Parenting With Intent
Parenting With Intent is a Portland, Oregon-based nonprofit providing long-term mentorship to foster youth ages 9-21, family support services, and mental health therapy through its Mindshift Collective, all anchored by a contracted relationship with Oregon DHS Child Welfare.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Parenting With Intent does
Parenting With Intent (PWI) is a 501(c)(3) nonprofit founded in 2011 by Ashley Woodcock, M.Ed., headquartered in Portland, Oregon. The organization delivers three integrated service lines to youth and families in the Oregon Child Welfare system: the YES! (Youth Empowerment Services) Program, providing long-term professional mentorship, system navigation, and community activities for foster youth ages 9-21; Family Services, supporting DHS Child Welfare-involved families and resource parents; and Mindshift Collective, the mental health program launched in 2024 offering individual and family therapy. The YES! Program operates as the hub, supplemented by specialized sub-programs—Education Program, 4LIFE (work readiness and life skills), MyLife (CSEC-specific support and prevention), and FLY (financial literacy with Rivermark Community Credit Union).
PWI's business model blends three revenue streams: a managed-services contract with the Oregon Department of Human Services Child Welfare that drives YES! Program referrals; professional-services billing through Mindshift Collective, which accepts 11 commercial and Oregon Health Plan insurers plus private pay ($200 per 60-minute session) and sliding-scale ($75-$160) fees; and a recurring donation and fundraising engine that includes one-time gifts, monthly sustainable giving, corporate matches, and an annual Futures in Bloom fundraiser that raised $38,169. All service delivery is human-centered and relationship-based, with no proprietary technology layer; intake to YES! flows exclusively through DHS caseworker referrals, while mental health intake runs through direct inquiry and an in-network insurance panel. The organization is supported by a board including Royal Harris, Denetta Monk, and Robert K. Carus, and operates with 11-50 staff.
Parenting With Intent firmographics
Firmographics- Name
- Parenting With Intent
- Legal name
- Parenting With Intent
- Website
- https://parentingwithintent.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parenting With Intent is a Portland, Oregon-based nonprofit providing long-term mentorship to foster youth ages 9-21, family support services, and mental health therapy through its Mindshift Collective, all anchored by a contracted relationship with Oregon DHS Child Welfare.
- Ownership category
- akta.pro rank
Parenting With Intent industry classification
Industry- Product category
- Youth and Family Social Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
- akta.pro secondary industry
- Family & Parenting Support Services (BPAGAEAC)
Keywords
Where Parenting With Intent is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Parenting With Intent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Government Contracts: PWI contracts with the Oregon Department of Human Services (DHS) Child Welfare to provide youth mentorship, family services, and system navigation support. This is a contracted service model with government funding.
- Mental Health Services Billing: Individual and family therapy services billed to insurance providers including Health Share, Trillium, Regence Blue Cross Blue Shield, Providence, United Health Care, Pacific Source, Beacon, MHN, MODA, Cigna, and Kaiser. Also accepts private pay and sliding scale payments.
- Donations and Fundraising: The organization raises funds through direct donations, monthly sustainable giving, event sponsorships, corporate donation matches, and community partner contributions. The Futures in Bloom Fundraiser raised $38,169.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Private Pay - Standard Rate |
| Hybrid | Pay-as-you-go | Sliding Scale Rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Parenting With Intent product offering
Product offeringCore offering
Parenting With Intent provides long-term, community-based professional mentorship for youth ages 9-21 involved in the Oregon child welfare system (YES! Program), supports child welfare-involved families and resource parents (Family Services), and offers individual and family mental health therapy (Mindshift Collective). Services are delivered by licensed clinicians and qualified mental health professionals using trauma-informed, relationship-centered approaches, primarily funded through Oregon DHS Child Welfare contracts, insurance billing, and donations.
Product overview
Parenting With Intent is a nonprofit social services organization offering a unified portfolio of three core service lines for youth and families involved in the child welfare system. The YES! (Youth Empowerment Services) Program serves as the primary youth mentorship offering, providing long-term professional mentorship supplemented by the Education Program, 4LIFE (employment and life skills), MyLife (CSEC support), and FLY (financial literacy) modules. Family Services supports child welfare-involved families to maintain safety and stability. Mindshift Collective provides mental health therapy services. These programs work collaboratively, with the YES! Program serving as the hub through which youth can access supplemental programming including education support, employment preparation, financial literacy, and exploitation prevention services.
Differentiator
Problem solved
Functional benefit
Brands
- Mindshift Collective: Parenting With Intent's mental health program offering individual and family therapy for adults, teens, couples, and families. The program holds a healing space for the emergence of an integrated and authentic sense of self through collaborative therapeutic processes.
- YES! Program
- 4Life Program
- MyLife Program
- FLY Program
Products and services
- YES! (Youth Empowerment Services) Program A long-term, community-based mentorship program for youth ages 9-21 involved in DHS Child Welfare, providing 1:1 professional mentorship, system navigation support, placement stabilization, and community activities.
- Family Services Support services for Oregon Department of Human Services Child Welfare-involved families, designed to support safety and stability so children can remain in their homes, including Resource Parent support to avoid placement disruption.
- Mindshift Collective Parenting With Intent's mental health program offering individual and family therapy for adults, teens, couples, and families, using a collaborative approach emphasizing connection within the therapeutic relationship.
