autoDNA
autoDNA is a Łódź, Poland-based online platform founded in 2010 that sells VIN-based vehicle history reports to individual used-car buyers, dealers, and fleet operators in 150+ countries, aggregating data from 50,000+ automotive institutions across 26+ countries.
- Company typePrivate
- Founded2010
- HeadquartersLodz, Poland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What autoDNA does
autoDNA (AUTODNA Sp. z o.o.) is a Łódź, Poland-based online platform founded in 2010 that sells vehicle history reports to individual used-car buyers, car dealers, and fleet operators across 150+ countries. The company's core product is a comprehensive PDF report aggregating data from 50,000+ automotive institutions — including government registries, insurance companies, inspection stations, workshops, police records, and dealerships — across 26+ European countries plus the USA and Canada, covering 500+ million vehicles and 23+ billion records. Customers enter a VIN through the self-serve autodna.com platform, receive a free abbreviated preview, and pay for the full report, typically delivered within minutes.
Revenue is generated through three channels: per-report transactions at 24.99 EUR list price, a 300+ partner dealership and consignment network that distributes reports as a value-added service, and the Afilio affiliate program paying commissions of up to 25%. Business packages with 90- and 210-day validity extend the model into B2B use cases for dealers and fleet operators. OEM relationships with BMW, Audi, Volkswagen, Ford, Mercedes-Benz, Toyota, and others reinforce distribution. Recent product investment includes the Vincent AI chatbot (October 2025) for 24/7 customer support, VIN Report Packages (May 2025), and a 2024 interface redesign. The company is privately held with no disclosed funding rounds and operates with 51-100 employees from a single registered office in Łódź.
autoDNA firmographics
Firmographics- Name
- autoDNA
- Legal name
- AUTODNA Sp. z o.o.
- Website
- https://autodna.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- autoDNA is a Łódź, Poland-based online platform founded in 2010 that sells VIN-based vehicle history reports to individual used-car buyers, dealers, and fleet operators in 150+ countries, aggregating data from 50,000+ automotive institutions across 26+ countries.
- Ownership category
- akta.pro rank
autoDNA industry classification
Industry- Product category
- Vehicle History Reporting
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- akta.pro primary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
Keywords
Where autoDNA is headquartered
LocationHeadquarters
- HQ city
- Lodz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
autoDNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle History Report Sales: One-time transaction-based sales of individual vehicle history reports. Customers purchase reports after viewing free VIN preview. Individual reports priced at 24.99 EUR. Additional revenue from report packages allowing customers to check multiple vehicles (90-day validity for individual customers, 210-day for business clients).
- Affiliate Commission: Commission-based revenue from affiliate partners who promote autoDNA services. Affiliates earn commissions (up to 25% commission on transactions) for referring customers who complete purchases within 24 hours of redirection.
- Business Packages: Specialized package offerings for business customers, particularly authorized and unauthorized car dealers, with dedicated pricing and extended validity periods for bulk or multi-vehicle checks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Vehicle History Report |
| Unit Pricing | Pay-as-you-go | Individual Package - Multiple Vehicle Checks |
| Unit Pricing | Multi-year contract | Business Package - Dealer Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
autoDNA product offering
Product offeringCore offering
autoDNA runs an online platform that sells vehicle history reports generated from a proprietary database aggregating 23B+ records across 500M+ vehicles from 50,000+ institutions in 26+ European, US, and Canadian sources. Customers enter a VIN, view a free abbreviated preview of available data, and purchase full PDF reports covering damage, odometer, theft, ownership, registration, and service history. Dedicated multi-VIN packages and dealer business packages supplement the core single-report offering.
Product overview
autoDNA is an e-commerce platform offering vehicle history information services primarily through its core Vehicle History Report product. The main offering provides detailed vehicle history data from over 50,000 automotive institutions across 26+ European countries, the USA, and Canada, covering 500+ million vehicles. The product portfolio includes the standard Vehicle History Report, Local History of the US Vehicle report, a free VIN Decoder/Checker tool, and VIN Report Packages for bulk purchases. Additional offerings include Business Packages with special dealer-focused pricing, an Affiliate Program (Afilio) for commission-based partnerships, and promotional Discount Codes. Users enter a VIN number to obtain abbreviated information preview, then purchase full reports delivered in PDF format. The company launched a new AI-powered customer support chatbot called Vincent in October 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle History Report Comprehensive vehicle history report aggregating damage records, odometer readings, previous owners, registration history, theft checks, and service records from over 50,000 automotive institutions across 26+ countries. Sold to individual used car buyers and dealers via autodna.com at 24.99 EUR per report.
- Local History of the US Vehicle Specialized vehicle history report for US-market vehicles, providing branded-title, salvage, flood-damage, odometer, and NMVTIS-derived records from American data sources. Sold to consumers and dealers handling US-spec or US-imported vehicles.
- VIN Report Packages Bulk-purchase package allowing customers to check the history of multiple vehicles within a validity window — 90 days for individuals and 210 days for business clients. Targeted at consumers, dealers, and automotive businesses needing multi-vehicle checks.
- Business Packages Specialized offering for authorized and unauthorized car dealers with dedicated pricing, volume discounts, and extended 210-day validity periods. Used by dealerships and consignment stations to verify inventory and offer customer-facing transparency services.
Quantifiable outcome
- Vehicles can increase in value by 5-10% when adding an autoDNA report to the listing (SW Research studies)
- +6 more outcomes
Companies that use autoDNA
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
autoDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
autoDNA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Car Dealerships (300+)corePartnership network of 300+ car dealerships and consignment stations that offer free or discounted autoDNA vehicle history reports to their customers as value-added service. These partners help increase market reach and provide distribution channel for the service.
- Vehicle Inspection StationscoreData provider partnership with vehicle inspection stations across 26+ European countries, USA, and Canada. These institutions provide technical inspection data, mileage records, and vehicle condition information that forms part of the autoDNA vehicle history reports.
- Car Workshops and GaragescoreData provider partnership with automotive workshops and garages that contribute service history, repair records, and maintenance information to the autoDNA database.
- Insurance CompaniescoreData provider partnership with insurance companies that contribute total loss records, salvage declarations, and claim history data to the vehicle history database.
- Government Registries and State AdministrationcoreData provider partnerships with government registries and state administration bodies that contribute vehicle registration records, ownership history, and regulatory compliance data across supported countries.
- Police and Stolen Vehicle DatabasescoreData provider partnership with law enforcement agencies and stolen vehicle registries that contribute theft records, recovered vehicle data, and criminal investigation information to help prevent stolen vehicle sales.
- Car Dealerships (Data Providers)coreData provider partnerships with car dealerships across Europe and North America that contribute sales records, vehicle provenance data, and dealer service information to the autoDNA database.
- Automotive AssociationscorePartnership with automotive industry associations that provide industry data, standards information, and market intelligence contributing to comprehensive vehicle history reports.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
autoDNA competitors and assessment
Company assessmentBroad incumbents
- AutoCheck (Experian): Experian's vehicle history product competing directly with Carfax in North America. Operates as part of a much larger data and analytics incumbent, but offers an overlapping core product (vehicle history reports) for the same dealer and consumer segments.
- NMVTIS (National Motor Vehicle Title Information System): US government-operated vehicle title and history database that autoDNA and competing private services draw on. Functions as both an upstream data provider and a low-cost/free baseline alternative for US consumers.
Direct peers
- carVertical: A European-headquartered vehicle history platform using blockchain-based data aggregation. Closely comparable on product (VIN-based vehicle reports), target customers (used-car buyers and dealers), and geographic focus (Europe + North America).
- EpicVIN: Vehicle history report service offering a directly analogous VIN-based report product. Comparable in delivery model (instant online report), pricing tier, and customer base (individual used-car buyers and dealers).
- Carfax: The dominant US vehicle history report provider, owned by S&P Global. Directly comparable product (used-car history reports by VIN) with broader US dealer and OEM integration, but autoDNA differentiates on multi-country European coverage and cross-border data.
- VinAudit: Vehicle history report provider leveraging NMVTIS and other US data sources. Closely comparable transactional report model and target customer (individual used-car buyers and small dealers), competing primarily on price and accessibility.
- Bumper: US-based vehicle history and comparison platform offering VIN-based reports with similar product mechanics to autoDNA. Targets the same SMB and consumer segments (used-car buyers, dealers) and competes for the same wallet share in the US market.
Others
- CarGurus: Large online used-car marketplace that competes for dealer relationships and consumer attention, but does not directly sell vehicle history reports. Relevant as an ecosystem participant shaping dealer purchasing behavior and consumer expectations.
Regional players
- AutoTrader: UK-focused used-car marketplace offering some vehicle history and valuation tools. Operates in adjacent geographies to autoDNA's Western European push and competes for the same UK dealer partnerships and consumer-driven trust signals.
- CheckCar: Polish/Central European vehicle history competitor with overlapping data sources and customer segments in autoDNA's home market. Most direct regional competitor and useful benchmark for share, pricing, and feature parity within Poland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
autoDNA social profiles
Digital presenceautoDNA compliance and trust
Trust signalCompliance1 record
autoDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
autoDNA leadership team
Management profileNumber of profiles
autoDNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
autoDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about autoDNA
What does autoDNA do?
autoDNA runs an online platform that sells vehicle history reports generated from a proprietary database aggregating 23B+ records across 500M+ vehicles from 50,000+ institutions in 26+ European, US, and Canadian sources. Customers enter a VIN, view a free abbreviated preview of available data, and purchase full PDF reports covering damage, odometer, theft, ownership, registration, and service history. Dedicated multi-VIN packages and dealer business packages supplement the core single-report offering.
Is autoDNA a public or private company?
autoDNA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was autoDNA founded?
autoDNA was founded in 2010. It employs 51 to 100 people.
Where is autoDNA based?
autoDNA is headquartered in Lodz, Poland, in the Europe region.
How does autoDNA make money?
Three revenue lines are on record. Vehicle History Report Sales are the primary driver. The others are affiliate Commission and business Packages.
Who are autoDNA's main competitors?
Broad incumbents on record are AutoCheck (Experian) and NMVTIS (National Motor Vehicle Title Information System). Direct peers are carVertical, EpicVIN, Carfax, VinAudit and Bumper. CarGurus is listed as an others. Regional players are AutoTrader and CheckCar.
Does autoDNA have an API?
No public API is recorded for autoDNA.
What industry is autoDNA in?
autoDNA's product category is Vehicle History Reporting. Its primary akta.pro industry code is FSAKAHAF, Auto / Vehicle Marketplace Lending. Its NAICS code is 44122.