YMCA of Southeastern NC

What YMCA of Southeastern NC does

The YMCA of Southeastern North Carolina is a regional nonprofit 501(c)(3) association operating within the national YMCA of the USA network, headquartered at the Nir Family YMCA in Wilmington. The association operates four primary branches (Nir Family YMCA, Midtown YMCA, and Sampson County YMCA) plus three aquatic facilities (including the Robert Strange Pool and Legion Stadium Pool operated under contract with the City of Wilmington) and the 195-acre YMCA Camp Kirkwood in Watha. It serves youth, families, active older adults, and health-and-wellness seekers across New Hanover, Sampson, and Pender counties.

Core service lines span youth development (swim lessons, summer camp, after-school programs, Kids Night Out, Schools in Pools drowning-prevention initiative), healthy living (group exercise, personal training, senior programming), and social responsibility programming. Programmatic pricing is granular and tiered: swim lesson series at $75-$156, Kids Night Out at $30-$40, free/low-cost story time, and the Y Health income-based membership tier. The technology stack is built on commercial SaaS — Daxko for membership and registration, Accrisoft Freedom for the website CMS, a custom mobile app on iOS/Android, and the national YMCA360 virtual programming platform. No proprietary AI/ML, APIs, or custom data products are disclosed.

The revenue model combines recurring membership dues, programmatic registration fees, summer camp tuition, contracted municipal pool operations (City of Wilmington), and philanthropic contributions via the Annual Giving Campaign ($249,000+ raised). Distribution relies on institutional partnerships with three public school districts, New Hanover Regional Medical Center, Girls on the Run, and corporate donors (BCBS NC, nCino, KOA), positioning the association as a community-embedded operator rather than a standalone retail fitness provider.

Name

YMCA of Southeastern NC

Legal name

YMCA of Southeastern North Carolina

Website

https://ymcasenc.org

Company type

Private

Founded year

1887

Operating status

Operating

Short description

The YMCA of Southeastern North Carolina is a regional nonprofit operating four branches, three aquatic facilities, and a 195-acre camp across Wilmington, Clinton, and Watha, serving youth, families, and active older adults through membership, swim lessons, summer camp, and community health programming.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Community fitness centers
• Youth development programs
• Aquatic swim instruction
• Childcare and preschool
• Summer camp programs

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Recurring membership fees providing access to fitness facilities, pools, and group exercise classes. Individual, family, teen, corporate, military, and Y Health membership tiers are offered.
2. Program Registration Fees: Fees for structured programs including swim lessons, youth sports, summer camp, afterschool care, personal training, and youth development programs. Both member and non-member pricing structures apply.
3. Annual Giving Campaign (Philanthropy): Annual fundraising campaign that raised more than $249,000 at the 12th Annual Breakfast for Community, providing scholarships for income-based memberships and program fees for those who cannot afford standard rates.
4. 24/7 Access Add-On: $4.99/month add-on for members enabling facility access outside of standard staffed hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YMCA of Southeastern North Carolina operates a multi-facility community organization delivering membership-based access to fitness centers, indoor and outdoor swimming pools, group exercise classes, and personal training. It also offers structured programs in youth development, aquatics/swim instruction, childcare (afterschool, preschool, child watch), youth and adult sports, and overnight/day camp experiences at its 195-acre Camp Kirkwood campus. Revenue is generated primarily through membership dues, program registration fees, and an Annual Giving Campaign that funds income-based financial assistance.

Product overview

YMCA of Southeastern NC operates as a multi-facility community organization offering a unified portfolio of health, wellness, and youth development programs. The core offering consists of facility-based YMCA Membership providing access to three indoor pools, fitness centers, and group fitness classes, supplemented by structured program categories including Swim Programs (lessons, teams, water safety), Child Care (afterschool, preschool, child watch), Sports & Recreation (basketball, soccer, volleyball, pickleball), and Youth Programs. YMCA Camp Kirkwood operates as a prominent sub-brand offering overnight and day camp experiences on 195 acres. The organization also provides virtual programming through YMCA360 and specialized community initiatives like the Schools in Pools water safety program. Programs are offered on a membership and fee-for-service basis with financial assistance available for income-qualified families.

Differentiator

Problem solved

Functional benefit

Brands

• YMCA Camp Kirkwood: Overnight and day camp facility on 195 acres in Watha, NC offering youth programs, environmental education, leadership development, and outdoor recreation
• Nir Family YMCA
• Midtown YMCA
• Sampson County YMCA
• YMCA Youth Services

