What The Rave / Eagles Club does

The Rave / Eagles Club is a privately-held Milwaukee entertainment venue complex operated by Eagles Entertainment, LLC, founded in 1998 within the historic Eagles Club building at 2401 W. Wisconsin Avenue. The venue — branded as a SuperClub — comprises six concert venues under one roof (Eagles Ballroom, Eagles Ballroom Club Stage, Rave Hall, Rave II / Eagles Hall, plus ancillary bar and lounge spaces including The Rave Bar, Penthouse Lounge, Rave Plaza, Craft Beer Lounge, and Rockstar Lounge). It hosts hundreds of concerts annually across Alternative/Indie Rock, Country, EDM/Dance, Hip-Hop/Rap/R&B, Latin, Pop, and Rock/Metal genres, and also rents its historic spaces for weddings and private events.

The core technical product is the physical venue infrastructure: a multi-room complex recently upgraded with top-of-the-line VIO sound systems from dB Technologies in the Eagles Ballroom and Rave Hall, plus a multi-million dollar HVAC retrofit for year-round climate control. Distribution runs through TheRave.com, eTix.com (the primary ticketing partner), an on-site box office, a branded mobile app, an email fan club, and active social channels on Instagram, TikTok, Facebook, Twitter, YouTube, and Snapchat. Payments are cashless at all bars (Apple Pay, Google Pay, credit/debit).

Revenue is generated across five streams: ticket sales (the primary stream, with tiered pricing from $37 GA floor to $122 VIP Balcony reserved seats), venue rental for weddings and private events, on-site food and beverage (craft beer lounge, Rave Bar), merchandise and gift cards through an online store, and parking passes. The GTM motion is event-driven: programming is marketed through the venue website, email fan club, social channels, and co-promotion partnerships with local radio stations (88 Nine Radio Milwaukee, 102.9 The HOG, FM 102.1), festival partners (RIOT FEST), and concert promoters (Stellar Spark Events).

Name

The Rave / Eagles Club

Legal name

Eagles Entertainment, LLC

Website

https://therave.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rave / Eagles Club (Eagles Entertainment, LLC) is a privately-held, multi-room live entertainment complex in Milwaukee, WI, operating six concert venues under one roof and hosting hundreds of national and regional concerts annually across rock, country, EDM, hip-hop, Latin, and pop, alongside wedding and private-event rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Nightlife Events & Club Tickets (THAJAFAK), Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Concert events
• Entertainment venue
• Ticket sales
• Event hosting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts and events. Tickets sold through box office and online via eTix.com. All ticket sales final per purchase policy.
2. Venue Rental: Facility rentals for private events including weddings and special events. Penthouse Lounge and various rooms available for rental.
3. Food and Beverage Sales: On-site food and beverage sales including alcohol. All bars are cashless, accepting Apple Pay, Google Pay, and Credit/Debit cards. Craft Beer Lounge and Rave Bar available.
4. Merchandise Sales: Official merchandise sold through The Rave merchandise store. Gift cards also available for purchase.
5. Parking: Parking passes sold separately for concert attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Rave/Eagles Club operates a multi-room entertainment complex in Milwaukee, WI, hosting hundreds of live concerts annually featuring national and regional music acts across genres such as rock, metal, country, EDM, hip-hop, Latin, and pop. The company sells tickets (online via eTix and at its on-site box office), on-site food and beverages at cashless bars, official merchandise, parking passes, and private venue rentals for weddings and special events. It also offers premium seating tiers (VIP balcony, reserved seats) and a fan club providing pre-sale access.

Product overview

The Rave/Eagles Club is a multi-room entertainment complex (SuperClub) in Milwaukee, Wisconsin, featuring six concert venues under one roof. The portfolio includes The Eagles Ballroom (main large-capacity venue), The Eagles Ballroom Club Stage, The Rave Hall (ground level main hall), The Eagles Hall/The Rave II (lower level), plus ancillary spaces The Rave Bar, The Penthouse Lounge, The Rave Plaza (outdoor), The Craft Beer Lounge, and The Rockstar Lounge. Core services encompass live concert/event hosting, ticket sales via eTix, merchandise sales, wedding and special event rentals, and a fan club with presale access. The venue hosts hundreds of national and regional acts annually across genres including rock, metal, country, EDM, hip-hop, and Latin music.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Concert & Event Hosting (Eagles Ballroom) Multi-room entertainment complex hosting hundreds of live concerts annually featuring national and regional music acts. The Eagles Ballroom is the primary large-capacity venue hosting major national touring artists across rock, metal, country, EDM, hip-hop, Latin, and pop genres.
• The Eagles Ballroom Club Stage
• The Rave Hall Concerts Ground level main concert hall serving as one of the primary venue spaces in the entertainment complex, equipped with new VIO sound systems for live music performances.
• The Rave II / The Bassment Concerts Secondary lower-level venue space, also referred to as The Bassment, providing additional concert capacity within the multi-room entertainment complex.
• Concert Ticket Sales Online and box office ticket purchasing for all concerts and events at the venue. Tickets are sold via the on-site box office and through the official online ticketing partner eTix.com. Tiered pricing includes General Admission floor ($37), VIP Balcony General Admission ($47), and VIP Balcony Reserved Seats ($122), with periodic BOGO promotional offers.
• Official Merchandise & Gift Cards Official online merchandise store for The Rave/Eagles Club offering branded concert merchandise and gift cards redeemable for tickets and venue purchases.
• Wedding & Special Event Venue Rentals Facility rentals for private events including weddings, corporate functions, and special events. The Penthouse Lounge and various rooms within the complex are available for private booking, with on-site food and beverage service and parking amenities.
• On-Site Bars (The Rave Bar, Craft Beer Lounge, Penthouse Lounge, Rockstar Lounge) On-site beverage service across multiple bar locations within the venue complex, including The Rave Bar, Craft Beer Lounge (local and national craft beers), Penthouse Lounge, and Rockstar Lounge. All bars are cashless, accepting Apple Pay, Google Pay, and credit/debit cards.
• Parking Services Pre-purchasable parking passes sold separately for concert attendees, providing on-site parking at the venue's Wisconsin Avenue location.
• The Rave Fan Club (Email Club with Pre-Sale Access) Email fan club providing pre-sale codes for concert tickets, contest entries, and direct updates on new shows and special offers. Members receive priority access to tickets before the general public.

