Wuwf 88.1 Fm
WUWF 88.1 FM is a listener-supported public radio station owned by the University of West Florida, broadcasting from Pensacola to Northwest Florida across FM, HD Radio subchannels, web, and mobile apps with NPR and local programming.
- Company typePublic
- Founded1986
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wuwf 88.1 Fm does
WUWF 88.1 FM is a listener-supported, non-commercial public radio station operated by the University of West Florida under the governance of the UWF Board of Trustees. Headquartered on the UWF campus at 11000 University Parkway in Pensacola, Florida, the station has been in continuous operation since 1986 and celebrated its 40th anniversary in 2026. WUWF broadcasts on 88.1 FM and operates three streams: the main news/NPR channel, HD2 Classical, and HD3 'Sightline,' supplemented by live web streaming, iOS and Android mobile apps, the Florida Storms weather app (powered by FPREN), and RadioLive video streaming of community and university events.
The station's audience is primarily the general public and local community of Northwest Florida, with a secondary vertical of UWF students, faculty, and staff who consume campus news and university event coverage. WUWF carries NPR national programming (Morning Edition, All Things Considered, NPR podcasts) alongside local news, Florida news, music and arts coverage, civic-education series (Civics 101, America 250), and environmental content (The EcoMinute). It participates in the Florida Public Radio Emergency Network for statewide weather and emergency alerting.
WUWF's business model is donation-funded and non-profit. Revenue streams include individual membership contributions at multiple tier levels, sustaining memberships with monthly recurring billing, corporate underwriting and sponsorships (including day sponsorships and the Crystal Circle recognition program), vehicle and property donations through the Careasy platform, and Combined Federal Campaign giving. Pricing is not publicly disclosed, and the model relies on a distributed base of small-dollar donors plus institutional underwriting rather than any single enterprise customer.
Wuwf 88.1 Fm firmographics
Firmographics- Name
- Wuwf 88.1 Fm
- Legal name
- WUWF-FM
- Website
- https://wuwf.org
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WUWF 88.1 FM is a listener-supported public radio station owned by the University of West Florida, broadcasting from Pensacola to Northwest Florida across FM, HD Radio subchannels, web, and mobile apps with NPR and local programming.
- Ownership category
- akta.pro rank
Wuwf 88.1 Fm industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News/Talk Radio Networks (MPABABAD)
Keywords
Where Wuwf 88.1 Fm is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wuwf 88.1 Fm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership and Donations: Individual listeners become members through annual donations at various levels, with sustaining membership options available for monthly contributors. Membership benefits are tiered based on contribution level.
- Corporate Underwriting and Sponsorships: Business entities underwrite programming or sponsor specific content including day sponsorships and the Crystal Circle premium donor recognition program. WUWF maintains strict separation between underwriting and editorial content.
- Vehicle and Property Donations: Accepts car donations through Careasy platform and property donations as alternative giving options for supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership contribution levels with tiered benefits |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wuwf 88.1 Fm product offering
Product offeringCore offering
WUWF 88.1 FM is a listener-supported public radio station broadcasting news, music, and cultural programming at 88.1 FM to Northwest Florida from the University of West Florida campus in Pensacola. The station operates three broadcast channels — main WUWF-FM (news, NPR programming, local content), HD2 Classical, and HD3 Sightline — and extends its reach through live web streaming, iOS/Android mobile apps, the Florida Storms weather app, and RadioLive video streaming of community events.
Product overview
WUWF is a public radio station operated by the University of West Florida, offering a multi-platform broadcasting portfolio centered on its main WUWF-FM station at 88.1 FM. The station operates three broadcast channels: the main WUWF-FM providing news, NPR programming, and local content; WUWF HD2 (Classical) offering classical music; and WUWF HD3 (Sightline) with additional programming. Complementary digital products include mobile apps for iOS and Android enabling live streaming and on-demand listening, the Florida Storms App for weather alerts, and RadioLive video streaming of events. The station distributes extensive radio show and podcast content spanning news, economics, jazz, classical, and environmental programming.
Differentiator
Problem solved
Functional benefit
Products and services
- WUWF-FM (88.1 FM Main Station Broadcast) Main public radio station broadcast service providing news, NPR programming (Morning Edition, All Things Considered, Planet Money), local news, Florida state news, weather alerts via FPREN, and cultural programming to the Pensacola area and broader Northwest Florida region on 88.1 FM.
- WUWF HD2 (Classical) HD Radio digital subchannel providing classical music programming as an alternative format stream alongside the main 88.1 FM broadcast.
- WUWF HD3 (Sightline) HD Radio digital subchannel branded as Sightline, offering additional specialized programming content on the third HD Radio stream.
- WUWF Mobile Apps Mobile applications for iOS and Android that allow listeners to stream live radio, access program schedules, and listen to on-demand content from WUWF.
- Florida Storms App Weather application providing Florida storm tracking and emergency alerts to the public, powered by FPREN (Florida Public Radio Emergency Network).
- RadioLive Video Streaming Video streaming service featuring live broadcasts of University of West Florida events, press conferences, and special community programming.
- WUWF Radio Shows and Podcasts Library of radio programs and podcasts distributed on-air and on-demand via wuwf.org, spanning NPR news (Morning Edition, All Things Considered), economics (Planet Money), jazz and ambient music (Echoes, Hearts of Space, Big Bands and Jazz), and local productions (The EcoMinute, Gulf Stories Moment, Florida Roundup, 14/59, Five Corners, Acoustic Interlude, Jazz with Dale Riegle).
