Bleedkit

What Bleedkit does

Bleedkit is a Slovenian manufacturer of hydraulic brake maintenance tools for bicycles, founded in 2011 and operated as a sole proprietorship (Kralj Janez s.p., trading as Bunnyhoptribe). The company's core product is a portfolio of model-specific brake bleeding kits — precision adapters, syringes, hoses, and fittings — engineered to interface with the bleed ports of major mountain bike and road bike brake systems including Shimano, SRAM, Magura, Formula, and Tektro/TRP. Alongside the kits, Bleedkit sells its proprietary Gold Hydraulic Oil, a biodegradable mineral-oil-based fluid rated to a 360°C boiling point and certified to OECD 301B.

The technical proposition is mechanical and chemical rather than digital: each kit must match the bleed-port geometry and hose thread of a specific brake family, and the proprietary oil must remain chemically stable at high thermal load. The catalog sits at roughly 19 SKUs and is positioned for professional and enthusiast bike mechanics rather than end-consumer riders.

Bleedkit operates a wholesale-only distribution model with no direct-to-consumer channel. Products reach independent bike shops and service centers through distributors in 23+ countries across Europe, North America, Australasia, and India. The company has invested in brand-building through a 2021 sponsorship of the Unior-Sinter UCI Elite mountain bike racing team, a "Best of 2020" endorsement from World of MTB Magazine, and a 2021 transition to sustainable cardboard packaging. The legal form (s.p. sole proprietorship) and absence of funding history indicate a small, founder-operated business without external capital.

Name

Bleedkit

Legal name

Bunnyhoptribe (Bleedkit.com)

Website

https://bleedkit.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Bleedkit is a Slovenian sole proprietorship (founded 2011) that designs and sells model-specific hydraulic brake bleeding kits and a proprietary high-boiling-point biodegradable hydraulic oil for bicycle service shops worldwide, distributed through B2B partners in 23+ countries.

Ownership category

akta.pro rank

Product category

Bicycle maintenance tools and brake fluids

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Hydraulic Fluids (IMAEAMAD)

Keywords

• Hydraulic brake bleed kits
• Bicycle brake maintenance
• Mineral brake oil
• Cycling repair tools
• Disc brake fluids

Headquarters

HQ city

Skofljica

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Bleed kit hardware sales: One-time sale of physical bleeding kits and equipment for hydraulic bicycle brakes. Kits are sold in multiple editions (Basic, Premium, Ultimate, Workshop, Premium Pro Mineral, Workshop Pro Mineral, Workshop Master GOLD) at different price points from 14.99 EUR to 95.99 EUR. Products are branded for specific brake manufacturers (Shimano, SRAM, Magura, Formula, TRP/Tektro).
2. Hydraulic oil and brake fluids: Sale of specialty hydraulic oils including Gold Hydraulic Oil (100ml at 11.99 EUR, 500ml at 35.99 EUR), RED Mineral Hydraulic Oil (100ml at 8.99 EUR), and Liqui Moly DOT 5.1 (250ml at 11.99 EUR). Consumable products that require periodic replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bleedkit manufactures and sells hydraulic brake bleeding kits and specialty brake fluids for servicing bicycle disc brake systems. The product line covers all major hydraulic brake brands — Shimano, SRAM, Magura, Formula, and TRP/Tektro — through multiple kit editions (Basic, Premium, Premium GOLD, Workshop, Workshop Master), complemented by proprietary Gold Hydraulic Oil and third-party brake fluids.

Product overview

Bleedkit.com is a specialized manufacturer of hydraulic brake bleeding kits and fluids for the bicycle industry. The product portfolio centers on branded bleed kits organized by brake manufacturer compatibility: Shimano (flat bar and road hydraulic brakes), SRAM (DOT type with Bleeding Edge/M5 ports and Mineral type with M4 ports), Magura (MT series), Formula (Cura mineral and older DOT models), and Tektro/TRP. Each brand category offers multiple editions (Basic, Premium, Premium RED/GOLD, Workshop, Workshop Master) with varying accessory inclusions. The offering is complemented by proprietary Gold Hydraulic Oil (mineral oil with 360°C boiling point and viscosity index 200) and third-party fluids (RED Mineral Oil for Shimano, Liqui Moly DOT 5.1). Products are distributed globally through authorized distributors and online retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Hydraulic Oil: Ultra high performance hydraulic oil for brake systems designed for use with mineral oil, with extremely high boiling point and viscosity index

Products and services

• Bleed Kits for Shimano Brakes Comprehensive line of brake bleeding kits compatible with all Shimano hydraulic disc brakes (XTR, XT, Saint, Zee, SLX, Deore, Alivio, Acera, Alfine, Metrea) and Shimano road hydraulic brakes (Dura-Ace, Ultegra, 105, GRX, Tiagra). Available in Basic, Premium, Premium RED, Premium GOLD, Premium Road, Workshop, and Workshop Master editions at price points from 14.99 EUR to higher tiers.
• Bleed Kits for SRAM Brakes Complete range of brake bleeding kits for SRAM hydraulic brakes including DOT systems (G2, Guide, Level, Code with Bleeding Edge or M5 bleed port) and Mineral systems (DB8, Maven with M4 bleed port). Available in Basic, Premium, Ultimate, and Workshop editions for both DOT and Mineral oil configurations.
• Bleed Kits for Magura Brakes Specialized bleeding kits for all Magura MT hydraulic disc brakes including MT8 SL, MT8 Pro, MT7 Pro, MT5, MT4, MT4 FM, and MT Trail models. Offered in Premium GOLD MT, Premium Pro Mineral, Workshop Master GOLD, and Workshop Pro Mineral editions.
• Bleed Kits for Formula Brakes Bleeding kits for Formula brakes including Cura (mineral oil) models and older DOT-based models (Oro, C1, R1, R0, K24, K18). Cura-specific kits offered in Premium GOLD Cura edition; older DOT models supported with Basic, Ultimate, and Workshop editions.
• Bleed Kits for Tektro/TRP Brakes Bleeding kits compatible with all Tektro and TRP hydraulic disc brakes. Available in Premium GOLD TRP, Premium Pro Mineral, Workshop Master GOLD, and Workshop Pro Mineral editions.
• Gold Hydraulic Oil Proprietary ultra-high performance mineral hydraulic oil for bicycle brake systems. Features an initial boiling point of 360°C/680°F, viscosity index of 200, extended durability with minimal evaporation loss, and eco-friendly formulation from renewable resources fully biodegradable per OECD 301B. Compatible with Shimano, Magura, TRP, Tektro, and Formula Cura brakes. Available in 100ml (MO-22222, 11.99 EUR) and 500ml (MO-22555, 35.99 EUR) sizes.
• RED Mineral Hydraulic Oil Standard mineral hydraulic oil for Shimano hydraulic brake systems, suitable for all Shimano hydraulic disc brake models. Available in 100ml size (MO-10200, 8.99 EUR).
• Liqui Moly DOT 5.1 Fluid Third-party DOT 5.1 brake fluid for SRAM, Avid, Formula (except Cura), Hope, and Hayes hydraulic disc brakes. Features dry boiling point of 270°C/518°F. Available in 250ml size (LM-25000, 11.99 EUR).

