Kids Eat Smart Foundation

What Kids Eat Smart Foundation does

Kids Eat Smart Foundation Newfoundland and Labrador is a registered Canadian charity (Charitable Business Number 139820864RR0001) founded circa 1994 in St. John's, Newfoundland and Labrador. The organization operates a province-wide network of 275 school-based Kids Eat Smart Clubs delivering nutritious breakfasts to over 47,000 children daily, totaling approximately 6.3 million meals per school year. It serves school-age children from Kindergarten to Grade 12 across 94% of Newfoundland and Labrador's schools, addressing child hunger and food insecurity at no cost to families. Programs are supported by registered dietitians, four regional coordinators covering distinct provincial regions, and a volunteer network embedded in each school community.

The foundation's underlying operating model is volunteer-driven and community-led rather than technology-driven: there is no proprietary software platform, and the technology footprint consists of a WordPress website and standard social media channels. Revenue is generated through diversified charitable streams including individual donations (monthly giving tiers from $10 to $100), corporate partnerships across tiered sponsorship levels (with TD Bank Group as title sponsor of the annual Walk to Breakfast since 2005), sustaining government contributions from the Province of Newfoundland and Labrador, planned giving vehicles, and community fundraising events. Annual signature campaigns include the TD Walk to Breakfast (every October) and the Feed the Kids Campaign.

Operationally, the foundation runs with a lean staff of approximately 8–10 personnel led by Executive Director Celina Stoyles, CFRE, and governed by a Board of Directors drawing representatives from education (NL Teachers Association), finance (TD Wealth, NLCU, IPC Investment Corporation), legal (Cox & Palmer), energy (ExxonMobil Canada, Cenovus, Fortis), and healthcare (Janeway Children's Hospital). It has no parent company, no subsidiaries, and is not privately equity-backed. Strategic partners include the Government of Newfoundland and Labrador, Breakfast Club of Canada, Newfoundland and Labrador Hydro (since 2000), Scotiabank, Newfoundland Labrador Liquor Corporation, NAPE, PAL Airlines (2025), and the Chamandy Foundation.

Name

Kids Eat Smart Foundation

Legal name

Kids Eat Smart Foundation Newfoundland and Labrador

Website

https://kidseatsmart.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids Eat Smart Foundation is a Newfoundland and Labrador registered charity operating 275 school breakfast clubs serving 47,000+ meals daily across 94% of the province's schools, funded by individual donations, corporate sponsors, and government partners.

Ownership category

akta.pro rank

Product category

School Nutrition & Charitable Food Programs

NAICS

Community Food Services (624210), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC)

akta.pro secondary industries

School Feeding & Child Nutrition Programs (BPADAJAD), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

Keywords

• School nutrition programs
• Child food security
• Charitable meal services
• School breakfast clubs
• Community nutrition support

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Monthly giving programs and one-time donations from individual donors supporting breakfast clubs. Specific giving tiers range from $10 for six months of breakfast to $100 for a full school year.
2. Corporate Partnerships: Annual contributions from corporate partners including platinum, gold, and other tiered sponsorship levels. Partners include major corporations like TD Bank Group (title sponsor since 2005), Newfoundland and Labrador Hydro, Scotiabank, and others.
3. Government Funding: Government of Newfoundland and Labrador provides annual contributions as a sustaining partner, supporting the provincial strategy for child health and wellness.
4. Planned Giving: Legacy gifts including bequests in wills, gifts of securities, life insurance policies, RRSP/RRIF beneficiary designations, and gifts in kind.
5. Community Fundraising Events: Hosted fundraising events organized by community members and volunteers to support local KES Clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Kids Eat Smart Foundation operates a network of school-based breakfast clubs (Kids Eat Smart Clubs) in 275 schools across Newfoundland and Labrador, serving over 47,000 nutritious meals every school day (over 6.3 million meals annually) to children from Kindergarten to Grade 12 at no cost to families. The program is delivered with volunteer support in schools and community centres, supported by corporate sponsors, government funding, individual donors, and community fundraising events.

