Gruppe Drei

What Gruppe Drei does

GRUPPE DREI GmbH is a privately held, founder-owned strategic marketing agency headquartered in Villingen-Schwenningen, Germany, delivering integrated brand, campaign, digital and employer branding services to B2B and public-sector clients. Founded in 1989 by Alexander Doderer and now led by Managing Directors and shareholders Carolin Deberling and Daniel Dietrich, the firm operates with approximately 35 employees, including three apprentices and DH (dual higher education) students, and is relocating to the Art Factory in Villingen on 7 April 2026.

The agency serves mid-market and enterprise clients across specialised verticals, most prominently MedTech, Greentech and sustainable technology, industrial and precision manufacturing, and tourism and destination marketing. Documented client work spans brand strategy and corporate identity (RAW International, Hommel+Keller, Kendrion N.V., ABP-Antriebstechnik), digital transformation and web platforms (IMS Gear, Dewimed, Seemann Technologies), employer branding (WERMA Signaltechnik), and destination/regional marketing (ZweiTälerLand Tourismus, Gemeindestrom Wadgassen, nicko cruises). Underlying technology is a conventional martech stack — WordPress, TYPO3, Shopware, HubSpot, PHP8, MySQL, Magento, Elementor, Pimcore, etracker, Mouseflow, CleverReach, NitroPack and Cookiebot by Usercentrics — combined with two proprietary service modules, GRUPPE DREI Digital Dashboard and Digital Funnel, that package reporting and lead-conversion methodology for reuse across accounts.

The business model is professional services revenue from project-based and multi-year retainer engagements, billed against custom quotes rather than published tiers. GTM is sales-led and consultative, combining direct enterprise field sales, regional referrals via Marketing Club Schwarzwald-Baar and BCSD, partner-driven introductions through Google Partner and etracker Solution Partner channels, and thought-leadership content marketing. The agency also markets its own vertical expertise — including self-positioning as a Marketing-Agentur für Medizintechnik and for Greentech — to attract technically complex B2B buyers. Third-party validation is evidenced by the German Brand Award 2025 (Brand Strategy B2B and Brand Strategy of the Year, RAW International) and the Golden City Gate Gold Star 2022 (nicko cruises).

Name

Gruppe Drei

Legal name

GRUPPE DREI GmbH

Website

https://gruppedrei.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gruppe Drei is a German strategic marketing agency founded in 1989 that delivers brand strategy, digital marketing, employer branding and sustainability communications to mid-market and enterprise B2B clients in MedTech, Greentech, industrial/manufacturing and tourism verticals, operating with about 35 staff from Villingen-Schwenningen.

Ownership category

akta.pro rank

Product category

Strategic Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Strategic marketing agency
• Brand positioning services
• Corporate communications
• B2B digital marketing
• Employer branding services

Headquarters

HQ city

Villingen-schwenningen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Brand Consulting: Brand strategy, positioning, and corporate identity development services for B2B clients. Long-term retainer relationships with key accounts.
2. Digital Marketing Services: Web development, SEO, SEA, social media marketing, email marketing, and digital advertising services. Project-based and retainer arrangements.
3. Campaign and Creative Services: Campaign development, corporate communications, photography, video, animation, print materials, and event marketing services.
4. Employer Branding Services: HR consulting, employer branding, and talent acquisition marketing services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gruppe Drei is a B2B strategic marketing agency delivering brand positioning, corporate communications, and integrated digital marketing services to enterprise and mid-market clients in industrial, manufacturing, Greentech, MedTech, and tourism sectors. Services span brand strategy, campaign development, web development, social media, SEO/SEA, employer branding, sustainability communication, and trade show/event marketing, delivered as project-based and retainer engagements.

