PullCast
PullCast is a Portugal-based luxury hardware manufacturer founded in 2017, producing handcrafted jewelry-inspired cabinet and door hardware in bronze, brass, and aluminium. It serves interior designers, hospitality, furniture manufacturers, and homeowners via e-commerce, resellers, and bespoke orders.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PullCast does
PullCast is a Portuguese luxury hardware manufacturer founded in 2017 and based in Rio Tinto, Porto, specializing in jewelry-inspired cabinet and door hardware crafted from premium metals including bronze, brass, and aluminium. The company operates with a small team of 14 employees and offers eight themed product collections — Inscape, Earth, Ocean, Cosmopolitan, Twist, Texture, Kids, and Limited Edition — alongside a bespoke customization service for project-specific requirements. Its core technology centers on specialized metalworking expertise and proprietary finishing techniques that produce polished, brushed, and aged surfaces which develop distinctive patinas over time, positioning products at the high end of the decorative hardware market.
The company serves four primary customer segments: interior designers and architects (primary), hotels and hospitality, furniture manufacturers, and final homeowners purchasing through resellers or direct inquiry. PullCast distributes through a three-channel model: a direct e-commerce storefront at pullcast.eu, a global authorized reseller network with a public store locator, and bespoke direct-sales for enterprise projects. Pricing is quote-based and not publicly disclosed, reflecting the customized nature of products across finishes, sizes, and design complexity.
PullCast operates within the Covet Group luxury home brand ecosystem, leveraging extensive cross-promotional partnerships with sister brands including Boca do Lobo, Brabbu, Luxxu, Circu, Rug Society, Maison Valentina, Covet House, and Covet Collection. The company is privately held, has no disclosed funding rounds, and generates revenue through one-time product sales rather than recurring contracts. No revenue figures have been publicly disclosed.
PullCast firmographics
Firmographics- Name
- PullCast
- Website
- https://pullcast.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PullCast is a Portugal-based luxury hardware manufacturer founded in 2017, producing handcrafted jewelry-inspired cabinet and door hardware in bronze, brass, and aluminium. It serves interior designers, hospitality, furniture manufacturers, and homeowners via e-commerce, resellers, and bespoke orders.
- Ownership category
- akta.pro rank
PullCast industry classification
Industry- Product category
- Luxury Decorative Hardware
- NAICS
- Cutlery and Handtool Manufacturing (3322)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
- akta.pro secondary industry
- Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop) (IMAOALAA)
Keywords
PullCast business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Luxury Hardware Products: PullCast generates revenue through the sale of premium jewelry-inspired cabinet and door hardware. Products are sold as one-time purchases through their e-commerce platform and authorized resellers. The company offers both standard collection pieces and custom bespoke options.
- Bespoke/Custom Products: Custom hardware design services for projects requiring unique specifications. This includes custom finishes, dimensions, and design elements tailored to specific interior design requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Collection Products |
| One time/ perpetual license | Multi-year contract | Bespoke Custom Products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PullCast product offering
Product offeringCore offering
PullCast designs, produces, and sells luxury jewelry-inspired cabinet and door hardware handcrafted from premium metals such as bronze, brass, and aluminium, offered in polished, brushed, and aged finishes. The company sells its products through its own e-commerce site, a global authorized reseller network, and a direct bespoke service that creates custom hardware tailored to specific interior design projects.
Product overview
PullCast is a jewelry hardware company offering a diverse portfolio of collections including Earth, Inscape, Ocean, Cosmopolitan, Twist, Texture, Kids, and Limited Edition lines. The product range encompasses cabinet hardware (handles, pulls, knobs), door hardware, and door products. Materials include bronze, brass, and aluminium with various finishes. The company also provides bespoke/custom hardware solutions for specific project requirements. Products are available through a network of resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cabinet Hardware Handcrafted cabinet hardware including handles, pulls, and knobs made from bronze, brass, and aluminium in polished, brushed, and aged finishes; designed for luxury residential and commercial interiors and sold to designers, architects, furniture manufacturers, and end buyers.
- Door Hardware Handcrafted door hardware including handles and accessories in bronze, brass, and aluminium with polished, brushed, and aged finishes, intended for luxury interior doors in residential and hospitality projects.
- Bespoke Custom Hardware Service Custom hardware design and production service for projects requiring unique specifications, including custom finishes, dimensions, and design elements, delivered through direct consultation with the PullCast team.
- Earth Collection A themed collection of PullCast cabinet and door hardware featuring earth-inspired designs, intended for luxury interior design projects with natural or organic aesthetics.
- Inscape Collection A themed collection of PullCast cabinet and door hardware under the Inscape design line, intended for luxury interior design projects.
- Ocean Collection A themed collection of PullCast cabinet and door hardware featuring ocean-inspired designs, intended for luxury interior design projects with coastal or aquatic aesthetics.
- Cosmopolitan Collection A themed collection of PullCast cabinet and door hardware in cosmopolitan-inspired designs, intended for luxury urban interior design projects.
- Twist Collection A themed collection of PullCast cabinet and door hardware featuring twisted or spiral-inspired designs, intended for luxury interior design projects.
- Texture Collection A themed collection of PullCast cabinet and door hardware featuring textured surface designs, intended for luxury interior design projects.
- Kids Collection A themed collection of PullCast cabinet and door hardware designed for children's spaces and luxury family interiors.
- Limited Edition Collection Exclusive limited edition PullCast hardware pieces, intended for collectors and luxury interior projects seeking rare or signature designs.
Companies that use PullCast
Customer profileSegments4 records
Ideal customer profiles3 records
PullCast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PullCast partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Boca do LobocorePart of the same Covet Group luxury home brands ecosystem. Cross-promotional partnership through website footer links. Boca do Lobo is a luxury furniture brand specializing in statement pieces.
- BrabbucoreSister luxury interior brand within Covet Group. Mutual cross-promotional relationship through shared digital ecosystem including footer links and co-marketing initiatives.
- LuxxucorePart of Covet Group's luxury lighting and home decor brand family. Cross-promotional partnership through digital channels and shared luxury positioning.
- CircuminorLuxury brand specializing in magical furniture pieces, part of the Covet Group ecosystem with cross-promotional links on PullCast website.
- Rug SocietyminorPremium rug brand within the Covet Group ecosystem, cross-promoted through PullCast's digital channels.
- Maison ValentinaminorLuxury bathroom brand specializing in statement bathtubs and fixtures, part of the shared Covet Group brand portfolio.
- Covet HousecoreFlagship showroom and retail concept of the Covet Group, featuring curated luxury interior design brands including PullCast.
- Covet LightingcoreSister brand specializing in luxury lighting, part of the integrated Covet Group luxury home ecosystem.
- Covet CollectioncoreCurated collection brand within Covet Group featuring exclusive design pieces from multiple luxury interior brands.
- Essential HomeminorMid-century modern inspired furniture brand within the Covet Group ecosystem with cross-promotional presence.
- DelightfullminorRetro-inspired lighting brand, part of the Covet Group portfolio with mutual cross-promotional links.
- Mid Century ClubminorMid-century modern furniture brand in the Covet Group ecosystem.
- Caffe LatteminorContemporary luxury furniture brand with cross-promotional partnership in the shared ecosystem.
- Luxxu LightingminorPremium lighting brand within the Luxury Living group, cross-promoted through Covet Group channels.
Recent moves6 records
Expansion highlights5 records
PullCast competitors and assessment
Company assessmentDirect peers
- Armac Martin: Armac Martin is a UK luxury cabinet hardware maker crafting brass and bronze handles, knobs, and pulls for high-end kitchens and interiors. Direct competitor in the premium decorative hardware segment supplied via designers and K&B showrooms.
