Planet Hollywood

What Planet Hollywood does

Planet Hollywood is a privately held, Orlando-headquartered themed hospitality brand founded in 1991 by Robert Earl alongside original celebrity partners and stockholders Bruce Willis and Sylvester Stallone. The company operates themed restaurants, hotels, resorts, and casinos, with a portfolio that includes the Las Vegas Strip property operated in partnership with Caesars Entertainment, a four-story flagship at Disney Springs in Orlando, a newly opened Times Square flagship in New York City (2025), and international locations across Cancun, Costa Rica, Goa, Thane City, and Doha. Recent strategic initiatives include a $100 million PH Live entertainment partnership with Curtis '50 Cent' Jackson (March 2026) and a licensing deal with Orbi Group and Block Group to develop Georgia's first fully integrated resort in Tbilisi, featuring a 500-room Planet Hollywood Hotel & Casino, 50,000 sq ft gaming floor, 4,000-seat entertainment venue, and Harvey Nichols retail.

The business model blends company-operated restaurants and group events with franchise and licensing arrangements internationally. Revenue streams span food and beverage sales, gaming and casino operations (Las Vegas), hotel and resort accommodations, merchandise and retail (online Shopify storefront), group and private event bookings, gift card sales, and licensing/royalty income from international partners. Customer acquisition is event- and celebrity-driven, leveraging high-profile endorsements (50 Cent, Guy Fieri) and locations in high-foot-traffic tourist destinations. The underlying technology stack combines immersive on-premise media (4,500 sq ft video dome in Orlando, LED walls at PH Live Times Square) with standard restaurant martech (Olo for ordering, OpenTable for reservations, Fishbowl for email loyalty, Microsoft Clarity/Advertising for analytics).

The company serves a broad consumer base of tourists, family visitors, group event planners, and gaming/entertainment enthusiasts, with a small number of high-traffic flagship venues anchoring revenue concentration. Operating geographies span North America (US, Mexico), Central America (Costa Rica), South Asia (India), the Middle East (Qatar), and Europe (Georgia). The brand's identity rests on authentic Hollywood memorabilia collections, celebrity affiliations, and an entertainment-driven dining and lodging concept established over three decades.

Name

Planet Hollywood

Legal name

PB Restaurants, LLC

Website

https://planethollywood.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Planet Hollywood is a privately held themed hospitality brand operating restaurants, hotels, resorts, and casinos at premier tourist destinations globally, generating revenue through F&B, gaming, lodging, merchandise, events, and international licensing.

Ownership category

akta.pro rank

Product category

Themed Hospitality and Entertainment

NAICS

Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (721110), Casino Hotels (721120)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Luxury MICE & Conference Resorts (THAGACAN)

Keywords

• Themed restaurant chain
• Hospitality resorts
• Casino gaming
• Entertainment venues
• Hotel accommodations

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from restaurant operations featuring American cuisine and signature dishes curated by celebrity chef Guy Fieri. Locations include Disney Springs Orlando, Times Square NYC, and Doha. Revenue from dine-in, takeout, and catering services.
2. Gaming and Casino Operations: Las Vegas resort and casino generates revenue from gaming floor including slots, table games, and sports betting. Casino integrated into broader resort experience.
3. Hotel and Resort Accommodations: Resort properties in Las Vegas, Cancun, Costa Rica, Goa, and Thane City generate room revenue. All-inclusive packages available at certain resort locations.
4. Merchandise and Retail: Official Planet Hollywood merchandise including apparel, souvenirs, accessories, and gifts sold through physical gift shops at locations and online store.
5. Group Events and Private Dining: Revenue from hosting corporate events, private parties, birthday celebrations, wedding receptions, and group dining at restaurant and resort venues. Venues accommodate 20 to 1,100+ guests with customizable spaces.
6. Licensing and Franchise Fees: Revenue from licensing the Planet Hollywood brand to franchise operators and development partners internationally. Includes Tbilisi integrated resort development with Orbi Group and Block Group.
7. Gift Cards: Sale of gift cards in physical and eGift card formats, generating float revenue and driving customer acquisition with promotional offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Planet Hollywood operates Hollywood-themed restaurants featuring authentic movie memorabilia, immersive multimedia environments, and American cuisine curated by celebrity chef Guy Fieri at locations including Disney Springs Orlando and Times Square NYC. Beyond restaurants, the brand runs hotels, resorts, and casino properties (Las Vegas, Cancun, Costa Rica, Goa, Thane City) offering lodging, gaming, entertainment, and dining experiences. The portfolio also includes group dining/events, merchandise, gift cards, and the new PH Live entertainment hub concept.

