Pizza Pluss Inc

What Pizza Pluss Inc does

Pizza Pluss Inc (legal name Pizza Plus Inc., DBA "Pizza Plus") is a privately held, for-profit pizza and Italian-American quick-service restaurant operator founded in 1982. The company serves local communities across Virginia and Tennessee through company-owned restaurant locations offering dine-in, takeout, delivery, and catering services. Its menu spans specialty pizzas (Classic Deluxe, Super Deluxe, Meat Extravaganza, Veggie D'Lite, California Veggie, California Chicken, Buffalo Chicken, Buffalo Bacon Chicken, BBQ Chicken, Chicken Fajita, Philly Steak, Taco, and a build-your-own option), plus hoagies, wings, pasta, salads, appetizers, desserts, drinks, and sides, with customization across crust type (Pan, Thin) and size (Large, Medium, Small).

The company's primary digital product is a web-based online ordering platform at order.pizzaplusinc.com, which enables direct-to-consumer order placement with full menu customization. The technology stack is a standard restaurant point-of-sale and online ordering configuration with no public-facing APIs, no disclosed integrations, and no AI/ML components. Supporting channels include the corporate website (pizzaplusinc.com) and organic social media presence on Twitter and Facebook for top-of-funnel engagement.

Pizza Pluss generates revenue through per-transaction food and beverage sales across dine-in, takeout, delivery, online ordering, and catering channels, with pay-as-you-go unit pricing on menu items. Its single identified customer segment is general consumers and families in its served geographies, addressed via a horizontal mass-market segmentation approach. The company also operates a franchising function (led by a Head of Franchising) for prospective franchisees, and maintains distinct marketing and recruiting email channels indicating an organizational buildout beyond a single-operator footprint.

Name

Pizza Pluss Inc

Legal name

Pizza Plus Inc.

Website

https://pizzaplusinc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Pizza Pluss Inc is a privately held, Virginia- and Tennessee-based pizza and Italian-American quick-service restaurant operator, founded in 1982, serving general consumers and families through company-owned dine-in, takeout, delivery, catering, and online ordering channels.

Ownership category

akta.pro rank

Product category

Pizza Restaurant / Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• Italian-American food
• Online food ordering
• Catering services
• Quick-service restaurant

Headquarters

HQ city

Walden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue generated from selling pizza and other food items through dine-in, takeout, delivery, and online ordering channels across restaurant locations in Virginia and Tennessee.
2. Catering Services: Catering orders for events and gatherings, as referenced on the homepage showing catering imagery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pizza Plus Inc operates a local restaurant chain founded in 1982, selling pizza and related quick-service Italian-American menu items (pasta, wings, hoagies, salads, appetizers, desserts, and drinks) through dine-in, takeout, delivery, online ordering, and catering services across physical locations in Virginia and Tennessee. The company also offers a web-based online ordering system for direct customer orders.

Product overview

Pizza Plus Inc is a pizza restaurant chain serving Virginia and Tennessee since 1982. The company operates an online ordering platform (order.pizzaplusinc.com) that serves as its core digital product, allowing customers to browse and order from a diverse menu. The product portfolio includes specialty pizzas (such as Classic Deluxe, Super Deluxe, Meat Extravaganza, California Chicken, Buffalo Chicken, BBQ Chicken, Chicken Fajita, Philly Steak, and Taco pizzas), a build-your-own pizza option, plus categories for appetizers, hoagies, wings, pasta, salad, desserts, drinks, and side items. The online ordering system supports customization options including crust types (Pan Dough, Thin Dough) and size selections (Large, Medium, Small).

