My Place Hotels of America

What My Place Hotels of America does

My Place Hotels of America is a privately held, family-owned franchisor of economy extended-stay hotels headquartered in Aberdeen, South Dakota. Founded in 2012, the company sells franchise rights for new-construction, pet-friendly properties featuring in-room kitchens, targeting both transient and long-stay travelers in secondary and tertiary U.S. markets. As of mid-2020, the system comprised 55 open hotels across 26 states, with more than 800 franchise units sold and a development pipeline of 120+ hotels.

The business operates a pure asset-light franchise model: corporate staff of 11-50 support brand standards, site selection, and franchisee services, while individual hotel owners finance, build, and operate the properties. Revenue is generated through initial franchise fees, ongoing royalty and technology fees on room revenue, and brand-level programs including the My Pet Points guest loyalty offering. The company has pursued growth primarily through multi-unit development partnerships with regional operators such as Lloyd Companies and Iridius Group (Opwest), combined with a standardized build prototype that supports rapid replication.

The franchise competes primarily in the lower-priced tier of the U.S. extended-stay segment, an area with limited new-construction product and growing demand from workforce, project, and relocation travelers. Recent organizational moves, including the appointment of a Chief Development Officer and a senior leadership transition, indicate the franchisor is scaling internal capacity to convert its sizable pipeline into open inventory. No public revenue, funding, or M&A activity is disclosed.

Name

My Place Hotels of America

Legal name

My Place Hotels of America, LLC

Website

https://myplacehotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

My Place Hotels of America is a privately held franchisor of economy extended-stay hotels founded in 2012, operating 55 open hotels across 26 states with 120+ in its development pipeline. It licenses a standardized, pet-friendly, in-room-kitchen new-construction prototype to independent franchisees in secondary U.S. markets.

Ownership category

akta.pro rank

Product category

Extended-Stay Hotel Franchising

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Low-Cost Extended-Stay (Limited-Service) (THAGABAO)

akta.pro secondary industry

Corporate Extended-Stay Hotels (THAGAEAA)

Keywords

• Extended-stay hotels
• Hotel franchising
• Pet-friendly accommodations
• Franchise development
• In-room kitchens

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: My Place Hotels generates revenue by selling franchises to developers and operators. The franchise model provides franchisees a new construction brand designed to ensure quality, consistency, and standards for delivering marketplace value. The company has sold over 800 franchise units.
2. Hotel Room Revenue: Participating properties earn revenue from room bookings at nightly, weekly, and monthly rates. The company philosophy emphasizes charging only for amenities guests use, with flexible rate structures.
3. Direct Booking Revenue: Revenue from direct bookings through the company website and reservation call center, with member-exclusive rates and special offers driving direct customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

My Place Hotels of America is a franchise company that sells new-construction extended-stay hotel units to developers and operators, with all properties offering pet-friendly guest rooms equipped with full in-room kitchens, 24/7 My Store grab-and-go convenience markets, on-site laundry, complimentary Wi-Fi, and flexible nightly, weekly, and monthly rate options under the Stay Rewarded® loyalty umbrella.

Product overview

My Place Hotels of America operates a franchise-based extended-stay hotel brand with a modular product architecture centered on the core My Place Hotels accommodation offering, complemented by proprietary amenity sub-brands (My Kitchen, My Store, MyCoffee™) and loyalty programs (Stay Rewarded® with My Pet Points extension). The brand also includes the ALWAYS CLEAN health safety initiative and My RevEdge™ tools for franchisee support. Each hotel features standardized in-room kitchens and 24/7 convenience offerings as core differentiators in the extended-stay market segment.

Differentiator

Problem solved

Functional benefit

Brands

• Stay Rewarded®: Loyalty program allowing members to earn points on qualified stays and pet fees, redeemable for e-gift cards
• My Pet Points
• MyCoffee™
• My Kitchen
• My Store
• ALWAYS CLEAN

Products and services

• My Place Hotels (Extended Stay) Newly built, pet-friendly extended-stay hotel brand offering accommodations with nightly, weekly, and monthly rate options for business travelers, families, and long-stay guests.
• Stay Rewarded® Loyalty Program Free points-based loyalty program allowing members to earn 10 points per dollar on qualified nights and pet fees, redeemable for e-gift cards, with member-exclusive rates up to 10% off and perks such as early check-in and late check-out.
• ALWAYS CLEAN Initiative Hotel cleanliness and safety program developed in partnership with Ecolab and aligned with CDC guidelines, featuring enhanced cleaning protocols, contactless payment options, and modified housekeeping schedules for guest and employee safety.
• My RevEdge™ Revenue management and operational optimization tool offered to My Place Hotels franchisees to support hotel performance.

