ZERO & Dance Inc.

What ZERO & Dance Inc. does

ZERO & Dance Inc. B.V. is a privately held Dutch youth sports organization headquartered in Zwolle that, under the trading name ZERO Freerunning, operates a weekly structured freerunning and freestyle trampoline instruction program for children and teens aged 7–18 (with a ZERO Mini tier covering ages 4–6), running approximately 34–41 lessons per academic year across 12 venues in the Dutch provinces of Drenthe, Flevoland, Gelderland and Overijssel. The platform is anchored by a proprietary teaching methodology (the ZERO-method) that combines four pillars —safety, progressive skill development, character growth and talent identification— codified in a visible ZERO 1–4 progression framework and a three-year annual thematic cycle (Foundation → Character → Impact). Member-facing technology is light: the ZERO App and Mijn ZERO portal surface schedules, attendance points, medals and stickers; ZERO Nxt Gen is a device-local, account-less child-focused progress-tracking app; the website carries an AI-driven Q&A assistant handling common parent and trial-student questions.

The company monetizes through a recurring subscription model — a €10 trial lesson converts members into one of four commitment tiers (Flex monthly, Kwartaal quarterly, Halfjaal semi-annual, Stabiel annual), with a €15 one-time registration fee — and layers on six supporting revenue streams: paid workshops and clinics (over 100 delivered since 2020, including for schools, municipalities and clients such as Politie Nederland and EO), branded birthday parties (75+ historically), custom-cited performances for festivals and corporate events, an annual multi-day summer camp (€149 all-inclusive), a Mollie-processed merchandise webshop, a donation channel, and an annual Grote Clubactie lottery (targeting a €75,000 raise in 2026). Ancillary products include the Trainer Academy pathway, the Dreamteam selection tier, the Clubkampioenschap annual in-house competition, and a planned online course offering. Customers are primarily parents/guardians of youth members, with secondary buyers comprising schools, welfare/childcare organizations, municipalities and event organizers.

Name

ZERO & Dance Inc.

Legal name

ZERO & Dance Inc. B.V.

Website

https://zero-freerunning.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ZERO & Dance Inc. (ZERO Freerunning) is a Dutch youth sports organization that runs weekly structured freerunning and trampoline lessons for ages 7–18 across 12 venues in the Netherlands via its proprietary ZERO-method, selling recurring memberships, trial lessons, workshops, performances, and an annual summer camp.

Ownership category

akta.pro rank

Product category

Youth Sports Training (Freerunning & Trampoline)

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Freerunning lessons
• Youth sports training
• Trampoline classes
• Parkour coaching
• After-school athletics

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions (Freerunning & Trampoline lessons): Recurring monthly/quarterly/annual membership fees for structured freerunning and trampoline lessons across 12 locations in the Netherlands. Lessons run from September to July (34–41 sessions per year). Four subscription tiers: Maand (Flex, 1-month min), Kwartaal (3-month min), Halfjaar (6-month min), and Jaar (Stabiel, 12-month min). After the minimum term, all subscriptions are month-to-month with 1-month cancellation notice. One-time €15 registration fee on first enrollment.
2. Trial lesson (Proefles): One-time €10 trial lesson per person, serving as the primary acquisition touchpoint before membership conversion. A confidential free arrangement is available for those who cannot financially afford the trial.
3. Workshops, clinics & birthday parties: On-demand workshops and clinics booked by schools, companies, municipalities, and event organizers. Also includes children's birthday parties (kinderfeestjes). Billed per event/booking. Over 100 workshops and 75+ birthday parties delivered historically.
4. Performances (Optredens): Freerunning show performances hired for festivals, corporate events, private celebrations, and media productions. Booked via the booking form, with custom quotes per event.
5. ZERO - LVL UP - Kamp (Summer camp): Multi-day overnight camp at €149 per participant, including all training, meals, accommodation, activities, and a camp t-shirt. The Level Up day option is offered at a lower price point for day-only attendance.
6. Webshop merchandise: Merchandise sales (merch, bidons, zonnebril) via the ZERO webshop, subject to a 14-day return policy. Payments processed via Mollie.
7. Donations: Donation program via Mollie for supporting accessibility, own materials, and a future own location.
8. Grote Clubactie (Fundraising lottery): Annual lottery participation where supporters purchase lots (€3 each or €150 Superlot = 50 lots) to support ZERO's goals. Zero receives the majority of proceeds directly.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels15 records

Core offering

ZERO & Dance Inc. operates a youth sports organization that delivers weekly structured freerunning and freestyle trampoline lessons across 12 physical locations in the Netherlands, primarily for children and teens aged 7–18. Lessons follow a proprietary four-pillar methodology covering safety, skill progression, character development, and personal style, organized into levels ZERO 1 through Dreamteam. Revenue is anchored in tiered monthly to annual memberships purchased by parents, with €10 trial lessons as the entry point, supplemented by bookable workshops, performances, birthday parties, and an annual summer camp.

