Sitters In A Second

What Sitters In A Second does

Sitters In A Second, Inc. is a Florida-incorporated childcare referral company founded in 2017 that connects families with independently contracted, in-house screened sitters through two service channels. The first channel serves traveling families staying at hotels and resorts, where the company earns a $12/hour referral charge per booking routed via approved-vendor relationships with luxury hotel brands and their concierge staff. The second channel serves local, seasonal, and visiting families at private residences via a tiered membership structure priced from $14 (daily) to $420 (annual), with annual members receiving priority service, overnight childcare access, and a discounted sitter rate. Sitters are paid directly in cash by families ($18/hour hotel, $10.50/hour private residence, $9.50/hour annual members) and classified as independent contractors under the company's terms.

The company operates a manual, non-platform-based referral model: parents submit requests through online web forms, the company's staff hand-selects sitters based on experience, location, availability, and special needs, and confirmations are delivered by email. There is no proprietary technology stack, mobile app, or API disclosed; service requests are processed only during weekday office hours (Monday–Friday, 10 AM–5 PM ET/PT). The screening process—detailed application, childcare questionnaire, verified references, government ID verification, full criminal background check, Infant & Child CPR certification, and face-to-face interview—is standardized identically nationwide and is positioned as the company's core differentiator.

The company is privately held with no disclosed investors, funding rounds, parent company, or executive team. Operations span 10 service areas across Florida (Palm Beach, Ft. Lauderdale, Miami, Orlando, Naples), California (Beverly Hills/Los Angeles, Newport/Laguna, Santa Monica/Marina del Rey, Palm Springs/Rancho Mirage, San Francisco), and Washington D.C. The Terms of Service include a 2-year non-solicitation clause preventing customers from directly engaging sitters introduced by the company, a 4-hour minimum referral charge for late cancellations, and a confidentiality regime covering sitter identities and pricing.

Name

Sitters In A Second

Legal name

Sitters In A Second, Inc.

Website

https://sittersinasecond.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Sitters In A Second, Inc. is a Florida-based childcare referral company founded in 2017 that connects screened, independent-contractor sitters with traveling families at luxury hotels and with local families at private residences across 10 markets in Florida, California, and Washington D.C., via membership dues and per-hour referral fees.

Ownership category

akta.pro rank

Product category

Childcare Referral Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Date Night & Evening Babysitting (HSAAAAAA)

akta.pro secondary industries

Overnight Babysitting (Ad Hoc) (HSAAAAAJ), Infant & Toddler Occasional Babysitting (HSAAAAAK)

Keywords

• Childcare referral services
• Hotel babysitting services
• In-home childcare
• Babysitter placement
• Family childcare services

Headquarters

HQ city

Palm Beach

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees (Private Residences): Families pay membership dues for access to the sitter referral service. Memberships range from daily ($14) to annual ($420), with annual members receiving priority service and reduced sitter rates.
2. Company Referral Charge (Hotels): The company charges a referral fee of $12 per hour for hotel childcare services. This is charged to the card on file upon sitter confirmation.
3. Sitter Rate Collection: While sitters are independent contractors paid directly by families in cash, the company facilitates the connection and charges its referral fee separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Sitters In A Second is a childcare referral agency that connects families with pre-screened, background-checked sitters for in-room hotel childcare and private residence babysitting. Founded in 2017 and headquartered in Florida, the company operates across approximately 10 locations in Florida, California, and Washington D.C., charging families via membership tiers and hourly referral fees while sitters are engaged as independent contractors.

Product overview

Sitters In A Second, Inc. operates as a childcare referral platform connecting families with professionally screened sitters. The core offering consists of two service channels: Hotel Childcare Requests for traveling families and Private Residence services for in-home childcare. The company offers four membership tiers (Daily, Weekly, Monthly, Annual) with varying pricing and benefits, including an annual membership with priority service and overnight childcare benefits. All sitters undergo a rigorous multi-step vetting process including background checks, reference verification, CPR certification, and face-to-face interviews. The platform serves multiple regions in Florida (Palm Beach, Ft. Lauderdale, Miami, Orlando, Naples) and California (Newport/Laguna, Santa Monica/Marina del Rey, Beverly Hills/Los Angeles, Palm Springs/Rancho Mirage, San Francisco).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Childcare Referral
• Private Residence Childcare Referral

Quantifiable outcome

• Consistent quality of care nationwide through standardized screening process

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Luxury Hotel BrandscoreChannel Partner/ Reseller/ DistributorSitters In A Second maintains long-standing relationships and approved vendor status with the finest hotel brands in the industry. This vendor status ensures the company receives preferred sitter job placements for their team members. The company provides childcare referral services to traveling families staying at these partner hotels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bambino: Neighborhood-based babysitting app that lets parents book vetted sitters in real time. Competes on the same on-demand, household-referral value proposition but with mobile-first booking that Sitters In A Second currently lacks.
• Hello Sitter: Hotel-focused babysitting service placing vetted sitters in upscale NYC hotels. The closest direct competitor on Sitters In A Second's hotel-channel offering, with an overlapping luxury-hospitality customer base.
• Care.com: Largest online marketplace for babysitters and nannies, serving families seeking in-home childcare with reviews, background checks, and instant matching. Directly competes with Sitters In A Second's private-residence referral business but operates at much greater scale and with proprietary technology.
• UrbanSitter: Tech-enabled babysitter marketplace using Facebook-graph recommendations for sitter matching, with a strong presence in urban luxury markets that overlap with Sitters In A Second's Newport, Beverly Hills, and San Francisco footprint.
• Sittercity: Online platform connecting families with babysitters, nannies, and caregivers with background-checked profiles and messaging-based booking. Competes head-to-head in the household-referral segment that represents half of Sitters In A Second's offering.

Broad incumbents

• College Nannies + Sitters + Tutors: Established national nanny and sitter placement agency with full-service in-home care including long-term placements. Overlaps with Sitters In A Second in the private-residence segment but with broader service portfolio and longer-duration engagements.
• British American Household Staffing: High-end household staffing agency placing nannies, butlers, and estate staff for ultra-high-net-worth families. Comparable in the premium positioning and luxury-residence segment, though focused on long-term placements versus short-term hotel bookings.

Regional players

• Aspen Babysitters: Specialized hotel and resort babysitting service in the Aspen luxury travel market. Operates the same hotel-concierge-driven model that Sitters In A Second uses, but in a single destination market rather than a multi-state footprint.
• The Nanny Authority: Regional nanny and household staffing agency primarily serving the Northeast and select Florida markets. Comparable screening methodology and premium positioning, though focused on long-term placements in private residences.

Emerging players

• Concierge Nannies: Boutique nanny referral service targeting luxury hotel guests in select destination markets. Represents the type of niche, premium-segment entrant that could chip away at Sitters In A Second's hotel-channel relationships on a market-by-market basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sittersinasec
• Facebookfacebook.com/SittersInASec
• LinkedInlinkedin.com/company/sitters-in-a-second-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitters In A Second