Kelly Mental Health

What Kelly Mental Health does

Kelly Mental Health is a privately held, non-profit mental health clinic founded in 2016 by Linda Kelly, MSW, RSW, in Thunder Bay, Ontario, with services delivered to clients across Ontario through both in-person and virtual channels. The clinic specializes in trauma-focused psychotherapy and operates as a teaching facility, employing approximately 13 Registered Social Workers and Psychotherapists supported by an Office Manager, Accounts Receivable Specialist, and Administrative Assistant. Core clinical offerings include individual counselling, couples counselling (Gottman Method), EMDR therapy, children and youth counselling, and family therapy, employing evidence-based modalities such as Cognitive Behavioural Therapy, Dialectical Behaviour Therapy, Prolonged Exposure, Internal Family Systems, and Emotion-Focused Therapy. Adjacent service lines comprise organizational workshops and seminars, Group Support and Debriefing for workplace crises, clinical supervision for certification-track practitioners, and a structured internship program.

The underlying technology stack is modest and conventional: appointments are managed through the third-party Jane App online booking platform, with virtual sessions delivered via standard teleconferencing. There are no proprietary AI, data, or platform assets. The business model is fee-for-service clinical therapy (not covered by OHIP but reimbursable through workplace benefits, Non-Insured Health Benefits for First Nations, WSIB, MVA insurance, RCMP, and Veteran Affairs Blue Cross), supplemented by unit-priced organizational workshops and seminars ($200 for one hour to $1,500 for a full day) and Group Support/Debriefing engagements ($350 per two-hour session). Clinical supervision services and internships generate additional professional services revenue.

Distribution is community-driven rather than performance-marketing driven: clients self-serve book through Jane App, while demand generation relies on community outreach, content marketing via the blog, social media (Facebook), and a network of community partnerships including the KMH Foundation, Rainbow Collectives of Thunder Bay (Founding Sponsor since 2021), Thunder Pride, Salvation Army, St. John Ambulance, GenNext United Way, and the Thunder Bay Chamber of Commerce. The clinic is founder-owned, with no disclosed external institutional investment or parent company.

Name

Kelly Mental Health

Legal name

Kelly Mental Health

Website

https://kellymentalhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kelly Mental Health is a private, non-profit mental health clinic founded in 2016 in Thunder Bay, Ontario, delivering trauma-focused individual, couples, family, and youth counselling, EMDR therapy, organizational workshops, and clinical supervision via in-person and virtual sessions across Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Thunder Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Counselling Sessions: Fee-for-service counselling sessions provided to individuals, couples, and families. Services not covered by OHIP but eligible for coverage through workplace benefits programs, First Nations health benefits (FNIHB), WSIB, Motor Vehicle Accident insurance, RCMP health benefits, and Veteran Affairs Blue Cross.
2. Workshops and Seminars: Mental health education workshops and seminars delivered to organizations, businesses, and community groups. Pricing varies by duration: 1 hour ($200), 2 hours ($300), half day 3 hours ($750), full day 6 hours ($1,500). Group Support and Debriefing at $350 for 2 hours.
3. Group Support and Debriefing Services: Short-term group interventions for organizations following crisis incidents. Covers topics including workplace violence, bullying, pandemic fatigue, burnout, grief, and trauma support.
4. Clinical Supervision Services: Supervision services for Social Workers and Psychotherapists working towards certification completion, provided by licensed clinical supervisors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Kelly Mental Health is a private mental health clinic providing evidence-based psychotherapy delivered by Registered Social Workers and Psychotherapists. Core offerings include individual counselling, couples counselling using the Gottman Method, EMDR therapy for trauma, and children and youth counselling, supplemented by organizational workshops, group support and debriefing for workplace crises, and clinical supervision for developing practitioners.

