Thirty-Nine 23 Management, LLC
39:23 Management provides hospitality asset management and commercial property management services in the Texas Panhandle. The privately-held firm operates six branded hotels across Amarillo and Lubbock under Hilton, Hyatt, Marriott, and My Place franchises and manages a historic 100,000+ square foot downtown office building.
- Company typePrivate
- Founded2017
- HeadquartersAmarillo, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Thirty-Nine 23 Management, LLC does
Thirty-Nine 23 Management, LLC (DBA: 39:23 Management) is a privately-held hospitality and commercial property management company headquartered in Amarillo, Texas. Founded in 2017, the firm operates six branded hotels across the Amarillo and Lubbock, Texas markets under franchise agreements with four major hospitality brands: Hilton (Tru by Hilton, Home2 Suites by Hilton), Hyatt (Hyatt Place), Marriott (Courtyard by Marriott), and My Place Hotels (Amarillo and Lubbock locations). The portfolio spans extended-stay, select-service, and full-service tiers, serving road travelers, business professionals, and extended-stay guests requiring kitchen-equipped accommodations.
In addition to its hotel portfolio, 39:23 Management operates The Historic Amarillo Building, an eight-story, 100,000-plus square foot premier office complex in downtown Amarillo originally developed as the city's first skyscraper. The commercial property houses leading downtown businesses under modern lease arrangements, providing a second revenue stream beyond hotel management fees. The company's core technology consists of standard hospitality property management systems and hotel operations platforms used to manage multiple branded properties and commercial real estate assets; no proprietary technology, patents, or AI/ML capabilities are disclosed.
The company's revenue model is built on managed-services fees earned through third-party management contracts with property owners for the hotel portfolio, supplemented by recurring commercial leasing and property management revenue from the office building. Go-to-market is sales-led, with new management contracts sourced through direct outreach to hotel property owners and brand franchisors in the Texas Panhandle and South Plains regions. Marketing leverages franchise brand distribution channels (Hilton, Hyatt, Marriott reservation systems and loyalty programs), the company's own web presence (3923management.com), and organic social channels (LinkedIn, Facebook). Pricing and contract terms are not publicly disclosed, and the company is independently, founder/locally owned with no institutional investors or parent company identified in available material.
Thirty-Nine 23 Management, LLC firmographics
Firmographics- Name
- Thirty-Nine 23 Management, LLC
- Legal name
- Thirty-Nine 23 Management, LLC
- Website
- https://thirty-nine23.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- 39:23 Management provides hospitality asset management and commercial property management services in the Texas Panhandle. The privately-held firm operates six branded hotels across Amarillo and Lubbock under Hilton, Hyatt, Marriott, and My Place franchises and manages a historic 100,000+ square foot downtown office building.
- Ownership category
- akta.pro rank
Thirty-Nine 23 Management, LLC industry classification
Industry- Product category
- Hospitality Property Management
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
- akta.pro secondary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where Thirty-Nine 23 Management, LLC is headquartered
LocationHeadquarters
- HQ city
- Amarillo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thirty-Nine 23 Management, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Property Management Fees: The company earns revenue through managing hotel properties on behalf of ownership groups, operating hotels under franchise agreements with major brands (Hilton, Hyatt, Marriott, My Place). Revenue is generated through management fees based on hotel performance and operations.
- Commercial Real Estate Leasing: The company manages The Historic Amarillo Building, a downtown office complex with over 100,000 square feet of modern office space, generating revenue through commercial tenant leases.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Thirty-Nine 23 Management, LLC product offering
Product offeringCore offering
Thirty-Nine 23 Management, LLC manages a portfolio of six branded hotels across the Amarillo and Lubbock, Texas markets under Hilton, Hyatt, Marriott, and My Place franchise flags, and also manages The Historic Amarillo Building, a commercial office property in Amarillo. Revenue is earned through hotel management fees and commercial real estate leasing/operations services.
Product overview
Thirty-Nine 23 Management operates a portfolio of six branded hotels and one commercial building in the Amarillo and Lubbock, Texas markets. The hotel portfolio spans multiple nationally-recognized hospitality brands across different service levels: extended-stay properties (My Place Hotel, Home2 Suites by Hilton) and select/full-service hotels (Tru by Hilton, Hyatt Place, Courtyard by Marriott). The company also manages The Amarillo Building, a historic commercial office complex downtown. The branded hotel properties operate under franchise agreements with Hilton and Marriott, while the company provides property management, hospitality asset management, and commercial property management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Property Management Services
Companies that use Thirty-Nine 23 Management, LLC
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Thirty-Nine 23 Management, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thirty-Nine 23 Management, LLC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Hilton (Tru by Hilton, Home2 Suites by Hilton)core39:23 Management operates Hilton-branded hotels (Tru by Hilton Amarillo, Home2 Suites by Hilton) under franchise agreements with Hilton. The company manages daily hotel operations while utilizing Hilton's reservation systems, loyalty program (Hilton Honors), and brand standards.
