What MAD Colour does

MAD Colour is a Belfast-headquartered, integrated creative agency that delivers commercial print, signage, exhibition, interior fit-out, digital content, and creative design services to B2B clients across the United Kingdom, Ireland, and select European markets. Operating as part of the Minprint Group since 1977 (rebranded to MAD Colour in 2021), the company maintains a family-run ownership structure under Minprint Holdings Ltd and employs 50+ in-house specialists across design, production, project management, and installation. Its customer base is enterprise-led, spanning government departments (DAERA, NI Assembly, LMC), healthcare (Randox), building materials (Larsen Building Products, Lagan Building Solutions, Acheson+Glover), technology (ESO, NBC Sports Next/GolfNow, Texthelp), beverages (Diageo, Pepsi via Allied Global Marketing), and retail (Algram/Egoitaliano, Corries Butchers).

The company's core technology is the REXframe modular display system, an aluminium-framed, silicone-edge-gasket (SEG) fabric graphics platform for which MAD Colour holds exclusive UK and Ireland distribution rights. REXframe supports rapid deployment (hours rather than days) for backdrops, exhibition stands, partition walls, lightboxes, booths, and, following a May 2025 expansion, immersive brand tunnels, suspended projection canopies, modular meeting pods, interactive media walls, and multi-level experience platforms. Production is underpinned by significant in-house capital equipment including HP Stitch dye sublimation, HP Scitex UV flatbed, EFI Vutek LED UV flatbed, Heidelberg Speedmaster lithographic, and Xerox digital presses, complemented by a finishing department and custom joinery workshop. A bespoke digital content platform supports event registration, competition management, customer surveys, and multi-channel marketing.

Revenue is generated through project-based, quote-based engagements across six service divisions (Creative, Exhibit, Signage, Digital, Spaces, and Print), with all work delivered directly rather than through third-party distribution. Go-to-market is enterprise field sales, augmented by event-driven demand generation through trade shows (Balmoral Show, MLN SuMMit) and direct client engagement. Pricing is non-public and tailored to project scope, with design work including up to three rounds of amendments. There are no disclosed funding rounds, no public listing, and no institutional investors, consistent with the family-owned status.

Name

MAD Colour

Legal name

Minprint Holdings Ltd

Website

https://madcolour.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

MAD Colour is a Belfast-based integrated creative agency providing commercial print, signage, exhibition, interior fit-out, digital, and design services for enterprise clients across UK, Ireland, and Europe, with exclusive UK & Ireland distribution of the REXframe modular display system.

Ownership category

akta.pro rank

Product category

Commercial Print & Signage Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Corporate Event Decor, Branding & Signage (HSACADAJ), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Commercial print services
• Exhibition stand design
• Signage manufacturing
• Interior fit-out services
• Creative design agency

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Creative & Design Services: Project-based design services including graphic design, branding, advertising campaigns, 3D modelling and illustration. Clients receive end-to-end creative solutions from concept through deployment.
2. Print Services: Full-spectrum commercial printing including digital, litho, large format, and bespoke print. Revenue generated through per-project print orders for brochures, banners, business stationery, packaging, and promotional materials.
3. Exhibition & Event Services: Complete exhibition stand design, build, and installation services. Includes REXframe modular displays, custom builds, digital event solutions, and project management for events across UK, Ireland and mainland Europe.
4. Signage & Display Products: Production and installation of illuminated signs, vehicle graphics, totems, boards, banners, flags, wayfinding systems, and digital displays.
5. Digital Solutions: Web design, e-commerce platforms, digital content, social media management, menu boards, digital signage, web apps, and pageflip digital brochures.
6. Spaces & Interior Fit-Out: Complete design, manufacture, build and install solutions for retail spaces, workplaces, museums, heritage sites, and commercial interiors including custom joinery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAD Colour is an integrated creative agency that delivers complete brand experiences through six interconnected service divisions: Creative (graphic design, branding, advertising campaigns), Exhibit (exhibition stands and event displays), Signage (illuminated signs, vehicle graphics, wayfinding, banners), Digital (websites, web apps, digital content, social media management), Spaces (interior fit-out, custom joinery, heritage and museum fit-outs), and Print (commercial lithographic, digital, and large-format printing). All production, fabrication, finishing, and installation are handled in-house by 50+ specialists, and the company holds exclusive UK and Ireland distribution rights for the proprietary REXframe modular display system.

Product overview

MAD Colour operates as an integrated creative agency offering six interconnected service divisions — Creative, Exhibit, Signage, Digital, Spaces, and Print — supported by in-house production, fabrication, and installation capabilities. The portfolio centres on REXframe, a proprietary modular display system exclusively distributed across the UK and Ireland. Services span the full creative-to-delivery lifecycle: graphic design and branding, exhibition and event displays, signage (vehicle, internal, external, wayfinding), digital platforms (websites, web apps, content, screens), interior fit-out and custom joinery, and commercial print. The integrated model eliminates third-party intermediaries, providing a single point of contact from concept through installation.

Differentiator

Problem solved

Functional benefit

Brands

• REXframe: Industry-leading modular display system using aluminium frames and silicone edge gasket (SEG) fabric graphics for events, exhibitions, and retail spaces. MAD Colour distributes REXframe exclusively across the UK and Ireland.

Products and services

• Creative Full-service graphic design, branding, advertising campaigns, 3D modelling, illustration, and visual concept development delivered by an in-house design studio team for enterprise and mid-market clients.
• Exhibit Exhibition stands, event displays, and custom build solutions with full project management from initial concept through on-site installation and dismantle across the UK, Ireland, and mainland Europe.
• Signage Complete signage solutions including external building and freestanding signs, internal graphics, wayfinding, banners, flags, digital displays, and vehicle graphics and wraps.
• Digital Digital services including website design and build, e-commerce platforms, web apps and multi-channel marketing platforms, digital screen content, video production, social media management, and digital pageflips.
• Spaces Interior design and space solutions including custom joinery, pop-up retail, retail fit-outs, interior fit-outs, heritage and museum spaces, and workplace environments.
• Print Full-spectrum in-house commercial printing covering lithographic, digital, large-format, and promotional print, as well as packaging, labels, direct mail, and print management services.
• REXframe Industry-leading aluminium and silicone-edge-gasket (SEG) fabric modular display system for events, exhibitions, and retail spaces. Features rapid deployment (hours vs. days), damage-free installation, reusable graphics, and builds up to 3m high with unlimited width. MAD Colour holds exclusive UK and Ireland distribution rights.

Quantifiable outcome

• One team approach reduces multiple vendor coordination, simplifies billing to single invoice, and ensures smooth project flow
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Minprint GroupcoreOthersParent company of MAD Colour. Minprint Group has been in business of commercial print since 1977. MAD Colour evolved from Minprint & MAD Creative in 2021. Parent company provides foundation of production expertise, equipment, and industry relationships.
• REXframecoreOEM/ Whitelabel/ Licensing PartnerMAD Colour holds exclusive distribution rights for REXframe modular display system across UK and Ireland. REXframe is an industry-leading aluminium and fabric modular display system. MAD Colour claims more REXframe experience than anyone else in UK, Ireland and Europe.
• Allied Global MarketingmajorGTM or Marketing PartnerGlobal marketing agency engaged MAD Colour for Pepsi Crack the Cooler campaign. MAD provided booth design, production and installation while Allied managed activation and marketing execution. Project involved interactive pop-up booth touring Ireland.
• 3D2 DesignminorStrategic or Co-development PartnerRetail shopping specialist that conceived initial vision and layout for Fayre by Corries retail store. MAD Colour collaborated to bring the concept to life with material solutions and execution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octink: Octink is a UK-based large-format print, signage, and exhibition display provider with in-house production capabilities. Comparable to MAD Colour across visual communications, signage, and event display services for B2B clients.
• Moss: Moss is a leading European brand experience and exhibition services company offering design, print, production, and installation across corporate events and retail environments. Directly comparable to MAD Colour in modular display systems, event/exhibition build, and integrated B2B creative services.
• Image Contracts: Image Contracts is a UK signage, print, and display specialist serving retail, construction, and corporate clients. Operates in the same signage and visual communications category as MAD Colour, with a similar scale and regional focus.
• Sabre Exhibits: Sabre Exhibits designs and manufactures custom and modular exhibition stands with full project management and installation. Comparable to MAD Colour's Exhibit service division and REXframe-based modular display offering.
• Maine Group: Maine Group is a UK retail and exhibition display agency providing design, fabrication, and installation services. Comparable to MAD Colour's combined Exhibit and Spaces offerings, particularly for retail environments and event builds.

Regional players

• Cestrian: Cestrian is a UK print and marketing services provider offering design, print, and direct mail solutions. Comparable to MAD Colour's Print and Creative service lines, with overlapping B2B marketing services model.
• VGL Group: VGL Group is a UK-based print and signage provider with in-house production. Comparable to MAD Colour's Print and Signage divisions but operates primarily in the UK mainland rather than Northern Ireland.
• Blueprint Interiors: Blueprint Interiors is a UK office design, fit-out, and furniture provider. Comparable to MAD Colour's Spaces service division particularly for corporate workplace and office branding projects.

Broad incumbents

• ADI Group: ADI Group is a larger UK digital signage and visual display solutions provider with operations across retail, transport, and corporate environments. Comparable to MAD Colour's Signage and Digital offerings but at significantly greater scale and broader geographic footprint.
• Pioneer Europe: Pioneer Europe is a large visual communications group offering print, signage, and display services across the UK and Europe. Operates in the same commercial print and signage category as MAD Colour but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coloursofmad
• LinkedInlinkedin.com/company/mad-colour
• Instagraminstagram.com/coloursofmad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD Colour