Tree King

What Tree King does

Tree King is an Auckland-based private arborist services company founded circa 2010 and acquired by current Director Luke Cabrol in 2017, operating from two depots in Glenfield (North Shore) and Dome Valley (Rodney district). The company delivers a full suite of tree care and vegetation management services — tree pruning, tree removal, stump grinding, hedge trimming, section clearing, palm and bamboo removal, planting, and bulk aged-arborist mulch supply — to residential homeowners, commercial property owners, and rural lifestyle-block owners across Auckland's North Shore, West Auckland, Central Auckland, Warkworth, Matakana, Snells Beach, Wellsford, and the wider Rodney district.

The technical capability centers on a specialist equipment fleet rather than digital systems: 250-ton crane access (via Ashton Crane Hire), helicopter-assisted removals (via Helisika Helicopters), compact and high-capacity stump grinders, industrial mulchers, and excavators for land clearing. Tree King is one of only five NZ Arb Registered Master Arborists in Auckland and backs all projects with NZ$10M of public liability insurance. Crew-level credentials include Level 4 National Certificates in Arboriculture and competition experience at national tree climbing events, supporting work on constrained-access and hazardous-tree jobs that generalist operators cannot bid.

The business model is quote-based professional services with pay-as-you-go billing and free, no-obligation quotes. Pricing is determined by job complexity, tree size, access, and equipment needs, with stump grinding starting at a NZ$300 minimum charge and bulk mulch priced on a graduated tier (NZ$27-35/m³) with free delivery within 10km of Dairy Flat yard. Go-to-market mixes direct field sales (senior arborists conduct on-site assessments), inbound phone/email/website quote requests, location-specific SEO landing pages, an 0800 number, and referral partnerships with Auckland landscaping firms. Revenue streams are one-time project fees for arborist services plus incremental hardware sales from mulch, with no recurring contracts, subscription layer, or software product.

Name

Tree King

Legal name

Tree King

Website

https://treeking.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree King is a privately held Auckland-based arborist services firm operating from Glenfield and Dome Valley, delivering tree pruning, removal, stump grinding, hedge trimming, section clearing, and mulch supply to residential, commercial, and rural lifestyle-block customers across greater Auckland and the Rodney district.

Ownership category

akta.pro rank

Product category

Arborist Services

NAICS

Support Activities for Forestry (1153)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Removal & Dismantling (HSAIADAB), Tree Planting & Transplanting (HSAIADAE)

Keywords

• Arborist services
• Tree removal
• Tree pruning
• Stump grinding
• Land clearing

Headquarters

HQ city

Glenfield

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Tree Services: One-time service fees for tree pruning, tree removal, stump grinding, hedge trimming, palm removal, bamboo removal, section clearing, and planting services. Pricing is quote-based, determined by job complexity, tree size, access requirements, and equipment needs.
2. Mulch Supply and Delivery: Sale of premium aged arborist mulch in bulk quantities from 20m³ to 100m³ with tiered pricing. Delivery charges apply based on distance from Dairy Flat yard. Volume discounts available with larger orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tree King is an Auckland-based arborist services company delivering professional tree care for residential, commercial, and rural properties. Its core offerings include tree pruning, tree removal, stump grinding, hedge trimming, section/land clearing, palm removal and pruning, bamboo removal, planting, and premium aged mulch supply. Services are executed by Registered Master Arborists using specialised equipment such as cranes, helicopter-assisted systems, compact stump grinders, and industrial mulchers, with all work backed by public liability insurance.