- Hyatt (Hyatt Place)core39:23 Management operates Hyatt Place Amarillo under franchise agreement with Hyatt Hotels. The property benefits from Hyatt's brand recognition, World of Hyatt loyalty program, and global distribution systems.
- Marriott (Courtyard by Marriott)core39:23 Management operates Courtyard Amarillo Downtown under franchise agreement with Marriott International. The property utilizes Marriott Bonvoy program and Marriott's booking platforms and brand standards.
- My Place Hotelcore39:23 Management operates My Place Hotel Amarillo and My Place Hotel-Lubbock, providing extended-stay accommodations with kitchen-equipped rooms and discounted long-term rates under the My Place brand franchise.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Thirty-Nine 23 Management, LLC competitors and assessment
Company assessmentDirect peers
- Peachtree Hotel Group: Hotel management and investment company operating branded select-service and full-service hotels across the U.S. Comparable as a multi-brand franchise operator with a focus on select-service properties in secondary markets.
- Sage Hospitality: Hotel management, investment, and development company operating branded and independent hotels across the U.S. Comparable as a multi-brand hospitality operator with expertise in branded property management for third-party owners.
- Hostmark Hospitality Group: Third-party hotel management company operating branded hotels under Hilton, Marriott, Hyatt, and IHG. Comparable as a franchise-focused management firm with similar service-tier coverage.
- PM Hotels (formerly TPG Hotels & Resorts): Third-party hotel operator managing branded and independent properties across the U.S. and Caribbean. Comparable as a multi-brand hospitality management company executing franchise agreements with major hotel chains.
- Highgate Hotels: Hospitality management and investment company operating hotels under major brands including Hilton, Marriott, Hyatt, and IHG. Comparable as a diversified hotel management platform running franchised properties across multiple brand families.
- Marshall Hotels & Resorts: Third-party hotel operator managing full-service, select-service, and extended-stay hotels across the U.S. Comparable as an asset-light management company focused on franchise agreements with Hilton, Marriott, IHG, and Hyatt brands.
- Crestline Hotels & Resorts: Independent hospitality management company operating branded and select-service hotels for institutional and private owners. Directly comparable as an asset-light management firm operating Hilton, Marriott, and Hyatt franchise properties.
- Hersha Hospitality Management: Hospitality management arm of Hersha Hotels & Resorts operating branded hotels under Hilton, Marriott, Hyatt, and IHG. Comparable as a branded property manager with similar multi-brand strategy and franchise execution.
- Aimbridge Hospitality: Largest independent third-party hotel management company in North America, operating franchised and independent hotels across major brands. Directly comparable as a multi-brand management company running branded hotel properties for institutional owners.
- Pyramid Hotel Group: Third-party hotel operator managing branded and independent hotels across the U.S. Comparable as a multi-brand management firm executing franchise agreements with Hilton, Marriott, and Hyatt in secondary and tertiary markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Thirty-Nine 23 Management, LLC social profiles
Digital presenceThirty-Nine 23 Management, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thirty-Nine 23 Management, LLC leadership team
Management profileNumber of profiles
Thirty-Nine 23 Management, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thirty-Nine 23 Management, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thirty-Nine 23 Management, LLC
What does Thirty-Nine 23 Management, LLC do?
Thirty-Nine 23 Management, LLC manages a portfolio of six branded hotels across the Amarillo and Lubbock, Texas markets under Hilton, Hyatt, Marriott, and My Place franchise flags, and also manages The Historic Amarillo Building, a commercial office property in Amarillo. Revenue is earned through hotel management fees and commercial real estate leasing/operations services.
Is Thirty-Nine 23 Management, LLC a public or private company?
Thirty-Nine 23 Management, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thirty-Nine 23 Management, LLC founded?
Thirty-Nine 23 Management, LLC was founded in 2017.
Where is Thirty-Nine 23 Management, LLC based?
Thirty-Nine 23 Management, LLC is headquartered in Amarillo, United States, in the North America region.
How does Thirty-Nine 23 Management, LLC make money?
Two revenue lines are on record. Hotel Property Management Fees are the primary driver. The others are commercial Real Estate Leasing.
Who are Thirty-Nine 23 Management, LLC's main competitors?
Direct peers on record are Peachtree Hotel Group, Sage Hospitality, Hostmark Hospitality Group, PM Hotels (formerly TPG Hotels & Resorts), Highgate Hotels, Marshall Hotels & Resorts, Crestline Hotels & Resorts, Hersha Hospitality Management, Aimbridge Hospitality and Pyramid Hotel Group.
Does Thirty-Nine 23 Management, LLC have an API?
No public API is recorded for Thirty-Nine 23 Management, LLC.
What industry is Thirty-Nine 23 Management, LLC in?
Thirty-Nine 23 Management, LLC's product category is Hospitality Property Management. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 53131 and its SIC code is 6531.