Hankkija

What Hankkija does

Hankkija Oy is Finland's leading agricultural trade company (Suomen johtava maatalouskauppa), operating a nationwide store network combined with a versatile e-commerce platform and expert sales staff. The company sells agricultural production inputs (fertilizers, seeds, crop protection, fuels, heating oil), farm machinery and spare parts (via dealerships of John Deere, Amazone, CLAAS, Krone, and Väderstad), animal feeds manufactured in its own four feed factories (Kotka, Nastola, Seinäjoki, Turku), and a broad consumer assortment spanning gardening, home/property, pets, horses, hunting/fishing, workwear, and tools. The Smart Farm (Älykäs maatila) division layers in precision-agriculture hardware, sensors, feeding systems, and AgXeed autonomous field robots.

The business model is omnichannel retail plus light manufacturing, monetized primarily through one-time product sales via physical stores, the verkkokauppa e-commerce site, and a dedicated spare-parts online store. B2B customers access contracted pricing through billing accounts with 14-day payment terms, while consumer and SMB buyers can use Svea invoice/installment financing (EUR 50–5,000) or MobilePay. The eMappi cloud service provides free document archiving for feed customers, deepening operational stickiness.

Customer segmentation is vertical-led, with Finnish farmers and agricultural businesses as the primary segment, supplemented by hobby gardeners, pet owners, horse enthusiasts, professional horticulture operators, and machinery/tool buyers. The company has no disclosed parent, no funding rounds, and no M&A activity in the input data, consistent with a long-established private operator; it is currently celebrating the 100-year anniversary of its feed manufacturing division.

Name

Hankkija

Legal name

Hankkija Oy

Website

https://hankkija.fi

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hankkija Oy is Finland's leading agricultural trade company, selling production inputs, machinery, and own-manufactured animal feeds through a nationwide store network and e-commerce platform, serving Finnish farmers, gardeners, pet owners, horse enthusiasts, and machinery buyers.

Ownership category

akta.pro rank

Product category

Agricultural Retail

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Supplies Merchant Wholesalers (42491)

SIC

Farm Machinery & Equipment (3523), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Agricultural retail
• Farm supplies
• Animal feed manufacturing
• Agricultural machinery
• Smart farming solutions

Headquarters

HQ city

Hyvinkää

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales - Agricultural products: Hankkija generates revenue through retail sales of agricultural supplies, machinery, seeds, fertilizers, animal feeds, and related products via physical stores and e-commerce platform.
2. Retail sales - Consumer products: Revenue from consumer-facing product categories including garden supplies, pet supplies, horse equipment, tools, and home & property maintenance products sold through retail stores and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hankkija operates Finland's leading agricultural trade network, selling agricultural production inputs (fertilizers, seeds, plant protection), farm machinery (tractors, combine harvesters, work machines), and manufactured animal feeds through a nationwide store network and e-commerce platform. The company also retails consumer categories including garden supplies, pet food and accessories, horse equipment, tools, and home/property maintenance products, serving both professional farmers and consumer households.