Product overview

Gruppe Drei is a strategic marketing agency offering a comprehensive portfolio of services organized around core marketing disciplines and specialized expertise areas. The core services include brand positioning, campaign management, corporate design, web development, social media marketing, SEO/SEA, photography/video/animation, print, events, and newsletter marketing. The company also offers two named digital product modules: GRUPPE DREI Digital Funnel for lead generation and GRUPPE DREI Digital Dashboard for performance analytics. These digital solutions are built on a technology stack including WordPress, TYPO3, Shopware, HubSpot, and other platforms. The agency's specialized expertise areas include Brand Communication, Marketing & Sales, Sustainability Communication, and Employer Branding. Additionally, the company provides specialized services for Greentech and Medical Technology sectors. The overall offering is delivered as a unified agency service rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marke & Positionierung (Brand & Positioning)
• Kampagne (Campaign)
• Corporate (Corporate Communications)
• Webentwicklung & Webdesign (Web Development & Design)
• Social Media Marketing
• Suchmaschinenwerbung / SEA (Search Engine Advertising)
• Suchmaschinenoptimierung / SEO
• Fotografie, Video & Animation
• Print
• Messe & Event (Trade Show & Event)
• Newsletter Marketing
• Moderation & Workshop
• Digital Marketing
• Employer Branding
• Nachhaltigkeitskommunikation (Sustainability Communication)

Quantifiable outcome

• German Brand Award 2025 - Winner in Brand Strategy B2B and Brand Strategy of the Year (for RAW International project)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google PartnercoreTechnology or IntegrationCertified Google Partner status enabling access to Google's partner resources, training, and demonstrating expertise in Google Ads, Analytics, and digital advertising solutions.
• Marketing Club Schwarzwald-BaarminorGTM or Marketing PartnerRegional marketing industry association partnership for networking, knowledge exchange, and local market presence in the Schwarzwald-Baar region.
• BCSD (Bundesvereinigung City- und Stadtmarketing Deutschland e.V.)minorGTM or Marketing PartnerNational association membership for city and regional marketing, positioning GRUPPE DREI as expert in destination marketing and urban branding.
• Freizeit & Tourismusberatung GmbH (IFT Consulting)minorStrategic or Co-development PartnerPartnership with tourism consulting firm for destination marketing projects, combining marketing expertise with tourism industry consulting.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg creative agency offering brand strategy, campaigns, and digital services for enterprise clients. Comparable as a German creative agency of similar stature competing for strategic brand transformation work, though with stronger consumer-B2C mix.
• Grabarz & Partner: Hamburg-based creative agency specializing in brand strategy, campaigns, and digital communications. Comparable as a mid-to-large German independent agency competing in the same brand strategy and integrated campaign space, with comparable creative award pedigree.
• denkwerk: Cologne-based digital agency offering strategy, design, and technology services for enterprise clients. Comparable as a German mid-sized independent agency combining digital product/UX work with brand communications for B2B and enterprise customers.
• Lukas Lindemann Rosinski (LLR): Düsseldorf-based creative agency with strong brand and digital capabilities. Comparable as a German independent creative agency competing in enterprise brand strategy and digital transformation work, particularly with B2B and technology-oriented clients.
• Thjnk: Hamburg-headquartered creative agency group offering brand strategy, advertising, and digital services. Comparable as a German independent creative agency competing for enterprise brand and integrated campaign work, with similar size and positioning to Gruppe Drei's enterprise B2B focus.
• KMS TEAM: Munich-based integrated marketing and brand agency with B2B focus across industrial, technology, and healthcare sectors. Comparable as a German mid-sized agency combining brand strategy with digital execution for technical B2B clients — closely aligned with Gruppe Drei's vertical specialization model.
• SAINT ELMO'S Group: Munich-based integrated B2B marketing and communications agency with comparable services in brand strategy, digital marketing, and creative production. Directly comparable as a German B2B-focused agency serving enterprise industrial and technology clients, though at larger scale.

Broad incumbents

• Jung von Matt: Hamburg-headquartered leading German creative agency network with strong B2B and brand strategy capabilities. Comparable as a top-tier German creative agency that competes for the same enterprise brand transformation briefs, though with a much broader portfolio and international footprint.
• Scholz & Friends: Established Hamburg-based creative agency group offering brand strategy, campaigns, and digital services across B2B and B2C. Comparable as a German full-service strategic agency with award-winning creative output and enterprise client base, though operating at significantly larger scale.
• Interbrand Germany: Global brand consultancy with German operations, specializing in brand strategy, naming, and corporate identity for enterprise clients. Comparable as a specialist brand strategy firm competing for the same enterprise brand transformation engagements Gruppe Drei pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GruppeDreiGmbH
• Facebookfacebook.com/GruppeDrei
• LinkedInlinkedin.com/company/gruppe-drei
• Instagraminstagram.com/gruppe_drei_gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruppe Drei