Product overview

Planet Hollywood is a multi-dimensional hospitality brand operating across restaurants, hotels, resorts, casinos, and entertainment venues. The core offering consists of the Planet Hollywood restaurant chain — themed dining destinations featuring Hollywood memorabilia, immersive multimedia, and American cuisine — and the Planet Hollywood Hotels & Resorts portfolio including the Las Vegas Resort & Casino and international properties. The portfolio also includes Group Dining & Events services with flexible event spaces, Gift Cards, and an online Merchandise shop. Recent additions include PH Live, a new entertainment hub at Times Square in partnership with 50 Cent, the Planet Hollywood Hotel & Casino Tbilisi (Georgia's first integrated resort), and the exclusive 50 Faves menu at the New York City location. The brand operates locations in Orlando, New York City, Doha, Las Vegas, Cancun, Costa Rica, Goa, and Thane City.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet Hollywood Restaurants Hollywood-themed restaurant chain featuring authentic movie memorabilia, immersive multimedia environments, and American cuisine curated by celebrity chef Guy Fieri. Locations include Disney Springs Orlando, Times Square New York City, and Doha, Qatar, serving individual diners, families, and groups.
• Planet Hollywood Hotels & Resorts Hospitality properties including Planet Hollywood Resort & Casino Las Vegas (operated with Caesars Entertainment) and international resorts in Cancun, Costa Rica, Goa, and Thane City, offering lodging, gaming, entertainment, and dining experiences for leisure travelers and gaming enthusiasts.
• Group Dining & Private Events Private and semi-private event spaces at Planet Hollywood Orlando and NYC locations, accommodating 20 to 1,100+ guests with customizable menus, AV/multimedia capabilities, and dedicated event planning services for corporate events, private parties, wedding receptions, and tour groups.
• Gift Cards Physical and digital gift cards redeemable at participating Planet Hollywood restaurants in the U.S., available in customizable denominations with personalized messaging options and promotional offers.
• Planet Hollywood Merchandise Official Planet Hollywood apparel, souvenirs, accessories, and branded merchandise available through the online shop and at physical gift shops in restaurant and resort locations.
• PH Live Entertainment Hub Next-generation entertainment venue concept at Planet Hollywood Times Square launched in partnership with Curtis "50 Cent" Jackson. Features state-of-the-art LED technology, immersive media capabilities, celebrity-driven events, live music performances, film premieres, and private gatherings.
• Planet Hollywood Hotel & Casino Tbilisi Licensed integrated resort in Tbilisi, Georgia, the country's first fully integrated resort, featuring 500 hotel rooms, a 50,000 sq. ft. casino floor, a 4,000-seat entertainment venue, and 70,000+ sq. ft. of Harvey Nichols retail space, developed with Orbi Group and Block Group.
• Planet Hollywood New York City Flagship Times Square restaurant location featuring PH Live entertainment venue, the 50 Faves menu in collaboration with 50 Cent, immersive visuals and custom lighting, and group dining and event spaces for visitors to New York City.

Quantifiable outcome

• Millions of guests welcomed worldwide since 1991
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core, supporting and minor.

