PSI India

What PSI India does

PSI India (legally Population Services International India) is a Delhi-based non-governmental organization founded in 1988, operating as the Indian country platform of global nonprofit Population Services International (PSI Global). Headquartered at C-445, Chittaranjan Park, New Delhi, the organization functions as a technical partner to government health systems rather than as a commercial service provider. Its core focus is implementing public health programs across family planning, reproductive, maternal, newborn, and child health (RMNCH+A), tuberculosis (notably TB-STRIVE and the former Project Axshya), water, sanitation, and hygiene (Swachh Uday, Savera, 3SI, After the Flush), and education for out-of-school girls (Maitri-Vidya).

The organization's portfolio comprises eleven named program initiatives rather than commercial products, with documented scale including 1.5 million family planning clients served through TCI India, 99,554 individuals screened for TB in Uttar Pradesh, 39,710 individuals reached through WASH behavior change activities, and 7+ million beneficiaries reached under Project Axshya across 10 states. The core operating technology consists of programmatic implementation tooling, social and behavior change communication (SBCC) methodologies, coaching models for government health workforce capacity building, and market-based solutions frameworks. No proprietary technology, API surface, or software product is disclosed in the available data.

PSI India's revenue model is grant-funded rather than transactional. Operating budgets are sourced from international institutional donors (notably USAID and the Bill & Melinda Gates Foundation), foundations, and government partnerships, supporting non-commercial public health delivery. The go-to-market motion is community-led and government-anchored: PSI India develops capabilities for frontline health worker training, coaching of Urban Primary Health Centre staff, and partnership-driven program rollout across 62+ cities primarily in northern and central Indian states (Uttar Pradesh, Bihar, Madhya Pradesh, Jharkhand, Andhra Pradesh, Odisha). Customer segments are government health systems (district health officials, UPHCs, National Health Mission), underserved communities (women, children, urban poor), and development partners; the organization explicitly does not sell products or services commercially.

Name

PSI India

Legal name

Population Services International India

Website

https://psi.org.in

Company type

Private

Founded year

1988

Operating status

Operating

Ownership category

akta.pro rank

Product category

Public Health Program Implementation

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Civic and Social Organizations (813410), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Program & Project Implementation (TA Delivery) (BPADAEAA), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), International & Global Public Health Aid Administration (Government Donors) (HLAJALAO)

Keywords

• Public health programs
• Community health services
• Health system strengthening
• Family planning services
• WASH interventions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Grants and Donations: As a non-profit organization, PSI India operates through grants from international donors, foundations, and government partnerships to fund public health programs across India.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PSI India is a local non-governmental organization that implements public health programs on behalf of Indian government health systems across five thematic areas: family planning (notably The Challenge Initiative India), RMNCH+A (including the Diarrhoea Se Darr Nahi initiative), WASH (Swachh Uday, After the Flush, Savera, and 3SI), tuberculosis (TB-STRIVE, Project Axshya), and education (Maitri-Vidya). It provides program implementation, capacity building, coaching, research and evaluation, knowledge management, and social and behavior change communication services, funded primarily through grants from international donors and foundations.

Product overview

PSI India is a local NGO that implements public health programs rather than a technology product company. Its portfolio consists of multiple programmatic initiatives focused on healthcare delivery for underserved populations. Key programs include: Family Planning services through The Challenge Initiative India (TCI India) and Fixed Day Static sessions; RMNCH+A initiatives including the Diarrhoea Se Darr Nahi program, SBIF-Matrichhaya, and Utkrisht DIB; WASH projects including Swachh Uday, After the Flush, Savera, and 3SI; TB-STRIVE and former Project Axshya for tuberculosis elimination; and Maitri-Vidya for girls' education. These programs work with government health systems, urban local bodies, and communities to improve healthcare access and outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• TB-STRIVE: Tuberculosis project focused on community-led action, prevention, early diagnosis, and treatment adherence
• The Challenge Initiative India (TCI India)
• Diarrhoea Se Darr Nahi
• Maitri-Vidya
• Swachh Uday
• After the Flush (ATF)

Products and services

• TB-STRIVE Project A tuberculosis program designed to accelerate progress toward TB Mukt Bharat by strengthening community-led action and addressing critical gaps in prevention, early diagnosis, and treatment adherence for vulnerable and high-burden populations in India.
• Diarrhoea Se Darr Nahi Prevention and management program for childhood diarrhoea in children aged 0-5 years in Uttar Pradesh and Bihar, prioritizing early detection and complete treatment of diarrhoea and expanding access to Oral Rehydration Salts.
• The Challenge Initiative India (TCI India) A platform that helps urban local governments rapidly implement and sustain reproductive health solutions through an innovative coaching model, offering adolescent-friendly health services at Urban Primary Health Centres and Fixed Day Static family planning sessions.
• Maitri-Vidya Education project focused on identifying and enrolling out-of-school girls aged 7-14 back into the formal school system, implemented across villages of Deoria district in Uttar Pradesh in partnership with Educate Girls.
• Swachh Uday A WASH project implemented in Lucknow across 26 wards to improve water access, strengthen sewer and fecal sludge management, and promote household waste segregation aligned with Swachh Bharat Mission norms.
• After the Flush (ATF) Project in Uttar Pradesh and Madhya Pradesh that established sewage treatment stations for safe disposal of fecal sludge and revived the Faecal Sludge Management Helpline cum Call Centre (14420).
• SBIF-Matrichhaya Project strengthening maternal and newborn care across three districts of Uttar Pradesh by upgrading and standardizing Community Health Centre labour rooms in line with Government of India guidelines.
• Utkrisht Development Impact Bond (DIB) Development impact bond that supported 900 private small healthcare organizations, enabling 185 facilities to achieve Matritva quality certification and accreditation for increased access to high-quality MNCH services.
• Savera WASH project in Andhra Pradesh that helped reach 0.31 million households across 1,372 villages in Chittoor district, increasing consistent toilet use from 22% to 50%.
• Supporting Sustainable Sanitation Improvements (3SI) Pilot project in Bihar to assess household toilet demand, mobilizing households to purchase toilets from partner enterprises supported by MFI-sanctioned sanitation loans across Bihar.
• Project Axshya Former project that deployed adaptive interventions across 10 states bridging the traditional divide between public and private sectors, ensuring accessible TB care and reaching more than 7 million beneficiaries.

Quantifiable outcome

• 181% increase in annual client volume at Urban Primary Health Centres in Rourkela, Odisha
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Challenge Initiative (TCI) IndiacoreStrategic or Co-development PartnerTCI India is a flagship program where PSI India serves as a technical partner to support cities in scaling up family planning and adolescent and youth sexual and reproductive health (AYSRH) interventions through coaching and high-impact practices.
• Educate GirlsminorStrategic or Co-development PartnerPSI India partners with Educate Girls for the Maitri-Vidya project, leveraging 'Gyan Ka Pitara Kit' developed by Educate Girls for remedial learning support in schools.
• Government of India - National Health MissioncoreStrategic or Co-development PartnerPSI India works closely with National Health Mission at national and state levels to implement various public health programs including family planning, TB elimination, and maternal health.
• Lucknow Nagar NigamcoreStrategic or Co-development PartnerImplementation of Swachh Uday project across 26 wards in Lucknow to improve water access, strengthen sewer and fecal sludge management, and promote household waste segregation.
• CII (Confederation of Indian Industry)minorGTM or Marketing PartnerCII partnership for industry engagement and knowledge sharing in public health initiatives.
• IIM (Indian Institutes of Management)minorOthersAcademic partnerships for research, evaluation, and knowledge management support.
• Xavier Institute of ManagementminorOthersAcademic partnership for research and evaluation support.
• HCLminorOthersCorporate partnership for CSR initiatives and knowledge collaboration.
• JhpiegocoreStrategic or Co-development PartnerTechnical partnership for maternal and child health programs, sharing expertise in healthcare quality improvement and service delivery.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Regional players

• World Health Partners: WHP is an India-focused nonprofit operating market-based health service delivery models in similar low-resource geographies. Comparable as a local NGO leveraging partnerships and technology to reach underserved populations, though smaller in scope.

Direct peers

• Clinton Health Access Initiative (CHAI): CHAI works on health systems strengthening, including family planning and TB in India. Comparable as a high-impact, technical-assistance-driven implementing partner working alongside government health systems.
• CARE India: CARE India is a large implementing NGO working on maternal health, WASH, and women's empowerment across similar states (UP, Bihar, MP). Directly comparable as a grant-funded, government-partnering organization with overlapping program priorities.
• Jhpiego: Jhpiego is a global nonprofit implementing maternal, newborn, and child health programs in India and is explicitly listed as a technical partner of PSI India. It shares the same donor base (USAID) and competing for similar government contracts in MNCH and family planning.
• EngenderHealth: EngenderHealth is a reproductive health-focused NGO with India presence, working on family planning and AYSRH. Comparable to PSI India's TCI India and Utkrisht DIB portfolios in both technical focus and donor base.
• PATH: PATH is a global health nonprofit with active India operations across reproductive health, TB, and WASH. It directly competes with PSI India for Gates Foundation and USAID funding and similarly partners with the National Health Mission.
• FHI 360: FHI 360 implements integrated health and development programs in India, including family planning, HIV, and education. Comparable in business model as an international NGO using technical assistance and capacity-building approaches.
• John Snow, Inc. (JSI): JSI implements USAID-funded health programs in India spanning RMNCH, supply chain, and TB. Comparable scale, donor base, and operating model of large-scale technical assistance and capacity-building for government health systems.
• Save the Children India: Save the Children India implements RMNCH+A, education, and WASH programs targeting underserved populations in India. Comparable in donor mix, beneficiary focus, and operational scale across northern Indian states.

Broad incumbents

• Abt Associates: Abt Associates is a large global research and implementation firm working across health, including USAID health systems strengthening contracts in India. Comparable as a competitor for large bilateral health contracts but with a broader portfolio beyond NGO-style program implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/psiindia
• YouTubeyoutube.com/channel/UC9z4u23_ZElEaxikaN6_kPQ
• Facebookfacebook.com/PSIIndia
• LinkedInlinkedin.com/company/population-services-international-india
• Instagraminstagram.com/p/DU44thvjxbl/?igsh=MTc4MmM1YmI2Ng%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about PSI India