Products and services

• YMCA Membership Organization-wide membership providing access to fitness centers, indoor/outdoor pools, and group fitness classes for individuals, families, teens, corporate groups, military personnel, and income-qualified households via Y Health tiers.
• Swim Programs Group and private swim lessons, adult swim programs, swim teams, junior lifeguarding, CPR/lifeguard training, and water safety education. The organization operates as the largest aquatics provider in the region with three indoor pools.
• Health and Fitness Programs Comprehensive fitness offerings including group exercise classes, personal training, wellness orientations, wellness challenges, youth fitness, adaptive programs, walking/running programs, and Y Health clinical programming.
• Child Care Programs Supervised care services including afterschool care, preschool programs, child watch drop-in service, and Kids' Night Out events for children of working families.
• Sports and Recreation Organized youth and adult sports leagues and instruction including basketball, soccer, volleyball, pickleball, flag football, badminton, handball/racquetball, T-ball, dance, and eSports with skills and character-building emphasis.
• YMCA Camp Kirkwood Overnight and day summer camp on a 195-acre campus in Watha, NC offering environmental education, leadership development, and outdoor recreation for children and families.
• Youth Programs Youth development offerings including Y Achievers, Leaders Club, babysitting courses, homeschool PE, middle and high school performance training, healthy weight programs, and teen mental health resources.
• YMCA360 Virtual Programs Virtual fitness and wellness content platform providing remote access to YMCA programming for members regardless of branch location.
• Active Older Adults Programs Social events, fitness activities, and community engagement opportunities designed for senior members including water fitness, lap swimming, and YMCA Adventures outings.
• Corporate and Workplace Wellness Memberships Employer-sponsored membership packages providing discounted rates for employees as part of workforce wellness and benefits initiatives.
• 24/7 Access Add-On Subscription add-on priced at $4.99 per month allowing members to access facilities outside of standard staffed hours.
• Schools in Pools Initiative School-based program providing free swim instruction and water safety education to second-grade students in New Hanover and Sampson County schools, reaching over 1,706 students in 2025-2026.

Quantifiable outcome

• More than 1,706 second-grade students received free swim instruction and water safety education during the 2025-2026 school year through the Schools in Pools initiative
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• City of WilmingtoncoreStrategic or Co-development PartnerYMCA operates public swim programming and Y swim lessons at City of Wilmington outdoor pools (Legion Stadium Pool and Robert Strange Pool), expanding aquatics access beyond YMCA-owned facilities to serve more community members.
• Clinton City SchoolscoreStrategic or Co-development PartnerSchools in Pools 2nd Grade Swim Initiative providing free swim instruction and water safety education to second-grade students, ensuring every student knows how to swim before advancing to third grade.
• New Hanover County SchoolscoreStrategic or Co-development PartnerSchools in Pools 2nd Grade Swim Initiative partner providing free swim instruction and water safety education to second-grade students in the county school system.
• Sampson County SchoolscoreStrategic or Co-development PartnerSchools in Pools 2nd Grade Swim Initiative partner providing free swim instruction and water safety education to second-grade students in Sampson County schools.
• Friends of Camp KirkwoodcoreStrategic or Co-development PartnerFundraising and advocacy organization dedicated to supporting YMCA Camp Kirkwood. Major donor contributor to the wastewater infrastructure improvement project at Camp Kirkwood.
• Blue Cross Blue Shield of North Carolina (BCBS NC)minorGTM or Marketing PartnerCommunity sponsor and partner of the YMCA of Southeastern NC Annual Breakfast for Community event and broader community health initiatives.
• Girls on the RunminorStrategic or Co-development PartnerNational youth empowerment organization partnered with the YMCA for STRIDE and Girls on the Run programs promoting physical activity and character development.
• New Hanover Regional Medical CenterminorGTM or Marketing PartnerLocal healthcare provider and community sponsor of YMCA events and programs, supporting community health initiatives.
• nCinominorGTM or Marketing PartnerCorporate community sponsor of YMCA events and programs.
• KOA (Kampgrounds of America)minorGTM or Marketing PartnerCorporate community sponsor of YMCA events and programs, particularly aligned with Camp Kirkwood.
• Wallace-Burgaw Sewer SystemcoreTechnology or IntegrationRegional sewer system connected to YMCA Camp Kirkwood as part of the wastewater infrastructure project, replacing aging on-site wastewater systems and enabling camp growth.
• McKim & CreedminorImplementation/ SI/ Consulting PartnerEngineering firm serving as project partner for the Camp Kirkwood wastewater infrastructure improvement project.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JCC (Jewish Community Center) Association: National network of non-profit community centers offering membership-based fitness, aquatics, youth programs, and camps — operating on a comparable mission-driven, multi-generational membership model.
• YMCA of the Triangle: Sister YMCA association in North Carolina operating multi-branch fitness, aquatics, youth development, and camp programming under the same national YMCA brand and operational framework.
• Boys & Girls Clubs of Southeastern North Carolina: Direct regional peer operating youth development, afterschool, and summer programs in the same Southeastern NC footprint with a similar non-profit, mission-driven model focused on youth and families.

Broad incumbents

• Life Time Fitness: Premium national fitness operator with multi-program offerings (group exercise, youth programming, aquatics) that overlap with the Y's adult and family fitness value proposition at a higher price point.
• Gold's Gym: Established national fitness chain offering memberships, group fitness, and personal training — directly competing for adult fitness members in the regional market.
• Boys & Girls Clubs of America: National non-profit youth development organization with the same membership/affiliation structure, offering afterschool, sports, and summer programming — a broader incumbent in the community youth space.
• Planet Fitness: National low-cost fitness chain competing for the same adult fitness membership wallet in Wilmington, with a streamlined facility model that pressures Y dues on price and convenience.

Emerging players

• Camp Bow Wow: National pet-care franchise — included here as an adjacent youth/family services community brand rather than a direct fitness peer; reflects the broader community-services competitive landscape.

Others

• Girls on the Run: National youth empowerment and running program that is already a delivery partner of the Y (STRIDE/GOTR programming), making it both an adjacency and a partner/co-marketing channel.
• Daxko (member-management software): Operations and membership-management platform the Y uses for registration and billing — an enabling technology vendor in the Y's operating stack rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/YMCAofSoutheasternNC/featured
• Facebookfacebook.com/ymcasenc
• LinkedInlinkedin.com/company/ymcasenc
• Instagraminstagram.com/ymcasenc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Southeastern NC