Preston Palace B.v.

What Preston Palace B.v. does

Preston Palace B.V. is a privately held Dutch all-inclusive family resort operator headquartered in Almelo, Twente, Netherlands, at Laan van Iserlohn 1, 7607 PT. Founded in 1990 within a converted former hospital building (the Prinses Irene Ziekenhuis, opened in 1960), the company operates a single integrated resort property spanning 324 hotel rooms across 10 wings with nearly 1,000 beds. The property combines a subtropical swimming paradise (Riviera), an indoor amusement park (Boardwalk), a cinema, bowling alleys, mini-golf, escape room, gaming hall (Speedway Gamehall), wellness facilities, dedicated children's entertainment (Spelotheek with animation team), and multiple themed restaurants (Ribbleton, Midtown Food & Bar, Pizza van Enzo, San Remo, Black Rock, Silverado Bistro) and bars, plus a multifunctional Preston Hall for events. The company has been majority-owned by three private shareholders since 2011, with Carlo Slag serving as DGA (statutory director) since late 2019, and operates with a workforce of approximately 680 employees as of 2023.

The company sells a unified all-inclusive vacation product priced per person per night, with children aged 3-17 receiving a 50% discount and infants (0-2) charged at a fixed €17.50 per night including baby package and crib. Its distribution model is exclusively direct-to-consumer — bookings are made through the company's website (prestonpalace.nl), its iOS/Android mobile app launched in 2024, telephone, email, or chat — with no third-party OTA or reseller presence. Customers can opt for 100% prepayment or installment plans (25% upfront, 75% four weeks before arrival) for bookings 43+ days out. Beyond overnight stays, the resort sells day and evening access packages to the subtropical pool (open 9:00–22:00) and entertainment facilities to local and regional visitors, generating a secondary revenue stream. Technology adoption centers on the proprietary mobile app, self-service check-in kiosks (introduced end of 2023), 26 Floading EV charging points, and automated booking/payment systems.

Preston Palace serves three primary customer segments: families with children (the dominant segment, including children aged 0–17 and multi-generational trips), seniors aged 55+ (who receive midweek discounts), and day/evening visitors from the Twente and Overijssel region. The customer base is geographically concentrated in East Netherlands and Germany, with German guest numbers growing annually. The company maintains a tiered loyalty program (Preston Palace Privileges — Bronze/Silver/Gold/Platinum), holds a European registered trademark (#01403558), and has received the Family Hotel of the Year [Familiehotel van het Jaar] award for ten consecutive years (2015–2020 and 2023–2026), in addition to the HolidayCheck Award 2026 and Superior Star Classification 2026.

Name

Preston Palace B.v.

Legal name

Preston Palace B.V.

Website

https://prestonpalace.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Preston Palace B.V. operates an all-inclusive family resort in Almelo, Netherlands, with 324 rooms, subtropical pool, indoor amusement park, multiple themed restaurants, cinema, bowling, gaming hall, and entertainment under one roof, serving families, seniors, and regional day visitors primarily from the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

All-Inclusive Family Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAKAA

Family & Kid-Friendly All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

SECONDARYTHAAABAH

Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

Keywords

• All-inclusive resort
• Family hotel
• Leisure hospitality
• Entertainment venue
• Subtropical swimming paradise

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. All-inclusive Hotel Stays: The primary revenue stream. Guests pay for complete all-inclusive packages that include accommodation, all meals (breakfast, lunch, dinner), all beverages (including imported spirits), access to all facilities (subtropical pool, indoor kermis, cinema, bowling, mini-golf, arcade games), entertainment, animation, and parking. Pricing is per person based on room occupancy, with children aged 3-17 receiving 50% discount and infants 0-2 at a fixed rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Preston Palace B.V. operates a single all-inclusive family resort in Almelo, Netherlands, offering guests a bundled package of hotel accommodation, all meals and beverages, unlimited access to on-site leisure facilities (subtropical pool, indoor kermis, cinema, bowling, mini-golf, arcade gamehall, escape room), live entertainment, animation, and parking for a single per-person price. The resort sells both overnight hotel stays and day/evening-only visitor packages for non-hotel guests.

Product overview

Preston Palace B.v. operates a single unified All-in Family Resort product — a comprehensive all-inclusive family resort in Almelo, Twente, Netherlands. The resort combines multiple facilities under one roof: hotel accommodation (324 rooms across Classic comfort, Royal, and Suite categories), subtropical swimming paradise Riviera, Boardwalk indoor amusement park, Speedway Gamehall, cinema, multiple restaurants (Ribbleton, Midtown, Pizza van Enzo, Silverado Bistro, San Remo, Black Rock), entertainment venues with live music, bowling, midget golf, escape room, pool/billiards, spa/wellness, children's Spelotheek with animation team, and retail shop. The resort is accessible for day visitors and offers loyalty program Preston Palace Privileges. All elements are included in the all-inclusive pricing model, accessible via the Preston Palace App for reservations and information.

Differentiator

Problem solved

Functional benefit

Products and services

• All-in Family Resort Hotel Accommodation Complete all-inclusive hotel accommodation offering rooms for 1 to 6 persons including Classic comfort, Royal, Royal with Balcony, and Suite categories, all bundled with meals, drinks, facilities, and entertainment.
• Riviera Subtropical Swimming Paradise Subtropical swimming paradise with whirlpools, Monkey Rush interactive water slide, sauna, steam bath, and wellness facilities. Open to hotel guests and day/evening visitors from 9:00 to 22:00.
• Boardwalk Indoor Kermis Indoor amusement park with eight attractions and numerous carnival games in a Twente-themed decor, featuring attractions such as Tea Cups, Jumping Star, Octopus, and Energy Storm.
• Bowling (Westward Mine-Themed Lanes) Bowling alley themed around an old mine shaft with the new Westward section featuring a diamond mine theme, part of all-inclusive offering for hotel guests.
• Speedway Gamehall Ultra-modern gamehall with latest arcade games and racing simulators, opened in December 2023 as part of the resort's entertainment offerings.
• Entertainment and Live Music Daily evening entertainment including live music, laser shows, magician performances, and shows in Preston Hall, with themed bars including ship bar, ski hut, English pub, piano bar, and karaoke.
• In-house Cinema (Bioscoop) In-house cinema offering daily programming with children's films during daytime and adult films in the evenings, included in all-inclusive package.
• Midgetgolf (Mini-golf Course) Mini-golf course themed as a Twente landscape, with traditional Dutch wooden clogs used as putters.
• Escape Room Escape room experience for groups seeking challenging team activities.
• American Pool and Billiards Pool and billiard tables for hotel guests.
• Spelotheek and Animation (Children's Playroom) Indoor playroom for children up to 7 years with jumping castle, climbing structures, floor and wall games, animation room, and mascot appearances by Preston and Alice the Bear.
• Riviera Wellness & Spa Wellness facility with various massage treatments, relaxation services, and steam cabin.
• Hotelrestaurant Ribbleton Main hotel restaurant with buffet dining, show cooking, fresh salad bars, children's buffet, and bar. Included in all-inclusive.
• Pizza van Enzo (À la carte Italian Restaurant) À la carte Italian restaurant with traditional wood-fired oven pizzas, open kitchen, antipasti and dinner dishes, included in all-inclusive during stays.
• Eetcafé San Remo Italian-style eatery included in the all-inclusive package.
• Midtown Food and Bar International food plaza featuring world cuisines, with takeaway options, included in all-inclusive.
• Black Rock Coffee Corner and Bar Coffee corner and bar serving coffee, tea, cakes, and snacks with a children's buffet area.
• Silverado Bistro (Upscale à la carte) Upscale à la carte bistro offering a 4-course menu with gourmet dishes from an open kitchen, available as surcharge add-on for €17.50 per person.
• Snackcounter Takeaway snack counter offering cheese portions, tortilla chips, nuts, shrimp, olives, and bread baskets. Part of all-inclusive offering.
• Preston Palace Central Bar and Terrace Central bar and terrace area renovated in 2019, featuring a luxurious lounge with stage and the new Formula 1 box added in 2025.
• Kinderfeestjes (Children's Party Packages) Children's party packages including swimming and snack parties or carnival and snack parties for birthdays and special events.
• Day and Evening Visitor Packages (Dag & Avond Uit) Day and evening visit packages for non-hotel guests to enjoy the resort's facilities including swimming, indoor kermis, restaurants, and entertainment without overnight stay.

