Pattana Sports Resort

What Pattana Sports Resort does

Pattana Sports Resort is a privately held, integrated sports and lifestyle resort operating since 2004 on a 400-acre property in Si Racha (Chonburi Province), Thailand near Pattaya. Founded by Dr. Somporn Juangroongruangkit in fulfillment of the vision of her late husband Dr. Pattana Juangroongruangkit (founder of Thai Summit Group), the resort combines a 27-hole championship golf course (Andreas, Brookei, Calypso), a Technogym-equipped EnergyLab fitness center with a 50m FINA-standard swimming pool, multi-purpose sports facilities branded The Arena, and four pet-friendly accommodation tiers (117-room hotel, 70+ room mansion, villas, apartments) under the legal entity Pattana Sport Club Co., Ltd.

The resort monetizes through five coexisting revenue streams: accommodation (rooms, villas, apartments), golf operations (green fees, caddie/cart, pro shop, the THB 499 Pattana Golf Card membership), food and beverage across five-plus outlets including Persimmon, O-Ren San, The Barn Cafe, and Strings & Jugs, sports and fitness services (EnergyLab day passes and annual memberships, Pet Fun 1-Day Pass), and events/weddings (corporate MICE, cocktail receptions, tiered wedding packages from THB 100,000 to THB 350,000). Distribution runs through a direct IPMS247-powered online booking engine, telephone and LINE contact center (PSR Smart Center), walk-in, Agoda/Booking.com/Expedia, LINE MyShop merchandise, and participation in trade channels such as TTM+ 2026. Customer acquisition is event-driven, anchored on an owned calendar of tournaments (Pattana Golf Challenge Amateur Open, Pattana Team Challenge, Pattana Ladies Amateur Open), signature events (Pattana Pet Run now in Season 7, WonderFest Christmas), and corporate MICE packages served by a dedicated Sales Manager — MICE & Corporate.

Technology infrastructure is conventional hospitality-grade: IPMS247 handles reservations, a LINE-based Pattana Rewards loyalty scheme (1 point per THB 100 spent) supports retention, and the resort operates a defined H.E.A.R.T.S. service-culture framework. The resort has no disclosed parent, institutional investors, PE/VC backing, or acquisitions; ownership remains with the founding family, and current executive leadership comprises Managing Director Supphakit Uasabmangchai. Operating scale indicators include 2,549 Google reviews at 4.3/5, 4.5/5 on TripAdvisor, and double-digit-percent YoY growth in flagship event participation (WonderFest attendance up ~270% YoY).

Name

Pattana Sports Resort

Legal name

Pattana Sport Club Co.,Ltd

Website

https://pattana.co.th

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Pattana Sports Resort is a privately held Thai sports and lifestyle resort in Si Racha, Chonburi (near Pattaya) operating a 27-hole golf course, fitness and sports facilities, four pet-friendly accommodation types, multiple dining venues, and event/wedding services for leisure travelers, corporate MICE clients, golfers, fitness users, and pet owners.

Ownership category

akta.pro rank

Product category

Sports & Leisure Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAGAAAH

Golf & Leisure Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Sports resort hospitality
• Golf resort operations
• Fitness wellness facilities
• MICE event services
• Pet-friendly accommodations

Headquarters

HQ city

Si Racha

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Revenue from hotel rooms (117 rooms, 8 types), mansions (70+ rooms), villas, and apartments. Accommodations are pet-friendly and cater to individuals, couples, families, and groups for short and long stays.
2. Golf Operations: Revenue from green fees, caddie fees, golf cart rentals, pro shop sales, driving range, and Pattana Golf Card membership. Hosts paid tournaments including Pattana Golf Challenge Amateur Open and Pattana Team Challenge.
3. Food & Beverage: Multiple dining outlets including Persimmon restaurant (Thai and international cuisine), O-Ren San (Omakase and Teppanyaki), The Barn Cafe, Strings & Jugs sports bar, and FAME District. Revenue from à la carte dining, buffets, catering, and banquet events.
4. Sports & Fitness Services: Revenue from EnergyLab fitness memberships, sports facility usage (The Arena, Energylab), and day passes. Also includes pet-related experiences such as Pet Fun 1-Day Pass.
5. Events & Weddings: Revenue from corporate events, MICE packages, cocktail receptions, and wedding packages (Silver, Gold, Diamond tiers). Services include venue rental, catering, and event planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Pattana Sports Resort operates a 400-acre integrated sports and lifestyle resort in Si Racha, Chonburi Province, Thailand, offering a 27-hole championship golf course (Andreas, Brookei, Calypso), EnergyLab fitness center with Technogym equipment and a 50-meter FINA-standard swimming pool, four pet-friendly accommodation types (hotel, mansion, villas, apartments), multiple dining outlets, and professional MICE/wedding event services. Revenue is generated through green fees and caddie fees, room nights, fitness memberships, food and beverage, golf card membership, wedding packages, and corporate event services.

Product overview

Pattana Sports Resort is a comprehensive sports and leisure destination featuring a platform of integrated services. The core offerings include a 27-hole championship golf course (with Andreas, Brookei, and Calypso courses), state-of-the-art sports facilities (Energylab with Technogym equipment, 50m FINA pool, The Arena), and diverse accommodation options (Hotel with 117 rooms, Mansion with 70+ rooms, Villas, and Apartments). Dining is anchored by Persimmon restaurant alongside specialty outlets (The Barn Cafe, O-Ren San teppanyaki, Strings & Jugs bar), while wellness services include ZENZU Spa. Supporting services include Wedding packages, Pattana Rewards loyalty program, Pattana Golf Card membership, and the Mystery Testing program. The resort positions itself as an active lifestyle destination under the tagline 'Actively Together.'

