Muller & Phipps (pakistan) (private) Limited

What Muller & Phipps (pakistan) (private) Limited does

Muller & Phipps Pakistan (Private) Limited is Pakistan's largest distribution house, operating since 1912 under The Getz Group with headquarters in Karachi. The company runs a multi-vertical distribution platform serving international brand principals across pharmaceuticals (Pfizer, AstraZeneca, Hamdard), consumer goods (Unilever, Pepsi, Castrol), telecom and ICT (Samsung, Huawei, Lenovo, Xiaomi), healthcare (Johnson & Johnson, Danone, Convatec), and financial services (HBL, EasyPaisa, Bank Alfalah, UBL Omni). Its infrastructure covers 950+ towns and cities through 89+ locations, 7 warehouses, 50+ shared depots, 29 dedicated depots, 900+ owned vans, a chartered Boeing 737 aircraft, and 1300+ Android handheld devices, reaching 55,000+ outlets on a 6-day cycle. The company also operates a dedicated cold chain network maintaining 2.0°C to 8.0°C for vaccines and temperature-sensitive pharmaceuticals.

The revenue model is anchored in distribution and logistics fees, sales force and marketing services, cold chain managed services, e-commerce transactions through the proprietary AppTak platform, and commissions from a financial services agent network of 8000+ retailers. Underlying operations are powered by proprietary technology including the Salezman and Salezman Lite Distribution Management System (handling inventory, invoicing, taxation, warehousing, and field force management), the iSpartan Management Information System for analytics, and the AppTak B2B/B2C/C2C ecommerce platform. The company maintains ISO 9001, 14001, and 45001 certifications, FedEx Authorized Ship Center status through its M&P Express Logistics subsidiary, and wholly-owned subsidiaries covering courier logistics (M&P Express), smartphone distribution (Tech Sirat), IT solutions (Tech Sirat Technologies), and electronics manufacturing (Mulphico Technologies). FY2024 revenue stands at PKR 268.8 billion with a 19.2% CAGR from 2017 to 2024.

Name

Muller & Phipps (pakistan) (private) Limited

Legal name

Muller & Phipps Pakistan (Private) Limited

Website

https://mulphico.pk

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Muller & Phipps Pakistan is a 110+ year-old distribution house operating Pakistan's largest nationwide distribution network across pharma, consumer, telecom, healthcare, and financial services verticals for international brand principals, covering 950+ towns through proprietary logistics, cold chain, and e-commerce infrastructure.

Ownership category

akta.pro rank

Product category

Distribution & Logistics Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Wholesale Trade (42)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Pharmaceutical & Healthcare Distribution Centers (GDP-compliant) (TLALAEAE)

akta.pro secondary industries

Grocery & FMCG Distribution Centers (Ambient) (TLALAEAD), Electronics & High-Value Goods Distribution Centers (TLALAEAI), Wholesale / Cash-and-Carry Distribution Centers (TLALAEAB), Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA), Vaccines & Public Health Product Distribution (CRAOAHAI), Cold‑Chain Same‑Day (Refrigerated/Frozen) (TLAAADAF)

Keywords

• Pharmaceutical distribution
• Cold chain logistics
• Consumer goods distribution
• Telecom device distribution
• Warehousing and logistics

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution and Logistics Fees: Primary revenue from distribution and logistics services provided to principals (pharmaceutical, consumer goods, telecom, healthcare brands). Services include warehousing, stock management, transportation, delivery, invoicing, cash collection, product packaging and repacking.
2. Sales Force and Marketing Services: Revenue from dedicated sales force, contract marketing, and sales support services provided to principals. Includes brand management, promotions, trade marketing, and sales team deployment.
3. Cold Chain and Specialized Logistics: Temperature-controlled storage and distribution services for pharmaceutical products, vaccines, and temperature-sensitive goods requiring 2.0°C to 8.0°C handling.
4. E-commerce Platform (AppTak): B2B, B2C and C2C ecommerce revenue through AppTak platform covering consumer, healthcare, telecom, and computing business segments.
5. Financial Services Agent Network: Commission revenue from financial services agent network enabling mobile wallets, money transfers, and financial inclusion services through partnerships with HBL, EasyPaisa, Bank Alfalah, and UBL Omni.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Muller & Phipps Pakistan is the largest distribution house in Pakistan, providing nationwide physical distribution, warehousing, sales force deployment, and after-sales support to brand principals across pharmaceuticals, healthcare, consumer goods, telecom/ICT, and financial services. It operates an owned logistics fleet, temperature-controlled cold chain network, depot infrastructure, and proprietary technology platforms to deliver products to 950+ towns and cities across the country.

Product overview

Muller & Phipps Pakistan is a diversified distribution house operating since 1912, structured as a platform-plus-divisions architecture with proprietary technology systems. The core offerings include Logistics and Distribution services, Cold Chain management, Sales, After Sales Support, Marketing, and Information Technology services. The company operates multiple business divisions including Pharmaceuticals (serving 45,000+ pharmacies), Healthcare, Telecom & ICT (distributing Samsung, Huawei, Lenovo products), Consumer Goods (Unilever, Pepsi, Castrol), Financial Services (mobile banking), and Ecommerce (AppTak platform). Supporting infrastructure includes proprietary DMS platforms (Salezman, Salezman Lite), MIS (iSpartan), and subsidiaries including M&P Express Logistics (FedEx authorized), Mulphico Technologies (electronics manufacturing), Tech Sirat (smartphone distribution), and Tech Sirat Technologies (IT solutions).

Differentiator

Problem solved

Functional benefit

Brands

• AppTak: Ecommerce platform and mobile application established in 2019 for B2B and B2C sales across Pakistan, covering consumer, healthcare, telecom, and computing segments.
• Salezman
• iSpartan
• M&P Express Logistics

Products and services

• Pharmaceuticals Distribution Full-line pharmaceutical distribution serving manufacturers across various therapeutic groups, covering 780+ towns and cities, 45,000+ pharmacies, 2,500+ hospitals, specialists and institutes with cool chain transportation, multi-coverage systems, evening supplies, home delivery, and B2C/B2B ecommerce capabilities.
• Healthcare Distribution Specialist healthcare and medical device distribution covering 707 institutes nationwide with 290+ professionals, focusing on operating room and healthcare professional engagement, hospital tender participation, institutional sales, niche product marketing, concept selling for rare conditions, and tailor-made professional education programs.
• Consumer Goods Distribution Distribution and brand-building services for consumer goods manufacturers covering 300+ towns and 50,000+ outlets with 2,000+ professionals. Services include brand communications, activations, channel development, trade marketing, merchandising, retailer drives, schemes and competitions, and pricing management.
• Telecom & ICT Distribution Distribution and marketing services for telecommunications and ICT manufacturers including smartphones, computers and devices. Covers 146+ towns and 2,200+ outlets with warehousing, packaging/repacking capacity of 150,000 units per month, after-sales service, warranty claims handling, reverse logistics, and service centers.
• Financial Services Distribution Mobile financial services agent network serving 8,000+ retailers as agents providing money transfer, mobile wallet, and financial inclusion services for partner banks and mobile wallet operators including HBL, EasyPaisa, Bank Alfalah, and UBL Omni across Pakistan.
• Logistics & Warehousing Services Comprehensive logistics services under one roof from warehousing to inventory management, e-invoicing, channel development, home delivery, and cool chain. Infrastructure includes 7 warehouses, 50+ shared depots, 29 dedicated depots, and 900+ vans covering 950+ towns and cities nationwide.
• Cold Chain Logistics Temperature-controlled logistics and distribution for products requiring specific temperatures (2.0°C to 8.0°C) such as food, vaccines, and lifesaving drugs. Features fleet of temperature-controlled trucks and cold storages with 24/7 temperature monitoring using data loggers.
• M&P Express Logistics Express logistics, courier and parcel delivery subsidiary with 2,500+ employees (including 1,200+ couriers), reaching 1,300 locations across Pakistan with 12+ million annual deliveries through 450+ courier centers (157 online), 93+ vans, and a dedicated chartered Boeing 737 aircraft. Pakistan's first FedEx Authorized Ship Center under the FedEx FASC Program.
• AppTak E-commerce Platform B2B and B2C ecommerce platform established in 2019 with customer mobile application and website, enabling order placement across 950+ locations nationwide using M&P's own delivery channel (M&P Express Logistics). Achieved B2B sales exceeding PKR 1.2 billion in 8 months and B2C sales of PKR 105+ million with 10,000+ orders.
• Tech Sirat (Smartphone & ICT Distribution) Subsidiary distributing smartphones and ICT devices from Lenovo/Motorola, Xiaomi, Lenovo Computer, and iLIFE, with the goal of becoming the largest player in Telecom & ICT products in Pakistan.
• Tech Sirat Technologies (IT Solutions) Subsidiary providing tailored IT solutions to automate and streamline operations, helping clients accelerate business agility, efficiency and generate revenue streams.
• Mulphico Technologies (Electronics Manufacturing) Wholly-owned subsidiary developing and manufacturing high-quality cell phones, IT equipment and related accessories in collaboration with world-class companies, with a focus on blending performance, technology and affordability.