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Plus Online Ordering Platform Web-based online ordering system allowing customers to browse menu items, customize orders (crust and size), and place pizza and food orders for pickup or delivery.
• Classic Deluxe Pizza Pizza topped with Pepperoni, Mushrooms, Onions, Green Peppers, Sausage, and Mozzarella Cheese, available in Large, Medium, and Small sizes with Pan or Thin Dough crust.
• Super Deluxe Pizza Pizza topped with Pepperoni, Mushrooms, Onions, Green Peppers, Sausage, Ham, Black Olives, Hamburger, and Mozzarella Cheese, available in Large, Medium, and Small sizes.
• Meat Extravaganza Pizza Pizza topped with Pepperoni, Ham, Sausage, Bacon, Hamburger, and Mozzarella Cheese.
• Veggie D'Lite Pizza Pizza topped with Mushrooms, Green Peppers, Onions, Black Olives, Banana Peppers, Tomatoes, and Mozzarella Cheese.
• California Veggie Pizza Pizza topped with Mushrooms, Green Peppers, Onions, Black Olives, Banana Peppers, Tomatoes, and Mozzarella Cheese over creamy Ranch Dressing.
• California Chicken Pizza Pizza topped with juicy chunks of Chicken atop creamy Ranch Dressing and smothered with melted Mozzarella Cheese.
• Buffalo Chicken Pizza Pizza topped with tender chunks of Chicken atop Buffalo Wing Sauce and topped with Mozzarella Cheese.
• Buffalo Bacon Chicken Pizza Pizza topped with tender chunks of Chicken atop creamy Ranch Dressing with Onions, Bacon, Mozzarella Cheese and a touch of Buffalo Wing Sauce.
• BBQ Chicken Pizza Pizza topped with tender chunks of Chicken atop tangy BBQ Sauce and topped with Mozzarella Cheese.
• Chicken Fajita Pizza Pizza topped with juicy chunks of Chicken with Picante Sauce and Mozzarella Cheese, topped after baking with Lettuce, Tomatoes, Onions, and Cheddar Cheese.
• Philly Steak Pizza Pizza topped with Philly Steak plus Swiss and Mozzarella Cheese, Onions, and Green Peppers over creamy Ranch Dressing.
• Taco Pizza Pizza topped with seasoned Hamburger and Refried Beans, topped with Lettuce, Tomatoes, Onions, and Cheddar Cheese, served with Picante Sauce.
• Build Your Own Cheese Pizza Customizable cheese pizza allowing customers to select crust type (Pan or Thin Dough) and add fresh toppings of their choice.
• Appetizers Various appetizer offerings including breadsticks, wings, and other starters available for online ordering.
• Hoagies Sub-style sandwiches available for online ordering.
• Wings Chicken wing offerings available in various flavors.
• Pasta Pasta dishes available for online ordering.
• Salad Fresh salad offerings available for online ordering.
• Dessert Dessert items available for online ordering.
• Drinks Beverage offerings including soft drinks and other drinks.
• Side Cup Side items and dipping sauces available for online ordering.
• Catering Services Catering orders for events and gatherings, as referenced by catering imagery on the homepage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pizza Hut: Long-established national pizza QSR with dine-in, carryout, and delivery. Competes head-to-head with Pizza Plus on Italian-American pizza categories (pepperoni, meat lover, chicken), pasta, and wings.
• Cicis Pizza: Buffet-style pizza restaurant franchise with broad pizza, pasta, and sides menu. Comparable to Pizza Plus on multi-category family dining positioning and US franchise footprint.
• Papa John's: National pizza QSR franchise system focused on delivery and carryout. Comparable to Pizza Plus on product category (pizza wings, sides), franchise-led model, and direct online ordering.
• Domino's Pizza: Largest US pizza QSR chain with national delivery footprint, online/app ordering, and broad specialty menu. Directly competes with Pizza Plus on dine-in/takeout/delivery pizza with overlapping offerings including specialty and build-your-own pizzas.
• Little Caesars: Value-priced pizza QSR with strong carryout model and franchise expansion. Competes with Pizza Plus on accessible, quick pizza ordering in overlapping regional markets.
• Jet's Pizza: Detroit-style pizza franchise QSR with strong carryout and delivery focus. Comparable product positioning (square deep-dish and round pizzas), franchise model, and regional multi-state footprint.
• Papa Murphy's: Take-and-bake pizza franchise chain specializing in customer-prepared pizza. Overlaps with Pizza Plus on pizza as core product and franchise-led distribution in regional US markets.
• Marco's Pizza: Fast-growing pizza franchise chain with dine-in, delivery, and online ordering. Closely comparable multi-state franchise model and menu breadth, positioning both as regional-to-national pizza competitors.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza chain with assembly-line customization. Comparable to Pizza Plus on customization (Build Your Own) and digital ordering, but positioned in the higher-priced fast-casual segment.

Regional players

• Hunt Brothers Pizza: Pizza brand sold primarily through convenience stores across rural Southeast and Midwest US. Adjacent to Pizza Plus in regional footprint and target customer, but distributed via C-store rather than full dine-in restaurant model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pizzaplus
• Facebookfacebook.com/pizzapluspizza
• LinkedInlinkedin.com/company/pizza-pluss-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Pluss Inc