Differentiator

Problem solved

Functional benefit

Brands

• Persimmon: Thai and International cuisine restaurant at the resort
• Pattana Rewards
• EnergyLab
• The Arena
• ZENZU Massages & Spa
• FAME District
• The Barn Cafe
• Strings & Jugs
• Pattana Golf Card

Products and services

• 27-Hole Championship Golf Course 27-hole championship golf course with three 9-hole layouts (Andreas, Brookei, Calypso) for golfers of all skill levels; hosts international and local tournaments including the Pattana Golf Challenge Amateur Open, Pattana Team Challenge, and Pattana Ladies Amateur Open.
• Hotel Accommodation

Quantifiable outcome

• Pattana Pet Run 2025 (5th edition) attracted over 450 dogs, growing from previous editions, co-organized with TAT Pattaya and Thonglor Pet Hospital.
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• การท่องเที่ยวแห่งประเทศไทย (Tourism Authority of Thailand – TAT)coreStrategic or Co-development Partner · 1 January 2026TAT Pattaya Office is a co-organizer and sponsor of Pattana Pet Run (multiple editions) and Pattana Golf Tournament 2026. The partnership promotes sports tourism in Chonburi Province under the 'Paw on the Go: Explore Chonburi' campaign, contributing to regional tourism economic development.
• บริษัท ช้างอินเตอร์เนชั่นแนล จำกัด (Chang International / Thai Beverage PCL)coreGTM or Marketing Partner · 1 January 2026Chang International (Thai Beverage) has supported Thai golf for over 20 years, sponsoring Pattana Golf Challenge Amateur Open (16 consecutive years), Pattana Ladies Amateur Open 2026, and Pattana Team Challenge 2026. The sponsorship includes prize money, beverages, and promotional support. Chang's vision 'More than sport is sportsmanship' focuses on developing Thai golfers on and off the course.
• บริษัท ซีซีเค กรุ๊ป จำกัด (CCK Group)minorGTM or Marketing Partner · 1 January 2026CCK Group, as Thailand's authorized TaylorMade Golf distributor, co-sponsored the Pattana Team Challenge 2026 by providing golf equipment prizes including TaylorMade Qi35 driver heads for tournament winners.
• โรงพยาบาลพญาไท ศรีราชา (Phayathai Hospital Sriracha)minorGTM or Marketing Partner · 1 January 2026Phayathai Hospital Sriracha is a co-sponsor of the Pattana Team Challenge 2026 golf tournament, providing healthcare-related prizes and promotional support.
• New Seoul Country Club (South Korea)coreStrategic or Co-development Partner · 22 April 2025Pattana Sports Resort signed a Memorandum of Understanding (MOU) with New Seoul Country Club of South Korea to promote and develop international golf at the amateur level. The partnership aims to foster cross-border golf tourism and talent development between Thailand and Korea.
• โรงพยาบาลสัตว์ทองหล่อ (Thonglor Pet Hospital)coreStrategic or Co-development Partner · 1 January 2025Thonglor Pet Hospital is a long-standing co-organizer of Pattana Pet Run events, providing veterinary support, prize sponsorship, and brand ambassadors for the pet running series. Partnership promotes pet health awareness and pet-friendly tourism.
• Makro HoReCacoreStrategic or Co-development Partner · 1 January 2025Makro HoReCa Challenge 2025 is a national culinary competition certified by the World Association of Chefs' Societies (WorldChefs). Pattana Sports Resort chefs competed and won championships in Central, Eastern, and Youth divisions, raising the resort's culinary reputation and visibility in Thailand's hospitality industry.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Laguna Phuket: Large integrated Thai resort destination combining hotels, golf (Laguna Golf Phuket), residences, and F&B — comparable one-stop integrated-resort model, though at a larger scale and in Phuket.
• Centara Grand Mirage Beach Resort Pattaya: Pattaya-based full-service resort with multiple dining outlets, sports/fitness facilities, MICE capability, and family programming — overlaps with Pattana's accommodation, F&B, and events positioning.

Direct peers

• Laem Chabang International Country Club: Championship 27-hole golf club in the Pattaya/Sri Racha area hosting international tournaments and offering sports and country-club amenities — closest geographic and product peer to Pattana.
• Thai Country Club: Championship golf club in Thailand hosting international tournaments with member facilities and F&B; comparable on tournament hosting and premium Thai golf positioning.
• Alpine Golf Club (Thailand): Championship Thai golf club hosting major international events with member and tournament revenue streams; relevant peer for green-fee and tournament economics.
• Amata Spring Country Club: Championship golf and country club in Chonburi/Eastern Thailand with extensive sports facilities and tournament hosting — directly comparable scope and geography to Pattana.
• Banyan Golf Club Hua Hin: Resort-area championship golf course in Hua Hin with tournament hosting and integrated leisure facilities — comparable Thai championship golf resort business model.
• Siam Country Club: Pattaya-area championship golf club (Old, Plantation, Waterside courses) hosting major Thai and international tournaments; comparable product on premium golf operations.
• Blue Canyon Country Club: Premium Thai golf resort (Phuket) with championship courses, clubhouse F&B, and tournament hosting — comparable premium Thai golf-resort business model.
• Phoenix Gold Golf & Country Club: Pattaya-area integrated golf and country club with multiple courses, sports facilities, and event hosting — directly comparable integrated sports/leisure positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pattanasportsresort
• Facebookfacebook.com/PattanaSportsResort
• Instagraminstagram.com/pattanasportsresort/?hl=en
• TikToktiktok.com/@pattanasportsresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pattana Sports Resort