Mysome

What Mysome does

MySome Oy is a Helsinki-based social media agency founded in 2017 that operates as the largest social-media-focused agency in Finland, with approximately 40 specialists serving more than 100 brand clients. The company is wholly owned by Ilkka-konserni (Ilkka Group), a diversified Finnish media conglomerate that also encompasses Ilkka, Liana Technologies, Evermade, and Myynninmaailma. MySome positions itself as a 'avaimet käteen' (turnkey) full-service partner, delivering five core service modules — content production, paid advertising, social media strategy, community management, and training/workshops — across platforms including TikTok, Instagram, Facebook, LinkedIn, Jodel, Snapchat, and Pinterest, with formalized channel-specific offerings for TikTok and Jodel.

MySome serves B2C, B2B, and e-commerce clients across diverse verticals including retail (Lidl Suomi, BAUHAUS, Posti, Neste, Synsam), entertainment (Finnkino), food and confectionery (Cloetta/CandyKing, Vaasan, Orkla, Magners, Puhdistamo, Pingviini, Picadeli), sports (Velobe, Suomen Golfliitto), and beauty/wellness (BIOZELL, Lumoava, Colgate). The company's go-to-market is sales-led: prospective clients reach out via the website contact form, are influenced by a documented case-study portfolio, and are acquired through referrals. Revenue is generated through custom-quoted project and retainer engagements with no public pricing, yielding disclosed FY2024 revenue of 3.5 million EUR.

Underlying technology is limited: MySome operates as a professional services firm with no proprietary platform, no public API, and no disclosed AI/ML capabilities. Competitive differentiation rests on a talent moat ('somenatiivit' — social media natives with deep platform fluency), brand recognition reinforced by measurable campaign outcomes (e.g., Lidl 20K TikTok followers in under a year, CandyKing 2.3M video views) and the Grand One 2025 honorable mention for Best Social Media Presence. The company is GDPR-compliant, operates exclusively in the Finnish domestic market, and shows no evidence of geographic expansion, funding activity, or M&A.

Name

Mysome

Legal name

MySome Oy

Website

https://mysome.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MySome Oy is Finland's largest social media-focused agency, founded in 2017 and headquartered in Helsinki, providing turnkey content production, advertising, strategy, community management, and training services to 100+ B2C, B2B, and e-commerce brand clients across the Finnish market.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Social Media Agency Services: Full-service social media agency providing content creation, advertising, strategy, community management, and training services to B2C, B2B, and e-commerce clients. Revenue is generated through client service engagements on a project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MySome is a Finnish full-service social media agency that produces branded social media content, runs paid social media advertising campaigns, develops social media strategies, manages brand communities on social platforms, and delivers social media training for organizations. Founded in 2017 and operating as part of Ilkka Group, the agency serves business clients including Lidl, BAUHAUS, and Finnkino across Finland.

Product overview

MySome is Finland's largest social media-focused agency (founded 2017) operating as a unified service offering under a 'turnkey' (avaimet käteen) delivery model. The portfolio consists of five core service modules: Content Production (sisällöntuotanto), Advertising (mainonta), Social Media Strategies (somestrategiat), Community Management (yhteisömanagerointi), and Training & Workshops (koulutukset ja työpajat). These services are delivered across social media channels including TikTok, Instagram, Facebook, LinkedIn, Jodel, Snapchat, and Pinterest. MySome does not offer modular or tiered software products but rather integrated agency services where strategists, creators, and community managers collaborate to manage clients' complete social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production Production of branded social media content for organizations, including assets tailored for brand social channels. Targeted at marketing teams and brands that need a steady flow of social content.
• Social Media Advertising Planning and execution of paid social media advertising campaigns on social platforms for brands. Targeted at organizations seeking to amplify reach through paid social media spend.
• Social Media Strategy Development of social media strategies for brands, covering channel planning, content direction, and audience engagement approach. Targeted at marketing leaders planning or refining their social channel presence.
• Community Management Day-to-day management of brand communities on social media platforms, including audience interaction, moderation, and engagement. Targeted at brands that want ongoing community presence managed by an external team.
• Social Media Training Training services that educate client teams on social media marketing practice. Targeted at organizations building internal social media capability or onboarding new marketing staff.

Quantifiable outcome

• Lidl achieved 20,000+ TikTok followers in under a year without giveaways or promotional tricks, and broke records on Jodel with 163K reach in one day and 21.43% unique interaction rate
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ReaktorminorStrategic or Co-development Partner · 1 January 2024Reaktor collaborated with MySome on the Lidl TikTok project as co-planner and co-producer. The project involved strategic planning and execution of Lidl's social media presence on TikTok.
• dentsuminorGTM or Marketing Partner · 1 January 2024dentsu served as the media agency for the Lidl Suomi social media campaign that MySome worked on. Dentsu was the media agency responsible for the broader marketing strategy.
• Ilkka-konserni (Ilkka Group)coreOthersMySome Oy is part of the Ilkka-konserni (Ilkka Group). Ilkka Group's privacy policies guide MySome's personal data processing. MySome is wholly owned by the Ilkka Group, which also encompasses other media and technology companies including Ilkka-media, Liana Technologies, Evermade, and Myynninmaailma.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Accenture Song: Accenture Song is the global experience and marketing services arm of Accenture, providing strategy, creative, content, and media services across enterprise clients — comparable to MySome's full-service social media offering at a much larger scale.
• Anomaly: Anomaly is a global creative agency with a record of integrated brand, content, and digital campaign work for major consumer brands — comparable to MySome in serving enterprise brand clients with end-to-end creative and social media campaigns, but at a broader portfolio and global scale.
• MediaMonks: MediaMonks (part of S4 Capital / Monks) is a global content, media, and digital production agency offering scaled social content creation and advertising services — a broader incumbent offering overlap with MySome's content and advertising capabilities.
• Dentsu (Finland): Dentsu is a global advertising holding company with a Finland office; it was also the named media agency on the Lidl Suomi campaign alongside MySome, making it both a collaborator and a broader incumbent competitor in social/digital advertising services.

Direct peers

• Dagmar: Dagmar is a Finnish data-driven marketing and communications agency serving B2C and B2B clients across content, strategy, and media — comparable to MySome's mid-market enterprise positioning in Finland.
• Kurio: Kurio is one of Finland's leading social media agencies, offering strategy, content production, and community management for brand clients — directly comparable to MySome's core service stack and Finnish B2B/B2C positioning.
• Marketing Clinic (Finland): Marketing Clinic is a Finnish marketing strategy and creative agency serving brand clients with similar content, strategy, and communications offerings — directly comparable to MySome's service portfolio.
• Great Monday: Great Monday is a Stockholm-based digital creative agency focused on social media, content, and brand experience for Nordic enterprise clients — comparable to MySome in service scope and Nordic regional positioning.
• TBWA Helsinki: TBWA Helsinki is a creative advertising agency operating in the same Helsinki market with overlapping social media and brand campaign capabilities, comparable to MySome's full-service social media agency model.

Regional players

• North Kingdom: North Kingdom is a Swedish digital experience and creative agency focused on content, social, and immersive brand work — comparable to MySome in craft and digital-first delivery, but primarily serving Nordic markets outside Finland.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mysome