 'MI CASA ES SU CASA' featuring limited edition designs by Swiss designer Julian Zigerli. Includes studio visit content and home story features.
• Sonnhild KestlerflagshipStrategic or Co-development PartnerExclusive Swiss design collaboration featuring products with personal handwriting aesthetic. Multiple collections including 'CIAO' limited edition.
• ECAL (École cantonale d'art de Lausanne)coreStrategic or Co-development Partner'HOMEWORKS' collaboration with ECAL design school featuring limited edition creations from ECAL students and alumni.
• SulaminorStrategic or Co-development Partner'SOLE' limited edition collaboration with designer Sula.
• SBB (Swiss Federal Railways)minorStrategic or Co-development Partner'PICTO' limited edition collaboration with Swiss Federal Railways featuring train-inspired designs.
• FlexacoreChannel Partner/ Reseller/ DistributorChildren's furniture brand sold at micasa stores, featuring modular children's beds and furniture systems.
• MigrosflagshipStrategic or Co-development PartnerParent company - part of Switzerland's largest retail cooperative. Migros is Switzerland's biggest retailer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westwing Group: European online-first home and living retailer with dedicated Swiss operations (westwing.ch). Competes directly with Micasa's e-commerce channel across furniture, décor, and textiles using a curated, design-led discovery model.
• IKEA: Global mass-market furniture and home furnishings retailer with strong Swiss presence. IKEA competes with Micasa across the full home category—furniture, textiles, lighting, and accessories—and shares the same Swiss consumer target, making it the most direct comparable in scale and assortment.
• JYSK: Scandinavian home furnishings retailer with significant Swiss store footprint. Competes with Micasa across furniture, mattresses, textiles, and home accessories at value-to-mid price points.
• Depot: Gries Deco Company's home and living retailer with Swiss operations. Competes with Micasa across home accessories, decoration, lighting, and lifestyle product lines with a focus on affordable, trend-driven assortment.
• Maisons du Monde: European lifestyle furniture and home décor retailer with omnichannel presence. Closely comparable to Micasa in style-led positioning across furniture, textiles, lighting, and decorative accessories targeting design-conscious consumers.
• Conforama: European furniture and home furnishings chain (now owned by XXXLutz) with long-standing Swiss presence. Direct competitor across furniture, kitchen, decoration, and electronics with similar mid-market positioning to Micasa.
• Möbel Pfister: Swiss full-service furniture retailer offering furniture, mattresses, home textiles, and decoration through physical stores and online. Most direct Swiss-headquartered competitor to Micasa with overlapping assortment and identical target market.
• XXXLutz: Europe's largest furniture retailer (parent of Conforama) with established Swiss operations. Competes directly with Micasa across furniture, home accessories, and décor with similar large-format showrooms and broad category assortments.
• Home24: European online furniture and home accessories retailer with Swiss storefront. Direct competitor in the online home furnishings category, competing on assortment breadth, pricing, and last-mile delivery.
• Wayfair: Global online furniture and home goods marketplace with substantial European and Swiss demand. Competes with Micasa for online furniture and home accessory purchases, particularly on selection and price-driven discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/migros.micasa
• Instagraminstagram.com/micasa.ch
• Pinterestch.pinterest.com/micasaschweiz
• LinkedInlinkedin.com/company/migros-genossenschafts-bund-sparte-micasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micasa