Yogisha

What Yogisha does

Yogisha is a Dutch specialty retailer founded in 2009 by Dominique Brandsma as the first yoga specialty store in the Netherlands. The company operates a hybrid omnichannel model: four brick-and-mortar locations across the largest Dutch cities (Amsterdam flagship on Ceintuurbaan, The Hague, Rotterdam, Utrecht) plus an e-commerce storefront at yogisha.nl that supports Dutch, English, and German languages with same-day dispatch for orders before 16:00, free shipping over €99 within the Netherlands, and €6.95 flat-rate shipping to Germany. The catalog spans yoga and Pilates apparel for men and women, yoga mats and props (blocks, straps, bolsters, blankets, eye pillows), meditation accessories (cushions, benches, stools, singing bowls, shawls), and lifestyle/wellness items (incense, essential oils, ayurveda, ceremonial cacao, books, jewelry). Curated third-party brands include Manduka, Liforme, Urban Goddess, Bala, Mandala, Moonchild, Wolven, House of Gravity, and Funky Simplicity, alongside the company's own private label, with an explicit sustainable-materials positioning (recycled plastics, bamboo, organic cotton).

The revenue model is primarily transactional retail (one-time product sales) split across DTC consumers, a B2B wholesale channel for yoga teachers and studios with discounted bulk pricing, an affiliate program, gift voucher sales, and a yoga mat rental service. A points-based loyalty program (Yogisha Rewards, 1 point per €1 spent, 10-point signup bonus, annual birthday reward) drives retention. The technology stack is a standard Webshop App e-commerce platform integrated with brick-and-mortar retail operations; no proprietary technology, mobile app, public API, or AI/ML capabilities are disclosed. Marketing is content-led via the 'Inspiration' blog, email newsletter, and organic social channels (Instagram, Facebook, Pinterest), with a Kiyoh third-party review widget providing reputational trust (9.7/10 across 1,739 reviews). Yogisha is privately held, founder-controlled, with no external institutional investment, no subsidiaries, no M&A history, and no disclosed funding rounds or revenue figures.

Name

Yogisha

Legal name

Yogisha

Website

https://yogisha.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Yogisha is a Dutch specialty yoga retailer founded in 2009, operating four brick-and-mortar stores across the Netherlands and a tri-lingual e-commerce storefront. It serves individual yoga, Pilates, and meditation practitioners alongside a B2B wholesale channel for yoga teachers and studios, with a curated sustainable-brand portfolio.

Ownership category

akta.pro rank

Product category

Yoga Apparel and Equipment Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Yoga, Pilates & Studio Wear Retail (CRAMACAE)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

Keywords

• Yoga apparel
• Yoga mats
• Meditation accessories
• Pilates equipment
• Wellness products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling yoga mats, yoga clothing for men and women, pilates clothing, meditation accessories, and lifestyle products through both e-commerce and physical retail stores. Products include yoga bras, tops, shirts, leggings, pants, shorts, socks, jumpsuits, maternity wear for women; tank tops, t-shirts, longsleeves, hoodies, shorts, pants, socks for men; mats, props, blocks, straps, bolsters, blankets, bags; meditation cushions, benches, singing bowls; and lifestyle items like incense, essential oils, books, jewelry.
2. Wholesale B2B Sales: Yogisha offers wholesale purchasing programs for yoga teachers and studios, providing discounted rates on bulk orders for professional practitioners and studio operators.
3. Gift Vouchers: Sale of gift vouchers for use on the platform, providing another revenue stream.
4. Loyalty Program: Points-based loyalty program where customers earn 1 point per €1 spent, redeemable for rewards and discounts. New customers earn 10 points upon signup and receive a birthday reward annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yogisha operates an e-commerce storefront and four physical retail stores in the Netherlands selling yoga apparel, yoga mats, yoga props, Pilates clothing and accessories, meditation products, and lifestyle wellness items. The company curates and retails products from sustainable brands and its own private-label Yogisha brand. It also offers wholesale purchasing for yoga teachers and studios, affiliate programs, gift vouchers, a loyalty rewards program, and yoga mat rentals.

Product overview

Yogisha is a Dutch e-commerce retailer and brick-and-mortar yoga store chain operating 4 physical locations in the Netherlands (Amsterdam, The Hague, Rotterdam, and Utrecht). Founded in 2009 as the Netherlands' first yoga specialty store, the company offers a comprehensive portfolio of yoga, Pilates, and meditation products. The core offerings include yoga clothing for men and women, yoga mats (basic, eco, travel, and specialized types), yoga props (blocks, straps, bolsters, eye pillows, blankets), Pilates clothing and accessories (mats, resistance bands, balls, foam rollers, weights), meditation products (cushions, benches, stools, singing bowls), and lifestyle wellness items. The company also provides services including yoga mat rental, a loyalty rewards program (Yogisha Rewards), wholesale and affiliate programs for partners, and teacher/studio discounts. The store emphasizes sustainable brands featuring eco-friendly materials like recycled plastics, bamboo, and organic cotton. Product brands include Manduka, Liforme, House of Gravity, Urban Goddess, Bala, Mandala, Moonchild, Wolven, Funky Simplicity, and Yogisha's own private label.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Yoga Apparel Yoga clothing for women including bras, tops, shirts, long sleeve shirts, sweaters, shorts, leggings, pants, socks, jumpsuits, and maternity wear.
• Men's Yoga Apparel Yoga clothing for men including tank tops, t-shirts, long sleeves, hoodies, shorts, socks, and pants.
• Yoga Mats Yoga mats including basic, non-slip, eco, wear-resistant, extra long, extra thick, extra wide, travel, and children's mats, plus yoga towels and mat cleaner.
• Yoga Props Yoga props including eye pillows, straps, blocks, bolsters, blankets, Iyengar yoga props, and Critical Alignment yoga props.
• Yoga Mat Bags Bags designed for carrying yoga mats.
• Pilates Apparel and Accessories Pilates clothing for men and women including socks, bras, tops, shirts, wrap tops, leggings, pants, and shorts, plus Pilates accessories such as mats, resistance bands, balls, foam rollers, weights, blocks, and rings.
• Meditation Products Meditation essentials including cushions, mats, benches, stools, singing bowls, and shawls and blankets.
• Lifestyle Wellness Products Lifestyle wellness products including incense, nail mats, massage balls, yoga Ayurveda items, Neti pots and tongue cleansers, essential oils, drinking bottles and cups, yoga jewelry, books and maps, and ceremonial cacao.
• Gift Voucher Gift vouchers available for purchase and use on the Yogisha platform.
• Yoga Mat Rental Rental service that allows customers to rent yoga mats instead of purchasing them.
• Wholesale Program for Yoga Teachers and Studios Yoga wholesale program offering discounted bulk pricing on products for professional yoga teachers and studio operators.
• Affiliate Program Partner program enabling affiliates to earn commissions by promoting Yogisha products and referring sales.
• Teacher and Studio Discount Program Discount program for yoga teachers and studios purchasing Yogisha products.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Yoga Teachers & StudioscoreChannel Partner/ Reseller/ DistributorYogisha offers special discount programs for yoga teachers and studios, allowing them to purchase products at wholesale rates for their students and studio operations. This B2B channel partner program supports the professional yoga community.
• AffiliatesminorGTM or Marketing PartnerYogisha operates an affiliate program where partners can earn commission on referred sales, extending their marketing reach through referral partnerships.
• Sustainability Brands PartnershipcoreStrategic or Co-development PartnerYogisha partners with sustainable brands including Bala, Funky Simplicity, House Of Gravity, Liforme, Mandala, Manduka, Moonchild, Urban Goddess, Wolven, and their own Yogisha brand. They focus on eco-friendly products made from recycled plastics, bamboo, organic cotton, and local production to minimize environmental impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alo Yoga: Premium yoga and lifestyle apparel brand operating a global direct-to-consumer model. Comparable to Yogisha on women's yoga apparel merchandising and lifestyle-extension positioning (meditation, accessories) but at vastly greater scale.
• Decathlon: Global sporting-goods retailer with a substantial yoga category in apparel, mats and props. A broad incumbent that competes with Yogisha on price and breadth rather than on yoga-specialist curation and advice.
• Sweaty Betty: UK-origin women's yoga and activewear retailer with both e-commerce and physical stores. Closest analog to Yogisha's women's-apparel-led assortment and physical-plus-digital retail model, though operating across the UK and US rather than the NL.
• Athleta: Gap-owned women's athletic and yoga apparel retailer with both stores and e-commerce. Closest North American analog to Yogisha's women-led yoga-and-pilates apparel model, with a similar focus on mind-body lifestyle storytelling.
• Lululemon: Global athletic-apparel incumbent with a deep yoga category presence in women's and men's leggings, tops and accessories. While not a Netherlands-only retailer, it sets the competitive ceiling on premium yoga apparel that Yogisha carries from Manduka, Wolven and Urban Goddess.

Direct peers

• Manduka: Premium yoga mat, prop and apparel brand that is one of Yogisha's flagship third-party partners. Yogisha stocks the Manduka range across its mats, props and clothing categories, making it a directly comparable yoga-specialty brand even though Manduka is also a manufacturer.
• PrAna: Sustainable yoga and lifestyle apparel brand carried across yoga, pilates and meditation adjacencies. Direct product-overlap peer to Yogisha's yoga-clothing assortment and sustainability-led merchandising cues.
• Liforme: Premium eco-friendly yoga mat brand carried by Yogisha, often cited alongside Manduka in the high-end yoga mat category. The brand's alignment with mat cleaning, towels and travel mats parallels Yogisha's yoga-mat merchandising structure.
• Beyond Yoga: Women's yoga-focused apparel brand with a deep leggings, tops and layering assortment. Overlaps with Yogisha's yoga-clothing-for-women category and operates similar studio-and-lifestyle marketing partnerships.
• Urban Goddess: Dutch yoga apparel brand and Yogisha distribution partner. Overlaps directly on sustainable women's yoga wear and is a credible specialty peer given shared national market footprint and shared sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yogisha.amsterdam
• Instagraminstagram.com/yogisha_store
• Pinterestnl.pinterest.com/yogishayogashop
• LinkedInlinkedin.com/company/yogisha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogisha