Yara Suomi

Name

Yara Suomi

Legal name

Yara Suomi Oy

Website

https://yara.fi

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yara Suomi Oy is the Finnish subsidiary of Yara International ASA, supplying branded crop nutrition fertilizers and smart farming tools to Finnish agriculture, plus industrial chemicals (Air1 AdBlue, NitCal concrete additives, BoardCare electronics chemicals, YaraNutriox H2S prevention) to commercial and municipal customers.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers and Industrial Chemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nitrogenous Fertilizer Manufacturing (325311)

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800), Industrial Organic Chemicals (2860)

akta.pro primary industry

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)

akta.pro secondary industries

Packaging, Filling & Repacking Services (bottling, bagging, relabeling) (AFABAIAG), Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)

Keywords

• Crop nutrition fertilizers
• Diesel exhaust fluid
• Concrete additives
• Hydrogen sulfide control
• Electronic chemicals

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizers and Crop Nutrition: Sale of multi-nutrient fertilizers (YaraMila), nitrogen fertilizers (YaraBela), foliar fertilizers (YaraVita), biostimulants (YaraAmplix), organic recycled fertilizers (YaraSuna), water-soluble fertilizers (YaraTera, YaraRega), YaraVera, calcium nitrate (YaraLiva), chlorine-free fertilizers, and organic farming products. Revenue from Finnish agricultural sector.
2. Industrial and Environmental Chemicals: Sale of AdBlue (Air1 brand) for SCR systems in diesel vehicles, NitCal concrete additives, YaraNutriox for H2S odor control, electronic chemicals (BoardCare), EcoNOx, and PetroCare for industrial applications. Includes bulk delivery services and remote monitoring (YaraTelemetry).
3. Consulting and Technical Services: Technical consulting for odor and H2S management including odor mapping, dispersion modeling, flow measurements, project management, system servicing, troubleshooting, training, and consumption optimization reports. Provided as part of YaraNutriox service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Yara Suomi manufactures and distributes mineral fertilizers (YaraMila, YaraBela, YaraVita, YaraLiva, YaraTera and others), industrial chemicals including AdBlue/Air1 urea solution for diesel SCR systems, NitCal concrete additives, YaraNutriox for hydrogen sulfide prevention in wastewater, BoardCare electronic chemicals, and precision farming tools (Atfarm, N-Tester BT, N-Sensor) for the Finnish market. The company operates manufacturing plants at Valkeakoski (AdBlue) and Uusikaupunki (electronic chemicals) and serves customers through regional account managers, service stations, and agricultural retailers.

Product overview

Yara Suomi operates as a Finnish subsidiary of the global Yara International, offering a comprehensive portfolio spanning agricultural fertilizers and smart farming solutions, as well as industrial and environmental chemical products. The fertilizer portfolio includes multiple sub-brands—YaraMila (multinutrient), YaraBela (nitrogen), YaraVita (foliar), YaraAmplix (biostimulants), YaraSuna (organic recycling), YaraTera/YaraRega (water-soluble), YaraVera (nitrogen), and YaraLiva (calcium nitrate)—serving various farming needs from conventional to organic cultivation. Smart farming tools such as Atfarm, Yara N-Tester BT, Yara Megalab, Yara N-Sensor, and Tankmix support precision agriculture. The industrial segment centers on AdBlue/Air1 (urea solution for SCR NOx reduction), NitCal (concrete additives), BoardCare products (electronics chemicals), and YaraNutriox/EcoNOx/PetroCare (odor and H2S control systems). The company manufactures AdBlue at Valkeakoski and serves Finnish markets through distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• Air1: Yara's brand for AdBlue diesel exhaust fluid, used in SCR systems to reduce NOx emissions in diesel vehicles.
• NitCal
• Boardcare
• YaraNutriox
• EcoNOx
• PetroCare

Products and services

• YaraMila Multinutrient compound fertilizers providing balanced nutrition for crops across various growth stages, for Finnish farmers.
• YaraBela Nitrogen fertilizers for efficient crop nutrition and growth support.
• YaraVita Foliar fertilizers applied to plant leaves for rapid nutrient absorption during the growing season.
• YaraAmplix Biostimulants that enhance plant growth, stress tolerance, and nutrient efficiency.
• YaraSuna Organic recycled fertilizers derived from processed organic materials for sustainable agriculture.
• YaraTera Water-soluble fertilizers suitable for fertigation and hydroponic applications.
• YaraRega Water-soluble fertilizers designed for outdoor field crops.
• YaraVera Nitrogen-based fertilizer line for crop nutrition.
• YaraLiva Calcium nitrate fertilizers providing nitrogen and calcium for improved crop quality and shelf life.
• Air1 AdBlue 32.5% synthetic urea solution for SCR systems in diesel vehicles (trucks, buses, tractors, passenger cars, locomotives), reducing NOx emissions. Produced at Valkeakoski plant in Finland. Available in 5L bags, 10L/20L canisters, 200L drums, 1000L IBC containers, and bulk tanker deliveries.
• Air1 Optispray Premium AdBlue variant designed for engines operating at low combustion temperatures, recommended by bus and excavator manufacturers to improve NOx reduction efficiency.
• NitCal Concrete setting accelerator and multi-purpose additive made from nitrate salts. Accelerates concrete setting in cold and warm conditions, prevents corrosion of steel reinforcement, and prevents freezing down to -10°C. Sold in bulk or IBC containers to construction projects.
• BoardCare Etch 100 High-quality alkaline etching solution for removing excess copper from printed circuit boards during manufacturing. Includes recycling services for the etching solution.
• NPS3002 Nitric acid-based tin stripper solution that efficiently removes tin to create clean copper surfaces on printed circuit boards.
• YaraNutriox Nitrate-based biological solution that prevents hydrogen sulfide (H2S) formation at the source in wastewater systems, sewer networks, and industrial facilities. Operates with over 2,000 dosing locations globally.
• EcoNOx Rapid oxidizing solution for hydrogen sulfide and mercaptan treatment in pulp, paper, and industrial applications.
• PetroCare Biological H2S prevention process developed specifically for petroleum industry activities, used in refineries, terminals, and oil fields (onshore and offshore).
• Atfarm Digital farming platform for satellite and drone imagery analysis enabling precision nitrogen application and crop monitoring for farmers.
• Yara N-Tester BT Handheld Bluetooth device for measuring leaf chlorophyll content to determine plant nitrogen status and optimize fertilization timing.
• Yara Megalab Plant tissue analysis service providing comprehensive nutrient status diagnostics for informed fertilization decisions.
• Yara N-Sensor Optical sensor technology mounted on tractors for real-time crop nitrogen measurement and variable-rate fertilizer application.
• YaraTelemetry Remote monitoring system for YaraNutriox dosing equipment. Gas sensors monitor H2S levels in sewer networks and transmit data via GPRS to a web-based platform, enabling remote adjustment of dosing rates and predictive reagent ordering.

Quantifiable outcome

• AdBlue consumption for commercial vehicles is approximately 4-6% of diesel consumption (about 1.5 L per 100 km)
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABC, Shell, and St1 Service Station NetworkscoreChannel Partner/ Reseller/ DistributorYara distributes Air1 AdBlue through ABC, Shell, and St1 service station networks across Finland. D-stations sell AdBlue for heavy commercial vehicles. St1 also has passenger car-compatible AdBlue dispensers at 27 listed stations across Finland.
• Hankkija and LantmännencoreChannel Partner/ Reseller/ DistributorFinnish agricultural retailers Hankkija and Lantmännen sell Yara's Air1 AdBlue canisters (10L and 20L) and fertilizer products to farmers through their retail network across Finland.
• Chemical Packaging Partners (Product Partner, Brand Partner, Premium Partner levels)minorChannel Partner/ Reseller/ DistributorYara offers three levels of chemical filling and manufacturing partnership for AdBlue packaging: Product Partner, Brand Partner, and Premium Partner. Yara is actively seeking new partners for its AdBlue value chain at various stages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OCI Global: Global nitrogen, methanol, and hydrogen producer with substantial European urea and ammonia capacity. Direct competitor to Yara in industrial nitrogen chemicals and DEF/AdBlue supply chains.
• Yara International ASA: Norwegian parent company of Yara Suomi, the world's largest producer of nitrates and AdBlue. Operates the same product categories (crop nutrition, AdBlue, YaraNutriox, NitCal, BoardCare) globally with the same technology platforms, making it the most directly comparable peer.
• K+S Aktiengesellschaft: German-based producer of potash, salt, and fertilizer products with a European distribution footprint overlapping with Yara Suomi's fertilizer portfolio, particularly in specialty plant nutrition.
• ICL Group: Israel-based specialty fertilizers and agrochemicals producer with a comparable diversified crop nutrition and industrial chemicals portfolio, including specialty plant nutrition, potash, and phosphate-based products serving European agricultural markets.
• Kemira Oyj: Finnish-headquartered chemical company producing industrial chemicals, water treatment chemistries, and pulp/paper process chemicals. Directly comparable as a Finnish peer in industrial chemicals and environmental solutions markets served by YaraNutriox.
• CF Industries Holdings: Major North American nitrogen fertilizer and urea producer with significant DEF/AdBlue business. Competes with Yara in global urea and nitrogen markets and shares exposure to emissions-control chemistry.

Broad incumbents

• Nutrien Ltd: World's largest crop input provider combining nitrogen, potash, and phosphate production with retail distribution (Loveland Products). Direct overlap in NPK and nitrogenous fertilizer markets where Yara Suomi competes via YaraMila, YaraBela, and YaraLiva.
• BASF SE: Largest chemical company globally with broad crop protection, agricultural solutions, and industrial chemicals portfolio. Overlaps with Yara Suomi in agricultural inputs, electronic chemicals, and specialty industrial additives via its diversified segment portfolio.
• TotalEnergies Marketing Services: Major energy company producing and distributing AdBlue under multiple brands at European service stations, directly competing with Air1 at retail and commercial vehicle fueling points across Finland and Northern Europe.

Emerging players

• GreenChem Holding B.V. European AdBlue/DEF producer focused on automotive and commercial vehicle fluids, competing directly with Air1 in distribution, packaging tiers, and OEM relationships across European service-station networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yarasuomi
• YouTubeyoutube.com/channel/UC9-sxlLEWuF7J1HWiKhByEQ
• Facebookfacebook.com/YaraSuomi
• LinkedInlinkedin.com/company/yarasuomi
• Instagraminstagram.com/yarasuomi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yara Suomi