Minds & Roses
Minds & Roses is a Polish market research agency founded in 2021, employing 120 researchers to deliver quantitative and qualitative research, syndicated trackers, and multi-country studies across 30+ markets for enterprise clients in finance, automotive, pharma, retail, and e-commerce.
- Company typePrivate
- Founded2021
- HeadquartersWarszawa, Poland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Minds & Roses does
Minds & Roses Sp. z o.o. is a privately held Polish market research agency founded in 2021 and headquartered in Warsaw, with a secondary office in Poznan. The firm employs 120 researchers and operates as a full-service B2B research provider combining quantitative methodologies (CAWI, large-scale surveys) with qualitative approaches (focus group interviews, in-depth interviews, mystery shopping). It ranked #1 among Polish research agencies based on PTBRiO 2024 data and reached 75 million PLN in revenue in 2025.
The company's revenue model rests on three streams: custom ad-hoc research projects (4,000+ completed), recurring syndicated reports (Finance Pulse, Toronto Insurance, Farmaceuta, MultiSport Index, KOLEO rail, Customer Journey with Allegro, APPeiron, Kartonowy Szlak), and international multi-country research services covering 30+ markets across Europe. Key clients span financial services (Credit Agricole, ING, mBank, BNP Paribas), automotive (Volvo, Mazda, Stellantis, VW Financial Services), pharma (Polpharma, Berlin-Chemie), retail and FMCG (Żabka, Kompania Piwowarska, Maspex, Bahlsen), and e-commerce/payments (Allegro, OTOMOTO, Mastercard). Pricing is project-based and not publicly disclosed.
Minds & Roses pursues a thought-leadership-driven enterprise field sales motion: it operates its own annual Finance Series conference (150–200 finance professionals), serves as Diamond Partner of the INSUMMIT Insights & Innovation festival, publishes the bi-weekly Briefing M&R newsletter, and maintains staff leadership positions in PTBRiO and EFFIE Poland juries. Recurring co-development partnerships with Mastercard (Space4Commerce), Allegro (Customer Journey), and KOLEO (rail travel) anchor a multi-year product cadence, while senior economists produce annual M&R Economic Forecasts. International coverage is delivered through dedicated regional specialists covering Northern, Central, Western, Eastern, and Southeastern Europe.
Minds & Roses firmographics
Firmographics- Name
- Minds & Roses
- Legal name
- Minds & Roses Sp. z o.o.
- Website
- https://mindsandroses.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Minds & Roses is a Polish market research agency founded in 2021, employing 120 researchers to deliver quantitative and qualitative research, syndicated trackers, and multi-country studies across 30+ markets for enterprise clients in finance, automotive, pharma, retail, and e-commerce.
- Ownership category
- akta.pro rank
Minds & Roses industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)
- akta.pro secondary industries
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Brand & Portfolio Strategy Consulting (MPAAAFAB), Innovation, Product & R&D Consulting (BPAHACAM)
Keywords
Where Minds & Roses is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Minds & Roses business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Research Projects: Ad-hoc market research projects tailored to specific client needs across various industries including finance, automotive, pharma, retail. Revenue from 4000+ completed projects.
- Syndicated Reports: Pre-packaged research reports sold to multiple clients. Examples include Farmaceuta 2025, Toronto insurance study, Customer Journey with Allegro, KOLEO rail reports
- International Research Services: Multi-country research projects covering 30+ markets, with dedicated international team coordinating across European regions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Internship compensation for quantitative research position |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Minds & Roses product offering
Product offeringCore offering
Minds & Roses is a Polish market research agency delivering qualitative and quantitative research services for enterprise clients across finance, automotive, pharmaceutical, retail, and e-commerce sectors. The company combines CAWI surveys, focus groups, in-depth interviews, and mystery shopping methodologies, supplemented by a portfolio of syndicated tracking reports (Finance Pulse, Toronto Insurance, Farmaceuta, MultiSport Index, KOLEO Rail) and the Briefing M&R newsletter. Research engagements span brand strategy, innovation, packaging, communication, shopper insights, customer experience, analytics, and workshops, executed across 30+ markets through dedicated regional teams.