Product overview

Kids Eat Smart Foundation Newfoundland and Labrador operates as a charitable organization managing a network of school breakfast clubs across the province. The core offering consists of Kids Eat Smart Clubs (KES Clubs) operating in 275 schools, providing nutritious meals to over 47,000 students daily with volunteer support. The organization supports these clubs through various giving programs including Monthly Giving, Tribute Giving, and Planned Giving options, alongside annual fundraising events such as the TD Walk to Breakfast. The Feed the Kids Campaign serves as the primary fundraising initiative. These programs work together to ensure children have access to food at school at no cost to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Eat Smart Clubs
• Monthly Giving Program

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• Chamandy FoundationminorGTM or Marketing Partner · 1 January 2015Private family foundation based in Montreal founded in 2015 with mission to create a more equitable future for children and youth, supporting education, poverty reduction, and well-being initiatives.
• TD Bank GroupflagshipGTM or Marketing Partner · 1 January 2005Title sponsor of the TD Kids Eat Smart Province-Wide Walk to Breakfast since 2005. Every October during Kids Eat Smart Week, thousands of children participate to raise funds and awareness.
• Newfoundland and Labrador HydrocoreGTM or Marketing Partner · 1 January 2000Supporting Kids Eat Smart Foundation since 2000 through financial and volunteer support including employee contributions, KES Gala Sponsorship, and annual Partner contribution to fund KES Clubs throughout the province.
• Government of Newfoundland and LabradorcoreStrategic or Co-development PartnerContributes annually to Kids Eat Smart Foundation as a sustaining partner. A breakfast club school program plays a key role in the provincial strategy to improve the health and wellness of children and youth throughout Newfoundland and Labrador.
• Breakfast Club of CanadacoreStrategic or Co-development PartnerNational charity dedicated to providing services and funding to school breakfast programs across Canada. Works with individual and corporate partners committed to feeding children's future.
• Newfoundland and Labrador Association of Public and Private Employees (NAPE)coreGTM or Marketing PartnerInitial gift started the school food program in Newfoundland and Labrador. Continues to provide generous support through NAPE and its members to provide healthy breakfasts to children.
• Newfoundland Labrador Liquor CorporationcoreGTM or Marketing PartnerSupports through Community Donations program, In-store fundraising campaigns, and Employee Giving and volunteer initiatives.
• ScotiabankcoreGTM or Marketing PartnerProvided financial contribution through ScotiaRISE Community Investment Grant to support Kids Eat Smart Clubs throughout Newfoundland and Labrador.
• PAL AirlinescoreGTM or Marketing PartnerProvincial presenting sponsor of the Feed the Kids Campaign throughout Newfoundland and Labrador. Partnership includes volunteer time and fundraising efforts focused on helping kids start the school day well nourished.
• Air BorealisminorGTM or Marketing PartnerIn partnership with PAL Airlines, sponsors Kids Eat Smart Foundation NL with volunteer time and fundraising efforts focused on helping kids start the school day well nourished.
• Cenovus EnergyminorGTM or Marketing PartnerEmployees chose Kids Eat Smart as one of the charitable organizations recognized as part of the 20th anniversary celebrations of first oil from White Rose Operations.
• Love Lincoln FoundationminorGTM or Marketing PartnerConnection began through volunteering with Holy Cross School's Breakfast Program. Fore the Love of Lincoln Annual Golf Tournament honors Lincoln's legacy by helping create brighter beginnings for school age children.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Food Banks Canada: National umbrella organization coordinating provincial and regional food banks across Canada. Comparable in targeting food-insecure populations and operating through a donation-driven model, but broader in scope beyond school-age children.
• The Salvation Army Canada: Large national charity that runs community feeding programs including school-aged children. Same donation-driven revenue model and donor base overlap, but vastly broader mission scope beyond school nutrition.

Others

• UNICEF Canada: National chapter of UNICEF running global child nutrition and school-feeding programs. KES's partnership ecosystem and government-stewardship positioning make UNICEF a thematic peer, though UNICEF operates at a vastly larger international scale.

Direct peers

• Breakfast Club of Canada: National Canadian charity dedicated to funding and operating school breakfast programs across Canada. KES is both a regional peer and an actual listed partner of Breakfast Club of Canada — same mission, same beneficiary population, same volunteer-driven school model.
• Second Harvest: Canada's largest food rescue organization that also channels surplus food into school and community nutrition programs. Operates on a similar donation-funded model targeting food insecurity, with overlapping corporate partners.

Emerging players

• FoodShare Toronto: Toronto-based food justice organization running school-focused food literacy and meal programs. Highly comparable mission (school food access) but operates more advocacy and education programs alongside direct food distribution.

Regional players

• Daily Bread Food Bank: Toronto-based food bank serving the Greater Toronto Area. Comparable charity structure and donation-based revenue model, but geographically distinct from KES's NL footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KidsEatSmartNL
• YouTubeyoutube.com/c/KidseatsmartCa
• Facebookfacebook.com/KidsEatSmartNL
• LinkedInlinkedin.com/company/kids-eat-smart-foundation-newfoundland-and-labrador
• Instagraminstagram.com/kidseatsmartnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Eat Smart Foundation