Quantifiable outcome

• 90%+ occupancy rate maintained annually
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Endoor | ROC van TwentecoreStrategic or Co-development PartnerPreston Palace partners with ROC van Twente (Endoor) to operate the Preston Palace Academy — an in-house BBL (work-study) program. The program offers free MBO Level 3 education in Allround Facilities Management to employees. Classes are held at the resort itself, combining work and learning. 14 employees graduated in January 2023 in a compressed one-year program that normally takes two years. This initiative supports employee retention, development, and addresses local labor market needs in East Netherlands.
• TaxiKominorGTM or Marketing PartnerPreston Palace offers guests a taxi service in partnership with TaxiKo Almelo. The service covers transport from Almelo Station to Preston Palace and vice versa, as well as other transport needs. Taxi for 1-4 persons and taxi bus for 5-8 persons are available. Service operates daily from 07:00 to 22:00, with post-22:00 service only for pre-booked rides.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Efteling: Efteling is the Netherlands' largest theme park and operates integrated hotel accommodations (Efteling Hotels) with themed dining, entertainment, and family experiences under one brand. Comparable in combining on-site lodging, F&B, and family entertainment in a single integrated resort experience.
• Landal GreenParks: Landal operates vacation parks across the Netherlands and Europe targeting families with indoor pools, entertainment programs, restaurants, and kids' activities. Direct competitor in the Dutch family vacation market with overlapping amenities (pool, kids' entertainment, dining).
• Roompot: Roompot is one of the largest vacation park operators in the Netherlands offering holiday parks with pools, entertainment, and family-friendly facilities. Targets the same family demographics and overlaps with Preston Palace on indoor leisure facilities and family entertainment.
• Plopsaland De Panne: Plopsaland De Panne is a Belgian family theme park that has expanded into integrated hotel and resort accommodations (Plopsaland Hotel, Plopsa Coo). Family-themed resort operation combining theme park attractions with on-site lodging in a comparable integrated model.
• Slagharen (Attractiepark & Resort): Slagharen operates a Dutch amusement park combined with on-site hotel and resort accommodations, integrating rides, entertainment, and lodging. Comparable concept of an integrated theme park + hotel resort targeting families.
• Center Parcs Netherlands: Center Parcs operates family-focused vacation parks across the Netherlands with integrated indoor subtropical pool complexes, restaurants, and entertainment under one roof. The all-inclusive family resort model and target demographic (families with children) make it the closest scaled comparable to Preston Palace.

Emerging players

• Duinrell: Duinrell is a Dutch holiday park and theme park near the coast featuring the Tikibad water park, on-site accommodations, and entertainment. Comparable as a smaller integrated family resort with theme/water park and lodging but on a smaller scale.
• Walibi Holland: Walibi Holland is a Dutch theme park with adjacent bungalow accommodations (Flevoland). Comparable as a regional family entertainment + lodging concept, though less integrated than Preston Palace's all-inclusive offer.
• Toverland: Toverland is a Dutch regional theme park with on-site lodging (Porta Lana) targeting families. Comparable as a smaller-scale integrated family park + lodging concept, though less hotel-focused than Preston Palace.

Others

• Gran Dorado / Roompot Park Bostalsee-type family resorts: European family resort brands offering all-inclusive and full-service family vacation packages in the broader European market. Comparable in targeting families seeking turnkey vacations but typically located at vacation parks rather than hotel resorts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prestonpalace
• Instagraminstagram.com/prestonpalace/?hl=nl
• Xx.com/PrestonPalace
• LinkedInlinkedin.com/company/preston-palace

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preston Palace B.v.