Quantifiable outcome
- In 20 years with DHS Child Welfare, no other program has been found more effective in helping youth feel empowered and engaged
Companies that use Parenting With Intent
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Parenting With Intent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parenting With Intent partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Rivermark Community Credit UnioncoreThe FLY Program is a partnership with Rivermark Community Credit Union providing individualized financial literacy education and courses from a coach in one-on-one settings. Youth and families can open checking and savings accounts at no cost, receive four one-on-one financial literacy coaching sessions, and earn $100 per session attended.
- Urban GleanerscoreUrban Gleaners has partnered with PWI for 6 years to provide food to youth and families facing food insecurity. Urban Gleaners feeds over 4,000 people weekly through school pantries, summer farmers markets, and Mobile Markets at low-income housing communities. PWI accesses food weekly to support youth and families.
- Project 48coreProject 48 supports youth in foster care by providing essential bags filled with on-trend clothes and shoes for youth ages 7-21 within 48 hours. P48 also provides opportunities to learn life skills and meaningful connections during times of transition.
- Project LemonadecoreA long-term partner providing high-quality services to meet needs of foster youth in the community. Programming includes shopping at the Project Lemonade Store, internships, programs for teens aging out of care, and funding opportunities.
- Por Que No TaqueriaminorA small taqueria chain that has provided several Donation Days for PWI, donating 10% of total sales for a designated day to support local organizations focusing on equity, education, health, immigration, and social justice.
- For Goodness CakesminorMatches volunteer bakers to make and hand-deliver birthday and graduation cakes to children in foster care and youth overcoming adversity on their special day.
- Foster LovecoreFoster Love creates engagement opportunities for the public to give back through programs such as Sweet Cases, Build-A-Bike, Build-A-Board, and Birthday Boxes. They donated 90 Sweet Cases to PWI, each containing comfort items for children 10 and under including a teddy bear, blanket, hygiene kit, coloring books, and crayons.
- NikeminorNike Furniture Donation program supports youth and families by providing access to Nike's recycled furniture. Nike is committed to sustainability and donates eligible furniture with minor imperfections or underutilized items to local community partners. Monthly inventory includes lounge furniture to office supplies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Parenting With Intent competitors and assessment
Company assessmentBroad incumbents
- Child Welfare League of America: National membership and advocacy organization for child welfare agencies; comparable in the child welfare and family support space but operates as a national umbrella rather than a direct service provider.
- Youth Villages: Large national nonprofit providing intensive in-home services, mentoring, and mental health support for at-risk youth across multiple states; comparable model but with broader geographic scale and a wider portfolio of programs.
- National Youth Advocate Program: National nonprofit providing community-based services, mentoring, and advocacy for youth and families involved in child welfare and juvenile justice; comparable service model but operating across many states with a much larger scale.
Direct peers
- Janus Youth Programs: Portland-based nonprofit providing residential, foster care, and community-based services for at-risk youth; overlaps with PWI on DHS-contracted youth services in the same Portland metro.
- FosterClub: Portland-based nonprofit led by foster care alumni providing peer support, leadership training, and advocacy for foster youth; directly comparable mission focus on empowering current and former foster youth in the same geographic market.
- Catholic Charities Oregon: Oregon branch of a national nonprofit providing family services, refugee resettlement, and child welfare support; directly comparable as a DHS-contracted provider offering family preservation and parenting support in the same Portland market.
- Boys & Girls Aid: Portland-based nonprofit providing foster care, adoption, and family support services across Oregon; competes for the same DHS contracts and serves overlapping foster youth and family populations in the same geography.
- Morrison Child & Family Services: Largest Oregon-based child and family services nonprofit providing foster care, adoption, residential treatment, and family preservation; directly comparable to PWI as a DHS-contracted provider serving similar populations in the same Portland metro.
- Treehouse: Washington-state nonprofit serving foster youth with education support, mentoring, and basic needs; highly comparable operating model (community-based youth mentorship for foster youth) but operating in a different Pacific Northwest geography.
- Trillium Family Services: Oregon-based nonprofit providing mental health, residential, and family services for children and adolescents; directly comparable through its DHS-contracted mental health and family stabilization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parenting With Intent social profiles
Digital presenceParenting With Intent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parenting With Intent leadership team
Management profileNumber of profiles
Profiles9 records
Parenting With Intent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parenting With Intent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parenting With Intent
What does Parenting With Intent do?
Parenting With Intent provides long-term, community-based professional mentorship for youth ages 9-21 involved in the Oregon child welfare system (YES! Program), supports child welfare-involved families and resource parents (Family Services), and offers individual and family mental health therapy (Mindshift Collective). Services are delivered by licensed clinicians and qualified mental health professionals using trauma-informed, relationship-centered approaches, primarily funded through Oregon DHS Child Welfare contracts, insurance billing, and donations.
Is Parenting With Intent a public or private company?
Parenting With Intent is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parenting With Intent founded?
Parenting With Intent was founded in 2011. It employs 11 to 50 people.
Where is Parenting With Intent based?
Parenting With Intent is headquartered in Portland, United States, in the North America region.
How does Parenting With Intent make money?
Three revenue lines are on record. Government Contracts are the primary driver. The others are mental Health Services Billing and donations and Fundraising.
Who are Parenting With Intent's main competitors?
Broad incumbents on record are Child Welfare League of America, Youth Villages and National Youth Advocate Program. Direct peers are Janus Youth Programs, FosterClub, Catholic Charities Oregon, Boys & Girls Aid, Morrison Child & Family Services, Treehouse and Trillium Family Services.
Does Parenting With Intent have an API?
No public API is recorded for Parenting With Intent.
What industry is Parenting With Intent in?
Parenting With Intent's product category is Youth and Family Social Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 62411 and its SIC code is 8300.