Quantifiable outcome

• Prevents brake oil boiling at extreme temperatures with 360°C initial boiling point
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UniorcoreStrategic or Co-development Partner · 22 March 2021Leading European manufacturer of specialized tools for bicycle mechanics created its own factory team in 2010. Unior has a worldwide presence as a high-quality supplier of complete bicycle workshop solutions. Team Unior-Sinter includes Olympic rider Tanja Žakelj competing in cross-country and World Cup events.
• Sinter BrakescoreStrategic or Co-development Partner · 22 March 2021Ljubljana-based brake pad manufacturer with 50 years of tradition across industries. Entered bike market couple years ago with heavy R&D and manufacturing investment. Already a first choice for many riders. Located 20 minutes bike ride from Bleedkit HQ.
• BikehanicminorChannel Partner/ Reseller/ Distributor · 22 March 2021Bicycle service shop located next door to Bleedkit HQ. Team mechanics build and service team bikes at Bikehanic for Unior-Sinter team.
• City of LjubljanaminorOthers · 22 March 2021City of Ljubljana supports the team as a true mountain bike capital with several trail centers including Bike Park Ljubljana, Golovec Trails, BMX Park Ljubljana, and pump tracks.
• Shocker DistributioncoreChannel Partner/ Reseller/ DistributorPrimary distributor for Austria and Germany. Contact: +49 9441 179882. Website: www.shocker-distribution.com
• IntercyclecoreChannel Partner/ Reseller/ DistributorPrimary distributor for Belgium and Luxembourg. Contact: +32 2 569 13 96. Website: www.intercycle.be
• ZyrofishercoreChannel Partner/ Reseller/ DistributorPrimary distributor for United Kingdom. Contact: +44 (0) 1325 741 200. Website: zyrofisher.co.uk
• BTI-USAcoreChannel Partner/ Reseller/ DistributorPrimary distributor for USA. Toll-Free Phone (Dealers Only): 800-558-8324. Website: www.bti-usa.com
• Outdoor Gear CanadacoreChannel Partner/ Reseller/ DistributorPrimary distributor for Canada. Contact: +1 (514)-332-1320. Website: www.ogc.ca
• Bicycle Parts WholesalecoreChannel Partner/ Reseller/ DistributorPrimary distributor for Australia. Contact: 03 9702 9044. Website: bicyclepartswholesale.com.au

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Morgan Blue: Morgan Blue is a Belgian manufacturer of professional bicycle workshop consumables, tools, and lubricants. Directly comparable as a focused bicycle workshop brand serving mechanics and bike shops across Europe.
• Pedro's: Pedro's is a US-based bicycle maintenance products brand offering lubricants, tools, and cleaning products, including brake bleeding tools and fluids. Competes directly in the bicycle service consumables and tools category with similar professional-shop positioning.
• Park Tool: Park Tool is the dominant bicycle tool manufacturer globally, producing professional and consumer-grade maintenance tools including hydraulic brake bleed kits. Direct competitor in the bicycle maintenance kit category with comparable distribution through bike shops and online retailers.
• Finish Line: Finish Line is a major bicycle care products manufacturer offering lubricants, degreasers, and brake fluids for the cycling aftermarket. Competes in the consumable side of the bicycle maintenance category with established retail distribution.

Broad incumbents

• SRAM: SRAM is a major bicycle component manufacturer producing hydraulic disc brakes (Guide, Code, Level, DB8, Maven) that Bleedkit's kits service. SRAM sells its own OEM bleed kits and introduced the Bleeding Edge port standard that Bleedkit had to accommodate in its product line.
• Magura: Magura is a German manufacturer of hydraulic bicycle disc brakes (MT series). It sells its own OEM brake bleed kits and bleed fluids for its systems, making it both a brake supplier whose products Bleedkit services and a competitor in the bleed kit category.
• Shimano: Shimano is the world's largest bicycle component manufacturer and produces hydraulic disc brakes that Bleedkit services. Shimano sells its own OEM bleed kits for its brake systems (the largest competitive threat) and is both a customer-target and indirect competitor.
• Liqui Moly: Liqui Moly is a German automotive and specialty fluids manufacturer whose DOT 5.1 brake fluid Bleedkit resells. Liqui Moly competes broadly in the brake fluid category where Bleedkit's Gold Hydraulic Oil also operates, particularly for DOT-based systems.
• Hope Technology: Hope Technology is a UK-based manufacturer of hydraulic bicycle disc brakes and related service tools. It produces its own brake bleed kits for its brake systems, partially overlapping Bleedkit's addressable market.
• Tektro/TRP: Tektro and its premium sub-brand TRP manufacture hydraulic bicycle disc brakes sold globally. They offer their own OEM bleed kits and tools, directly competing with Bleedkit's TRP/Tektro-specific product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bleedkit
• LinkedInlinkedin.com/company/bleedkit-com
• Instagraminstagram.com/bleedkit_com
• Facebookfacebook.com/bleedkit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleedkit