Ruby's
Ruby's operates Illinois retail video gaming locations under four brands — Ruby's, Dotty's, Gem's, and VIP Lounge — offering six gaming terminals per site with 50+ slot and video poker titles from Aristocrat, IGT, Novomatic, and Spielo, serving adult gaming customers in Illinois.
- Company typePrivate
- Founded-
- HeadquartersSwansea, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Ruby's firmographics
Firmographics- Name
- Ruby's
- Legal name
- Ruby's
- Website
- https://winnersplayhere.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ruby's operates Illinois retail video gaming locations under four brands — Ruby's, Dotty's, Gem's, and VIP Lounge — offering six gaming terminals per site with 50+ slot and video poker titles from Aristocrat, IGT, Novomatic, and Spielo, serving adult gaming customers in Illinois.
- Ownership category
- akta.pro rank
Ruby's industry classification
Industry- Product category
- Gaming and Casino Entertainment
- NAICS
- Casinos (except Casino Hotels) (71321)
- akta.pro primary industry
- Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)
Keywords
Where Ruby's is headquartered
LocationHeadquarters
- HQ city
- Swansea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ruby's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Gaming Terminal Revenue: Revenue generated from gaming terminals (slots and video poker) at physical retail locations. Customers play on gaming machines with wagers generating revenue for the establishment.
Go-to-market motion1 record
Distribution channels1 record
Ruby's product offering
Product offeringCore offering
Ruby's operates physical retail gaming locations across Illinois under four brand names (Ruby's, Dotty's, Gem's, and VIP Lounge). Each location features 6 gaming terminals offering over 50 varieties of slot and video poker games sourced from major providers including Aristocrat, IGT, Novomatic, and Spielo. The venues emphasize a transparent, secure, community-focused gaming environment.
Differentiator
Problem solved
Functional benefit
Products and services
- Ruby's Gaming Locations Physical gaming destinations offering slot machines and video poker terminals. Each location features 6 gaming terminals with over 50 game varieties from major providers including Aristocrat, IGT, Novomatic, and Spielo, targeting adult gaming customers in Illinois.
- Slots & Video Poker Gaming Electronic gaming machines including slot machines and video poker terminals featuring over 50 game varieties from providers such as Aristocrat, IGT, Novomatic, and Spielo, offered at each of the company's branded locations.
- Rewards Program Loyalty and rewards program for gamers across Ruby's, Dotty's, Gem's, and VIP Lounge locations, providing a transparent, secure, and rewarding gaming experience integrated across all brands.
Companies that use Ruby's
Customer profileSegments1 record
Ideal customer profiles1 record
Ruby's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ruby's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AristocratcoreAristocrat supplies slot machine gaming content and terminals to Ruby's gaming locations. As one of the leading gaming technology providers, Aristocrat provides popular slot game titles featured at the establishments.
- IGTcoreIGT (International Game Technology) supplies video poker and slot gaming content to Ruby's gaming locations. IGT is a major global gaming equipment and content provider.
- NovomaticcoreNovomatic provides slot gaming content and terminal technology to Ruby's locations. The company is one of the world's largest gaming technology providers.
- SpielocoreSpielo supplies gaming content and technology to Ruby's gaming terminals. Spielo is a recognized provider of gaming solutions for the casino and lottery industries.
Scale indicators2 records
Ruby's competitors and assessment
Company assessmentDirect peers
- Golden Entertainment: Golden Entertainment operates a portfolio of small-format tavern and casino gaming locations (e.g., PT's Pub chain in Nevada, Rocky Gap Casino, The Edgewater) under multiple brands, with slot and video poker as a core offering. The multi-brand, neighborhood-scale gaming model with Aristocrat/IGT-style slot content closely mirrors Ruby's branded venue architecture, making it a strong structural peer.
- Accel Entertainment: Accel Entertainment is a publicly traded Illinois-based video gaming terminal (VGT) operator that places and operates terminals across bars, restaurants, and fraternal venues. It is the closest publicly traded comparable for Ruby's by market, regulatory regime, and core product (multi-provider slot and video poker content). Ruby's branded venue model is differentiated, but both compete for the same Illinois gaming consumer wallet.
