Tourismus Gmbh Nordlicher Schwarzwald

What Tourismus Gmbh Nordlicher Schwarzwald does

Tourismus GmbH Nördlicher Schwarzwald is a regional Destination Management Organization (DMO) responsible for promoting tourism in the Northern Black Forest region of Baden-Württemberg, Germany. Wholly owned by the district of Landkreis Calw, the organization serves 14 municipalities including Bad Liebenzell, Bad Wildbad, Calw, and Nagold, and operates the digital tourism portal mein-schwarzwald.de under the commercial brand "Mein Schwarzwald." Its customer base spans local tourism businesses (hotels, wellness facilities, restaurants, activity providers) and member municipalities, with revenue generated through membership fees, marketing partnerships, and promotional services under a subscription/recurring model.

The company operates a content-rich regional tourism marketing platform built on WordPress, integrated with the TOMAS booking system (land in sicht AG) for accommodation reservations, the Outdooractive platform for hiking route content, and third-party tools including Google Analytics, etracker, Cleverreach for email marketing, and the Gastbot AI chatbot for customer service. The product portfolio includes accommodation search and booking, hiking and cycling portals, wellness directories, culinary guides, event calendars, webcam feeds, and the Konus guest card program enabling free public transit for visitors.

The go-to-market combines B2B relationship management with regional tourism stakeholders and B2C consumer marketing via content, SEO, email, paid search, and partnership marketing with Tourismus Baden-Württemberg and Schwarzwald Tourismus. The company holds the Qualitätsregion Wanderbares Deutschland certification (one of only nine in Germany, achieved 2024) and has been certified as a Nachhaltiges Reiseziel (Sustainable Destination) since 2016, with leadership consisting of Managing Director René Skiba and Chairman Landrat Helmut Riegger.

Name

Tourismus Gmbh Nordlicher Schwarzwald

Legal name

Tourismus GmbH Nördlicher Schwarzwald

Website

https://mein-schwarzwald.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismus GmbH Nördlicher Schwarzwald is a government-owned Destination Management Organization promoting tourism across 14 municipalities in the Northern Black Forest, operating the mein-schwarzwald.de portal for accommodations, hiking, wellness, and regional events.

Ownership category

akta.pro rank

Product category

Regional Destination Management Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Destination management
• Regional tourism marketing
• Accommodation booking
• Hiking trail promotion
• Sustainable tourism promotion

Headquarters

HQ city

Bad Liebenzell

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Tourism Marketing Services: As a Destination Management Organization (DMO), the company provides marketing services for the Northern Black Forest region, facilitating tourism promotion for member municipalities and tourism businesses. Revenue is generated through membership fees, marketing partnerships, and promotional services to local tourism stakeholders.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Tourismus GmbH Nördlicher Schwarzwald is the official regional Destination Management Organization (DMO) for the Northern Black Forest in Baden-Württemberg, Germany. It markets and promotes tourism for 14 member municipalities through the digital portal mein-schwarzwald.de, offering comprehensive destination information, accommodation search and booking via the TOMAS® system, hiking and outdoor activity planning via Outdooractive, event listings, wellness and culinary directories, and the Konus free public transit card. The organization serves both tourists seeking travel information and member municipalities and tourism businesses requiring regional marketing services.

Product overview

Tourismus GmbH Nördlicher Schwarzwald operates Mein Schwarzwald (www.mein-schwarzwald.de), a comprehensive digital tourism platform for the Northern Black Forest region in Baden-Württemberg, Germany. The platform serves as the primary channel for regional tourism promotion and visitor services, offering an integrated suite of products including an accommodation search and booking system (TOMAS®), hiking and outdoor activity planning (Outdooractive), event calendars, culinary guides, wellness directories, webcams, and the Konus guest card for free public transport. The platform connects visitors with over 1,400 kilometers of certified hiking trails, five thermal spas, and various sustainable tourism partners across 14 towns including Bad Liebenzell, Bad Wildbad, Calw, and Nagold.

