Stop The Puck Goaltending

What Stop The Puck Goaltending does

Stop The Puck Goaltending Inc. is a privately held, Ontario-incorporated goaltending coaching business headquartered in Marmora, Ontario. Founded and led by Launy Schwartz, who has over 20 years of experience training goaltenders from house league through NHL levels, the company provides professional, on-ice goaltending instruction to youth, rep/junior, adult recreational goalies, and to hockey teams and minor hockey associations across Eastern Ontario and the fringe of the Greater Toronto Area. Its coaching staff is selected and mentored by the founder and includes named coaches such as Elijah.

The company operates four core service lines: team practice coaching (dedicated goalie coach assigned to a team for the season, starting at $120/hr), private and semi-private lessons (customized one-on-one or small-group instruction, described as budget-friendly), recurring goalie clinic groups with a capped 4:1 student-to-coach ratio ($75/hr per participant, offered at Open and Dialed-In skill tiers), and multi-day summer camps ($500 for four days of on-ice training plus dryland and stretching at CAA Arena Belleville and other locations). A July 2026 camp at CAA Arena was reported sold out, with a second August 2026 camp added.

The business model is professional services sold direct-to-consumer and direct-to-association. GTM is sales-led (phone at 647.464.7825 and a website contact form), event-driven (seasonal camps and clinics drive acquisition), and community-led (referrals from coaches, parents, and minor hockey associations). Supporting channels include an email newsletter, social media, and the 'Stop The Blog' content property. The company carries insurance through iPlayHockey, holds no patents or trademarks, has no disclosed funding, and has no parent or subsidiary structure — it is a founder-owned independent small business with a stated coaching team of 2-10.

Name

Stop The Puck Goaltending

Legal name

Stop The Puck Goaltending Inc.

Website

https://stpgoaltending.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stop The Puck Goaltending is a privately held Ontario-based goaltending coaching business serving youth, rep/junior, and adult goalies, plus minor hockey associations, across Eastern Ontario and the Greater Toronto Area via team practices, clinics, private lessons, and summer camps.

Ownership category

akta.pro rank

Product category

Hockey Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

Keywords

• Goaltending coaching services
• Hockey goalie training
• Youth hockey clinics
• Private goalie lessons
• Hockey summer camps

Headquarters

HQ city

Marmora

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Team Practice Coaching: Dedicated goalie coach provided to hockey teams for the season at their practice ice. Includes drills addressing goalie feedback from game performance. Rate starts at $120/hr.
2. Goalie Clinics: Group training sessions with student-to-coach ratio of 4:1. Offered in Belleville, Frankford, and Marmora locations. Rate: $75/hr per participant.
3. Summer Camps: Multi-day intensive programs featuring on-ice training, dryland, and stretching. July 2026 camp at CAA Arena Belleville: $500 for 4 days (2 hours on-ice daily).
4. Private/Semi-Private Lessons: One-on-one or small group instruction with customized lesson plans. Promoted as budget-friendly pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stop The Puck Goaltending provides specialized hockey goaltending coaching services, offering dedicated team practice coaching, private and semi-private lessons, recurring goalie clinic groups, and multi-day summer camps. Training is delivered to goalies across youth house league, competitive travel, junior, collegiate, and adult recreational levels across Eastern Ontario and the Greater Toronto Area.

Product overview

Stop The Puck Goaltending is a goaltending coaching service offering a portfolio of services including Team Practices, Private/Semi-Private Lessons, Goalie Clinic Groups, and Summer Camps. The company provides coaching for goalies at all skill levels from youth to adult, with offerings ranging from hourly per-person training at $75 to multi-day summer camps at $500. Services are delivered by a team of coaches led by founder Coach Launy Schwartz, with locations throughout Eastern Ontario including Belleville, Kingston, Peterborough, and Marmora. The company also provides supplementary content through its Goalie Blog and Training Picture Gallery.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Practices Dedicated goaltending coaching sessions delivered to entire hockey teams and associations, priced at $120/hour with a 3-hour minimum, providing structured in-game and practice-level goalie development.
• Private & Semi-Private Lessons One-on-one and small-group goaltending instruction tailored to each goalie's age, level, and development needs, covering technical skills and mental game work on an individualized basis.
• Goalie Clinic Groups Recurring group goaltending coaching sessions priced at $75 per hour per participant, offering goalies ongoing development opportunities in a peer-group format outside their team environment.
• Summer Camps Multi-day intensive off-season goaltending training program priced at $500 for 4 days, delivering concentrated technical and tactical development for goalies during the summer months.

Quantifiable outcome

• Goals against dropped a full goal per game on average after coaching change

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Canadian Goaltending Academy: Canadian Goaltending Academy delivers goalie-specific coaching across Ontario with structured group sessions and team-practice offerings — directly comparable in service mix and geographic proximity.
• Top Corner Goaltending: Top Corner Goaltending provides dedicated goalie coaching, private lessons, and clinics across multiple Canadian provinces with a similar coach-led curriculum model serving rep and AAA-level goalies.
• Hockey Training Inc. Hockey Training Inc. provides on-ice and off-ice skills coaching, including goalie-specific programming, for youth and rep players in Ontario — a comparable niche private coaching service in the same regional market.
• Pro Goaltending: Pro Goaltending offers private lessons, clinics, and video-based coaching for hockey goalies from youth through professional levels, operating with a comparable coach-to-goalie ratio and tiered group structure.
• Gold in the Net: Gold in the Net operates goaltending schools and camps across Canada, including Eastern Ontario, offering group clinics and summer camps with tiered skill groupings — directly comparable to Stop The Puck's clinic and camp model.

Regional players

• iPlayHockey: iPlayHockey operates hockey camps, clinics, and training programs across Canada, including a registered insurance partnership referenced on Stop The Puck's site — overlapping in the hockey-instruction market with broader facility and league operations.

Others

• InGoal Hockey: InGoal is a leading goaltender-focused media and education platform producing training content, reviews, and educational material — adjacent to Stop The Puck's content-marketing blog and serving the same goalie demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stpgoaltending

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop The Puck Goaltending