The Monte Vista Cooperative

What The Monte Vista Cooperative does

The Monte Vista Cooperative (MVC) is a member-owned agricultural cooperative founded in 1949 and headquartered at 1901 E Highway 160 in Monte Vista, Colorado. The cooperative serves more than 7,000 members across 23+ towns in Colorado's San Luis Valley, operating 12 physical locations that collectively function as a multi-service rural supply and energy platform. Its core offerings span agronomy (herbicides, pesticides, fertilizers), a 24-hour convenience store with pay-at-the-pump gasoline, diesel, and DEF, an Energy division providing propane delivery, refined fuels, lubricants, hydraulic oils, and engine oils via route service and retail, livestock feed warehouses in Alamosa and Monte Vista, equipment and trailer sales, a Farm Store, and a Car Care Center providing roadside tire service for any size vehicle.

The underlying business model is the cooperative pooling model: members aggregate purchasing power to obtain lower unit costs on agricultural inputs, fuel, and equipment than they could individually negotiate, with profits returned to members and the local community rather than external shareholders. Distribution is omnichannel — 12 retail locations plus scheduled route-based delivery for propane and petroleum, complemented by an online member account and payment portal at my.mvcoop.com, with community engagement via Facebook, Instagram, and YouTube. Pricing is not publicly disclosed; quotes and member discounts are negotiated by membership status and volume. Revenue is generated through one-time agricultural supply and equipment sales, recurring/subscription-style propane route service, and transactional fees at the convenience store. The customer base segments horizontally into primary farmer/rancher members purchasing agronomy inputs, feed, fuel, and equipment, and secondary community members using propane, retail, tire service, and convenience store offerings.

Name

The Monte Vista Cooperative

Legal name

Monte Vista Cooperative Association

Website

https://mvcoop.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

The Monte Vista Cooperative is a member-owned agricultural cooperative founded in 1949 serving 7,000+ members across 23+ towns in Colorado's San Luis Valley with 12 locations providing agronomy, propane, fuel, feed, equipment, retail, and car care services.

Ownership category

akta.pro rank

Headquarters

HQ city

Monte Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Supply Sales: The cooperative generates revenue through the sale of agricultural supplies including fertilizers, herbicides, pesticides, livestock feed, and farm equipment. Members pool resources to buy in bulk, which reduces costs and helps balance the local market economy.
2. Petroleum Products: Revenue from propane delivery, refined fuels, lubricants, hydraulic oils, and engine oils sold to homes, farms, and businesses through scheduled route service and retail locations.
3. Retail Services: Convenience store operations offering 24-hour pay at the pump gas, diesel, DEF, along with farm store clothing and apparel sales.
4. Equipment and Trailer Sales: Sales of hay and potato equipment, trailers, and related agricultural equipment with member discounts available.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Monte Vista Cooperative is a member-owned agricultural cooperative that supplies farmers, ranchers, and community members across Colorado's San Luis Valley with agronomy products (herbicides, pesticides, fertilizers), propane delivery and refined fuels, livestock feed, farm equipment and trailers, tire and car care services, and a 24-hour convenience store. Operates 12 locations across 23+ towns, serving more than 7,000 members with bulk purchasing power and route-based energy delivery.

Product overview

The Monte Vista Cooperative is a member-owned agricultural cooperative providing a comprehensive portfolio of products and services to farmers, ranchers, and the broader community in Colorado's San Luis Valley. The offering is structured as a multi-service platform centered around core agricultural and energy needs, comprising Agronomy (herbicides, pesticides, fertilizers), a Car Care Center (tire service and repairs), Convenience Store (fuel and convenience items), Energy division (propane delivery, lubricants, refined fuels), Equipment sales and service, Farm Store (clothing and farm necessities), Feed Warehouse for livestock, and Trailer sales. The cooperative operates 12 locations across the region, pooling purchasing power for its over 7,000 members.

Differentiator

Problem solved

Functional benefit

Products and services

• Agronomy

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Frontier Cooperative: Nebraska-based agricultural cooperative providing agronomy, energy, feed, and grain services to farmer-owners. Closely matches MVC's structural and operational profile as a diversified regional co-op serving crop and livestock producers.
• MFA Incorporated: Regional member-owned agricultural cooperative headquartered in Missouri offering agronomy, energy, feed, livestock supplies, and farm retail. Highly comparable in scale and service mix to MVC, but serving the Midwest rather than the Mountain West.
• Heartland Co-op: Iowa-based member-owned agricultural cooperative offering grain, agronomy, feed, and energy services. Comparable multi-service cooperative model and scale to MVC, with overlapping propane, refined fuel, and feed warehouse operations.
• Growmark: Midwest regional agricultural cooperative providing agronomy, energy (propane and refined fuels), feed, and retail — a near-direct structural match to MVC's multi-service offering, though operating across Illinois, Iowa, Wisconsin, and Ontario.
• Central Valley Ag: Nebraska and Kansas member-owned agricultural cooperative offering agronomy, energy, feed, and grain services. Comparable multi-service co-op structure with overlap in propane, refined fuels, livestock feed, and crop inputs.
• Agfinity: Colorado-based member-owned agricultural cooperative operating fuel, agronomy, feed, and farm supply across the Front Range and Eastern Plains. Highly comparable to MVC in geography, multi-service model, and cooperative structure, though operating in a different sub-region of Colorado.

Broad incumbents

• CHS Inc. Largest U.S. agricultural cooperative, operating energy, agronomy, grain, and retail across the country. Comparable as a multi-service member-owned cooperative with overlapping agronomy, propane/refined fuels, and feed businesses, but at vastly greater scale and geographic reach.
• Land O'Lakes: Major U.S. member-owned agricultural cooperative with crop inputs, livestock feed, and dairy/agronomy businesses. Overlaps with MVC's feed warehouse and agronomy functions; broader incumbent operating nationally with far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUtsmGeGqSFFagwCPuQ8VTw
• Facebookfacebook.com/MonteVistaCoop
• Instagraminstagram.com/mvco_op
• LinkedInlinkedin.com/company/monte-vista-cooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Monte Vista Cooperative