Named customers13 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stellar Spark EventscoreGTM or Marketing PartnerEvent promoter presenting multiple shows at The Rave including Steve Aoki Dim Mak 30 Tour and Zingara events. Stellar Spark Events works with The Rave on marketing and promoting concerts.
• The Aoki FoundationminorOthers$1 per Steve Aoki ticket goes towards The Aoki Foundation, which supports organizations in brain science and research, specifically focusing on brain health, preservation, and health span extension.
• dB Technologies / VIO Sound SystemscoreTechnology or IntegrationVIO sound systems from dB Technologies installed in both The Eagles Ballroom and The Rave Hall. Brand new, top-of-the-line audio systems providing pristine audio quality and immersive listening experiences.
• 88 Nine Radio MilwaukeeminorGTM or Marketing PartnerLocal radio partner co-presenting events including Riot Fest and Violet Grohl concert. Radio station promotes shows and serves as media sponsor.
• RIOT FESTminorGTM or Marketing PartnerFestival partner co-presenting events with 88 Nine Radio Milwaukee. Festival association adds credibility and attracts festival-going audiences.
• 102.9 The HOGminorGTM or Marketing PartnerRadio station sponsor presenting shows including Poppy Constantly Nowhere Tour and Nonpoint Outta Control Tour. Local metal/hard rock radio format aligns with venue's rock programming.
• FM 102.1minorGTM or Marketing PartnerLocal alternative radio station presenting events including Jack White and The Offspring concerts. Historical partnership demonstrated by archived shows.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• The Pageant: Mid-size St. Louis concert venue with adjoining restaurant/bar. Comparable as a multi-purpose Midwest live music room with attached F&B operations and similar capacity/pricing tier to The Rave.
• The Sylvee: Madison, WI mid-size concert venue operated by Frank Productions/Live Nation. Comparable as a regional Midwest room competing for similar touring acts on adjacent routing, with similar capacity tier to The Rave Hall/Ballroom.
• Metro Chicago: Historic Chicago live music club that has hosted major acts for decades. Comparable as a Midwest heritage live music venue competing for similar indie/rock/alternative touring bookings in a nearby metro.

Direct peers

• Pabst Theater Group: Operates historic Milwaukee concert venues (Pabst Theater, Riverside Theater, Turner Hall Ballroom). Directly comparable as a competing multi-venue historic operator in the same Milwaukee market, competing for the same touring artists and audiences.
• 9:30 Club: Washington DC-based legendary single/multi-room live music venue operated by I.M.P. Comparable as an established mid-to-large-capacity concert club hosting national touring acts across genres, with similar ticketing/venue-rental economics.
• First Avenue: Iconic Minneapolis multi-room live music complex with multiple stages under one roof and a century-long heritage. Highly comparable as a Midwest historic multi-venue live music operator competing for similar touring acts in adjacent regional markets.
• Brooklyn Bowl: Multi-location live music venue combining concerts, bowling, and full F&B service. Comparable as an independent operator of a multi-purpose entertainment complex running concurrent events with diversified revenue per visitor.

Broad incumbents

• The Fillmore: Live Nation-owned historic multi-city concert venue brand (SF, Detroit, Philadelphia, etc.). Comparable as a heritage live music venue hosting national touring acts, but operates as part of a much larger Live Nation portfolio rather than a standalone regional complex.
• House of Blues: Live Nation-owned multi-city chain of live music venues with attached restaurant/F&B operations. Comparable business model (ticketed live music + F&B + merch) but as part of a national portfolio, not an independent multi-room club.
• AEG Presents: Global live entertainment promoter/venue operator (The Crypto.com Arena, The Shrine, etc.). Comparable as a venue operator and promoter of touring artists but at vastly larger scale and as part of AEG's integrated ticketing/promotion/venue stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/therave
• YouTubeyoutube.com/@theraveusa
• Facebookfacebook.com/therave
• Instagraminstagram.com/theraveusa
• TikToktiktok.com/@theraveusa
• LinkedInlinkedin.com/company/the-rave-eagles-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rave / Eagles Club