Product overview
Minds & Roses is a Polish market research agency operating since 2021 with a team of 120 researchers, offering a comprehensive portfolio of qualitative and quantitative research services. The core offering includes syndicated research products (Finance Pulse, Toronto Insurance Research, MultiSport Index, Farmaceuta Reports, KOLEO Rail Reports, Customer Journey studies) alongside custom research engagements. The company publishes thought leadership through its bi-weekly Briefing M&R newsletter and annual economic forecasts. Research specializations span brand strategy, innovation and sustainability, packaging, product development, communication, shopper research, customer experience (CX), analytics, e-commerce, and workshops. Minds & Roses maintains dedicated international teams covering Central and Eastern Europe, Western Europe, Northern Europe, and Southern Europe with over 200 projects completed across 30+ markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Market Research Projects Tailored market research engagements combining qualitative (FGI, IDI, mystery shopping) and quantitative (CAWI, surveys) methods for enterprise clients across finance, automotive, pharma, retail, and e-commerce; over 4,000 projects completed since 2021.
- Finance Pulse Quarterly syndicated research study analyzing consumer financial DNA, financing architecture, and capital-building strategies across 13 European countries with a sample size of 3,900 respondents per wave.
- Toronto Insurance Market Research Continuous syndicated quantitative insurance market study for Poland covering life, automotive (motor), and home insurance segments with over 4,000 interviews annually.
- Farmaceuta Report Annual syndicated research report on Polish pharmacists based on 5,000 interviews across 8 thematic areas including education, support, and brand recommendations.
- MultiSport Index Annual comprehensive syndicated study of Polish physical activity and sports participation trends, produced in partnership with Benefit Systems.
- KOLEO Rail Reports Joint annual research reports with KOLEO analyzing Polish rail travel patterns, family travel behaviors, and passenger statistics.
- Customer Journey Reports Annual research reports produced jointly with Allegro tracking Polish consumer online shopping paths, product search, price comparison, and purchase decision-making behaviors.
- Kartonowy Szlak (Asian eCommerce Report) Research report analyzing the rise of Asian e-commerce platforms in Europe, examining consumer behavior, dopamine-driven shopping patterns, and cross-border logistics.
- APPeiron Mobile Apps Report Research report on mobile application usage patterns in Poland covering approximately 20 million regular users, app categories, user segments, and engagement behaviors, produced jointly with Cognity.
- M&R Economic Forecasts Annual socio-economic forecast publication covering the Polish economy, inflation, AI, climate, and generational trends, authored by Senior Economist Jacek Grzeszak.
- Automotive Industry Reports Joint reports with SDCM (Polish Association of Automotive Distributors and Producers) analyzing the Polish automotive parts sector, EV attitudes, and dealership service quality.
- International Research Services Multi-country research project service spanning over 30 markets including brand tracking, ad hoc research, and Space4Commerce retail customer studies in Central Europe, coordinated by dedicated regional specialists.
- Mystery Shopper Research Mystery shopping audit service evaluating customer service quality across retail and pharmacy locations, including audio and video recording for quality verification.
- Briefing M&R Newsletter Bi-weekly newsletter delivering curated analyses, four data visualizations with commentary, and links to non-obvious articles and reports on economics, social research, and global trends.
Quantifiable outcome
- Ranked #1 Polish research agency with 111% YoY growth in 2022
- +2 more outcomes
Companies that use Minds & Roses
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles5 records
Minds & Roses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Minds & Roses partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MastercardcoreCollaboration on Space4Commerce research initiative (since 2023) focusing on Central European retail customer behaviors and needs. Also partnered on Kartonowy Szlak (Asian e-commerce) presentation at INSUMMIT 2025.
- KOLEOcoreJoint research reports on Polish rail travel published in 2024, 2025, and 2026. Studies cover family travel with children, overall rail sentiment (45% Poles love rail), and rail infrastructure gaps.
- AllegrocoreAnnual Customer Journey research partnership covering online shopping behavior, product discovery, and purchasing decisions in Polish e-commerce. Published 2023 and 2024 reports.
- SDCM (Stowarzyszenie Dystrybutorów i Producentów Części Motoryzacyjnych)minorJoint report on Polish automotive industry 2024/25 providing comprehensive analysis of the sector including production figures, employment, and market challenges.
- autoDNAminorResearch report on used car market myths and facts, examining Polish consumer behavior regarding vehicle history verification and purchase concerns.
- OTOMOTOminorCustomer research for OTOMOTO Pay and OTOMOTO Lease products covering financing and payment preferences in used car market.
- ZPAV (Związek Producentów Audio-Video)minorData provider for Official Polish Music Sales Charts (OLiS), collecting and analyzing sales data from Polish music retail points.
- Benefit SystemsminorAnnual MultiSport Index research partnership covering Polish physical activity and sports participation trends. Multiple years of collaboration.
