What Frame & Work does

Frame & Work ApS is a Copenhagen-based creative agency founded in 2017, operating with a small team of approximately six partners spanning CEO/strategy, creative direction, production, studio management, art direction, and project management. The firm delivers integrated strategic communications and branding services, organized around distinct but interconnected offerings: brand and visual identity, festival identity, campaign and brand activation production, film and photo production, documentary production, digital magazine publishing, and tourism strategy. Projects are delivered as bespoke engagements covering creative direction, editorial planning, pre-production, shooting, post-production, art direction, and rollout coordination (often collaborating with specialist partners such as Kumbe for digital implementation).

The agency's underlying technology stack is conventional for a creative production house, with one notable exception: a generative AI workflow using Midjourney was deployed for the Hope & Despair visual identity project for Designskolen Kolding, where Midjourney was trained on sketches by artists Felix Nussbaum, Leonard Baskin, and Thomas Fritta to generate initial visual concepts that were then refined through art direction. Aside from this isolated use case, there is no evidence of proprietary models, platforms, or AI infrastructure; AI appears to be used as a productivity tool rather than a core capability.

Revenue is generated entirely through professional services fees on a project basis. Pricing is not publicly disclosed and is tailored to scope, which is typical for an enterprise-oriented creative services firm. The go-to-market motion is direct-to-client, primarily targeting mid-to-large organizations in the public and nonprofit sectors—tourism boards, educational institutions, cultural foundations, government agencies, and selected enterprises (e.g., F.C. Copenhagen, Byggeselskab Mogens de Linde). Geographic reach includes Denmark as the core market, with international work in the Faroe Islands and Italy. There is no external institutional funding, no parent company, and no M&A activity disclosed.

Name

Frame & Work

Legal name

Frame & Work ApS

Website

https://frameandwork.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Copenhagen-based creative agency founded in 2017, delivering strategic communications, branding, design, film production, documentary, and content services. Serves tourism boards, educational institutions, cultural foundations, government entities, and selected enterprises across Denmark, the Faroe Islands, and Italy.

Ownership category

akta.pro rank

Product category

Creative and Branding Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922), Photographic Services (54192), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative agency services
• Brand identity design
• Strategic communications
• Film and content production
• Visual identity

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue model including strategic communications consulting, concept development, design services (visual identity, graphic design, art direction), content creation (film production, photography, documentary), and editorial services (magazine production, copywriting). Projects include brand activations, campaigns, festival identities, documentaries, and digital magazines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Frame & Work is a Copenhagen-based creative agency that delivers strategic communications, branding, visual identity, design, film and photo production, documentary production, and editorial services to mid-to-large organizations. The agency combines consulting and concept development with creative execution across brand identity, campaigns, festivals, documentaries, digital magazines, and printed publications.

Product overview

Frame & Work is a Copenhagen-based creative agency founded in 2017, offering strategic communications and branding services through a portfolio of integrated creative disciplines. The agency's offerings include brand identity, visual identity, festival identity, campaign production, film & photo production, documentary production, digital magazine publishing, and tourism strategy—each delivered as distinct but interconnected service lines. The agency combines strategy and consulting with concept development, design, and content creation. Work spans Denmark and internationally, serving clients across tourism, cultural institutions, real estate, sports, and educational sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & Photo Production Production of short-form films, photo shoots, and longer thematic videos for organizations such as destination marketing organizations and real estate developers. Includes creative direction, editorial planning, pre-production, and post-production.
• Documentary Production Full-length documentary production including editorial work, research, interviews, film production, art direction of movie posters and graphics, and post-production for foundations and cultural organizations.
• Coffee Table Book Production End-to-end production of printed coffee table books including art direction and layout, photography, editorial work including research, interviews and writing, and coordination of printing.
• Digital Magazine Digital B2B magazine concept development, editorial work, research, on-location interviews, photoshoots, web design, and art direction for industry publications targeting professional audiences.
• Brand Identity Visual identity development including logo design, design guidelines, facilitation, workshops, methodology, and rollout to client websites for tourism destinations and other organizations.
• Tourism Strategy & Magazine Year-long strategy facilitation with stakeholders, concept development, editorial work including research, interviews, photography and writing, and creative direction for tourism strategy publications addressing overtourism and sustainable growth.
• Festival Identity Visual identity creation for festivals including logo design, typeface, color scheme, and design of deliverables for web, social media, and physical posters.
• Visual Identity Visual identity and core narrative creation for museums, memorial sites, and cultural projects, including the use of generative visual AI techniques for graphic asset development.
• Identity & Campaign Visual identity creation and campaign development including concept, payoff, messaging, creatives, and media agency collaboration for rollout, targeting trades and education audiences.
• Campaign Production Communication concept and campaign production including core narrative development, visual identity rollout, hero videos, resident testimonials, social media assets, and outdoor advertising.
• Brand Activation Brand activation campaigns including core concept development in collaboration with multiple partners, production of teaser trailers, and event execution for sports and consumer-facing brands.

Quantifiable outcome

• One million organic views for teaser trailer + local and Italian TV/sports media coverage for FCK x Wonderful Copenhagen brand activation
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Kumbe (Digital Agency)supportingTechnology or IntegrationFrame & Work collaborated with Kumbe (a digital agency) for the website rollout of Visit Paganella's new brand identity. Frame & Work handled the visual identity and design while Kumbe managed the digital implementation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a large independent creative agency with deep roots in film, branded content, and cultural campaigns. Comparable in independent-creative-agency posture and craft-led work, but materially larger and focused on global consumer brands rather than Frame & Work's public-sector niche.
• FutureBrand: FutureBrand is a global brand consultancy combining strategy, identity, and experience design for destinations and institutions. Comparable to Frame & Work's DMO/institutional rebrand engagements, but at much larger scale through its IPG network.
• Landor & Fitch: Landor & Fitch is a global brand strategy and design consultancy whose brand identity, brand strategy, and destination/cultural institution work overlaps directly with Frame & Work's tourism and institutional rebrands. Larger, incumbent peer in the same strategic branding space.
• Interbrand: Interbrand is a global brand consultancy specializing in brand strategy, identity, and naming. Comparable in branding and destination/institutional engagement, but operates at materially larger scale as part of a global network.

Direct peers

• Anomaly: Anomaly is a globally distributed independent creative agency that, like Frame & Work, blends strategy, creative, and production across brand identity, campaigns, film, and content. Comparable multi-disciplinary model and culture of integrated strategy-plus-execution make them a close peer.
• Mother: Mother is an independent, creatively-led agency that combines strategy, brand work, film, and content production, with a comparable mix of full-service creative output and an emphasis on cultural storytelling.
• Geelmuyden Kiese: Geelmuyden Kiese is a Nordic creative and communications agency offering brand, content, film, and PR across Norway and the Nordics. Peer due to similar multi-disciplinary model and institutional/government-heavy client base.
• Pentagram: Pentagram is a partnership-based design consultancy spanning brand identity, environmental, editorial, and digital design work, operating via senior partner-led teams. Direct peer given Frame & Work's partner-led studio model and emphasis on identity and editorial/magazine work.
• &Co (formerly Kilo): &Co is a Copenhagen-based independent creative and brand agency operating across strategy, identity, film, and digital. Strong direct peer given shared geography, similar size, and full-service creative scope covering branding and content.
• Bold Scandinavia: Bold Scandinavia (formerly Geelmuyden.Kiese's Bold brand or independent Bold rebrand agency) is a Nordic brand and design house serving Scandinavian clients with strategy, identity, and creative execution. Direct peer given shared geography and brand-led creative scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frameandwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame & Work