Positive Action For Christ

What Positive Action For Christ does

Positive Action for Christ is a nonprofit Bible curriculum publisher founded in 1972 by Frank Hamrick and headquartered in Whitakers, North Carolina. The organization writes, designs, prints, and ships its own materials from a single renovated school facility, distributing to all 50 US states and over 60 countries. It serves three primary customer segments: Christian schools (K4 through Grade 12), homeschool families, and churches seeking youth ministry and adult Bible study materials, with a smaller Spanish-language product line serving Hispanic communities.

The product portfolio spans grade-specific school curricula (e.g., Growing with God, Building Life Castles, People Positive for grades 11-12), the Christian Growth discipleship series (Milk, Meat, Bread, Fish), short HotShots studies (ID & Me, Simon Peter), church studies (Good News! covering the Gospel of Mark), devotional publications (Meaning for Your Labor, Songs for Your Path, Apples for Teachers, Wisdom for Parents), and children's resources (God's Love Storybook, available in English, Spanish, Simplified Chinese, Traditional Chinese, and Farsi). Underlying pedagogy centers on a God-Focus philosophy emphasizing magnifying God's majesty through Scripture rather than moralistic instruction.

Revenue is generated through direct-to-consumer sales via the positiveaction.org e-commerce site, phone ordering (800-688-3008), mail order, account-based invoicing for institutional customers (net 30 terms), and convention sales at annual homeschool and Christian education conferences. Pricing follows a unit model with volume discounts (e.g., $11.95 each for devotionals, dropping to $9.95 at 30+ units) and a separate digital pricing tier (e.g., $34.95 print vs. $20.95 digital for teacher manuals). Marketing combines a blog, social media presence on five platforms, a podcast appearance, free ebook distribution, and recurring convention attendance.

Name

Positive Action For Christ

Legal name

Positive Action for Christ

Website

https://positiveaction.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Action for Christ is a nonprofit Bible curriculum publisher, founded in 1972 and based in Whitakers, NC, that produces and ships K4-12 school curricula, devotionals, and church/youth ministry studies to Christian schools, homeschool families, and churches across all 50 US states and over 60 countries.

Ownership category

akta.pro rank

Product category

Christian Education Curriculum Publishing

NAICS

Educational Services (61), Educational Support Services (6117)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Book Printing (2732)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Children’s Religious & Values-Based Publishing (MPAJAFAL), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Children’s Educational & Curriculum Publishing (MPAJAFAF)

Keywords

• Bible curriculum publishing
• Christian education materials
• Sunday school curriculum
• Homeschool Bible studies
• Christian discipleship resources

Headquarters

HQ city

Whitakers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Curriculum Materials Sales: Sale of printed and digital Bible curriculum materials including student manuals, teacher manuals, and supplementary resources to schools, churches, and homeschool families.
2. Digital Products: Sale of digital versions of curriculum including PDF teacher manuals and digital student workbooks. Digital orders are processed with a one-day review delay for confidentiality.
3. Devotional Publications: Sale of devotional books including 'Meaning for Your Labor', 'Songs for Your Path', 'Apples for Teachers', and 'Wisdom for Parents' with tiered bulk pricing discounts.
4. Account/Credit Sales: Schools and churches can charge orders to their account with payment due within 30 days. Individuals and non-U.S. customers must provide full payment with order.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Positive Action For Christ publishes God-Focused Bible curriculum for Christian schools, homeschool families, churches, and youth ministries, from Preschool K4 through Grade 12. The portfolio includes grade-level student and teacher manuals, devotional books, the Christian Growth discipleship series, HotShots short studies, children's storybooks, and Spanish-language editions, sold as print and digital products through its own website and direct channels.

Product overview

Positive Action For Christ is a nonprofit Bible curriculum publisher offering materials for churches, traditional schools, and home schools. The portfolio includes school curriculum spanning preschool through grade 12, devotional publications, church Bible studies, and Spanish-language resources. School curriculum includes grade-specific studies (Growing with God through Proverbs: The Fountain of Life), the Christian Growth series (Milk, Meat, Bread, Fish) for discipleship, and HotShots short studies. Devotional offerings include Meaning for Your Labor, Songs for Your Path, Apples for Teachers, Wisdom for Parents, and Focusing on God. Children's resources include God's Love Storybook and the Exploring God's Love preschool curriculum. All materials emphasize a God-Focus philosophy centered on magnifying God's majesty rather than moralistic behavior modification.

Differentiator

Problem solved

Functional benefit

Products and services

• Meaning for Your Labor A 180-day devotional guiding readers through the entire Book of Ecclesiastes verse by verse, offering purpose and application for daily life.
• Songs for Your Path

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sonlight Curriculum: Sonlight offers literature-based Christian homeschool curriculum including Bible study components, serving evangelical homeschool families with direct-to-consumer catalog sales and similar grade-level structured programs.
• BJU Press: BJU Press (Bob Jones University Press) is one of the largest Christian textbook and curriculum publishers, offering K-12 Bible curriculum alongside core academic subjects to Christian schools and homeschool families — directly comparable in product category and target customer.
• Apologia Educational Ministries: Apologia produces Christian homeschool curriculum with strong Bible and theology content for grades K-12, and shares the same evangelical homeschool customer base and direct-to-consumer catalog distribution model.
• Master Books: Master Books publishes creation-based Christian curriculum and Bible resources for homeschool families and Christian schools, with a similar direct catalog sales approach and comparable grade-level Bible offerings.
• Classical Conversations: Classical Conversations provides a Christian classical education curriculum including Bible memory and theology components for homeschool communities, serving the same evangelical homeschool family segment with curriculum packages.
• Abeka (Pensacola Christian College): Abeka is a major evangelical Christian curriculum provider offering Bible curriculum and full K-12 academic materials to Christian schools and homeschool families, with a similar traditional Christian education philosophy and direct-to-consumer catalog model.
• Alpha Omega Publications: Alpha Omega Publications provides Christian homeschool curriculum including Bible-based electives and Switched-On Schoolhouse curriculum, serving the same homeschool and Christian school market with both print and digital offerings.

Emerging players

• Summit Ministries: Summit Ministries produces worldview and Bible curriculum for Christian schools and students, with an overlapping evangelical Christian education customer base and complementary doctrinal teaching focus.

Others

• Christianbook.com (CBD): Christianbook.com is the largest distributor of Christian books and curriculum in North America, distributing Positive Action's materials alongside competitor titles — a key distribution partner and indirect competitive channel.
• ACSI (Association of Christian Schools International): ACSI is the primary membership and accreditation organization for Christian schools globally and partners with curriculum publishers like Positive Action — a key ecosystem channel rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/posactbible
• YouTubevimeo.com/positiveaction
• Facebookfacebook.com/BibleCurriculum
• Instagraminstagram.com/positiveactionforchrist
• Pinterestpinterest.com/positive_action
• LinkedInlinkedin.com/company/positive-action-for-christ

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Action For Christ