Quantifiable outcome

• 55 hotels operating across 26 states with over 120 in development pipeline
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lloyd CompaniescoreStrategic or Co-development Partner · 27 May 2026Multi-property franchise agreement to develop 10 new My Place Hotels across the Midwest over the next five years. Lloyd Companies will lead development and construction while Lloyd Hospitality Group will manage hotel operations. Missouri and Ohio identified for first phase of development, with first property opening slated for early 2027 and planned cadence of two properties per year.
• Opwest PartnerscoreStrategic or Co-development Partner · 22 January 2026Phoenix-based Opwest Partners has developed three My Place Hotels in partnership with Iridius Capital within three years. New property opened in Mesa, Arizona is an 86-key property featuring My Place's latest prototype innovations. Opwest Partners aims to grow its My Place portfolio to 20 locations.
• Iridius CapitalcoreStrategic or Co-development Partner · 22 January 2026Tucson-based Iridius Capital partnered with Opwest Partners to develop extended-stay hotels. The partnership has produced three My Place Hotels within three years, including an 86-key property in Mesa, Arizona.
• EcolabcoreTechnology or Integration · 18 May 2020Ongoing partnership with Ecolab, a global leader in water, hygiene, and energy technology, for certified sanitation and disinfectant products across all My Place Hotels. Supports the ALWAYS CLEAN initiative with enhanced cleaning protocols.
• American Hotel & Lodging Association (AHLA)minorStrategic or Co-development Partner · 18 May 2020My Place Hotels participates on the AHLA Safe Stay Advisory Council, with SVP of Brand Management Sarah Dinger representing the brand alongside select hospitality professionals to inform industry sanitation standards.
• FrontstretchminorGTM or Marketing PartnerRacing partnership and sponsorship supporting Frontstretch for another season, targeting racing fans and travel enthusiasts. Promotional content featured on My Place Hotels blog.
• Grubhub+minorGTM or Marketing PartnerFood and grocery delivery partnership available at participating My Place Hotels locations, offering $0 delivery fees for food and groceries delivered straight to hotel rooms.
• Legacy ManagementminorImplementation/ SI/ Consulting PartnerHotel management company that manages operations for the Mesa, Arizona My Place Hotel property developed by Opwest Partners and Iridius Capital.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• InTown Suites: Budget extended-stay operator with in-room kitchens targeting weekly and monthly guests in secondary U.S. markets — closely overlaps My Place on price point, length of stay, and customer profile.
• WoodSpring Suites: Choice Hotels' economy extended-stay brand featuring in-room kitchens and weekly/monthly rates in secondary markets — a direct competitor on price, kitchen-equipped rooms, and target customer.
• MainStay Suites: Choice Hotels' mid-scale extended-stay brand with full kitchens and weekly rate options — competes with My Place in the same guest segment but at a slightly higher price tier.
• Suburban Studios: Choice Hotels' budget extended-stay brand offering in-room kitchenettes for longer stays — directly comparable on affordable, kitchen-equipped extended-stay accommodations.
• Extended Stay America: Largest dedicated extended-stay hotel brand in the U.S., offering affordable rooms with kitchenettes for multi-night stays — directly comparable to My Place's value-priced, kitchen-equipped extended-stay model.

Broad incumbents

• Staybridge Suites: IHG's upscale extended-stay brand with full kitchens and complimentary breakfast — competes for the same extended-stay traveler at a premium price point within a large loyalty ecosystem.
• Residence Inn by Marriott: Marriott's flagship upscale extended-stay brand with full kitchens, backed by Marriott Bonvoy — a direct extended-stay competitor at the higher end of the category.
• Candlewood Suites: IHG's extended-stay brand with full kitchens and on-site laundry, backed by IHG One Rewards — a larger, more established competitor in the same extended-stay category.
• Home2 Suites by Hilton: Hilton's upscale extended-stay brand with kitchens and modular furniture — a scaled, well-resourced competitor that targets a similar extended-stay customer at a higher price point.
• Hawthorn Suites by Wyndham: Wyndham's extended-stay brand offering suites with kitchens for longer stays — overlaps My Place on product type and customer, but operates within a much larger global hotel platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myplacehotels

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Place Hotels of America