Product overview

Tree King is an arboricultural services company offering a unified suite of tree care services across Auckland's North Shore, West Auckland, Central Auckland, Warkworth, and the wider Rodney district. The core service portfolio includes tree pruning, tree removal, stump grinding, hedge trimming, section clearing, palm removal and pruning, bamboo removal, mulch supply, and planting. Services are delivered by qualified and registered arborists using specialist equipment including cranes, hiabs, elevated work platforms, and industrial mulchers. The company operates as one of only five Registered Master Arborists in Auckland and backs all work with public liability insurance. No software product, API, or digital platform is offered — Tree King is exclusively a professional service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Pruning Professional tree pruning and maintenance for trees of all sizes, including crown reduction, crown thinning, crown lifting, deadwooding, formative pruning, view restoration, and boundary pruning. Qualified arborists assess each tree and apply species-appropriate techniques. For residential, commercial, and rural property owners across Auckland and Rodney district.
• Tree Removal Full tree removal ranging from single backyard trees to complex multi-stage commercial operations, including crane and hiab-assisted removals, sectional dismantling, and emergency hazardous tree removal. Backed by $10M public liability insurance. For residential homeowners, commercial sites, and developers across Auckland and Rodney.
• Stump Grinding Professional stump grinding using high-capacity and compact-access grinders to remove stumps 150mm to 500mm below ground level, preventing regrowth and trip hazards and preparing sites for landscaping or construction. Covers residential, commercial, and rural properties. Pricing starts at $300 minimum charge.
• Hedge Trimming Professional hedge trimming and maintenance for residential and commercial properties, including maintenance trimming, height reduction, overgrown hedge reshaping, and scheduled repeat maintenance programs with species-appropriate care.
• Section Clearing Full land and section clearing for residential and commercial sites, including vegetation clearing, tree removal, stump grinding, and on-site mulching. Uses industrial mulchers, excavators, and specialised machinery for paddocks, lifestyle blocks, and development sites. Backed by $10M public liability insurance.
• Palm Removal and Pruning Professional palm trimming and removal covering all palm species including Queen palms, Fan palms, Cabbage palms, Nikau, and hazardous Phoenix palms. Includes specialist phoenix palm removal with advanced rigging, crane, or aerial lift access. For residential and commercial property owners.
• Bamboo Removal Expert bamboo removal and control, including mechanical removal of above-ground bamboo, excavation of root systems and rhizomes, stump grinding, specialist poison treatment for complete plant kill, and regrowth monitoring to prevent reinfestation. For residential property owners dealing with invasive bamboo.
• Mulch Supply Premium aged arborist mulch supply and delivery across Auckland. Aged for minimum 10 weeks to kill weed seeds, with bulk loads available from 20m³ to 100m³ at graduated pricing ($700–$2,700 incl GST). Free delivery within 10km of Dairy Flat yard. For residential, commercial, and rural customers.
• Planting Professional tree and hedgerow planting including species selection advice, tree sourcing, planting execution, and ongoing maintenance plans. Covers residential, rural, commercial sites, and specialised clifftop and erosion-control planting.

Quantifiable outcome

• Over 650 positive customer reviews across NoCowboys, Google, and Facebook platforms
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ashton Crane HirecoreStrategic or Co-development PartnerPartnered for the Beach Haven project requiring 250-ton crane for removing trees over 30m in height. Crane was positioned approximately 50m from the trees to provide 4000kg lift capacity for extracting material in large sections.
• Traffic SolutionscoreImplementation/ SI/ Consulting PartnerTraffic management partner for the Beach Haven project, developing a Traffic Management Plan (TMP) involving full road and footpath closure for three days while allowing residents intermittent property access.
• Ignition FirewoodminorChannel Partner/ Reseller/ DistributorSelf-loading logging truck partner for removing wood debris from job sites. Removed over 70 tons of wood over three days during the Beach Haven project.
• Helisika HelicopterscoreStrategic or Co-development PartnerAeronautical partner for helicopter-assisted tree removal operations on coastal properties where conventional access is not possible. Handles flight operations while Tree King manages ground crew and dismantling.
• Humphreys LandscapingminorChannel Partner/ Reseller/ DistributorStrategic partnership with leading Auckland landscaping company for specialist arborist support that enhances garden projects. Tree King provides tree and hedge services as part of comprehensive landscaping solutions.
• Growing GardensminorChannel Partner/ Reseller/ DistributorPartnership with Auckland landscaping company for providing specialist arborist support that integrates with garden design and implementation.
• GreenscapesminorChannel Partner/ Reseller/ DistributorPartnership with leading Auckland landscaping company for specialist arborist support enhancing outdoor space projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Davey Tree Expert Company: Major North American tree care and landscaping services company providing pruning, removal, and plant health care. Comparable professional arborist services at significantly larger scale than Tree King.
• Treescape New Zealand: One of New Zealand's largest arborist companies with national coverage, offering similar tree pruning, removal, and vegetation management services. Compares to Tree King as a larger-scale operator in the same category.
• Asplundh Tree Expert: Large US-headquartered utility vegetation management and tree services company with global operations. Comparable end service line (tree removal, pruning) but operates at vastly larger scale and primarily serves utility/infrastructure clients.

Direct peers

• Treehouse Arborists: Specialist Auckland arborist business providing pruning, removals, and stump grinding with a similar emphasis on residential customer service. Comparable in scale and offerings to Tree King.
• City Arborists: Auckland tree services provider focused on residential and commercial tree work. Direct competitor with overlapping service lines and target customers.
• Treetech Auckland: Auckland-based arborist firm offering tree removal, pruning, stump grinding and hedge trimming. Comparable service mix and geographic overlap with Tree King's North Shore territory.
• Wrights Arborist Services: Auckland arborist company offering tree removal, pruning, stump grinding and consultancy. Competes directly with Tree King for the same Auckland residential and commercial customers.
• Arborcare New Zealand: Auckland-based arborist services firm providing tree pruning, removal, stump grinding, and arborist reports. Direct competitor offering a comparable residential and commercial tree care service portfolio.

Others

• Ignition Firewood: Auckland firewood supplier that partners with Tree King to remove wood debris from job sites. Compares as an adjacent ecosystem partner handling byproducts of Tree King's tree removal operations.
• Humphreys Landscaping: Auckland landscaping firm partnered with Tree King for specialist arborist support. Comparable end customer base in outdoor property services, though operates in a complementary rather than competing capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TreeKingNZ/reviews
• LinkedInlinkedin.com/company/skbg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree King