Humphreys Landscaping

What Humphreys Landscaping does

Humphreys Landscaping (legal entity Humphreys Limited) is a privately held, founder-owned landscaping services company headquartered in Morningside, Auckland, New Zealand. Founded in 1994 by CEO Scott Humphreys, the company has operated continuously for 30+ years and serves high-end residential homeowners, property investors, and architects/building professionals across premium Auckland suburbs including Herne Bay, Remuera, Ponsonby, Devonport, Takapuna, Grey Lynn, Orakei, and Saint Marys Bay, with selected work extending to Omaha (Northland) and Orewa (North Shore). Service scope is organized into three integrated divisions — Garden (design, build, maintenance), Pools (design, build, valet/maintenance), and Lawns (installation, care, irrigation) — delivered by in-house teams led by dedicated department heads and supported by specialized construction, maintenance, and pool-valet crews.

The company's core offering is end-to-end outdoor-living project delivery underpinned by a six-step integrated design-build-maintain process, 3D landscape imaging, and specialist construction expertise on challenging sites such as sloped terrain and cliff installations. Proprietary or differentiated elements include an integrated pool-and-garden construction capability (including council consents and compliance), sustainable practices (Integrated Pest Management, composting, plastic pot recycling with local nurseries, water-efficient irrigation), and complex-site engineering demonstrated by projects such as a 12x5m, 90,000-litre pool built on an unstable cliff. The company holds Registered Master Landscaper certification and has accumulated multiple Supreme, Overall, Premier, and Gold awards at the Registered Master Landscapers Awards (2018, 2019, 2021) and SPASA Awards of Excellence (2026), with editorial coverage in NZ House & Garden.

Revenue is generated through a mix of one-time project fees (garden design, garden construction, pool design, pool construction, landscape construction) and recurring maintenance contracts (garden maintenance, pool valet, lawn care, irrigation servicing). Pricing is quote-based and determined through on-site consultations by landscape consultants and pool design experts. Go-to-market is primarily direct-to-consumer via the company website, phone, and field consultations, supported by organic social (Instagram, Facebook, LinkedIn), professional directories (Houzz, Archipro), and earned media (industry awards, NZ House & Garden). The legal and operating footprint is anchored by Humphreys Limited with a related-entity network that includes Pool Magic, Executive Pools, and The Ladder Company. Headcount is in the 101–250 range.

Name

Humphreys Landscaping

Legal name

Humphreys Limited

Website

https://humphreyslandscaping.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Humphreys Landscaping is a privately held Auckland-based landscaping company founded in 1994 that provides integrated garden design, construction, and maintenance, pool design, build and valet, and lawn and irrigation services to high-end residential homeowners, property investors, and building professionals across the Auckland region.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Landscape design services
• Garden construction
• Pool construction
• Garden maintenance services
• Lawn care services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Garden Design Services: Landscape design consultation and concept planning services. Landscape consultants assess sites, discuss client ideas and budgets, and create concept plans including 3D imaging.
2. Garden Construction: Project-based construction services for gardens including earthworks, paving, decking, retaining walls, fences, gates, and structural landscaping. Delivered by construction teams with site supervisors and landscape consultants managing the process.
3. Pool Design and Construction: Custom concrete pool and spa design and construction services including council consents, engineering coordination, and post-build handover with instructions and maintenance programmes.
4. Garden Maintenance: Ongoing garden maintenance services including pruning, fertilising, mulching, irrigation management, weed/pest/disease control, tree and hedge trimming, and garden development. Provided by dedicated teams with consistent garden managers.
5. Pool Valet and Maintenance: Regular pool valet services including water chemistry analysis, equipment servicing, repairs, and replacement or upgrades. Offered as ongoing service with dedicated valet technicians.
6. Lawn Care Services: Lawn installation, renovation, and ongoing maintenance including mowing, fertilising, weed/disease treatment, aeration, and seasonal care programmes.
7. Irrigation Services: Irrigation system design, installation, and regular servicing to ensure optimal water usage for gardens.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Humphreys Landscaping is a privately owned Auckland-based landscaping firm providing integrated garden, pool, and lawn services for residential properties. The company delivers end-to-end landscape design (with 3D imaging), construction (earthworks, paving, decking, retaining walls, fencing), and ongoing maintenance, alongside custom concrete pool design, build, and valet services, plus lawn installation, seasonal care, and irrigation system design and servicing.

Product overview

Humphreys Landscaping is an award-winning Auckland-based landscaping company operating for over 30 years. The company offers a comprehensive suite of outdoor property services organised into three divisions: Garden (Design, Build, Maintenance), Pools (Design, Build, Maintenance/Valet), and Lawns (Installation, Maintenance, Irrigation). Services are delivered as professional consulting and contracting engagements rather than software products, with design capabilities including 3D imaging, and construction covering earthworks, paving, decking, retaining walls, water features, and planting. The company holds Registered Master Landscapers status and has received multiple industry awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design
• Garden Build
• Garden Maintenance
• Pool Design
• Pool Build
• Pool Maintenance and Valet
• Lawn Services
• Irrigation Services

Quantifiable outcome

• 30+ years of continuous operation establishing market leadership in Auckland premium landscaping
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pool MagicminorOthersRelated company specializing in pool services. Referenced in footer with link to poolmagic.co.nz. Appears to be a separate but affiliated business within the Humphreys network.
• Executive PoolsminorOthersRelated company specializing in pool construction. Referenced in footer with link to executivepools.nz. Appears to be a separate but affiliated business within the Humphreys network.
• The Ladder CompanyminorOthersRelated company in the property/home services sector. Referenced in footer with link to theladdercompany.co.nz. Appears to be a separate but affiliated business within the Humphreys network.
• Registered Master Landscapers of New ZealandcoreStrategic or Co-development PartnerIndustry association providing professional certification and annual awards programme (Landscapes of Distinction Awards). Humphreys holds Registered Master Landscaper certification and participates in annual awards. The association provides industry standards, recognition, and credibility framework for the company's marketing.
• SPASA (Swimming Pool & Spa Association of New Zealand)coreStrategic or Co-development PartnerIndustry association for pool and spa professionals that runs annual Awards of Excellence. Humphreys has won multiple Gold awards and the 2026 Renovation Project of the Year. The association provides industry standards, recognition, and credibility for pool services.
• Local NurseriesminorStrategic or Co-development PartnerPartnership with local nurseries to ensure plastic pots are reused and recycled, supporting sustainability initiatives. Part of Humphreys' environmental practice to extend the life of plant containers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrightView Holdings: Largest US commercial landscaping services company with residential maintenance operations. Comparable as a full-service landscape design, build, and maintenance operator at scale, providing public-market context for the category's economics and competitive dynamics.
• Yellowstone Landscape: Large US-based commercial landscaping and maintenance firm with residential service offerings. Comparable as a scaled full-service landscape operator across design, installation, and maintenance, though primarily US-focused.

Emerging players

• Juniper Landscaping: US-based multi-state landscaping services platform focused on commercial maintenance with growing residential segment. Comparable as a scaled, multi-service landscape operator, useful for benchmarking regional expansion trajectories.

Others

• SiteOne Landscape Supply: Leading US distributor of landscaping supplies, irrigation, and nursery goods to professional contractors. Comparable as an ecosystem participant in the professional landscaping supply chain that Humphreys relies on for materials procurement.

Direct peers

• Zones Landscaping Specialists: New Zealand's largest specialist landscaping franchise network offering residential and commercial landscape design and construction across NZ. Comparable as a domestic landscaping services provider targeting similar homeowners, though operating through a franchise model rather than an integrated in-house team.
• Green Acres: NZ-owned lawn and garden maintenance franchise with strong national presence. Comparable to Humphreys' recurring maintenance revenue stream and direct-to-homeowner service model, though focused on maintenance rather than premium design/build.
• Jim's Mowing New Zealand: Trans-Tasman franchise offering residential lawn mowing, garden maintenance, and hedging services. Comparable as a recurring-service residential landscaping provider in NZ, competing most directly with Humphreys' maintenance segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/humphreyslandscapingnewzealand
• LinkedInlinkedin.com/company/humphreys-landscaping
• Instagraminstagram.com/humphreyslandscaping/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humphreys Landscaping