Weber Pathways

What Weber Pathways does

Weber Pathways operates as a 501(c)(3) nonprofit community foundation legally named Trails Foundation of Northern Utah (TFNU), founded in 1995 and headquartered in Ogden, Utah. The organization plans, builds, maintains, and protects non-motorized trails and related open spaces across Northern Utah, serving hikers, mountain bikers, trail runners, equestrians, and adaptive users through a combination of professional trail crew services and volunteer stewardship programs coordinated with the U.S. Forest Service (Adopt-A-Trail Program) and Weber County Parks & Recreation. Core operations are delivered by a small paid staff (1–10 employees, including Executive Director Aric W. Manning, Development Director Erin Anzalone, Communications Coordinator Leanne Davenport, and a trail crew of approximately five) supplemented by volunteers contributing 4,000+ hours annually of trail work.

The organization's product surface spans six distinct categories: (1) tiered annual memberships ($60 Malans Peak to $1,000+ Trail Guide, plus Corporate/Business at $1,000, Student, and Gift tiers) providing recurring revenue and community engagement; (2) signature events including the Peak Challenge (four-peak summit program with 370 participants), O-Sho Trail Series 5K races, Northern Utah Trailfest, Ogden Mountain Film Festival, Author Dinners, and Trail Mixer socials; (3) an e-commerce merchandise store (apparel, hats, drinkware, accessories); (4) educational media including the "It's About the Trail" podcast (12 episodes) and Northern Utah Trail Maps (10,000+ printed annually); (5) infrastructure assets including the newly opened 27th Street Trailhead and trail kiosks; and (6) volunteer/donation programs supporting tax-deductible contributions of $25–$1,000. Technology underpinning operations is largely manual trail construction (loppers, picks, post hole diggers, rock bars, mini excavators) with no disclosed AI/ML or proprietary software platforms; digital infrastructure is conventional (website, e-commerce, CRM).

The revenue model is diversified across subscription memberships, episodic donations, grant funding (Federal Home Loan Bank of Des Moines via Wasatch Peaks Credit Union, Utah Division of Outdoor Recreation, Utah Outdoor Recreation Grant), event registration fees, and merchandise sales. The go-to-market motion is community-led: grassroots volunteer participation, membership campaigns, and community events drive both labor supply and contributed revenue, anchored by a network of 18+ named partners spanning government agencies, nonprofits (Ogden Nature Center, Ogden Valley Adaptive Sports), and local businesses (Wasatch Peaks Credit Union, Ogden Beer Co., Taboo Pizza, Fleet Feet Ogden, DAS Optics, New World Distillery). Total revenue is not publicly disclosed; based on membership counts, donor base, grant cadence, and event scale, annual revenue is estimated below $1M.

Name

Weber Pathways

Legal name

Trails Foundation of Northern Utah

Website

https://tfnu.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Weber Pathways (Trails Foundation of Northern Utah) is a 501(c)(3) nonprofit founded in 1995 that plans, builds, maintains, and protects non-motorized trails across Northern Utah, serving hikers, bikers, runners, equestrians, and adaptive users through memberships, donations, grants, events, and volunteer programs.

Ownership category

akta.pro rank

Product category

Trail Stewardship and Outdoor Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industries

Conservation Easements & Land Trust Services (AFAMAMAH), Hiking, Trekking & Mountain Guiding (THAJABAA)

Keywords

• Trail construction services
• Trail maintenance services
• Nonprofit trail stewardship
• Outdoor recreation programs
• Community trail building

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership program with multiple tiers ranging from $60/year (Malans Peak level) to $1,000+/year (Trail Guide level), plus corporate memberships at $1,000/year. Members receive benefits including merchandise discounts, exclusive access to events, and member-only content.
2. Donations: Tax-deductible donations from individuals and organizations supporting trail development and maintenance. Donation options range from $25 to $1,000.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, hats, hoodies, drinkware, cinch bags, and trail gear through the TFNU web store.
4. Event Participation Fees: Revenue from events such as Peak Challenge registration, O-Sho Trail Series races, Author Dinners, Pints on the Patio tickets, and Ogden Mountain Film Festival tickets.
5. Grants: Funding from government agencies (Utah Outdoor Recreation Grant, Utah Division of Outdoor Recreation), foundations (Federal Home Loan Bank of Des Moines), and corporate partners for specific trail projects and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Trails Foundation of Northern Utah (formerly Weber Pathways) plans, builds, maintains, and protects a network of non-motorized public trails and related open spaces across Northern Utah. Core services include professional trail construction and maintenance, an Adopt-A-Trail volunteer stewardship program with the U.S. Forest Service, printed and interactive trail maps, a tiered membership program, signature outdoor recreation events, and branded merchandise, all funded through memberships, donations, grants, and event fees.

