The Sylvee
The Sylvee is a Madison live-entertainment venue operated by FPC Live, serving concertgoers, touring artists, corporate clients, and private-event organizers with ticketed shows, premium suites, venue rentals, food, merchandise, and gift cards.
- Company typePrivate
- Founded2018
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Sylvee does
The Sylvee is a privately operated live-entertainment venue at 25 S. Livingston Street in Madison, Wisconsin. FPC Live (Frank Productions Live) is its parent company and operator, and the venue serves concertgoers, touring artists, corporate clients, private-event planners, and community organizations. Its event calendar spans multiple music genres as well as community and private events; the supplied data does not disclose attendance, utilization, or revenue.\n\nCommercial offerings include general-admission and reserved ticketing, premium experience upgrades, VIP suite rentals, private-venue rentals, food and beverage, merchandise, coat check, and digital or physical gift cards. Its operating infrastructure includes Ticketmaster distribution, all-in upfront ticketing, cashless bar operations, and Yondr lockable pouches for selected phone-free shows; these are third-party operating systems rather than disclosed proprietary technologies.\n\nTicketing is transaction-based and varies by event and artist. The venue reaches audiences through its website and newsletter, Ticketmaster, local-radio co-promotions, and community partnerships, while the free All Access membership adds presale access, Concert Cash, and music-preference-based ticket offers. Revenue is therefore spread across ticket, premium, rental, merchandise, food-and-beverage, and gift-card streams, although event-level economics and profitability are not disclosed.
The Sylvee firmographics
Firmographics- Name
- The Sylvee
- Legal name
- The Sylvee
- Website
- https://thesylvee.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Sylvee is a Madison live-entertainment venue operated by FPC Live, serving concertgoers, touring artists, corporate clients, and private-event organizers with ticketed shows, premium suites, venue rentals, food, merchandise, and gift cards.
- Ownership category
- akta.pro rank
Where The Sylvee is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Sylvee business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Primary revenue from ticket sales through Ticketmaster platform and box office. All-in ticket pricing displayed upfront with fees included. Reduced-fee tickets available in person at box office.
- Premium Experience Upgrades: Revenue from Jack Daniel's Club No. 7 upgrades (exclusive lounge with catering and private bar), Jack Daniel's Reserved Balcony seats, and Quick Entry passes for priority entrance.
- VIP Suite Rentals: Individual shared-suite tickets for most shows and whole suites available for annual or individual show leases. Includes priority entrance, comfortable seating, cocktail service, in-suite catering, and exclusive lounge access.
- Venue Rental for Private Events: Venue available for weddings, proms, business events, holiday parties, fundraisers, and other special occasions through FPC Special Events.
- Food & Beverage: Cashless bar operations serving food and beverages. Partnership with Salvatore's Tomato Pies for VIP catering. Coat check services available for a fee.
- Merchandise Sales: Venue merchandise sold through FPC Live Shopify store including apparel items like cassette hoodies, t-shirts, and crewneck sweatshirts.
- Gift Cards: Digital and physical gift cards redeemable for tickets at The Sylvee and other FPC Live venues through Ticketmaster.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission tickets with variable pricing based on artist and demand |
| Transaction based/ take rate | Pay-as-you-go | Student tickets at $20 for select shows |
| Transaction based/ take rate | Pay-as-you-go | Jack Daniel's Club No. 7 upgrade add-on |
| Transaction based/ take rate | Pay-as-you-go | Jack Daniel's Reserved Balcony (Row C) seats |
| Transaction based/ take rate | Pay-as-you-go | Quick Entry pass add-on |
| Transaction based/ take rate | Pay-as-you-go | VIP Suite tickets |
| Freemium | Monthly | All Access free membership program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Sylvee product offering
Product offeringCore offering
The Sylvee operates a 2,500-capacity indoor live music and event venue in Madison, Wisconsin, hosting touring artist concerts across multiple genres, plus private and corporate events. Revenue is generated primarily through ticket sales, premium experience upgrades (VIP suites, Jack Daniel's Club No. 7, Quick Entry), food and beverage, merchandise, gift cards, and venue rentals for weddings, proms, fundraisers, and corporate functions.
Product overview
The Sylvee is a live music venue in Madison, Wisconsin operated by Frank Productions (FPC Live). The venue offers concert and event hosting with multiple ticket tiers including general admission and reserved seating. Premium experience add-ons include VIP Suites, Jack Daniel's Club No. 7 lounge access, Jack Daniel's Reserved Balcony seating, and Quick Entry passes. Additional services include venue rental for private events (weddings, proms, corporate events, fundraisers), box office ticket sales with reduced fees for in-person purchases, and venue merchandise (apparel and accessories). The Sylvee also operates an All Access membership program providing presale access and Concert Cash rewards.
Differentiator
Problem solved
Functional benefit
Companies that use The Sylvee
Customer profileNamed customers10 records
Segments4 records
The Sylvee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Sylvee partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- FPC Live (Frank Productions Live)coreFPC Live is the parent company and operator of The Sylvee. Also operates Majestic Theatre, High Noon Saloon, Orpheum Theater, and Breese Stevens Field in Madison. Frank Productions has been bringing live events to Madison since 1964.
