Northeast Nursery, Inc.

What Northeast Nursery, Inc. does

Northeast Nursery, Inc. is a privately held landscape and garden supply distributor headquartered in Peabody, Massachusetts, operating four locations across Massachusetts and New Hampshire under the Northeast Nursery and Northeast Turf & Irrigation banners. The company supplies bulk landscape materials (mulch, stone, loam, compost, sand), nursery stock (plants, trees, shrubs), irrigation equipment, hardscape and masonry products, pest and disease control solutions, arbor supplies, and alternative fuels to two primary customer segments: landscape contractors and other trade professionals (including golf courses and arborists) on the B2B side, and homeowners and residential customers on the B2C side. A dedicated Contractor Center at 8 Dearborn Road in Peabody serves wholesale accounts with credit and cash terms, while the Garden Center at 234 Newbury Street serves retail customers; both segments are also served through a Shopify-powered e-commerce storefront with online ordering and delivery scheduling.

The business is supported by a 22-vehicle fleet — including 11 dump trucks and 3 flat-bed trucks with lift gates — that delivers bulk materials and palletized products throughout Greater Boston and New England, with specialized services such as the Spyder Forklift for palletized loads and Containerized Delivery for job-site placement. Standard delivery is two days on bulk products and typically within 72 hours for contractors and Boston-area homeowners. The company employs former professional growers, golf course superintendents, irrigation specialists, and certified arborists, and in 2022 launched four specialized professional divisions (Golf & Turf, Turf & Irrigation, Arbor, Masonry, and Lighting) to deepen vertical expertise.

Revenue is generated through one-time retail product sales (unit-priced bulk materials, nursery stock, and consumables priced by cubic yard or per item), transaction-fee delivery services, wholesale account transactions on contractor pricing, and gift card sales in $25-$500 denominations. The company has operated for over 34 years in the New England market and received the 2017 Massachusetts Nursery and Landscape Association (MNLA) President's Award. No AI/ML capabilities, public funding, or external ownership structure are disclosed.

Name

Northeast Nursery, Inc.

Legal name

Northeast Nursery, Inc.

Website

https://northeastnursery.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Northeast Nursery, Inc. is a privately held Peabody, Massachusetts-based landscape and garden supply distributor serving New England landscape contractors, homeowners, and golf courses with bulk materials, nursery stock, irrigation, masonry, and arbor supplies through four retail/wholesale locations and a 22-vehicle delivery fleet.

Ownership category

akta.pro rank

Product category

Landscape & Garden Supply Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

Keywords

• Landscape supply retail
• Bulk landscape materials
• Nursery stock sales
• Garden center products
• Contractor wholesale supplies

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time product sales including bulk goods (mulch, stone, loam, compost), nursery stock (plants, trees, shrubs), gardening supplies, tools, pest control, and seasonal items
2. Delivery Services: Fee-based delivery services using fleet of 22 vehicles including dump trucks and flat-bed trucks for bulk materials and plant/tree deliveries
3. Wholesale Accounts: Wholesale pricing programs for landscape contractors and professionals, offering credit and cash account options
4. Gift Cards: Gift cards sold in denominations from $25 to $500, valid at all Northeast Nursery locations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Northeast Nursery is a landscape and garden supply center that sells bulk landscape materials (mulch, stone, loam, compost, sand, bagged soils, fertilizer), nursery stock (plants, trees, shrubs, annuals, perennials), sod, irrigation equipment, hardscape/masonry products, pest and disease control products, pottery and planters, arborist supplies, and alternative fuels such as firewood. The company serves both retail homeowners and professional landscape contractors via a Garden Center and a dedicated Contractor Center with wholesale accounts, supported by a 22-vehicle delivery fleet and an online storefront.

Product overview

Northeast Nursery, Inc. is a landscape and garden supply center operating as a single-location retail and wholesale business with multiple product divisions. The company offers a comprehensive portfolio of bulk landscape materials (mulch, stone, loam, compost, fertilizers), nursery stock (plants, trees, shrubs), irrigation equipment, hardscape products, pest control solutions, pottery and planters, arbor supplies, alternative fuels, and professional equipment. The business serves both homeowners and landscape contractors through its Garden Center and Contractor Center locations, with dedicated divisions for golf/turf, irrigation, arbor, masonry, lighting, and golf irrigation specialties. Products are available for local delivery via the company's fleet of 22 vehicles or for pickup at their Peabody, Massachusetts locations.

Differentiator

Problem solved

Functional benefit

Brands

• Northeast Turf & Irrigation: A division of Northeast Nursery serving turf and irrigation needs, with locations in North Londonderry, NH and Dennis Port, MA.