Product overview

ZERO & Dance Inc. operates a multi-location youth sports organization offering freerunning and trampoline lessons across 12 locations in the Netherlands. The core offering consists of weekly structured lessons organized into levels ZERO 1-4, a Dreamteam elite group, and freestyle trampoline classes. The product portfolio spans: (1) core instruction products — weekly lessons, trial lessons, and trampoline classes; (2) events — the annual Clubkampioenschap, freerunning Jams, and the inaugural LVL UP Kamp (with Level Up day program); (3) services — professional workshops, clinics, and performances for schools and organizations, plus birthday parties; (4) member tools — the ZERO App, ZERO Magazine (digital newsletter), and the free De Sprong e-book; (5) a mobile app (ZERO Nxt Gen) for young children; and (6) an upcoming online course platform. The organization also runs a Trainer Academy for member development into teaching roles, and operates a webshop for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• ZERO Nxt Gen: Development app for children (from approximately 3 years old) issued by ZERO Freerunning

Products and services

• ZERO Freerunning weekly lessons Weekly structured freerunning lessons for youth aged 7–18 across 12 locations in the Netherlands. Athletes progress through four levels (ZERO 1–4) and into the Dreamteam selection group under the proprietary ZERO-method covering safety, skills, character, and personal style. Fixed groups and recognizable trainers deliver continuity.
• Freestyle Trampoline lessons Weekly freestyle trampoline classes focused on expressive combinations and personal routines for children aged 7+ in Zwolle.
• Proefles (Trial Lesson) Entry-point product for prospective members: a single 1-hour trial lesson for €10, after which families convert into recurring memberships.
• ZERO – LVL UP – Kamp (Summer Camp) All-inclusive multi-day overnight freerunning camp for ZERO members aged 10+, featuring technique training, games, parkour routes, evening program, and reflection; priced at €149 per participant.
• Level Up Dag (Day Program) Single-day version of the LVL UP program in Zwolle, held Saturday 18 July 2026 from 10:00–16:00, open to children aged 7+ without overnight stay.
• ZERO Dreamteam Selection-based elite training group for advanced ZERO athletes that adds extra sessions, public performances, and competition representation.
• Clubkampioenschap (Annual Championship) Annual in-house competition at OPEN38 Zwolle featuring Speedrun, Stylerun, knock-out rounds, and side events across all ZERO levels; exclusive to ZERO members.
• Optredens (Performances) Professional freerunning show performances and demonstrations hired by festivals, corporates, municipalities, and media productions; custom-built shows with ZERO athletes.
• Workshops & Clinics Bookable on-demand freerunning workshops and clinics delivered at schools, companies, municipalities, and organizations, including programming for gym classes, project weeks, team-building, and activity days.
• Kinderfeestjes (Birthday Parties) Freerunning-themed children's birthday party packages, booked with customizable programs and delivered at ZERO locations with instruction and materials provided.
• Freerunning Jams (Open Sessions) Open freerunning jam sessions and training events open to members and non-members, including periodic jams with Funzone partner and free jams organized by Stichting ZERO for broader community accessibility.
• Trainer Academy Internal development program that prepares members to become assistants and certified ZERO trainers, with pedagogical training in the ZERO progression methodology.
• ZERO Webshop (Merchandise) Online merchandise store selling ZERO-branded items (apparel and accessories), with payments processed via Mollie and a 14-day return policy on unused items in original packaging.

Quantifiable outcome

• 4.7 out of 5 Google rating (multiple parent testimonials on Trustpilot and Google)
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, core and moderate.