Companies that use Wuwf 88.1 Fm
Customer profileSegments2 records
Ideal customer profiles3 records
Wuwf 88.1 Fm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wuwf 88.1 Fm partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- NPR (National Public Radio)coreWUWF is an NPR-affiliated station carrying NPR national programming including Morning Edition, All Things Considered, and various NPR podcast content. The station receives NPR programming feeds and contributes to NPR's network coverage.
- University of West FloridacoreWUWF is the public media arm of the University of West Florida, located on the UWF campus at 11000 University Parkway in Pensacola. The station operates within UWF's facilities and serves as a training ground for journalism and broadcasting students.
- WLRN and WJCTsecondaryThe Florida Roundup is co-produced by WLRN (Miami) and WJCT (Jacksonville) with WUWF carrying the statewide public affairs program. This partnership brings panel discussions on Florida issues to WUWF listeners.
- Florida Public MediasecondaryWUWF is affiliated with Florida Public Media, a statewide public broadcasting network, and participates in shared content and coverage initiatives across Florida's public radio stations.
- FPREN (Florida Public Radio Emergency Network)coreWUWF participates in the Florida Public Radio Emergency Network, integrating with FPREN for weather alerts and emergency information distribution during hurricanes and severe weather events affecting Northwest Florida.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wuwf 88.1 Fm competitors and assessment
Company assessmentBroad incumbents
- American Public Media (APM): Major national public-radio distributor and content producer (e.g., Marketplace, A Prairie Home Companion). Comparable as a national public-radio programming network that competes for station carriage and listener attention.
- NPR (National Public Radio): National network that WUWF affiliates with and receives programming feeds from. Comparable as the overarching public-radio content ecosystem in which WUWF operates, but at national-distribution scale rather than local.
- iHeartMedia: Largest U.S. commercial radio operator with extensive podcast, streaming, and broadcast assets across Florida. Comparable as a competing audio broadcaster competing for advertisers and listener attention in the same regional markets.
- NPR Member Stations (collective / Corp. for Public Broadcasting): Corporation for Public Broadcasting funds and represents hundreds of NPR/PBS member stations nationwide. Comparable as the federal-level funding and policy environment within which WUWF operates and against which its funding risk is benchmarked.
Direct peers
- WMFE / 90.7 News: Orlando-area community-licensed NPR member station and Florida Public Media affiliate. Directly comparable as a regional Florida NPR public radio outlet competing for listener and underwriter dollars in the state.
- WLRN Public Media: Miami-based NPR member station and Florida Public Media affiliate, co-producer of The Florida Roundtable. Directly comparable to WUWF as a Florida NPR public radio outlet with overlapping statewide content partnerships.
- WJCT Public Media: Jacksonville-based Florida public radio and TV station, also NPR-affiliated and a Florida Public Media member. Directly comparable as a regional public radio operator carrying NPR programming and co-producing The Florida Roundup with WLRN.
- WGCU (Florida Gulf Coast University Public Media): Fort Myers public radio station operated by Florida Gulf Coast University, NPR member and FPREN partner. Highly comparable as a university-owned Southwest Florida public radio station serving a coastal hurricane-exposed region.
- WFSU-FM / WFSU Public Media: Tallahassee public radio station licensed to Florida State University, also NPR-affiliated and part of Florida Public Media. Closely comparable as a university-affiliated public radio station serving a Florida regional market.
Emerging players
- Public Radio Exchange (PRX): Public-radio content marketplace and podcast distribution platform used by many NPR affiliates. Comparable as a digital distribution and monetization layer relevant to WUWF's podcast and on-demand strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wuwf 88.1 Fm social profiles
Digital presenceWuwf 88.1 Fm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wuwf 88.1 Fm leadership team
Management profileNumber of profiles
Profiles2 records
Wuwf 88.1 Fm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wuwf 88.1 Fm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wuwf 88.1 Fm
What does Wuwf 88.1 Fm do?
WUWF 88.1 FM is a listener-supported public radio station broadcasting news, music, and cultural programming at 88.1 FM to Northwest Florida from the University of West Florida campus in Pensacola. The station operates three broadcast channels — main WUWF-FM (news, NPR programming, local content), HD2 Classical, and HD3 Sightline — and extends its reach through live web streaming, iOS/Android mobile apps, the Florida Storms weather app, and RadioLive video streaming of community events.
Is Wuwf 88.1 Fm a public or private company?
Wuwf 88.1 Fm is a public company. It is classified as state government owned and is currently operating.
When was Wuwf 88.1 Fm founded?
Wuwf 88.1 Fm was founded in 1986. It employs 11 to 50 people.
Where is Wuwf 88.1 Fm based?
Wuwf 88.1 Fm is headquartered in Pensacola, United States, in the North America region.
How does Wuwf 88.1 Fm make money?
Three revenue lines are on record. Membership and Donations are the primary driver. The others are corporate Underwriting and Sponsorships and vehicle and Property Donations.
Who are Wuwf 88.1 Fm's main competitors?
Broad incumbents on record are American Public Media (APM), NPR (National Public Radio), iHeartMedia and NPR Member Stations (collective / Corp. for Public Broadcasting). Direct peers are WMFE / 90.7 News, WLRN Public Media, WJCT Public Media, WGCU (Florida Gulf Coast University Public Media) and WFSU-FM / WFSU Public Media. Public Radio Exchange (PRX) is listed as an emerging player.
Does Wuwf 88.1 Fm have an API?
No public API is recorded for Wuwf 88.1 Fm.
What industry is Wuwf 88.1 Fm in?
Wuwf 88.1 Fm's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516110 and its SIC code is 4832.