Product overview

Hankkija is Finland's leading agricultural trade company operating the widest store network nationwide, a versatile e-commerce platform, and expert sales staff. The company operates a multi-category retail model offering production inputs (fertilizers, seeds, plant protection), farm machinery (tractors, combines, work machines), smart farming solutions (precision agriculture, sensors, feeding systems), animal feeds (manufactured at their own feed factories), and extensive consumer categories (garden, home, pets, horses, hunting). The e-commerce platform (verkkokauppa) serves as the primary digital channel, while the Älykäs maatila (Smart Farm) division provides technology solutions. Hankkija's own feed factories produce feed for various animals, with the feed division celebrating 100 years of operations. The company also offers specialized services like eMappi document management for feed customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Inputs (Tuotantopanokset) Agricultural production inputs including fertilizers, plant protection products, seeds, fuels, and heating oil for professional farming operations.
• Farm Supplies (Maatilatarvikkeet) General farm supplies including fencing, livestock equipment, milking supplies, hygiene products, and farm tools for agricultural operations.
• Smart Farm (Älykäs maatila) Smart farming technology solutions including precision farming equipment, machine solutions, feeding systems, weather stations, crop sensors, and smart farming services for modern agricultural operations.
• Animal Feeds (Rehut)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorHankkija serves as a dealer/reseller for John Deere agricultural machinery including combine harvesters and tractors. Electronic spare parts catalogs are available through John Deere's Parts Catalog.
• AmazonecoreChannel Partner/ Reseller/ DistributorHankkija distributes Amazone agricultural machinery including plows, cultivators, seed drills, sprayers, and spreaders. Electronic spare parts catalogs available.
• CLAAScoreChannel Partner/ Reseller/ DistributorHankkija offers CLAAS products including forage harvesters, tractors, balers, and mowers. Spare parts and service support provided.
• KronecoreChannel Partner/ Reseller/ DistributorKrone agricultural equipment including mowers, balers, and forage harvesters distributed through Hankkija. Electronic catalogs available via Krone media library.
• VäderstadcoreChannel Partner/ Reseller/ DistributorVäderstad tillage and seeding equipment including cultivators, seed drills, and rollers distributed through Hankkija. Parts catalogs available.
• YaracoreChannel Partner/ Reseller/ DistributorYara fertilizers featured and recommended for agricultural use. Hankkija serves as a distribution channel for Yara agricultural products.
• SveacoreTechnology or IntegrationSvea provides payment solutions including invoice and installment payment options for Hankkija's e-commerce customers.
• Posti / MatkahuoltominorChannel Partner/ Reseller/ DistributorLogistics partners for package delivery to pickup points, parcel lockers, and home delivery in Hankkija's e-commerce operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lely: Dutch manufacturer of dairy and livestock equipment, including milking robots and automated feeding systems. Comparable as a supplier of premium livestock technology that intersects with Hankkija's smart farming and feed businesses.
• John Deere: Global agricultural machinery OEM and Hankkija's largest machinery partner. Comparable as a major force in the ag machinery value chain that ultimately serves the same Finnish farmer customers, though Deere is the manufacturer rather than the retailer.
• Yara International: Global crop nutrition company and one of Hankkija's core fertilizer distribution partners. Comparable in the agricultural inputs value chain but operates as a global manufacturer and wholesaler rather than a Finnish retailer.
• CLAAS: German agricultural machinery manufacturer specializing in harvesters and tractors, distributed by Hankkija in Finland. Comparable as a premium machinery brand competing for the same Finnish farmer customer wallet share.

Direct peers

• Danish Agro: Danish agricultural cooperative distributing crop inputs, feed, and machinery across Northern Europe. Operates a comparable integrated ag trade model with feed manufacturing, machinery dealerships, and farm supply retail.
• K-maatalous: Agricultural retail division of Kesko, Finland's largest retail group. Directly competes with Hankkija as the other nationwide agricultural trade network in Finland, offering similar farm supplies, machinery, and consumer categories.
• Lantmännen: Swedish agricultural cooperative with machinery distribution (Lantmännen Maskin), agricultural inputs, grain trading, and feed operations. Highly comparable Nordic peer operating a similar multi-category agricultural trade and feed manufacturing model.
• Felleskjøpet Agri: Norwegian agricultural cooperative offering feed, machinery, agronomy services, and consumer products. Comparable Nordic peer with a similar farmer-owned cooperative structure and multi-category ag retail and feed manufacturing model.

Regional players

• Scandagra Group: Baltic agricultural trade and feed company operating in Lithuania, Latvia, and Estonia. Comparable multi-category ag retailer with feed manufacturing focus, though primarily serving a different geography than Hankkija.
• Biltema: Nordic discount retail chain with stores in Finland offering tools, workwear, and selected garden and outdoor products. Comparable in the consumer-side retail categories (tools, garden, home) but does not serve professional agricultural customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hankkijafi
• Facebookfacebook.com/hankkijafi
• Instagraminstagram.com/hankkijafi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hankkija