- Rush Street Gaming: Rush Street Gaming operates Rivers Casino in Des Plaines, Illinois and other regional casinos, with a focused footprint in the Illinois gaming market. It is a directly comparable Illinois operator competing for the same regional gaming customer, though at a larger venue scale than Ruby's 6-terminal locations.
Broad incumbents
- Penn Entertainment: Penn Entertainment operates multiple Illinois casinos including Hollywood Casino Joliet and Ameristar East Chicago, alongside a 40+ property regional casino portfolio across the U.S. As a large, publicly traded incumbent with significant Illinois exposure, it competes with Ruby's for the Illinois gaming consumer and represents the scaled operator benchmark for the local market.
- MGM Resorts International: MGM Resorts International is one of the largest U.S. gaming operators with a national portfolio of destination and regional casinos including MGM Grand in Illinois. It is a broad incumbent whose digital and land-based ecosystem, M life loyalty program, and marketing scale dwarf small-format operators like Ruby's.
- Boyd Gaming: Boyd Gaming operates a regional casino portfolio across the U.S. including the Par-A-Dice Casino in East Peoria, Illinois. As a multi-state regional operator with Illinois exposure, it competes for Illinois gaming dollars and demonstrates the scale and operational sophistication that Ruby's would need to match if expanding into larger-format gaming.
- Caesars Entertainment: Caesars Entertainment operates Horseshoe casinos and other gaming properties in Illinois as part of a national portfolio of more than 50 casinos and a large player loyalty database. It is a broad incumbent in the Illinois gaming market whose scale, rewards infrastructure, and capital access materially raise the competitive bar for smaller operators like Ruby's.
Emerging players
- Full House Resorts: Full House Resorts is a small-cap regional casino and gaming operator with properties across the U.S. (e.g., Chamonix, The Brook, American Place). Its small-portfolio, multi-property operating model with slot- and video-poker-heavy offerings makes it a relevant emerging player comparable to Ruby's from a size and structure standpoint, though its properties are larger and destination-oriented.
Others
- Light & Wonder: Light & Wonder (formerly Scientific Games) is one of the largest global gaming content and technology providers, supplying slot and table game content, hardware, and systems to casinos and VGT operators including Illinois venues. It is an enabling technology ecosystem participant whose products underpin Ruby's terminal offerings rather than a direct competitor.
- Inspired Entertainment: Inspired Entertainment supplies gaming content, server-based technology, and terminals to lottery, betting, and gaming operators worldwide, including small-format and VGT-style venues. As a supplier of slot and video poker content similar to the providers Ruby's uses, it is an adjacent enabling player rather than a direct competitor.
Market position
Customer concentration
Ruby's social profiles
Digital presenceRuby's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruby's leadership team
Management profileNumber of profiles
Ruby's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruby's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruby's
What does Ruby's do?
Ruby's operates physical retail gaming locations across Illinois under four brand names (Ruby's, Dotty's, Gem's, and VIP Lounge). Each location features 6 gaming terminals offering over 50 varieties of slot and video poker games sourced from major providers including Aristocrat, IGT, Novomatic, and Spielo. The venues emphasize a transparent, secure, community-focused gaming environment.
Is Ruby's a public or private company?
Ruby's is a private company. It is classified as unknown and is currently operating.
When was Ruby's founded?
Ruby's was founded in -1. It employs 51 to 100 people.
Where is Ruby's based?
Ruby's is headquartered in Swansea, United States, in the North America region.
How does Ruby's make money?
One revenue line is on record: gaming Terminal Revenue.
Who are Ruby's's main competitors?
Direct peers on record are Golden Entertainment, Accel Entertainment and Rush Street Gaming. Broad incumbents are Penn Entertainment, MGM Resorts International, Boyd Gaming and Caesars Entertainment. Full House Resorts is listed as an emerging player. Others are Light & Wonder and Inspired Entertainment.
Does Ruby's have an API?
No public API is recorded for Ruby's.
What industry is Ruby's in?
Ruby's's product category is Gaming and Casino Entertainment. Its primary akta.pro industry code is MPAEAAAC, Destination/Regional Casinos (Drive-to Markets). Its NAICS code is 71321.