- PTBRiO (Polskie Towarzystwo Badaczy Rynku i Opinii)coreIndustry association membership. Minds & Roses staff hold leadership positions (Marta Skalmowska on Board, Piotr Chojnowski and Maria Perschke on Ethics Committee). Company is diamond sponsor of INSUMMIT conference.
- Medonet.plminorExpanded collaboration with Ringier Axel Springer Polska on health-related content through Firm Health Index research.
- Forbes PolskaminorCo-publishing partner for annual ranking of 200 Best Polish Brands, with combined brand value reaching PLN 71 billion.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Minds & Roses competitors and assessment
Company assessmentBroad incumbents
- Kantar: Global market research and insights leader (formerly part of WPP) operating brand tracking, consumer panels, and ad-effectiveness studies across 90+ markets. Competes with M&R for the same Mastercard, Volvo, and ING-level enterprise mandates.
- GfK (NIQ): Global consumer and market intelligence firm (now part of NIQ) with strong European presence in consumer durables, automotive, and tech research. Competes for the same automotive and finance research RFPs as M&R.
- Ipsos: Paris-headquartered global research group with deep presence in CEE and global automotive, financial, and consumer research practices. A top-3 competitor in the cross-country RFPs that M&R also pursues.
- NielsenIQ: Global consumer intelligence firm combining retail measurement panels with consumer research. Competes with M&R for FMCG, retail, and consumer-goods clients across Central and Eastern Europe.
- IQVIA: Global life-science and healthcare analytics leader. Direct overlap with M&R's pharmaceutical/OTC syndicated work (Farmaceuta) and competes for the same Berlin-Chemie / Polpharma-level pharma mandates.
Emerging players
- Savanta: UK-headquartered research and insights provider offering brand tracking, employee research, and CX studies. Overlaps with M&R on customer experience, brand strategy, and employee-engagement engagements.
- Kadence International: Mid-sized qualitative-led market research firm with offices across Europe, Asia, and the US. Comparable custom-research, brand-strategy, and innovation-research services targeting similar B2B enterprise buyers.
Regional players
- Norstat: European data-collection and panel research specialist headquartered in the Nordics with broad European coverage. Overlaps with M&R's cross-country fieldwork for finance, insurance, and consumer studies.
- Gemius: Warsaw-headquartered digital audience measurement and ad-effectiveness firm focused on CEE. Overlaps with M&R on e-commerce, digital advertising, and consumer-behavior research for Polish and regional clients.
Direct peers
- PMR Market and Opinion Research: Long-standing Polish market research firm offering both syndicated and custom B2B research across CEE. Direct head-to-head competitor to Minds & Roses for the same Polish enterprise clients and association rankings (PTBRiO).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Minds & Roses social profiles
Digital presenceMinds & Roses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minds & Roses leadership team
Management profileNumber of profiles
Profiles14 records
Minds & Roses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minds & Roses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minds & Roses
What does Minds & Roses do?
Minds & Roses is a Polish market research agency delivering qualitative and quantitative research services for enterprise clients across finance, automotive, pharmaceutical, retail, and e-commerce sectors. The company combines CAWI surveys, focus groups, in-depth interviews, and mystery shopping methodologies, supplemented by a portfolio of syndicated tracking reports (Finance Pulse, Toronto Insurance, Farmaceuta, MultiSport Index, KOLEO Rail) and the Briefing M&R newsletter. Research engagements span brand strategy, innovation, packaging, communication, shopper insights, customer experience, analytics, and workshops, executed across 30+ markets through dedicated regional teams.
Is Minds & Roses a public or private company?
Minds & Roses is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minds & Roses founded?
Minds & Roses was founded in 2021. It employs 101 to 250 people.
Where is Minds & Roses based?
Minds & Roses is headquartered in Warszawa, Poland, in the Europe region.
How does Minds & Roses make money?
Three revenue lines are on record. Custom Research Projects are the primary driver. The others are syndicated Reports and international Research Services.
Who are Minds & Roses's main competitors?
Broad incumbents on record are Kantar, GfK (NIQ), Ipsos, NielsenIQ and IQVIA. Emerging players are Savanta and Kadence International. Regional players are Norstat and Gemius. PMR Market and Opinion Research is listed as a direct peer.
Does Minds & Roses have an API?
No public API is recorded for Minds & Roses.
What industry is Minds & Roses in?
Minds & Roses's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint), with a secondary code of MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191 and its SIC code is 8700.