Products and services

• Bulk Landscape Materials Bulk landscape materials sold by the cubic yard, including multiple mulch variants (red hemlock bark, aged black, pine/spruce mix, playground/safety), screened loam, 50/50 loam/compost blend, crushed blue stone, washed pea stone, stone pack, stone dust, concrete & builders sand, and mason/mortar sand for professional and residential landscaping.
• Nursery Stock Live plant inventory including annuals, perennials, shrubs, trees, roses, ornamental grasses and bamboo, ground covers, bulbs, hanging baskets, and vegetable plants for landscaping and gardening projects.
• Sod and Turf Products Pre-grown turf sod including Black Beauty Turf Type Tall Fescue ($9.00/roll, 2ft x 5ft = 10 sq ft) and New England Grown Bluegrass Sod available on special order with a minimum 1-pallet (50 rolls/500 sq ft) requirement.
• Irrigation Equipment Complete irrigation systems and components for landscape and golf course applications, supported by the Turf & Irrigation division and on-staff irrigation specialists.
• Hardscape and Masonry Products Hardscape materials including cobblestone, field stone, blue stone, veneer stone, pavers and segmented walls, natural stone, concrete accessories, masonry tools, cleaners and sealants, cement and mortar, and chimney/fireplace products for patios, walkways, and walls.
• Pest and Disease Control Products Professional-grade pest and disease control products for lawn, garden, and ornamental plant protection, including Thermacell Patio Shield, Thermacell Mosquito Repellent Refills, and Thermacell Tick Control Tubes for tick/Lyme disease prevention.
• Pottery and Planters Decorative pottery, containers, and planters for garden and indoor plant display.
• Arbor Supplies and Equipment Professional arborist equipment including tree care products, climbing gear, safety equipment, arbor supplies, and cutting/pruning tools, supported by on-staff certified arborists.
• Alternative Fuels Heating fuels including seasoned firewood ($410/cord), kiln-dried firewood, green firewood, and wood pellets for residential heating.

Quantifiable outcome

• 2-day delivery on all bulk products
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store at www.northeastnursery.com. Handles order processing, payment information, and checkout functionality.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Concord Lumber: New Hampshire and Massachusetts lumber/building materials supplier with masonry, hardscape, and bulk landscape categories. Adjacent rather than directly competitive in nursery stock, but overlaps on hardscape, masonry, and contractor accounts in Northeast Nursery's service region.
• Stoughton Lumber Co. Multi-location Massachusetts lumber and building materials dealer also stocking landscape supplies, hardscapes, and contractor services. Less plant- and garden-specialized than Northeast Nursery, but competes for the same contractor and DIY homeowner on bulk landscape materials.

Direct peers

• Mahoney's Garden Center: Family-run multi-location garden center operating in Greater Boston / MetroWest (Concord, Sudbury, Winchester, Wayland). Same B2C + landscape-contractor model with bulk materials, nursery stock, and delivery services, making it the closest independent retail/wholesale peer to Northeast Nursery.
• Weston Nurseries: Long-established (1922) multi-location New England nursery and garden center based in Hopkinton, MA. Directly overlaps on nursery stock, garden supplies, landscaping materials, and contractor services, and competes for the same Greater Boston homeowner and contractor customers.
• Russell's Garden Center: Independent garden center, nursery, and landscape supply retailer in Wayland, MA. Competes head-to-head with Northeast Nursery for residential landscaping projects, bulk goods, and small-contractor accounts in MetroWest Boston.
• Cavicchio Greenhouses & Farms: Multi-generation wholesale grower and garden center in Sudbury, MA. Overlaps on plant production, nursery stock, bulk landscape products, and contractor wholesale accounts in the same Greater Boston geography as Northeast Nursery.

Broad incumbents

• Home Depot Pro / The Home Depot: National big-box retailer stocking overlapping commodity bulk goods (mulch, stone, loam), irrigation, and garden supplies. Sets the competitive floor on commodity pricing and online ordering for the residential retail segment of Northeast Nursery's customer base.
• SiteOne Landscape Supply: National publicly traded (NYSE: SITE) distributor of nursery, irrigation, hardscape, and landscape supplies to contractors. Operates a similar B2B/wholesale contractor model at far greater scale and geographic breadth than Northeast Nursery, serving as the broad incumbent ceiling on the wholesale side of the business.
• Lowe's Companies: National big-box retailer carrying nursery stock, bagged soils/fertilizers, irrigation, and outdoor power equipment. Competes directly with Northeast Nursery on consumer DIY/gardening purchases and increasingly on pro-contractor loyalty programs, providing scale-driven price pressure.
• Ewing Outdoor Supply (Ewing Irrigation): National landscape and irrigation distributor with a New England presence. Overlaps with Northeast Nursery's irrigation and golf/turf divisions at much larger scale, particularly on contractor-grade irrigation and turf products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NEnursery
• YouTubeyoutube.com/user/NortheastNurseryInc
• Facebookfacebook.com/northeastnursery?ref=ts
• LinkedInlinkedin.com/company/northeast-nursery
• Instagraminstagram.com/northeastnursery
• Pinterestpinterest.com/NortheastNrsry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Nursery, Inc.