Quantifiable outcome

• PKR 268.8 Billion annual revenue with 19.2% CAGR from 2017-2024
• +5 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

32 partnerships are on record, tiered core, flagship, major and minor.

• The Getz GroupcoreStrategic or Co-development PartnerParent company - an international marketing and distribution company with presence across 150 locations, 18000+ resources, and 52 countries throughout the Asia Pacific region. M&P operates as part of The Getz Group enabling access to vast knowledge and expertise to enhance competitiveness of services.
• FedExflagshipChannel Partner/ Reseller/ DistributorPakistan's first ever FedEx Authorized Ship Center under the FedEx FASC Program, enabling international courier services.
• SamsungcoreChannel Partner/ Reseller/ DistributorLargest leading national distributor for Samsung telecom products and devices since 2012. Handles distribution, after-sales service, warranty claims, and reverse logistics across Pakistan.
• HuaweicoreChannel Partner/ Reseller/ DistributorNational distributor for Huawei telecom products and devices since 2014. Includes service center operations for Huawei devices.
• Unilever PakistancoreChannel Partner/ Reseller/ DistributorConsumer division serving as dependable market winner for Unilever Pakistan with customized brand solutions, trade marketing, and distribution.
• Pepsi Cola InternationalcoreChannel Partner/ Reseller/ DistributorConsumer division serving as market winner for PepsiCo beverages with brand building and distribution services.
• British Petroleum (Castrol)majorChannel Partner/ Reseller/ DistributorRepresenting Castrol brand in Pakistan through consumer division with distribution and marketing services.
• Johnson & JohnsoncoreChannel Partner/ Reseller/ DistributorHealthcare division representing world-leading manufacturer for medical devices and consumer health products with professional education programs.
• DanonemajorChannel Partner/ Reseller/ DistributorHealthcare division representing nutrition products including baby food and specialized nutrition.
• ConvatecmajorChannel Partner/ Reseller/ DistributorHealthcare division representing advanced wound care and stoma care products.
• ASPmajorChannel Partner/ Reseller/ DistributorHealthcare division representing surgical products and medical devices.
• HBLcoreChannel Partner/ Reseller/ DistributorKey partner for financial services enabling money transfers through agent network of 8000+ retailers.
• EasyPaisacoreChannel Partner/ Reseller/ DistributorMobile wallet partnership enabling financial inclusion with money transfer services across 8000+ agent locations.
• Bank AlfalahmajorChannel Partner/ Reseller/ DistributorFinancial services partnership for mobile banking and alternate payment services.
• UBL OmnimajorChannel Partner/ Reseller/ DistributorFinancial services partnership for alternate payment systems and e-commerce integration.
• Pfizer PakistancoreChannel Partner/ Reseller/ DistributorNational distributor for pharmaceutical products serving pharmacies and healthcare institutions.
• AstraZenecacoreChannel Partner/ Reseller/ DistributorNational distributor for pharmaceutical products serving the healthcare sector.
• Martin Dow MarkercoreChannel Partner/ Reseller/ DistributorNational distributor appointed for Martin Dow Marker pharmaceutical products.
• Ismara InternationalmajorChannel Partner/ Reseller/ DistributorNational distributor appointed for Ismara International pharmaceutical products.
• Hamdard LaboratoriesmajorChannel Partner/ Reseller/ DistributorNational distributor appointed for Hamdard Laboratories Unani medicines and healthcare products.
• OtsukamajorChannel Partner/ Reseller/ DistributorDistributor appointed for Otsuka pharmaceutical products.
• Ferozsons Laboratories LimitedcoreChannel Partner/ Reseller/ DistributorNational distributor appointed for Ferozsons Laboratories Limited pharmaceutical products.
• Zydus WellnessmajorChannel Partner/ Reseller/ DistributorDistributor appointed for Zydus Wellness consumer health and wellness products.
• HTC & MicrosoftmajorChannel Partner/ Reseller/ DistributorDistribution and marketing partnership for HTC and Microsoft mobile devices.
• PTCL EVOcoreChannel Partner/ Reseller/ DistributorDistribution partner since 2011 ensuring reach of PTCL EVO devices to retail across Pakistan.
• MotorolacoreChannel Partner/ Reseller/ DistributorDistributor for Motorola mobile devices and telecom products.
• ZTEmajorChannel Partner/ Reseller/ DistributorDistributor for ZTE telecom devices and products.
• Dell Global B.VmajorChannel Partner/ Reseller/ DistributorEntered into distribution of ICT products in Pakistan.
• Silver Surgical Complex (Pvt.) Ltd.majorChannel Partner/ Reseller/ DistributorDistributor for surgical products and medical devices through healthcare division.
• Dow University of Health SciencesmajorChannel Partner/ Reseller/ DistributorDistributor of DowRab pharmaceutical products for Dow University healthcare facilities.
• NovartisminorStrategic or Co-development PartnerCSR partnership for Patient Support Program providing FOC oncology medicines to patients unable to afford treatment.
• OraclemajorTechnology or IntegrationDirector IT Iftikhar Arif is Oracle Certified Professional (OCP DBA 8.0 and OCP DBA 7.3). Successfully implemented Oracle Fusion in courier industry within 100 days.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TCS Holdings: Pakistan's largest courier and logistics company with nationwide parcel delivery, e-commerce logistics, and international freight. Direct peer to M&P Express Logistics in domestic courier/express and e-commerce fulfillment.
• Leopard Courier Services: Pakistan-headquartered courier and logistics provider with nationwide delivery network and same-day/next-day services. Closely comparable to M&P Express Logistics' domestic courier operations and e-commerce parcel volumes.
• BlueEx (Blue Riband Express): Pakistani e-commerce focused courier company with nationwide last-mile delivery and cash-on-delivery capabilities. Comparable to M&P Express Logistics and AppTak's e-commerce fulfillment arm.