• AutohopperminorOthersProvides buses and vans for transporting equipment, set pieces, and participants — from regular trainings to national performances. Essential logistics support for event delivery.
• KNGU · Dutch ParkourcoreStrategic or Co-development PartnerThe Royal Dutch Gymnastics Union and its parkour division Dutch Parkour promote parkour and freerunning nationally. ZERO collaborates on research programs and CK events. Dutch Parkour conducted research during ZERO's Clubkampioenschap 2026. This partnership connects ZERO to the national governing body and supports the sport's legitimacy and growth.
• Hogeschool Windesheim (Calo)coreStrategic or Co-development PartnerCalo students and researchers from Windesheim University of Applied Sciences conduct studies with ZERO athletes, helping to make freerunning more rigorous and visible. Windesheim also hosts ZERO classes at its campus. This academic partnership strengthens ZERO's credibility and methodology.
• Gemeente ZwollecoreGTM or Marketing PartnerZERO's home base municipality. Gemeente Zwolle supports ZERO through facilities, permits, and youth sports initiatives. They have also hired ZERO for activations at Lübeckplein, demonstrating municipal endorsement.
• Sport Service ZwollecoreChannel Partner/ Reseller/ DistributorSports stimulation organization in Zwolle. Together with ZERO, they bring youth into movement through clinics, school programs, and neighborhood activities. A key channel partner for reaching new young members in the Zwolle region.
• BevrijdingsfestivalmoderateGTM or Marketing PartnerAnnual event partner for Bevrijdingsfestival Zwolle — one of the largest stages where ZERO athletes perform shows and clinics. A flagship annual visibility event for the brand.
• OPEN38coreChannel Partner/ Reseller/ DistributorHost venue for regular open training days, battles, and jam events. Also the venue for ZERO's Clubkampioenschap (CK '26 at Hanzelaan 95, Zwolle). A key location partner with ongoing operational relationship for events and ongoing training.
• FunzonemoderateChannel Partner/ Reseller/ DistributorCollaborative partner for freerunning jam sessions at Funzone. Provides a playful but challenging environment where ZERO trainers offer tips and participants can network with other freerunners. Open to both members and non-members.
• Stichting ZEROmoderateStrategic or Co-development PartnerThe ZERO Foundation organizes free jam sessions open to everyone, including non-members. These events strengthen the freerunning community, make the sport accessible to a broader audience, and serve as an acquisition funnel for ZERO Freerunning.
• Politie NederlandminorOthersPolice Netherlands hires ZERO for workshops and clinics for police officers — focusing on movement, perseverance, and teamwork via freerunning. A notable B2B reference client.
• EO (Evangelische Omroep)minorOthersThe Dutch evangelical broadcaster has featured ZERO in TV content and performances, bringing freerunning as an inspiring story to a broad national audience.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• APEX Movement: North American parkour/freerunning gym chain running structured youth and adult classes with progression systems across multiple locations. Closest functional peer to ZERO in combining multi-site delivery with a codified curriculum and youth focus.
• Parkour Generations: UK-based parkour and freerunning education organization offering structured youth classes, instructor training, and community events. Direct comparable to ZERO in operating model (membership-driven youth parkour school) and curriculum philosophy, but operating in a different national market.
• Tempest Freerunning Academy: US-based freerunning academy offering progressive coaching for kids and teens with structured levels and performance teams. Comparable to ZERO's ZERO 1–4 + Dreamteam progression model and youth demographic focus.

Regional players

• Stichting Kidsport / SportService Zwolle: Zwolle-area sports-stimulation organization that books ZERO for clinics and school programs; they themselves are a regional peer in the youth sports access / welfare space and a partner-channel for ZERO.

Broad incumbents

• Jump XL (Netherlands): Dutch trampoline-park chain offering youth activities, parties, and structured programs across multiple locations in the Netherlands. Adjacent competitor in the youth-active-entertainment space; deeper capital and broader appeal could pressure ZERO's niche.
• Monkey Jump (Netherlands): Dutch trampoline and active-entertainment operator offering kids' parties and structured activities. Comparable to ZERO's youth-events and birthday-party revenue stream, with a different primary modality.
• SportCity (Netherlands): Multi-location Dutch fitness chain offering group classes and youth programs. Comparable in subscription-driven, multi-location Dutch fitness delivery; broad incumbent overlapping with ZERO's parent demographic rather than its niche.
• Ninja Warrior / Obstacle gyms (e.g., NRGY): Operator of ninja-warrior-style obstacle and active-training venues in the Netherlands, serving youth and adults. Comparable in youth-fitness positioning and progression-based activity programming, though more equipment-driven than coach-driven.

Others

• KNGU Gymnastiek (Dutch Gymnastics Union): Royal Dutch gymnastics federation that oversees parkour/freerunning nationally through Dutch Parkour. ZERO is already a partner; relevant as the governing-body ecosystem peer and an indirect channel to broader youth gymnastics/acro participation.

Emerging players

• Born2Fly (trampoline / freerunning shows): Netherlands-based acrobatic and freerunning show/performance provider comparable to ZERO's performances (optredens) revenue stream, with overlapping talent pool and event-booking customers.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZEROFreerunning
• YouTubeyoutube.com/@ZEROFreerunning
• Facebookfacebook.com/zerofreerunning
• LinkedInlinkedin.com/company/zero-freerunning
• Instagraminstagram.com/zerofreerunningnl
• TikToktiktok.com/@zerofreerunningnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZERO & Dance Inc.