- Rocky Mountain Hardware: Rocky Mountain Hardware is a US-based maker of hand-cast bronze luxury hardware for doors, cabinets, and bathrooms. PullCast and Rocky Mountain serve the same architect/designer specifier base with bronze-and-brass artisanal hardware at premium price points - the closest direct peer.
- P.E. Guerin: P.E. Guerin is a New York-based maker of handcrafted decorative hardware in bronze, brass, and pewter since the 1800s. Comparable to PullCast as a heritage/premium decorative hardware supplier targeting architects, designers, and luxury residential projects.
- Turnstyle Designs: Turnstyle Designs makes premium leather-and-metal cabinet hardware with patented designs in the UK. Closely comparable to PullCast in blending decorative metal finishes with design-forward, jewelry-like hardware for residential and hospitality interiors.
- Samuel Heath: Samuel Heath is a British manufacturer of architectural brassware and bathroom hardware with a luxury positioning. Comparable to PullCast in its premium metal craftsmanship, finish library, and specification-driven go-to-market via designers and architects.
- Sun Valley Bronze: Sun Valley Bronze manufactures hand-cast bronze architectural hardware including cabinet pulls, door levers, and bath accessories. Direct competitor to PullCast in the luxury bronze cabinet/door hardware niche targeting designers and custom-home builders.
- Buster + Punch: Buster + Punch is a London-based design brand turning industrial metal hardware into fashion-forward designer objects across knobs, pulls, lighting, and plumbing. Highly comparable business model: luxury design-positioned hardware for residential and hospitality interiors.
Others
- Boca do Lobo: Boca do Lobo is a sister brand within the Covet Group ecosystem focused on luxury statement furniture and casegoods rather than hardware. Useful as a benchmark for how the Covet ecosystem scales luxury design brands and as a co-marketing channel adjacent to PullCast.
Broad incumbents
- Rejuvenation: Rejuvenation (owned by Williams-Sonoma) is a heritage home brand selling cabinet hardware, lighting, and home fixtures with a strong designer/specifier channel. Broader incumbent offering cabinet hardware as part of a much wider product portfolio.
- Waterworks: Waterworks is a luxury kitchen, bath, and hardware retailer/manufacturer offering decorative cabinet hardware, plumbing, and lighting. Comparable as a broad incumbent serving the same designer-driven luxury specification customer via showroom and trade channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PullCast social profiles
Digital presencePullCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
PullCast leadership team
Management profileNumber of profiles
PullCast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PullCast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PullCast
What does PullCast do?
PullCast designs, produces, and sells luxury jewelry-inspired cabinet and door hardware handcrafted from premium metals such as bronze, brass, and aluminium, offered in polished, brushed, and aged finishes. The company sells its products through its own e-commerce site, a global authorized reseller network, and a direct bespoke service that creates custom hardware tailored to specific interior design projects.
Is PullCast a public or private company?
PullCast is a private company. It is classified as unknown and is currently operating.
When was PullCast founded?
PullCast was founded in -1. It employs 11 to 50 people.
How does PullCast make money?
Two revenue lines are on record. Luxury Hardware Products are the primary driver. The others are bespoke/Custom Products.
Who are PullCast's main competitors?
Direct peers on record are Armac Martin, Rocky Mountain Hardware, P.E. Guerin, Turnstyle Designs, Samuel Heath, Sun Valley Bronze and Buster + Punch. Boca do Lobo is listed as an others. Broad incumbents are Rejuvenation and Waterworks.
Does PullCast have an API?
No public API is recorded for PullCast.
What industry is PullCast in?
PullCast's product category is Luxury Decorative Hardware. Its primary akta.pro industry code is CRAAAJAJ, Bag & Accessory Components/Hardware (Straps, Buckles, Zippers), with a secondary code of IMAOALAA, Fasteners & Closures (Zippers/Snaps/Hooks & Eyes/Hook-and-Loop). Its NAICS code is 3322 and its SIC code is 3420.