REXframe

What REXframe does

REXframe is a UK-based manufacturer and supplier of modular aluminium tension frame systems used for fabric signage and displays. Its core product is a lightweight aluminium profile joined by a simple connector system, into which silicone edge graphics (SEG) with a rubber lip are pressed to create seamless fabric surfaces up to 10 feet high. The system integrates 24-volt LED modules that clip directly into the frame for illuminated applications, and is complemented by a proprietary range of accessories (clamps, knuckles, door and shelf hardware) and specialised manufacturing tools (pneumatic punch, gasket sewing guide, REXkey kit). Application solutions span exhibition stands, retail and point-of-sale displays, interior wall art and large-format fabric coverings, light boxes, and TV/stage/theatre sets.

The company operates as a B2B trade supplier under the legal entity RA Smart (CAD & Machinery) Ltd, headquartered in Bollington, Macclesfield, UK. Revenue is generated through one-time sales of aluminium profiles, accessories, LED lighting components and specialised tools, priced via a quote-based system with no public list pricing. Go-to-market is a two-tier European channel: a select network of regional distributors stock profiles and accessories and supply authorized dealers (sign companies and printers), whom REXframe trains to sell, print, cut, assemble and install the system; direct enquiries from enterprise end customers are accepted via the website, phone and email and can be routed either to a local dealer or fulfilled directly for multi-national rollouts. Enterprise end-user exposure includes Google, Adobe, Samsung, AWS, Huawei, Louis Vuitton, Etihad Airways and others, accessed indirectly through the dealer network.

The company is privately held with no disclosed investors, funding history, headcount or revenue. Its competitive positioning rests on a reusability and logistics advantage over MDF-based one-time builds (van-shippable aluminium versus truck-shipped rigid boards), a closed accessory ecosystem, and a certified dealer base; it offers a free 3D render design service as a channel support tool.

Name

REXframe

Legal name

RA Smart (CAD & Machinery) Ltd

Website

https://rexframe.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

REXframe (RA Smart (CAD & Machinery) Ltd) is a UK-based manufacturer of modular aluminium tension frame systems with silicone edge graphics, selling profiles, accessories, 24V LED lighting and specialised tools to a European network of distributors and authorized dealers serving exhibition, retail, interior and signage end markets.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Display Systems

NAICS

Other Textile Product Mills (3149)

SIC

Miscellaneous Furniture & Fixtures (2590), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)

akta.pro secondary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Modular frame systems
• Silicone edge graphics
• Exhibition display solutions
• Aluminium tension frames
• Trade show signage hardware

Headquarters

HQ city

Bollington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aluminium Profile Sales: Sale of aluminium framing profiles including Universal External, Universal Internal, REXwall posts (Tri Post, Corner Post, Two Way Post), D-LiTe supports, and lightbox profiles.
2. Accessories Sales: Sale of accessories including door stops, door handles, structure caps, universal clamps, heavy duty shelf adapters, corner braces, knuckles, and mounting hardware.
3. LED Lighting Components: Sale of LED lighting modules, extension leads, saddles, wires, clips, and adapters for the lightbox systems.
4. Specialized Tools: Sale of manufacturing tools specifically designed for REXframe projects including pneumatic hole punching machines, gasket sewing guides, drill guides, drill bits, and REXkey kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

REXframe designs, manufactures and supplies a modular aluminium tension frame system with silicone edge graphics (SEG) for fabric displays. The product range includes aluminium profiles, connectors and accessories, 24-volt LED lighting modules, and specialised fabrication tools, sold through European distributors and authorized dealers to businesses for exhibitions, retail, interiors, and live events.

Product overview

REXframe is a modular fabric signage system comprising aluminum framing profiles, LED lighting components, and accessories. The core product line includes Profiles (various frame configurations), Lighting (24V LED modules), Accessories (connectors, mounts, and structural elements), and Tools (specialized manufacturing equipment). The system serves multiple applications: Exhibition Stands (portable event displays), Light Boxes (illuminated signage), Point of Sale/Retail displays, Promotional Displays, Wall Art, and Large Format interior installations. The unifying technology is the aluminum connector-based frame system with silicone edge graphics (SEG) that stretch into the frame for a seamless finish.

Differentiator

Problem solved

Functional benefit

Products and services

• REXframe Profiles Aluminium frame profiles at the heart of the REXframe system, assembled with a simple connector system. Available in Universal External/Internal, REXwall series (Tri Post, Corner Post, Two Way Post), D-LiTe series (Single Sided, Double Sided, Wall Mount Lightbox), and Backlit Lightbox profiles. Sold to signage dealers, printers and exhibition builders.
• REXframe Accessories Range of structural and mounting components that bring the REXframe system together, including door stops, handles, structure caps, universal clamps, heavy duty shelf adapters, corner braces, knuckles (45 and 60 degree) and adjustable heavy duty elbows. Sold to dealers and fabricators building custom REXframe configurations.
• REXframe Lighting 24-volt LED lighting modules, saddles, screws, wires, extension leads, inline adapters and clips designed for the LaddeREX backlight system. The LED modules clip into the frame and provide bright, even illumination for lightboxes and backlit displays.
• REXframe Tools Specialised tooling for fabricating REXframe projects, including REXkey kit, drill guides, knuckle and lock drill bits, gasket sewing guide, pneumatic hole punching machine, sample kit and POS demonstration kit. Sold to dealers and fabricators producing REXframe installations.
• REXframe Exhibition Stands Portable, modular exhibition displays using REXframe profiles for trade show and conference use. Pieces can be reused across events, with options for shelving, windows, doors, TV supports and lighting.
• REXframe Light Boxes Illuminated signage using 24V LED modules to produce bright, even illumination. Available in single-sided, double-sided, free-standing, wall-mounted or hung configurations, made to custom size specifications for retail and exhibition use.
• REXframe Point of Sale Retail POS display system with maximum graphic impact and minimum visible frame, designed for easy retrofitting using wall clips and self-supporting LED strips.
• REXframe Promotional Display Modular promotional display system for retail environments, including hanging cubes with closed or open bases for primary and secondary campaign graphics.
• REXframe Wall Art Low-profile, wall-mountable fabric display system for interior spaces such as offices, boardrooms, waiting areas and hotel lobbies. Uses silicone edge graphics for easy graphic changes, with custom powder coating or standard silver/black finishes.
• REXframe Large Format Large-scale interior display solutions for seamless fabric wall coverings and backlit exhibits in offices, boardrooms, waiting areas and hotel lobbies, with quick graphic changes after framework installation.

Quantifiable outcome

• Displays can be built within hours, not days (compared to traditional exhibition stands)
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• European DistributorscoreChannel Partner/ Reseller/ DistributorREXframe is building a select network of distributors across Europe to supply authorized dealers. Distributors receive infrastructure support, distribution network access, and local dealer enquiries directed to them. They stock REXframe profiles and accessories.
• Authorized REXframe DealerscoreChannel Partner/ Reseller/ DistributorREXframe trains authorized dealers (sign companies and printers) to sell, print, cut, assemble and install REXframe for customers. REXframe directs local sales enquiries to dealers and provides ongoing support and training.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Moss Inc: US-based fabric graphics and tension-frame display specialist serving events, retail and corporate environments. Comparable fabric-substrate display platform with a similar application breadth to REXframe.
• Expand International: Swedish producer of portable and modular display systems including SEG fabric frames. Overlaps with REXframe in reusable exhibition and retail display solutions across Europe.
• Nimlok: Exhibition and event display provider with modular frame offerings and an international dealer network. Targets similar trade show, retail and corporate environment customers.
• Aluvision: Belgian manufacturer of modular aluminum frame systems (Hi-Frame, Click-Fame) with silicone edge graphics for exhibitions, retail and events. Closest direct competitor to REXframe in product, material and go-to-market across Europe.
• Octanorm: German pioneer of modular aluminum exhibition systems with global distribution. Sells a comparable reusable frame-and-graphics platform into exhibitions, retail and interiors.
• Ultima Displays: UK-based manufacturer and distributor of portable and modular display systems, including SEG fabric frames. Closest UK-headquartered peer to REXframe with overlapping product categories.
• Skyline Exhibits: Global network of exhibit design and fabrication dealers offering modular and custom SEG-frame solutions. Comparable in channel model and exhibition/retail customer base.
• Expolinc: Scandinavian manufacturer of roll-up, pop-up and SEG frame display systems sold through a European distributor network analogous to REXframe's.
• beMatrix: Belgian-origin manufacturer of the b62 LED-lit modular frame system widely used across global exhibitions. Directly competes with REXframe on aluminum SEG frames, dealer networks and event industry customers.

Broad incumbents

• 3M Commercial Solutions: Diversified signage, graphic films and display substrates giant. While not a pure-play tension frame business, 3M overlaps with REXframe in fabric graphic substrates and enterprise signage specifications for exhibitions and retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rexframe_uk
• Facebookfacebook.com/REXframeUK
• LinkedInlinkedin.com/company/rexframe-uk-europe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REXframe