KMH Wellness Foundation

What KMH Wellness Foundation does

KMH Wellness Foundation, operating as Kelly Mental Health, is a private mental health counselling practice headquartered at 1226 Dawson Rd in Thunder Bay, Ontario, Canada. Founded in 2016, the company provides individual counselling services, workshops and seminars, and group support and debriefing sessions. Its primary customer segment is adults and individuals in the District of Thunder Bay and surrounding areas seeking mental health support; virtual appointment availability extends its serviceable market to clients anywhere in Ontario. The practice has been actively accepting clients for in-person, online, and telephone sessions as of the most recent source data.

The underlying technology stack is minimal: client acquisition and booking are facilitated through a public-facing website with a Facebook presence (@kellymentalhealth, community hashtag #kmhtbay) and an integrated Jane App online appointment scheduling platform that supports self-serve booking across all three delivery modalities. The practice relocated to a new office in 2025 alongside messaging signaling growth ambitions, and maintains an active careers page for Counsellor, Administrative Assistant, and Internship roles.

The business model is professional services: revenue is generated from session fees for individual counselling, workshops, seminars, and group support/debriefing services on a quote-based pricing structure (not publicly disclosed). Distribution is direct-to-consumer through in-person visits at the Thunder Bay office, a toll-free and local phone line, and the Jane App self-booking platform. There is no disclosed headcount, no funding history, no partnerships, and no enterprise customer concentration; the practice operates as a regional, practitioner-led service business with provincial reach via telehealth.

Name

KMH Wellness Foundation

Legal name

KMH Wellness Foundation

Website

https://kmhfoundation.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

KMH Wellness Foundation (operating as Kelly Mental Health) is a Thunder Bay, Ontario-based private mental health counselling practice founded in 2016, delivering individual counselling, workshops, seminars, and group support in-person, online, and by telephone to clients in the Thunder Bay district and across Ontario.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Mental health counselling
• Individual therapy services
• Wellness workshops seminars
• Group support debriefing
• Virtual counselling sessions

Headquarters

HQ city

Thunder Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Counselling and Mental Health Services: Professional counselling services offered in-person, online, and via telephone. Revenue generated through session fees for individual counselling, workshops, seminars, and group support/debriefing services.

Distribution channels3 records

Marketing channels3 records

Core offering

KMH Wellness Foundation (doing business as Kelly Mental Health) provides professional mental health counselling services to individuals in Thunder Bay and across Ontario. The organization offers individual counselling, educational workshops and seminars, and group support and debriefing services delivered in-person at its Thunder Bay office, online via virtual appointments, and over the telephone.

Product overview

KMH Wellness Foundation (operating as Kelly Mental Health) provides mental health counselling services through a unified offering. The core services include individual Counselling Services, Workshops & Seminars, and Group Support & Debriefing. Services are delivered through multiple modalities: in-person sessions at their Thunder Bay office, online virtual appointments available across Ontario, and telephone sessions. The company has served the District of Thunder Bay and surrounding areas since 2016.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Services Individual professional counselling sessions delivered in-person at the Thunder Bay office, online via virtual appointments, or by telephone to support mental health and well-being of adult clients across Ontario.
• Workshops & Seminars

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• Talkspace: Online therapy platform providing individual and couples counselling via video, audio, and text. Overlaps with KMH's virtual counselling services and competes for the same remote mental health clients.
• MindBeacon: Canadian digital mental health platform providing structured CBT-based online therapy programs. Represents a more scalable, technology-leveraged version of the virtual counselling model KMH offers.
• BetterHelp: Large online therapy platform offering individual counselling via messaging, chat, phone, and video. Directly competes with KMH's online/telephone counselling offering for Ontario residents seeking remote mental health support.
• Inkblot Therapy: Canadian online counselling service connecting clients with licensed therapists across provinces. Closest home-market parallel to KMH's virtual Ontario offering, with a similar individual-therapist model.

Regional players

• Kids Help Phone: Canadian 24/7 e-mental-health service for youth offering counselling by phone, text, and live chat. Operates in the same Canadian catchment as KMH but focuses on a younger demographic and crisis support.

Emerging players

• Calm Health: Mental wellness app offering meditation, sleep, and now clinical mental health services. An emerging player that competes with KMH for self-directed wellness users and is expanding into therapy-adjacent offerings.
• 7 Cups: Online emotional support and therapy platform combining volunteer listeners with paid therapist access. Overlaps with KMH's group support and individual counselling offerings at a more accessible price point.

Others

• Canadian Mental Health Association (CMHA): Nationwide nonprofit providing mental health services, advocacy, and education. Operates community-based branches similar to KMH in Thunder Bay and serves as both a potential referral partner and a public-sector alternative.

Broad incumbents

• Maple: Canadian telehealth platform offering on-demand virtual doctor and mental health visits. Competes more broadly in Ontario virtual care and provides category visibility that shapes consumer expectations for KMH's online services.
• Headspace Health: Mental wellness platform combining content, coaching, and therapy (post-Ginger merger). A broad incumbent that competes with KMH across workshops, self-guided support, and clinical therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kellymentalhealth
• LinkedInlinkedin.com/company/kmhfoundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMH Wellness Foundation