- Ticketmaster / Live NationcorePrimary ticketing platform partner providing All-in pricing display, digital ticket delivery, and integration with Live Nation All Access membership program for presale access and Concert Cash rewards.
- Jack Daniel'scoreNaming sponsor for Jack Daniel's Club No. 7 VIP lounge and Jack Daniel's Reserved Balcony seats. Provides exclusive lounge experience with courtesy catering from Salvatore's Tomato Pies and private cash bar for VIP guests.
- PepsiminorBeverage sponsor with advertising presence at the venue including illuminated signage.
- 94.1 JJOminorLocal radio station partnership for show presentation and promotion, co-presenting shows like TRIVIUM and Imminence.
- 105.5 Triple MminorLocal radio station partnership for show presentation and promotion, co-presenting The Crane Wives show.
- 106.7 The ResistanceminorLocal radio station partnership for show presentation and promotion, co-presenting Dogstar show.
- Salvatore's Tomato PiesminorExclusive catering partner for VIP experiences including Jack Daniel's Club No. 7 and VIP suites, providing courtesy appetizers and in-suite food delivery.
- Partner Restaurants (Tallgrass Grain Co., Argus Farm Stop, Brass Ring, Caribou Coffee, Cooper's Tavern, Dotty's, IO Arcade, LJ's Tavern, Waypoint Public House, The Wisc-onsin, Taco Local)minorFeatured dining establishments recommended by The Sylvee for concert-goers. Various cuisines including farm-to-table, tavern, arcade, coffee, and Mexican.
- Hilton Madison Monona TerraceminorPreferred hotel partner offering up to 20% off rates, executive lounge access with breakfast, beverages, and shuttle service for ticket holders.
- Moxy Madison DowntownminorPreferred hotel partner just steps from The Sylvee, offering complimentary cocktail at check-in.
- The Madison Concourse HotelminorPreferred hotel partner offering Governor's Club level rooms with complimentary drinks, hors d'oeuvres, dessert, and breakfast. 20% discount for ticket holders with shuttle service available.
- AC Hotel Madison DowntownminorPreferred hotel partner offering special rates up to 20% off for ticket holders.
- Ice Age Trail AllianceminorCommunity partner - nonprofit volunteer organization working to create and protect segments of the Ice Age Trail. Receives quarterly donations and complimentary venue access from FPC Live.
- Outreach LGBTQ+ Community CenterminorCommunity partner - commitment to equity and quality of life for LGBTQ+ people through community building and advocacy. Receives quarterly donations and complimentary venue access from FPC Live.
- The Joseph Gomoll Foundation (Joey's Song)minorCommunity partner - nonprofit raising awareness and money for epilepsy research and program services for children with special needs. Named in memory of Joey who suffered from Dravet Syndrome.
- Journey Mental Health CenterminorCommunity partner - largest non-profit behavioral health provider in Dane County providing mental health and substance use services. Receives quarterly donations and venue access from FPC Live.
- Second Harvest Food BankminorCommunity partner - providing access to nutritious food for those facing hunger in the community through food acquisition, distribution, and outreach programs.
- Clean Lakes AllianceminorCommunity partner - nonprofit dedicated to improvement and protection of lakes, streams, and wetlands in the Yahara River Watershed through community support and education.
- Autism Society of South Central WisconsinminorCommunity partner - improving lives of those impacted by Autism through information, resources, support, and community awareness and acceptance.
- Underdog Pet Rescue of WisconsinminorCommunity partner - all-breed companion animal rescue based in Dane County finding permanent homes for animals in need.
- Beverage Sponsors (Frank Beverage, Herradura, Jack Daniel's, Miller Lite, Modelo, Sierra Nevada, Slane, Tito's, Twisted Tea, Woodford Reserve, Coppola, Wollersheim, Butter)minorVarious beverage and spirits sponsors featured in Our Partners section of the venue website.
- PLUS1minorCause marketing partner where artists donate $1 from each ticket sold to designated charitable causes. Partners have included Big Thief for homelessness awareness and Paris Paloma for reproductive rights.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Sylvee competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat2 records
Key highlights7 records
Customer concentration
The Sylvee social profiles
Digital presenceThe Sylvee financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sylvee leadership team
Management profileNumber of profiles
The Sylvee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sylvee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sylvee
What does The Sylvee do?
The Sylvee operates a 2,500-capacity indoor live music and event venue in Madison, Wisconsin, hosting touring artist concerts across multiple genres, plus private and corporate events. Revenue is generated primarily through ticket sales, premium experience upgrades (VIP suites, Jack Daniel's Club No. 7, Quick Entry), food and beverage, merchandise, gift cards, and venue rentals for weddings, proms, fundraisers, and corporate functions.
Is The Sylvee a public or private company?
The Sylvee is a private company. It is currently operating.
When was The Sylvee founded?
The Sylvee was founded in 2018. It employs 1 to 10 people.
Where is The Sylvee based?
The Sylvee is headquartered in Madison, United States, in the North America region.
How does The Sylvee make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are premium Experience Upgrades, VIP Suite Rentals, venue Rental for Private Events, food & Beverage, merchandise Sales and gift Cards.
Does The Sylvee have an API?
No public API is recorded for The Sylvee.