Product overview

Trails Foundation of Northern Utah (TFNU), formerly known as Weber Pathways, is a 501(c)(3) nonprofit organization offering a comprehensive suite of trail-related products and services focused on building, maintaining, and advocating for trails in Northern Utah. The organization operates as a community-driven platform with multiple interconnected offerings: a tiered membership program (Malans Peak through Trail Guide levels at $60-$1000+/year) providing community engagement and exclusive benefits; signature events including the Peak Challenge hiking challenge, O-Sho Trail Series 5K races, Northern Utah Trailfest, Ogden Mountain Film Festival, Author Dinner, and seasonal Trail Mixer socials; volunteer and Adopt-A-Trail programs coordinating community stewardship with the U.S. Forest Service; an online merchandise store; the "It's About the Trail" podcast; printed and interactive trail maps; and donation programs. The TFNU trail crew provides professional trail construction and maintenance services, operating from the newly opened 27th Street Trailhead facility. The organization also offers business partnership opportunities through Trail Blazer memberships and manages winter equipment rentals via WSU Outdoor Program partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• TFNU Membership Program
• Peak Challenge
• O-Sho Trail Series
• Northern Utah Trailfest (The NUT)
• Ogden Mountain Film Festival
• Author Dinner
• Trail Mixer Events
• Pints on the Patio
• Trail Maps
• Adopt-A-Trail Program
• Trail Maintenance and Construction Services
• Volunteer Programs
• Donation Programs
• TFNU Merchandise Store
• It's About the Trail Podcast

Quantifiable outcome

• 370 hours of trail crew work completed in 2024
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• U.S. Forest ServicecoreStrategic or Co-development PartnerTFNU partners with the U.S. Forest Service to coordinate and support the Adopt-A-Trail Program on designated National Forest trails throughout Northern Utah. The partnership involves trail maintenance, monitoring, and volunteer stewardship coordination.
• Weber County Parks and RecreationcoreStrategic or Co-development PartnerCollaborative trail improvement initiatives at North Fork Park and throughout Weber County. TFNU works with the department to increase and improve the trail network serving the community.
• Ogden Nature CenterminorStrategic or Co-development PartnerPartnership providing complimentary family day passes to members and collaborative trail maintenance projects at the Nature Center trail system.
• Ogden Valley Adaptive SportsminorStrategic or Co-development PartnerCollaboration to improve trail accessibility for adaptive users. TFNU has an adaptive hiking chair to loan out free of charge and is working on incorporating more adaptive-friendly accommodations.
• Ogden Trails NetworkminorStrategic or Co-development PartnerLocal trail organization partner collaborating on IMBA Trail Care Clinics and other trail development initiatives.
• Utah TrailsminorStrategic or Co-development PartnerStatewide trail advocacy organization partner for trail development and education initiatives.
• Antelope Island State ParkminorStrategic or Co-development PartnerPartner in IMBA Trail Care Clinic collaboration for trail building sustainable practices.
• Rocky Mountain PowerminorStrategic or Co-development PartnerAssisted with emergency repair of Bonneville Shoreline Trail sections damaged by spring runoff around Douglas Street Trailhead.
• Weber Basin Job CorpsminorStrategic or Co-development PartnerCollaborated on Sardine Bridge Replacement project with Forest Service and TFNU.
• DAS OpticsminorGTM or Marketing PartnerCorporate partner offering TFNU members exclusive 10% discount with $10 donation back to TFNU for each purchase.
• Ogden Beer Co.minorGTM or Marketing PartnerVenue sponsor for Pints on the Patio events and supporter of member-only speaker series.
• Taboo PizzaminorGTM or Marketing PartnerFood sponsor for member-only events and speaker series.
• Fleet Feet OgdenminorGTM or Marketing PartnerGear sponsor for Peak Challenge with Peak Bundle specials and store location for sticker pick-ups.
• New World DistilleryminorGTM or Marketing PartnerLong-standing Trail Blazer member supporting TFNU through the business partnership program.
• Weber County RAMPminorStrategic or Co-development PartnerPartner for National Trails Day celebration and Free Summer Saturday Program.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Big City Mountaineers: Nonprofit using outdoor experiences to transform urban youth lives; comparable small-staff nonprofit model serving youth outdoor recreation, with adjacent programmatic scope to TFNU.

Broad incumbents

• Rails-to-Trails Conservancy: National nonprofit converting rail corridors into multi-use trails; closely comparable operating model (nonprofit trail stewardship, member-supported, government partnerships) at significantly larger scale.
• Trust for Public Land: National land conservation nonprofit; comparable in mission (public land access, conservation easements) and partnership-driven funding model, though at much larger scale than TFNU.
• American Hiking Society: National nonprofit advocating for hiking trails, trail volunteerism, and National Trails Day; operates a similar community-driven trail stewardship model at a national scale, directly comparable to TFNU's mission.
• Appalachian Mountain Club: Established outdoor recreation and trail stewardship nonprofit combining volunteer trail maintenance, events, and outdoor education; offers a useful analog for TFNU's membership-and-events model.
• Pacific Crest Trail Association: 501(c)(3) nonprofit maintaining the Pacific Crest Trail through volunteer crews, donations, and federal partnerships; directly comparable mission and operational structure to TFNU.
• International Mountain Bicycling Association (IMBA): National nonprofit advocating for mountain bike trail access and sustainable trail building; TFNU collaborates with IMBA through Trail Care Clinics, making it a direct ecosystem peer in mountain biking trail stewardship.

Others

• Outdoor Industry Association: Trade association representing outdoor recreation brands; not a direct peer but represents the broader industry TFNU supports and sources corporate sponsorship from.
• National Trails Day (American Hiking Society): National volunteer trail-building event that TFNU actively participates in via Weber County RAMP partnership; represents an ecosystem-level peer in the trail volunteerism space.
• Leave No Trace: Outdoor ethics nonprofit whose trail etiquette and education programming mirrors TFNU's educational offerings; comparable nonprofit funding model and audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weber-pathways

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weber Pathways