Regional players

• Getz Pharma: Pakistani pharmaceutical manufacturer and sister company within The Getz Group. Same parent affiliation; not a direct competitor but a related principal in the broader M&P distribution ecosystem.
• Aramex Pakistan: Middle East-headquartered logistics and express delivery company with Pakistan operations. Comparable to M&P Express Logistics in international courier and e-commerce logistics, focused on a different regional base.

Broad incumbents

• Sinopharm Distribution: China's largest pharmaceutical and healthcare distribution group with cold-chain logistics and nationwide reach. Comparable business model to M&P's pharma and healthcare distribution divisions.
• CJ Logistics: Korean-headquartered global logistics and distribution company with parcel, contract logistics and forwarding. Asia-Pacific regional peer comparable to M&P Express Logistics and The Getz Group distribution scope.
• McKesson Corporation: US-headquartered pharmaceutical and medical-surgical distributor operating at massive scale with cold-chain and value-added services. Comparable end-to-end pharma distribution model to M&P's pharma division, though vastly larger.
• DHL Express Pakistan: Global logistics giant with Pakistan operations covering international express, freight, and supply chain solutions. Broader portfolio incumbent competing with M&P Express Logistics in international courier and contract logistics.

Emerging players

• Yusen Logistics: Japan-headquartered global logistics provider with expanding Asia-Pacific contract logistics and warehousing. Adjacent comparator for M&P's logistics/warehousing and e-commerce fulfillment services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mulphico_pk
• YouTubeyoutube.com/@mulphico_pk
• Facebookfacebook.com/mulphico.pk
• LinkedInlinkedin.com/company/mulphico-pk
• Instagraminstagram.com/mulphico_pk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muller & Phipps (pakistan) (private) Limited