• Curtis "50 Cent" JacksonflagshipStrategic or Co-development Partner · 24 March 202650 Cent (Curtis Jackson) and Planet Hollywood CEO Robert Earl announced a $100 million partnership to launch PH Live, a next-generation entertainment venue at Planet Hollywood Times Square. The venture brings together Planet Hollywood's hospitality platform with 50 Cent's influence across music, film, television, and culture. This marks 50 Cent's first major restaurant and entertainment partnership, expanding his business empire into hospitality-driven live experiences. The PH Live concept will feature celebrity pop-up performances, film premieres, VIP events, and customizable birthday celebrations, with plans to expand to additional markets including Shreveport.
• Orbi GroupcoreOEM/ Whitelabel/ Licensing Partner · 20 March 2026Orbi Group, a leading real estate development company with over 29 years of experience and a portfolio exceeding 4 million square meters, partnered with Planet Hollywood for a licensing agreement to develop the first Planet Hollywood Hotel & Casino in Tbilisi, Georgia. The company is behind ORBI CITY Batumi, a large-scale hotel complex with over 10,800 hotel units welcoming approximately 1.5 million visitors annually. Led by CEO Irakli Kvergelidze.
• Block GroupcoreOEM/ Whitelabel/ Licensing Partner · 20 March 2026Block Group, a diversified investment and development firm established in 1993, partnered with Planet Hollywood for the Tbilisi integrated resort development. The company operates across real estate, healthcare, energy, logistics, and infrastructure with over $1 billion in active developments. Led by CEO Tornike Janashvili.
• Iconic EntertainmentcoreStrategic or Co-development PartnerIconic Entertainment is a global entertainment, hospitality, leisure, and casino development company led by visionary developer Mark Advent (founder of New York New York Hotel & Casino in Las Vegas) and A. William 'Bill' Allen III (seasoned hospitality executive). The company is advancing Planet Hollywood's global expansion including the Tbilisi development and future Top Gun experiential attractions.
• Harvey NicholssupportingOthersHarvey Nichols, the luxury department store chain, will anchor over 70,000 square feet of retail space within the Planet Hollywood Hotel & Casino development in Tbilisi, Georgia.
• Radisson BlusupportingOthersRadisson Blu luxury hotel (600 rooms) is co-located within the two-tower Tbilisi campus alongside the 500-room Planet Hollywood Hotel & Casino, creating a 1,200-room integrated resort destination.
• CrunchyrollminorGTM or Marketing PartnerCrunchyroll partnered with Planet Hollywood for Tokyo Ghoul's 10th anniversary celebration featuring themed dining experiences at the NYC location, live orchestral concerts, and limited-edition merchandise drops. Planet Hollywood served as a venue partner for this entertainment property activation.
• Chef Guy FierisupportingOthersCelebrity chef Guy Fieri curates signature dishes for Planet Hollywood restaurants including the best Prime Rib in Orlando, award-winning burgers like the Bacon Mac 'N' Cheese (Winner of NYC Wine & Food Festival Burger Bash), and other crowd-pleasing American favorites.
• TicketmastersupportingChannel Partner/ Reseller/ DistributorTicketmaster serves as the ticketing partner for live entertainment shows at Planet Hollywood Las Vegas, including performances like Shania Twain's Las Vegas residency.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ICONIC Entertainment: Development partner advancing Planet Hollywood's global expansion including Tbilisi and Top Gun experiential attractions, led by Mark Advent (NYNY Hotel & Casino founder). Strategic partner rather than competitor but highly relevant for understanding the integrated-resort development pipeline.

Direct peers

• Hard Rock International: Hard Rock operates themed restaurants, hotels, and casinos worldwide with memorabilia-driven hospitality, comparable to Planet Hollywood's Hollywood-memorabilia restaurant/resort/casino model. Both target experiential travelers and leverage pop-culture brand equity.
• Rainforest Cafe: Themed full-service restaurant chain featuring immersive environments, animatronics, and memorabilia-adjacent experiential dining in tourist destinations. Closest direct competitor in the themed destination restaurant category.
• Dave & Buster's: Entertainment-anchored dining and gaming concept combining restaurants with arcades and amusement attractions, comparable to Planet Hollywood's PH Live entertainment-dining hybrid model. Competes for group events and experiential dining occasions.
• TGI Fridays: Casual full-service restaurant chain operating in tourist destinations, malls, and resorts globally with themed hospitality positioning. Comparable in restaurant category and tourist-foot-traffic reliance.

Broad incumbents

• Caesars Entertainment: Operates Planet Hollywood Las Vegas Resort & Casino under partnership and runs a broad portfolio of Strip resorts, gaming, and entertainment venues. Comparable as casino-hotelier with entertainment programming at the same destinations where Planet Hollywood competes.
• Hilton Hotels & Resorts: Global hotel and resort operator with broad footprint including branded resorts in Cancun, Costa Rica, and other destinations where Planet Hollywood operates. Relevant for benchmarking resort management, distribution, and destination-hospitality economics.
• Wynn Resorts: Premium integrated-resort operator on the Las Vegas Strip with luxury dining, entertainment, and gaming. Comparable as a destination-resort model that the Tbilisi integrated resort development mirrors in concept.
• MGM Resorts International: Major Strip resort operator with integrated casino, hotel, dining, and entertainment venues that compete directly with Planet Hollywood Las Vegas for tourist and convention guests. Relevant for benchmarking integrated-resort economics and Las Vegas competitive dynamics.
• Universal Orlando Resort (Universal CityWalk): Operator of themed entertainment and dining destinations including CityWalk, which competes with Planet Hollywood's Disney Springs location for tourist family dining and entertainment spend in the Orlando market.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/planethollywood
• Facebookfacebook.com/planethollywood
• Instagraminstagram.com/planethollywood
• TikToktiktok.com/@planethollywoodintl
• LinkedInlinkedin.com/company/planet-hollywood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Hollywood