Weinviertel Districtus Austriae Controllatus

What Weinviertel Districtus Austriae Controllatus does

Weinviertel Districtus Austriae Controllatus (Weinviertel DAC) is the public-law regional wine committee (Regionales Weinkomitee Weinviertel) governing Austria's largest wine-growing region, headquartered in Wolkersdorf im Weinviertel. Established in 2002, it is Austria's first protected designation of origin under the country's DAC framework and operates as a Körperschaft öffentlichen Rechts rather than a commercial enterprise. The committee administers two quality tiers — Weinviertel DAC (classic Grüner Veltliner with the region's signature fruity, peppery, fresh profile) and Weinviertel DAC Reserve / Große Reserve (premium aged wines) — certifying roughly 140 member wineries across the Weinviertel that together produce approximately half of Austria's Grüner Veltliner, on a regional output base of roughly 88 million liters.

Governance sits with a board of 21 voluntary representatives from the wine industry, chaired since February 2017 by vintner Hans Setzer, with Herbert Toifl as vice chairman and quality committee head and Kerstin Schüller leading the marketing committee. The organization is led operationally by Managing Director Ing. Maria Obermayer and supported by a four-person office staff handling events, graphics, communications, invoicing, and administration. Its core digital asset is the WEINVIERTEL Admin portal, a licensed product of the parent Österreich Wein Marketing GmbH (ÖWM) Admin, through which member wineries manage profiles, wine listings, and capsule authorizations.

Commercial reach is built around origin marketing rather than direct wine sales. Activities include the annual Jahrgangstour vintage presentation across Austria and Southern Germany (Munich, Hamburg, Salzburg, Linz, Götzis), master classes at VieVinum, specialized sommelier and restaurateur tours, blogger and influencer activations, podcast and PR placements, and a winery newsletter. Distribution to end consumers and trade flows through member-winery estate sales (Ab-Hof-Verkauf), regional Vinotheken, Kellergassen cellar-lane and Heurigen wine-tourism channels, and export — primarily to Germany. Revenue mechanics consist of membership contributions and administrative fees for capsule authorizations, with no commercial pricing disclosed. The DAC exceeded five million authorized bottle capsules by December 2018 and has dominated national Austrian wine competitions, including 10 of 16 Bundessiege at SALON Österreich Wein 2026 and a record 20 of 24 Landessieger at the Niederösterreich Landesweinprämierung 2026.

Name

Weinviertel Districtus Austriae Controllatus

Legal name

Regionales Weinkomitee Weinviertel

Website

https://weinvierteldac.at

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Regionales Weinkomitee Weinviertel, operating Austria's first wine protected designation of origin (Weinviertel DAC), certifies and markets Grüner Veltliner from roughly 140 member wineries across Austria's largest wine region.

Ownership category

akta.pro rank

Product category

Wine Region Designation Governance

NAICS

Wineries (312130)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine designation origin
• Grüner Veltliner certification
• Regional wine marketing
• Quality wine standards
• Capsule authorization platform

Headquarters

HQ city

Wolkersdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Wine Marketing and Promotion: The organization supports and coordinates the wine industry's efforts in quality improvement and sales. Revenue is generated through membership contributions, marketing activities, and administrative fees for capsule authorizations.
2. Wine Presentation Services: Organizes and coordinates wine presentations, tastings, and events for winemakers. Revenue supports promotional activities and event organization.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Operates the EU-protected Districtus Austriae Controllatus (DAC) designation for Grüner Veltliner wines from the Weinviertel region, the largest wine-growing area in Austria. The committee manages a two-tier quality system (Weinviertel DAC classic and Weinviertel DAC Reserve/Große Reserve), supports 140+ member wineries with the WEINVIERTEL Admin platform for capsule authorization and data management, and promotes the region through vintage presentations, trade tours, and consumer marketing.

Product overview

Weinviertel DAC is a regional wine governing body (Regionales Weinkomitee Weinviertel) overseeing Austria's largest wine region. The organization manages a two-tier product system anchored by the Weinviertel DAC (core Grüner Veltliner with fruity, peppery, fresh characteristics) and Weinviertel DAC Reserve (premium aged wines). Additional offerings include the WEINVIERTEL Admin portal for winemaker management, event services like the annual vintage presentations, a winemaker newsletter, and an online winery directory. The organization coordinates origin marketing for the region and facilitates wine sales through partnered wineries.