Differentiator

Problem solved

Functional benefit

Products and services

• Mein Schwarzwald Tourism Portal Primary digital tourism platform for the Nördlicher Schwarzwald region, providing comprehensive information about accommodations, activities, dining, events, and attractions for visitors. Includes accommodation search and booking via TOMAS®, hiking route integration through Outdooractive, event listings, and transit information.
• Accommodation Search & Booking Service Searchable directory of accommodations (hotels, pensions, vacation apartments, vacation homes, camping sites, treehouses, tiny houses) with real-time availability and reservation capability via the TOMAS® booking system from land in sicht AG.
• Hiking & Outdoor Activities Platform Comprehensive hiking portal featuring over 1,400 kilometers of certified trails including premium Genießerpfade, multi-day hikes, themed routes, and family-friendly adventure trails, integrated with Outdooractive for route planning and navigation.
• Event Calendar Service Event listing system featuring regional events, traditional festivals (Schäferlauf, Flößerfest), cultural activities, and seasonal celebrations throughout the Nördlicher Schwarzwald.
• Cycling & E-Bike Services Platform for cycling activities including e-bike rentals, river valley bike routes, mountain biking trails, touring routes, and road cycling paths throughout the region.
• Wellness & Thermal Baths Directory Guide to thermal spas and wellness facilities featuring five renowned thermal baths including Palais Thermal in Bad Wildbad and the 5-star Paracelsus-Therme in Bad Liebenzell.
• Culinary & Local Products Directory Guide to regional dining experiences, Black Forest specialties, artisan manufacturers, farm shops, and culinary events featuring star chefs, Nature Park cooks, and traditional Black Forest cuisine.
• Konus Guest Card Program Free public transit card for guests enabling free travel on regional buses and trains across the Schwarzwald region, distributed through partner accommodations as part of the sustainable travel initiative.
• Webcam Network Service Live webcam viewing service providing real-time visual information about locations throughout the region including current weather conditions.
• Sustainable Tourism Partners Directory Directory of certified sustainable partners including eco-certified accommodations, regional providers, sustainable experiences, and certified tourist information offices committed to environmental responsibility.
• Newsletter & Email Marketing Service Email newsletter subscription delivering travel tips, insider recommendations, and special offers from the Nördlicher Schwarzwald region via Cleverreach, including a free e-book 'Secret Tips from the Nördlicher Schwarzwald' upon signup.

Quantifiable outcome

• One of nine certified Quality Regions 'Wanderbares Deutschland' in Germany
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Tourismus Baden-WürttembergflagshipStrategic or Co-development PartnerPartnership with the state tourism organization for Baden-Württemberg for regional tourism promotion and marketing. Joint branding and marketing initiatives as shown in the website footer with 'Wir sind Süden' (We are the South) campaign.
• Schwarzwald TourismusflagshipStrategic or Co-development PartnerPartnership with the official Black Forest tourism organization for broader regional marketing and promotion of the Black Forest destination.
• Naturpark Schwarzwald Mitte/NordcoreStrategic or Co-development PartnerCollaboration with the Nature Park organization for conservation and sustainable tourism development in the Black Forest region.
• Land in Sicht AGcoreTechnology or IntegrationTechnology partnership for the mein.toubiz booking system and TOMAS integration, enabling online accommodation booking functionality on the mein-schwarzwald.de website.
• Outdooractive GmbH & Co. KGcoreTechnology or IntegrationIntegration partnership for displaying hiking routes and outdoor activity content on the website. Provides quantitative analysis data for trail mapping and route planning.
• SchwarzwaldvereincoreStrategic or Co-development PartnerPartnership with the Black Forest Association for hiking trail maintenance, marking, and promotion of hiking culture in the region.
• bewusstwildminorGTM or Marketing PartnerMarketing partnership with the 'bewusstwild' sustainable tourism initiative for promoting eco-friendly travel options.
• GRUPPE DREI GmbHcoreImplementation/ SI/ Consulting PartnerWebsite design, conception, and realization partner for the mein-schwarzwald.de digital platform. Located in VS-Villingen.
• Tour CertcoreStrategic or Co-development PartnerCertification organization for the 'Nachhaltiges Reiseziel' (Sustainable Destination) certification, conducting sustainability assessments and certifications.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Outdooractive GmbH & Co. KG: Outdoor content and route platform that is both a technology partner and an ecosystem participant. Adjacent rather than directly competitive, but materially comparable as a digital platform powering outdoor discovery and route planning.

Regional players

• VisitDenmark: National tourism organization of Denmark with strong sustainable and outdoor tourism positioning. Comparable as a public-sector destination marketing body with sustainability certification programs.
• Tirol Werbung: Austrian state tourism board with strong Alpine hiking and wellness positioning. Comparable in DMO function and outdoor/wellness focus, but operates in a different geography and at a national/state scale.
• Schweiz Tourismus: Swiss national tourism board with similar hiking and sustainable tourism positioning. Comparable in function as a national DMO promoting nature-based and wellness tourism, but in a different geography.

Broad incumbents

• Schwarzwald Tourismus GmbH: The umbrella destination marketing organization for the entire Black Forest region. Directly comparable as a higher-tier DMO with overlapping marketing mandate; Tourismus GmbH Nördlicher Schwarzwald operates as a sub-regional member within this broader structure.
• Tourismus Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg. Comparable as a public-sector DMO with a wider geographic remit; the Northern Black Forest DMO is a partner and co-branded participant in its 'Wir sind Süden' campaign.

Direct peers

• Chiemgau Tourismus: DMO for the Chiemgau region in Bavaria. Comparable regional destination marketing organization emphasizing outdoor activities, wellness, and culinary experiences in a nature-rich German region.
• Eifel Tourismus GmbH: Regional tourism marketing organization for the Eifel region. Comparable German mid-sized DMO with hiking, cycling, and wellness focus and similar governance structure.
• Allgäu GmbH: Regional DMO for the Allgäu region in Bavaria, also a certified hiking and nature destination. Highly comparable as a similarly structured German regional tourism marketing organization promoting outdoor, wellness, and culinary experiences.
• Bayerischer Wald Tourismus: Tourism marketing body for the Bavarian Forest, a comparable German nature/hiking region with national park positioning. Similar DMO structure promoting sustainable tourism, hiking, and wellness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismus Gmbh Nordlicher Schwarzwald