Product overview

Kelly Mental Health is a private mental health clinic offering a comprehensive suite of mental health services delivered by Social Workers and Psychotherapists. The core service offerings include Individual Counselling, Couples Counselling, EMDR Therapy, and Children and Youth Counselling. Additional services encompass Group Support & Debriefing for workplace crises, Workshops & Seminars covering mental health topics, Clinical Supervision for professionals, Internships for training new clinicians, and Resources including educational materials. The clinic operates as a single unified practice with services available both in-person at their Thunder Bay location and virtually across Ontario, utilizing evidence-based therapeutic approaches such as EMDR, Cognitive Behavioural Therapy, Dialectical Behaviour Therapy, Gottman Method, and Prolonged Exposure Therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one psychotherapy sessions delivered by Registered Social Workers and Psychotherapists using evidence-based modalities including EMDR, Cognitive Behavioural Therapy, Prolonged Exposure Therapy, and Dialectical Behaviour Therapy. Sessions address depression, anxiety, stress, trauma, grief, motivation, self-esteem, abuse, anger, family violence, relationships, and violence/harassment. Available in-person at the Thunder Bay office and virtually to clients anywhere in Ontario.
• Couples Counselling Relationship counselling informed by the Gottman Method, focusing on disarming conflict, increasing intimacy and affection, removing barriers, and creating empathy within relationships. Sessions begin with a five-session introductory block including joint and individual sessions for each partner, with 1.5-hour session length.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy using bilateral stimulation (guided eye movements, handheld tactile sensors, and auditory tones/beeps) to help clients process and heal from trauma, anxiety, PTSD, and distressing memories across eight structured phases. Offered as a standalone trauma protocol or integrated within individual counselling.
• Children and Youth Counselling Talk therapy services for children and youth incorporating play and art therapy elements, designed for young people able to actively participate in 50-minute sessions. Addresses emotional regulation, family dynamics, school-related stress, and youth mental health concerns, with informed consent, custody, and parental involvement protocols.
• Group Support & Debriefing Short-term group intervention for organizations addressing immediate workplace crises including violence, bullying, pandemic-related fatigue, trauma, loss, serious injury, and threats to well-being. Topics covered include workplace violence, bullying, pandemic fatigue, burnout, self-care, and self-awareness. Priced at $350 per 2-hour session and delivered on-site or virtually to client organizations.
• Workshops & Seminars Mental health education presentations delivered in-person and virtually to organizations, businesses, and community groups. Workshops include interactive activities for groups of 10-12 participants; seminars are lecture-based. Topics include burnout/stress/work-life balance series, conflict resolution series, and specialized topics such as suicide prevention, vicarious trauma, grief and loss, addiction awareness, and diversity, equity, and inclusivity. Tiered pricing: $200 (1-hour), $300 (2-hour), $750 (half-day 3-hour), $1,500 (full-day 6-hour).
• Clinical Supervision Clinical supervision services for Social Workers and Psychotherapists working toward certification completion. Provided by licensed clinical supervisors with years of experience, offering a confidential space for professional growth and fulfillment of certification hour requirements.
• Internship Program Training program for emerging mental health professionals delivered at Kelly Mental Health's teaching facility. Interns observe sessions, complete intake interviews, coordinate client triage, co-facilitate sessions with senior clinicians, and lead sessions under supervision, supported by robust clinical supervision and consultation with experienced practitioners.

Quantifiable outcome

• EMDR therapy produces rapid results with many clients experiencing significant improvement after just a few sessions
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• KMH Foundation (Kelly Mental Health Foundation)coreStrategic or Co-development PartnerThe KMH Foundation supports individuals in greater ways and resolves challenges in the community, including stigmas surrounding mental health. They provide opportunities to bridge gaps between individuals and psychotherapy treatment by creating solutions for those in need. KMH supports three specific campaigns: The Dayna Karle Memorial Campaign, The Andrews Fund Campaign, and The Light the Way Campaign.
• Thunder Bay Christmas Cheer FundminorOthersVolunteer organization providing toys for children living in poverty and hampers for their families at Christmas time.
• Rainbow Collectives of Thunder BaycoreGTM or Marketing PartnerKelly Mental Health is a Founding Sponsor since 2021. Inclusive, supportive and empowering home for Gender and Sexual Diversity communities including Two-Spirit and Intersex community members in Thunder Bay and Northwestern Ontario.
• Salvation Army Thunder BayminorOthersSupported various initiatives through local Salvation Army including the Santa Shuffle 5km Fun-Run and 1km Elf Walk fundraising event.
• Thunder PridecoreGTM or Marketing Partner2SLGBTIQ+ community organization supporting inclusive and diverse community in Thunder Bay and Northwestern Ontario. In 2020, KMH sponsored the downtown Rainbow Crosswalk to celebrate LGBTQ community and bring awareness.
• St. John Ambulance Thunder BayminorOthersSupported and sponsored various initiatives through local St. John Ambulance which provides first aid training, medical assistance, and community outreach.
• GenNext (United Way Thunder Bay)minorOthersNext generation leadership movement promoting change in the community as part of United Way of Thunder Bay, combining community care with social activities.
• Thunder Bay Chamber of CommercemoderateGTM or Marketing PartnerSupported various initiatives including 100 People Who Care Thunder Bay and The Chamber's Charity Connect Program.
• Operation Red NoseminorOthersFundraising campaign supporting youth or amateur sports organizations across Canada. Free service offered to those unable to drive due to alcohol, fatigue, or other reasons.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/kellymentalhealth
• LinkedInlinkedin.com/company/kelly-mental-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Mental Health