Differentiator

Problem solved

Functional benefit

Products and services

• Weinviertel DAC (classic Grüner Veltliner designation) EU-protected designation of origin guaranteeing that wines labelled Weinviertel DAC come exclusively from the Weinviertel region and meet defined Grüner Veltliner quality standards (fruity, peppery, fresh). Used by member wineries as a certified, brand-recognized wine tier for the domestic and export markets.
• Weinviertel DAC Reserve / Große Reserve Premium-tier protected designation of origin for Grüner Veltliner with extended aging requirements, retaining the typical regional taste profile while delivering greater structure and complexity. Targeted at fine-wine trade and collectors.
• WEINVIERTEL Admin Online administrative platform for member wineries to manage their winery profiles, wine data, event registrations, and capsule authorization applications for Weinviertel DAC wines. A licensed integration of the ÖWM Admin system used by the committee and its 140+ member wineries.
• Weinviertel DAC Jahrgangspräsentationen (Annual Vintage Presentation Tour) Annual touring vintage tasting event held across Austria and Southern Germany (Munich, Salzburg, Linz, Götzis and others), presenting the year's new Grüner Veltliner releases from member wineries to trade professionals, sommeliers, and press.
• Weingüter-Verzeichnis (Winery Directory) Public online directory listing Weinviertel wineries with contact information, locations, and purchasing options, presented on an interactive map to support direct-to-consumer sales, Vinotheken visits, and wine tourism.

Quantifiable outcome

• Weinviertel achieved 10 of 16 national wins at SALON Österreich Wein 2026
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Österreich Wein Marketing GmbH (ÖWM)coreGTM or Marketing PartnerThe Regional Wine Committee Weinviertel works closely with ÖWM for wine marketing, promotion, and market development. The WEINVIERTEL Admin portal is a licensed product of ÖWM Admin. Data is shared between both platforms, and winemakers can use ÖWM login credentials for Weinviertel services.
• Weingüter (Wineries)coreStrategic or Co-development PartnerOver 140 Weinviertler wineries are members of the organization, producing Weinviertel DAC wines. They participate in organized presentations, use the WEINVIERTEL Admin platform for capsule authorization, and benefit from coordinated marketing activities.
• NÖ Kulturwirtschaft GesmbH (NÖKU) and NÖ Werbung GmbH (NÖW)minorGTM or Marketing PartnerPartnership for the NÖ Event Calendar implementation on the Weinviertel DAC website, displaying wine-related events, culinary experiences, and Heurigen calendar from the Weinviertel region.
• KäseStrasse BregenzerwaldminorGTM or Marketing PartnerCulinary partnership between the cheese region of Bregenzerwald and Weinstraße Weinviertel, expanding the gastro network and cross-promotional opportunities.
• Weinviertler Spitzenköche (Top Chefs)minorGTM or Marketing PartnerCollaboration with leading Weinviertel chefs for culinary events like 'Tafeln im Weinviertel' and food pairing recommendations, promoting wine and food combinations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wagram DAC: Austrian DAC for the Wagram region producing Grüner Veltliner and other whites. Direct peer as a neighboring Niederösterreich DAC with comparable size and shared winemaker base.
• Wachau DAC (Vinea Wachau): Austrian regional wine committee operating the Wachau DAC for Grüner Veltliner and Riesling. Direct peer as another Austria DAC governing body focused on premium white wine origin marketing with its own three-tier classification system.
• Carnuntum DAC: Austrian DAC governing the Carnuntum wine region in Niederösterreich. Direct peer as a smaller Austrian DAC organization with comparable governance and marketing structure to Weinviertel DAC.
• Südsteiermark DAC: Austrian DAC for Styrian Sauvignon Blanc and other whites. Direct peer as a regional Austrian DAC with strong origin-marketing approach, internationally recognized for premium white wines.
• Kamptal DAC: Austrian regional wine committee managing the Kamptal DAC in Niederösterreich for Grüner Veltliner and Riesling. Direct peer as a competing Austrian DAC with overlapping varietal focus and similar trade-marketing playbook.
• Burgenland DAC: Austrian DAC governing Burgenland wines, focused on red and sweet specialties. Direct peer as a fellow Austrian regional DAC organization competing for export mindshare and trade attention.
• Kremstal DAC: Austrian DAC managing Kremstal wines, primarily Grüner Veltliner and Riesling. Direct peer sharing Niederösterreich regional governance structure, similar size, and overlapping trade audiences with Weinviertel DAC.
• Thermenregion DAC: Austrian DAC for the Thermenregion near Vienna producing diverse white and red varieties. Direct peer as another Niederösterreich DAC organization competing within the same national wine marketing umbrella.

Others

• ProWein (Messe Düsseldorf): World's leading wine trade fair where Weinviertel DAC hosts master classes. Thematically related as a key channel for international origin marketing rather than a direct DAC competitor.

Broad incumbents

• Österreich Wein Marketing GmbH (ÖWM): National Austrian wine marketing body and strategic partner of Weinviertel DAC. Comparable as the umbrella generic-marketing organization that coordinates all Austrian DACs and exports, of which Weinviertel DAC is the largest regional member.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/weinvierteldac/?hl=de
• Xx.com/weinvierteldac
• Facebookfacebook.com/weinvierteldac
• LinkedInlinkedin.com/company/weinvierteldac

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weinviertel Districtus Austriae Controllatus