Home'society

What Home'society does

Home's Society (legal name "Home's Society") is a London-headquartered, privately-held e-commerce and showroom platform founded in 2018 that operates as a curated collective of modern luxury design brands serving both luxury residential consumers and trade professionals (interior designers, decorators, architects, and contract buyers). The platform aggregates products from 16+ partner brands — most prominently BRABBU, Maison Valentina, Rug'Society, Boca do Lobo, LUXXU, Essential Home, DelightFULL, FOOGO, PullCast, and Circu — across seating, tables, storage, lighting, rugs, bathroom and bedroom furniture, building elements, and kids furniture. Notably, the company is positioned within the broader Covet Group ecosystem that owns many of these partner brands, which materially affects its structural economics and brand sourcing dynamics.

The core distribution architecture combines an own e-commerce website (homessociety.com) handling quote-based, customizable product sales globally, an Oporto (Porto), Portugal physical showroom for in-person experience, and a virtual showroom offering immersive digital access to brand exhibitions. Supporting services include a complimentary 30-minute design consultation and WhatsApp-based brand-ambassador engagement for the trade channel, plus a content-marketing layer comprising Home'Society Magazine, trend books (e.g., 2024-25, 2026 forecasts), and themed design monographs used as lead-generation and SEO assets.

The business model is one-time sales of bespoke, customization-heavy luxury furniture priced on a quote basis with no public list pricing. Customer segmentation spans luxury residential interior-design clients (primary), hospitality and contract projects (primary, via BRABBU Contract), trade professionals (secondary), and design enthusiasts/retail consumers (secondary). Geographic reach is global with worldwide shipping. The company employs 11-50 staff and discloses no revenue, no funding rounds, no M&A activity, and no external investors in the input data, indicating an organic, group-affiliated operating profile rather than a venture-backed growth profile.

Name

Home'society

Legal name

Home's Society

Website

https://homessociety.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Home's Society is a London-based, privately-held curated platform founded in 2018 that aggregates 16+ luxury design brands (BRABBU, Maison Valentina, Rug'Society, Boca do Lobo, and others) into one e-commerce and showroom destination for luxury residential interior design and hospitality/contract projects worldwide.

Ownership category

akta.pro rank

Product category

Luxury Furniture and Interior Design Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor Marketplaces (CRAFABAC)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury furniture marketplace
• Interior design curation
• Designer lighting collection
• High-end home decor
• Trade design platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Luxury Furniture and Interior Design Product Sales: Home's Society generates revenue by curating and selling high-end furniture and interior design products from its partner brands including BRABBU, Maison Valentina, Rug'Society, Boca do Lobo, and others. The platform aggregates products across seating, tables, storage, lighting, bathroom furniture, bedroom furniture, and rugs. They serve both retail consumers and trade professionals (interior designers, architects, decorators) through their e-commerce platform and showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Home'society curates and sells luxury furniture, lighting, rugs, and bathroom accessories from multiple partner design brands through an e-commerce platform, a physical showroom in Oporto, Portugal, and a 3D virtual showroom. The company aggregates offerings from brands such as BRABBU, Maison Valentina, Rug'Society, and Boca do Lobo into a single marketplace serving interior design professionals, hospitality clients, and luxury home owners globally.

Product overview

Home'Society is a collective of modern design brands offering integrated solutions for interior design projects worldwide. The platform aggregates multiple luxury furniture and design brands including BRABBU (Design Forces for living spaces), Maison Valentina (luxury bathrooms), Rug'Society (designer rugs), BRABBU Contract (hospitality furniture), FOOGO (fireplaces), Boca do Lobo (exclusive design), Caffe Latte (modern design), Essential Home (mid-century furniture), Luxxu (modern lamps), DelightFULL (unique lamps), Circu (magical furniture), and PullCast (jewelry hardware). The product portfolio spans seating, tables, storage, lighting, home accents, rugs, bathroom furniture, bedroom furniture, building elements, and kids furniture. Services include a Free Design Consultation (30-minute session) and Virtual Showroom experience. The platform features digital publications including Home'Society Magazine and design books for inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture collection Curated collection of luxury designer furniture pieces sourced from multiple partner brands (including BRABBU and Boca do Lobo) across modern, contemporary, mid-century, and classical styles, intended for luxury residential interiors and hospitality projects.
• Lighting collection Curated collection of designer lighting fixtures (pendants, floor lamps, table lamps, wall lighting) sourced from luxury partner brands, intended for luxury residential and hospitality interior design.
• Rugs collection Curated collection of luxury designer rugs sourced from partner brand Rug'Society and other design partners, intended to complement high-end residential and hospitality interiors.
• Bathroom collection Curated collection of luxury bathroom accessories and fixtures sourced from partner brand Maison Valentina and other design partners, intended for luxury residential and hospitality bathroom design.
• Free Design Consultation Complimentary interior design consultation service provided to support trade professionals and end consumers with product selection, customization, and specification for residential and hospitality projects.
• Virtual Showroom 3D digital showroom experience that allows international clients to browse the curated luxury furniture, lighting, rugs, and bathroom collections remotely, complementing the physical showroom presence.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• BRABBUflagshipStrategic or Co-development PartnerBRABBU is a flagship partner brand of Home's Society, offering fierce design forces and nature-inspired furniture. BRABBU products (seating, tables, lighting, storage, bathroom furniture) are prominently featured across Home's Society's website, virtual showroom, and marketing materials. The partnership is a core pillar of the collective.
• Maison ValentinaflagshipStrategic or Co-development PartnerMaison Valentina is a flagship partner brand specialised in luxury bathroom furniture and décor (bathtubs, vanities, sinks, mirrors, faucets). Their products are showcased throughout Home's Society's bathroom collections and room-by-room inspirations.
• Rug'SocietyflagshipStrategic or Co-development PartnerRug'Society is a flagship partner brand offering luxury rugs and covering solutions that transform rugs into pieces of art. Their area rugs, round rugs, runner rugs, and shaggy rugs are featured in Home's Society's rug collections and room design inspirations.
• BRABBU ContractcoreStrategic or Co-development PartnerBRABBU Contract is a dedicated brand serving the hospitality and contract market, offering furniture solutions specifically designed for hotels, resorts, and commercial spaces. Home's Society leverages this brand to serve its hospitality customer segment.
• FOOGOcoreStrategic or Co-development PartnerFOOGO is a partner brand offering timeless fireplaces that bring warmth and cosiness to indoor and outdoor spaces. Their fireplace products are integrated into Home's Society's interior design collections.
• Boca do LobocoreStrategic or Co-development PartnerBoca do Lobo is a partner brand specialising in exclusive luxury design furniture. Their limited-edition pieces (mirrors, tables, cabinets) are featured on Home's Society's website with direct product links.
• Essential HomecoreStrategic or Co-development PartnerEssential Home is a partner brand focused on mid-century modern furniture, contributing products to Home's Society's seating and living room collections.
• Caffe LattecoreStrategic or Co-development PartnerCaffe Latte is a partner brand focused on modern design furniture, offering products such as the Breve II Dining Table featured on Home's Society's website.
• LUXXUcoreStrategic or Co-development PartnerLUXXU is a partner brand offering modern luxury lamps and lighting solutions. Their products appear alongside Home's Society's lighting collections.
• DelightFULLcoreStrategic or Co-development PartnerDelightFULL is a partner brand specialising in unique, design-forward lamps and lighting fixtures. Their wall lights and lamps are featured in Home's Society's product listings.
• CircuminorStrategic or Co-development PartnerCircu is a partner brand offering magical children's furniture, contributing to Home's Society's kids furniture category.
• PullCastminorStrategic or Co-development PartnerPullCast is a partner brand specialising in jewellery hardware (cabinet pulls, door handles, knobs, levers). Their building element products appear in Home's Society's product catalogue.
• Covet HouseminorStrategic or Co-development PartnerCovet House is a partner brand offering curated design furniture, contributing to the Home's Society collective.
• Covet LightingminorStrategic or Co-development PartnerCovet Lighting is a partner brand specialising in curated luxury lighting solutions.
• Mid Century ClubminorStrategic or Co-development PartnerMid Century Club is a partner brand focused on mid-century modern design furniture and casegoods.
• Covet CollectionminorStrategic or Co-development PartnerCovet Collection is a partner brand forming part of the Home's Society collective ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jonathan Adler: Luxury home décor and furniture brand with showrooms, e-commerce, and trade program for interior designers. Comparable as a luxury home brand combining proprietary products, design-forward positioning, and a designer-friendly channel.
• RH (Restoration Hardware): Large-cap luxury home furnishings retailer with galleries, sourcebooks, and integrated interior design services. Overlaps on luxury positioning, multi-category home assortment, design consultation, and global showroom experience.
• Williams Sonoma (Williams Sonoma Home): Large home retailer operating Williams Sonoma Home with premium furniture and lighting assortments. Comparable as an upper-end home furnishings multi-category retailer with global stores and designer services.

Direct peers

• Modani Furniture: Modern luxury contemporary furniture retailer with showrooms across the US and e-commerce. Comparable as a curated modern furniture retailer serving design-conscious consumers with global-style assortment.
• Chairish: Online marketplace for vintage and luxury furniture, décor, and art, with a trade program serving interior designers. Comparable as a curated luxury home marketplace with a professional designer focus and bespoke/quote-based listings.
• Perigold: Luxury home furnishings e-commerce retailer offering premium furniture, lighting, and décor across categories with in-house brands and third-party labels. Comparable as a luxury home e-commerce retailer with global shipping and designer-friendly assortment.
• 1stDibs: Online luxury marketplace aggregating high-end furniture, décor, and jewelry from dealers and brands worldwide. Directly comparable as a curated multi-brand luxury home platform serving both consumers and trade designers with global shipping.
• LuxeDecor: Online retailer of luxury home furniture, lighting, and décor across multiple premium brands. Comparable as a curated multi-brand luxury home e-commerce platform serving both consumers and design trade.
• Boca do Lobo: Portuguese luxury limited-edition furniture brand and part of the same Covet Group ecosystem as several Home's Society partner brands. Comparable as a luxury statement-furniture maker with bespoke customization and global trade supply.

Emerging players

• Covet House: Covet Group sister-brand offering curated luxury design furniture to designers, with a similar multi-brand showroom approach. Comparable as a sister-platform within the same Covet ecosystem serving trade designers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homes_society
• LinkedInlinkedin.com/company/homes-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home'society